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April - June 19NewsletterApril - June 2019 / Issue No. 21FACES OF SHEAGSA Highlight Women at the Coreof the IndustryGSA News / Issue No. 21

News2April - June 19FACES OF SHEAGSA Highlight Women at the Core of the IndustryFrom June to November, the Global Shea Alliance will unfold the‘’Faces of Shea’’ campaign, a video series that connects womencollectors to the rest of world by sharing the day to day joys andchallenges they experience as well as the impact of shea on theirlivelihoods and communities.Together, through a joint social media campaign, GSA memberswill promote the story of Adisatu Baranon and six other womencollectors from Benin and Ghana.We welcome you to join our efforts. To participate pleaseaccess the campaign toolkit here. Email Nestor Dèhouindji atndehouindji@globalshea.com for more information.Faces of shea video extractGSA – EU CONFERENCEShea Stakeholders Discussed Partnering for Sustainability in ParisOn April 1, the Global Shea Alliance held its fourth EuropeanConference in Paris, France, under the theme ‘’Partnering forSustainability.”47 participants across the shea value chain including fats andoils suppliers, cosmetic brands, NGOs, government agencies,and representatives of women groups attended the event.Discussions centered on optimizing industry’s approach topartnership through innovative PPP models that delivers greaterresults on women’s empowerment and protection of the ecosystem.“The conference gave us an even better overview of the industryand the challenges that may arise in the future. We decided toimprove the supply chain with direct impact to communitiesand we will establish certain targets with our partners.”Yannic Sommer & Katharina Scharringhausen, Henry LamotteOils GmbH - GermanyParticipants at the conference‘’I was personally impressed by the attention that internationalbrands paid to my presentation on transforming shea kernelsinto butter. This reflects the importance they attach to womenat the core of the industry.’’Mamatou Djaffo, Madjatom Women Group – BeninGSA - U.S. CONFERENCEShea Women Shared their Success Stories with Stakeholders in New YorkOn May 6, the Global Shea Alliance held its U.S. Conference inNew York hosted at the office of Sidley Austin LLP, under thetheme ‘’From Women to the World.’’37 participants including women’s groups, suppliers, brands andNGO discussed ways to sustain the growing shea value chainby increasing benefits to producers, advancing gender equalityin producing communities, conserving tree populations, andaccessing new supply areas. Women shea collectors and butterprocessors also shared success stories on their activities.‘‘The conference was eye-opening. I enjoyed learning aboutdifferent uses of shea in various industries as well as the directimpact it has on the women who gather and process the sheakernels. I also enjoyed the open and transparent dialogueamongst businesses.’’ Chinonye Akunne, Ilera - USA‘’It was an opportunity to share with international stakeholdershow the Bandisuglo Women’s Cooperative, founded in Ghanain 2011, is currently providing income to 1000 women sheacollectors and processors through shea butter business.’’Participants at the conferenceThe conferences’ presentations are availablefor GSA members. Please email NestorDèhouindji at ndehouindji@globalshea.comto access them.Rita Dampson, Bandisuglo Women’s Cooperative - GhanaGSA News / Issue No. 21

Sustainability Program Update3April - June 19SUSTAINABLE SHEA INITIATIVEGSA Sustainability Partners Donated 26 Warehouses during the QuarterFrom April to June, GSA sustainability partners donated 26warehouses to women in Benin, Burkina Faso, Ghana and Nigeria,making storage space available for over 14,000 women.10 of the donated warehouses were refurbished, and have a totalcapacity of 1,120 MT. James Saatiri from CORD, a sustainabilitypartner said:‘‘’For us, renovating what already exists andmaking it useful to the community means contributingto sustainability. That’s what motivates us to refurbishwarehouses for women shea collectors and processors.’’GSA sustainability partners refurbish neglected communitywarehouses to address storage challenges faced by sheacollectors. Ownership of these facilities are officially transferredto the cooperatives by the respective chiefs and traditionalrulers. To register as a Sustainability Partner and participate inthe Sustainable Shea Initiative, please email Edem Asimadu ateasimadu@ globalshea.com.Refurbished warehouse in Lassia Toule, Ghana.SUSTAINABLE SHEA INITIATIVEGSA Members Trained 18,453 Women during the QuarterFrom April to June, 18,453 women in 54 producing communitiesreceived trainings on cooperative development; businessdevelopment and warehouse management as well as kernelaggregation.Albertina Bakuri, a shea collector from Ghana said: ‘‘‘The trainingshelped me to manage my personal petty trade. It has alsomade me understand that coming together to work is moreuseful and beneficial than standing alone.’’As part of the implementation of the GSA’s sustainabilityprogram, partners support the formation of shea cooperativesand provide various trainings to meet the development needs ofthe newly established organizations. Please email Edem Asimaduat easimadu@globalshea.com for more information.A training session conducted by a GSA partnerPARTNERSHIP FOR SUSTAINABILITYBirdLife International Works to Advance Biodiversity in the Shea IndustryBirdLife International, a GSA member, conducted a researchproject funded by the UK Government’s ‘’Darwin Initiative’’ toimprove tree diversity and pollination for livelihood security aswell as bird conservation.Below are some key findings from the research projectwhich was completed in 2019: Shea is pollinated by insects, primarily honey and stinglessbeesPollinatorexclusionplots fordemos Shea flowers for only a short time, and insect pollinators areessential to fruit formation Pollinators increase fruit production by 2.5xThis research has been incorporated in the GSA’s ParklandManagement Manual which was released in May 2018. Formore information, please contact Edem Asimadu at easimadu@globalshea.com or Naturama at info@naturama.bf.Flowering crop varietiesFallowsStrips ofundisturbedlandReducechemical managednaturalregenerationOutput from the research projectGSA News / Issue No. 21

