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MEDIA KITCONNECT. COMMUNICATE. CAPITALIZE.
New look new features new advertisingand lead-gen opportunities on ADT’s new, redesigned Web site!Application Development Trends’(ADT ) new, state-of-the-art Web sitefeatures more marketing opportunities than ever.Whether your goal is generatingleads. building brand preference educating your future customers or all the above ADT has a costeffective program for you.Read on to learn more about thenew ADT Web site!TRACK AND TOPICSPONSORSHIP—NEW!KEY BENEFITS OFONLINE PROGRAMSNow ADT advertisers can sponsor aspecific track or topic on the ADTWeb site. Main sponsored areasinclude: The SOA Zone, The JavaZone, The Open Source Zone, TheSecurity Zone, The BI Zone, TheOutsourcing Zone, The CollaborationZone, and The Web Services Zone. INCREASE SALES LEADSWith a sponsored track or topic,you’ll receive valuable real estate foryour logo and message. In addition,you’ll get a 100-precent share-ofvoice roadblock banner sponsorship.Link directly to your Web site orto a custom-built page on ADT ’sWeb site. This custom-built pageenhances messaging, providesmore details, and can link towhite papers, analyst reports,or whatever you choose.WWW.ADTMAG.COM EXTEND BRAND AWARENESS AND EXPOSURE REACH KEY DECISIONMAKERS AND INFLUENCERS INFORM AND EDUCATEPROSPECTS ABOUTYOUR PRODUCTS
HIGHLIGHT YOURINDUSTRY SOLUTION TO THEADT COMMUNITY—NEW!IT professionals always turn towell-established publications forauthoritative solutions to theirtoughest challenges. Now ADT’sWeb site features a new communitysection called Industry Solutions,dedicated exclusively to IT vendorproducts and services.This inexpensive offering comeswith your logo, five lines of text,and three links. For greater impact,add a custom-built landing page!LEVERAGE ADT’S AUDIENCEWITH A CUSTOM PORTALFor even more exposure to theADT community, advertisers turnto ADT’s custom portals tohighlight their products or services.Our custom portals take youbeyond traditional online marketing,gain more real estate for messaging,and link buyers to your site.Custom portals appear on everypage of the site. Advertisers areallowed a logo and three linksfrom the ADT home page. The linksmay go to the advertiser’s Website or to a custom-built page onADT’s Web site.GENERATE LEADSWITH TEXT LINKSSponsored text links, appearingat the bottom of each page of theWeb site, are cost-effectiveenhancements to any leadgeneration marketing campaign.WHITE PAPERSEDUCATE WITH WHITE PAPER DOWNLOADSEducated prospects turn into great customers!ADT puts your technical white papers or casestudies in the hands of thousands of AD/IT softwareprofessionals. White paper listings appear on everypage of the site. Featured positioning is available—ask your sales representative.GUARANTEED LEADS WITH A WHITE PAPERCUSTOM PORTAL—NEW!Due to strong demand for lead-generationprograms, we’ve enhanced our white paperprogram. Advertisers can now host a suite ofwhite papers on the Web site. ADT builds acustom landing page for the white paper offerings,promotes the white papers, and delivers qualifiedleads on a regular basis.
LUNCH BREAK SERIESGENERATE QUALIFIED LEADSTHROUGH INDUSTRY-HONOREDLUNCH BREAK SERIESThe Lunch Break Series (LBS) program,ADT’s flagship lead-generation program, consistently achievesoutstanding results for advertisers.It’s a turnkey lead-generationprogram. ADT develops executiveguides based on topics selected byadvertisers, performs all promotion,and provides advertisers with guaranteed qualified leads on a regularbasis. This creative program wasrecently named a finalist in min’sBest of the Web Awards, one of thepublishing industry’s highest honors.Due to the success of the LBS program, ADT is expanding it to providemore lead-generation opportunitiesthan ever.GET LEADS AND BUILDAWARENESS BY SPONSORINGTHE LUNCH BREAK SERIESARCHIVE—NEW!Advertisers may now sponsor theLunch Break Series archive on theADT Web site. The archive consistsof all the ADT LBS guides.As the archive sponsor, advertisersget all leads generated by thearchived Lunch Break Series PDFsand a banner roadblock for thearchive page.This program provides advertiserswith excellent awareness and leadgeneration opportunities—on oneof the heaviest-trafficked areas ofour site!LBS KEY BENEFITS GUARANTEED, QUALIFIEDLEAD GENERATION ANDDELIVERY REACHING ADT’S POWERBUYERS WITH TARGETEDMESSAGING PROMOTIONAL EFFORTSWHICH ADT DRIVESTHROUGH E-NEWSLETTERS,EMAIL AND ONLINEACTIVITIES EXCLUSIVE, DEDICATEDSPONSORSHIPOF BOTH THE PDF ANDWEBINAR PROGRAMS
WEBINARSACHIEVE MULTIPLE MARKETING GOALS WITH WEBINARSADT’s Webinars allow advertisers to focus on what’s most important:delivering a marketing message, escaping the hassle of productiondetails, searching for a qualified audience, promoting the event, orbuilding ways to generate brand awareness and sales leads.Advertisers can customize polls and surveys, and they archive anevent for three months, so busy IT professionals can access thepresentation at their convenience, 24 hours a day, seven days a week.ADT performs extensive promotion activities, including print andonline advertising, sponsorships of newsletters, introductory andreminder email blasts, and more.CONTACT INFORMATIONMatt MorolloAssociate Publisher(508) 532-1418mmorollo@1105media.comChristopher KourtoglouWestern Regional Sales Manager(650) 579-0121ckourtoglou@1105media.comErica CormierEastern Regional Sales Manager(508) 532-1431ecormier@1105media.comWEBINARKEY BENEFITS TURNKEY SOLUTION THATMAXIMIZES ROI GUARANTEED DELIVERY OFHIGHLY QUALIFIED LEADS EFFECTIVE BRANDING OFCOMPANY OR PRODUCT POWERFUL VEHICLE TOCOMMUNICATE MESSAGE STRONG PROMOTIONBY ADT
APPLICATION DEVELOPMENT TRENDSADTMAG.COM cutive Departmentmgmt4% mgmt6%Project involvementClient/server development . . . . . . .68%Object-oriented development . . . . . .69%Database development . . . . . . . . . .69%CASE . . . . . . . . . . . . . . . . . . . . . . .17%Integration projects . . . . . . . . . . . .52%Internet development . . . . . . . . . . .63%Maintenance . . . . . . . . . . . . . . . . .43%Wireless development . . . . . . . . . .20%Data warehouse development . . . . .33%AD/ITmgmt19%Job mgmt9%Senior AD/ITmgmtCountry breakdownUSA . . . . . . . .71%Canada . . . . . .4%Europe . . . . . . .9%Other . . . . . . .16%Executive AD/IS managementSenior AD/IS managementAD/IS managementApplication managementAD/IS consulting/systemsintegrationAD/IS specialistExecutive managementDepartmental 9%2.0%Annual budget: application developmentproduct and servicesMore than 10 million . . . . . . . . . . . . . . . . . . . . . . . .15% 5 million to 9.9 million . . . . . . . . . . . . . . . . . . . . . .6% 2.5 million to 4.9 million . . . . . . . . . . . . . . . . . . . .4% 1 million to 2.49 million . . . . . . . . . . . . . . . . . . . . .7% 500,000 to 999,999 . . . . . . . . . . . . . . . . . . . . . . .5% 100,000 to 499,999 . . . . . . . . . . . . . . . . . . . . . .10% 50,000 to 99,999 . . . . . . . . . . . . . . . . . . . . . . . . . 8%Less than 50,000 . . . . . . . . . . . . . . . . . . . . . . . . . 14%Don’t know . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31%MAJOR INDUSTRIESCommunications Carriers . . . . . . . . . . . .3%E-business Integrators . . . . . . . . . . . . . .12%Education/Training . . . . . . . . . . . . . . . . . 7%Finance/Accounting/Banking . . . . . . . .11%Government . . . . . . . . . . . . . . . . . . . . . .13%Healthcare/Medical/Dental . . . . . . . . . . .4%Insurance/Real Estate/Legal . . . . . . . . . .6%Manufacturing: non-computer related . . .7%Manufacturing: computer-related . . . . . .9%Number of employees in entire company10,000 or more . . . . . . . . . . . . . . . . . . . . . . . . . . . .21%5,000 to 9,999 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6%1,000 to 4,999 . . . . . . . . . . . . . . . . . . . . . . . . . . . .19%500 to 999 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8%100 to 499 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16%Under 100 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30%Retail/Wholesale Distribution . . . . . . . . .3%Utilities/Transportation . . . . . . . . . . . . . .4%
APPLICATION DEVELOPMENT TRENDSE-NEWSLETTER DEMOGRAPHICSDistribution 64,000Distribution 35,000AppTrendsDistribution 35,000JavaTrendsProgrammingTrendsDistribution: 64,000Distribution: 35,000Distribution: 35,000Job functionApplicationmgmt12%Company sizeJob functionAD/IT consulting/systems integration6%18%AD/ITspecialistsAD/ITmgmt22%Job FunctionAD/IT consulting/AD/IT specialists500 to 999500 to 999systems integration1,000Application9%36% 8%8%to4,999mgmt10% 100 to 4991,000AD/IT20%11%to 4,999specialists13%18%21%AD/IT100consulting/SIto 0030%mgmtto 9,9999%12%Under 1005%11%5,000Executive 21%Departmentto 9,999Under 100mgmtmgmtJob Function9%Executivemgmt8% Departmentmgmt18%Senior AD/ITmgmtJob functionCompany size8%Executive AD/ITmgmt15%Senior AD/ITmgmtJob Function6% Departmentmgmt28%9%10,000or 25%11%mgmt10,000or moreSeniorAD/ITmgmtCompany sizeCompany sizeCompany size10,000 or more . . . . . . . . . . . . . . . .28%10,000 or more . . . . . . . . . . . . . . . .25%10,000 or more . . . . . . . . . . . . . . . .24%5,000 to 9,999 . . . . . . . . . . . . . . . . .10%5,000 to 9,999 . . . . . . . . . . . . . . . . . .9%5,000 to 9,999 . . . . . . . . . . . . . . . . .10%1,000 to 4,999 . . . . . . . . . . . . . . . . .20%1,000 to 4,999 . . . . . . . . . . . . . . . . .18%1,000 to 4,999 . . . . . . . . . . . . . . . . .17%500 to 999 . . . . . . . . . . . . . . . . . . . . .9%500 to 999 . . . . . . . . . . . . . . . . . . . . .8%500 to 999 . . . . . . . . . . . . . . . . . . . . .8%100 to 499 . . . . . . . . . . . . . . . . . . . .13%100 to 499 . . . . . . . . . . . . . . . . . . . .10%100 to 499 . . . . . . . . . . . . . . . . . . . .12%Under 100 . . . . . . . . . . . . . . . . . . . .21%Under 100 . . . . . . . . . . . . . . . . . . . .30%Under 100 . . . . . . . . . . . . . . . . . . . .28%Distribution 30,000SOATrendsDataTrendsDistribution: 30,000Distribution: 30,000Job TmgmtCompany sizeAD/ITconsulting/SI7%AD/ITspecialists19%Job r5%DepartmentmgmtAD/ITconsulting/SI1,000Executive 1%to 4,999AD/IT17%6%mgmt13%SeniorAD/ITmgmtAD/IT500 to 99919% specialists8%11% 100 to 499Job Function1%Executivemgmt9%5,00013%to 9,999AD/IT24%mgmt6%1%24% DepartmentmgmtApplication Other10,000 or moremgmtCompany sizeCompany size10,000 or more . . . . . . . . . . . . . . . .24%10,000 or more . . . . . . . . . . . . . . . .30%5,000 to 9,999 . . . . . . . . . . . . . . . . . .9%5,000 to 9,999 . . . . . . . . . . . . . . . . .10%1,000 to 4,999 . . . . . . . . . . . . . . . . .17%1,000 to 4,999 . . . . . . . . . . . . . . . . .21%500 to 999 . . . . . . . . . . . . . . . . . . . . .8%500 to 999 . . . . . . . . . . . . . . . . . . . . .9%100 to 499 . . . . . . . . . . . . . . . . . . . .11%100 to 499 . . . . . . . . . . . . . . . . . . . .13%Under 100 . . . . . . . . . . . . . . . . . . . .31%Under 100 . . . . . . . . . . . . . . . . . . . .17%“ADT newslettersponsorshipsare a fast andJob wayFunctioneasytoconnect withyour audience,communicateyour messageand generatequalified leads.”31%Under 100
APPLICATION DEVELOPMENT TRENDSONLINE AND E-NEWSLETTER RATESBannersTOTAL IMPRESSIONSDimensionsLeaderboard728 x 90Wide skyscraper 160 x 600Large rectangle 336 x 280Full banner468 x 60Square button125 x 125 30K 65 65 65 30 2630-75K 60 60 60 26 23 75K 55 55 55 22 19Splash . 90 CPMDog-ear . 75 CPMTargeted/premium rotations . 10 CPMSection roadblocks .Contact your ADT sales representativefor additional information.SpotlightsMONTHSSponsored tracks/topicsCustom portalsIndustry Solutions1-2 3,750 3,000 8003-5 3,150 2,550 6756 or more 2,700 2,150 550White-paper portal1Text & white-paper links 3,000 1,500 2,550 1,275 2,150 1,0501 cost per lead pricing also available.E-newslettersCPMPrimarySecondary1-2x 50 403-5x 42 346 or more 35 28Text & calendar links . . . . . . . . . .AppTrends, 500 flat feeText & calendar links . . . . . . . . . .All others, 350 flat feeWebinarsContact your ADT sales representative for Webinar pricing.Lunch Break Series (LBS)ContactSales &Marketing:818.734.1520ext. 111The cost of the LBS is based on a flat fee for a threemonth sponsorship. The LBS archive is also available forsponsorship. Contact your ADT sales representative forpricing details.
APPLICATION DEVELOPMENT TRENDSONLINE SPECIFICATIONSBanner ad insertionorder deadlines Plain gif/jpeg banners;standard size; run-of-site:five business days prior tolaunch date. Rich media banners;standard size; run-of-site:five business days prior tolaunch date.Targeted ads and other adformats: Subject toavailability. Contact yoursales representativefor more information. PlacementBanner ads are run-of-site.Targeted ads are subjectto availability.Third-party ad servingWe accept third-partyad-serving, but impressionsare counted and invoices areissued based on our adserving system, Accipiter AdManager.Banner ad technical requirements Banner ad creative is subject to approval. 1105 Media standard ad sizes Full or horizontal banner: 468 x 60 pixelsSkyscraper: 160 x 600 pixelsLarge rectangle: 336 x 280 pixelsLeaderboard: 728 x 90 pixelsMedallion: 125 x 125 pixels File size 20K maximum for GIF, JPG files. Also includes animated GIF or JPG files. Skyscraper, large rectangle, and leaderboard creative can be 25Kmaximum. Rich media files maximum is 25K. File formats Standard: GIF, JPG or JPEG (72 dpi, 256 colors), looping accepted,generally three to five frames help to keep it to our maximum file size. Rich media: Flash and HTML. All other formats will be consideredand require extra processing time. Submit request and sample adto your sales representative for evaluation. A standard GIF or JPG ad must also be submitted with any rich mediaad. This ad will be displayed if a user does not have the ability to seerich media ads. Alternative text Alternative text appears if the user has turned off banner ad orgraphics viewing on their browser. Submit up to 50 characters, including spaces on the insertionorder. If no alternative text is submitted, the company name willappear. Click-through URL The click-through URL is the Web site the user is taken to afterclicking on a banner ad. The Web site will appear in a separatewindow. The advertiser should include the URL when submitting banner creative. Advertisers are responsible for maintaining a working URL. 1105 Media does not guarantee any click-through rates.Text and white-paper link specifications Provide one line of copy, 70-character maximum, including spaces. The boldedportion must be specified when copy is supplied. See example below.Provide the linking/redirecting URL. Example:Free Subscription: Receive ADT newsletters free
APPLICATION DEVELOPMENT TRENDSE-NEWSLETTER SPECIFICATIONSPrimary or secondary sponsorshipsPrimary banner sponsorship Headline or company name at the top of newsletter(HTML version only )and above advertiser text 72 character maximum, including spaces. If a headline or company name is not submitted,the company name will be listed as shown on theinsertion order. Body copy/advertiser text 5 lines, 72 character maximum per line or a total of360 characters, including spaces. Place hard returns at the end of each line. If copy issubmitted without hard returns, 1105 Media willdetermine location of the line breaks. Redirecting URL A redirecting URL is created for all newslettersponsorships in order to track the performanceof ads. The redirecting URL will not interfere with thefunction or click-through tracking of the originalprovided URL.Dimensions 160 x 600 pixel skyscraper banner adTechnical requirements Banner ad creative is subject to approval. File size 20K maximum for GIF, JPG files. Also includesanimated GIF or JPG files. 72 dpi, 256 colors. Looping accepted. Click-through URLs The click-through URL is the Web site the user istaken to after clicking on a banner ad. The Website will appear in a separate window. The advertiser must submit the click-through URLon the insertion order. Advertisers are responsible for maintaining aworking URL. 1105 Media does not guarantee any click-throughrates.Text link specifications Provide one line of copy, 72 character maximum, including spaces. The boldedportion must be specified when copy is supplied. See example below.Provide the linking/redirecting URL. Example:Free Subscription: Receive ADT newsletters now
WWW.ADTMAG.COMAbout Redmond Media GroupThe Redmond Media Group is dedicated to serving all aspectsof the Microsoft market: the Microsoft customer, developer andpartner communities. Our growing portfolio includes Redmond magazine, Redmond Channel Partner magazine, Redmond DeveloperNews magazine, CertCities.com, ENTmag.com, MCPmag.com,RCPmag.com, reddevnews.com, Redmondmag.com, TCPmag.com,TechMentor Conferences and nearly a dozen high-circulation e-mailnewsletters.We provide news, in-depth analysis, and hands-on information forIT directors, corporate development managers, administrators anda range of partners in the Microsoft community. We also serve ITprofessionals interested in advancing their technical knowledgeand careers through IT certification.Our products are editorially independent and have no ties, financial or otherwise, to any third party. Our editorial team is passionate about Microsoft and third-party technology and take pride insupplying objective and balanced reporting.About 1105 Media1105 Media, Inc., is a leading provider of integrated informationand media in targeted business-to-business markets, includingspecialized sectors of the information technology community;industrial health, safety, and compliance; security; environmentalprotection; and home healthcare.1105’s offerings span print and online magazines, journals,and newsletters; seminars, conferences, and trade shows; training courseware; and Web-based services. 1105 Media is based inChatsworth, CA, with offices throughout the United States.Contact InformationMatt MorolloAssociate Publisher(508) 532-1418mmorollo@1105media.comChristopher KourtoglouWestern Regional Sales Manager(650) 579-0121ckourtoglou@1105media.comErica CormierEastern Regional Sales Manager(508) 532-1431ecormier@1105media.com
ADT has a cost-effective program for you. Read on to learn more about the new ADT Web site! TRACK AND TOPIC SPONSORSHIP—NEW! Now ADT advertisers can sponsor a specific track or topic on the ADT Web site. Main sponsored areas include: The SOA Zone, The Java Zone, The Open Source Zone, The Security Zone, The BI Zone, The Outsourcing Zone, The .