Promotion4April - June 19WORKSHOPITC and GSA Trained 140 Women-owned Businesses in Ghana and NigeriaOn June 12 and July 18, the International Trade Centre (ITC),through the SheTrades in the Commonwealth program, incollaboration with the Global Shea Alliance, organized twoworkshops for women-owned businesses in Accra, Ghana andAbuja, Nigeria, respectively.In total, 140 women entrepreneurs attended the workshops;the women received trainings on formulation and certificationrequirements for shea-based cosmetics. The workshops alsoincluded business-to-business sessions that were focused onaccessing distribution channels, specifically e-commerce andsupermarket chains.The sessions were led by representatives from Ghana StandardsAuthority, Ecocert, Fair Trade Africa, NICERT, Abuja EnterpriseAgency, Standard Organization of Nigeria, National Agency forFood and Drug Administration and Control, as well as leadinge-commerce platforms, such as Jumia and Max Mart FamilyShopping Centre.The practical formulation training was led by a cosmetologist“Before the workshop, I’d heard about the different e-commerceplatforms and considered signing up. Having all the majorplatforms in the same room at the workshop was the directcontact I needed and I took advantage of this to register. Myproducts are now selling on one of the leading platforms inGhana and my customer reach has significantly increased!”Rita Quist-Therson, Suhcare Ltd., Ghana‘‘The practical formulation training was superb! Being able towatch a live demonstration from start to finish for 4 productsis priceless.’’ Joycee Awosika, Oriki Group, NigeriaParticipants at the workshop in NigeriaPARTNERSHIPTradeCom II Programme to Support Shea-Based Cosmetic EnterprisesThe GSA and the African Organisation for Standardisation (ARSO)are jointly supporting the implementation of the TradeCom IIProgramme.The initiative, funded by European Union at the request ofACP Group of States, aims to improve export capacities andcompetitiveness of SMEs in Africa, the Caribbean and the Pacific.The project, implemented by Enabling Environments, willachieve the following shea related objectives: Produce a practical, step-by-step manual on export anddocumentation requirements within West Africa and toEurope for shea-based cosmeticsProduce a manual on quality management for shea-basedcosmeticsFacilitate the application of harmonized standards andconformity requirement for the cosmetology and wellnesssector within AfricaAll published documents will be available for GSA memberswhen the project ends in February 2020.A woman producing shea butterGSA News / Issue No. 21

Member Services & Update from Producing Countries5April - June 19MEMBER SERVICESWhat We Achieved during the QuarterMarket Linkages76established between suppliers of shea kernels,butter and other shea-based cosmeticproducts‘‘Thanks to GSA’s assistance, I gained very useful informationon the shea industry trends and access to raw shea buttersuppliers to strengthen my business operations.’’Sandra Sally Amokoh - Natural Luxury, GhanaLooking for new buyers?We Connect!GSA supports its members by facilitating linkages in the formof contacts and providing support through the discussionand deal stages.GSA’s value proposition to members, particularly within theproducing regions include facilitating linkages in the form ofcontacts and providing support through the discussion anddeal stages.181Organization receivedTechnical Assistance‘‘On the request of the Food and Agriculture Organization, Ihad to present at a webinar on women’s participation in trade,and needed photos to highlight the case of shea. In a very tightdeadline, GSA was able to get me the required photos, and alsoprovided me useful guidance to achieve my objective.’’Francesca Opoku - Solution Oasis Ltd., GhanaNeed information to invest in theshea industry ?We Support!GSA provides technical assistance to members on sustainableproduction, sourcing, processing, consumer marketing,corporate communications, product development,certifications, export procedures, quality requirements,fundraising, access to finance and partnership development.Please email GSA Membership Coordinator Prince at pnunoo@globalshea.com with any questions relatedto market linkages and technical assistance.UPDATE FROM PRODUCING COUNTRIESNEPC and NASPAN Trained 1,000 Women Collectors within a MonthDuring the quarter, the Nigerian Export Promotion Council (NEPC)in collaboration with the National Shea Products Associationof Nigeria (NASPAN) trained 1,000 women shea collectors inGombe, Jigawa, Niger, and Taraba.The trainings covered best practices in shea kernels collection,butter processing, cooperatives development, record and bookkeeping. Women trained also received various equipmentincluding shea roasters, milling and grinding machines.Hadiza Musa, a shea collector from Jigawa said:‘’ These trainings will help us in producing better quality kernelsto increase our profits this season. Also, the equipment receivedwill improve our working conditions.”The trainings included an official opening ceremony with womenshea collectors and processorsDid You Know?July 31 is the International Day of African Women!Through the Faces of Shea Campaign, we celebrate our 16 million rural women who areplaying a vital role in the shea industry, as they make up the heart of our value chain.Want to know more? Click here!If you have any newsletter contributions, please email Nestor at ndehouindji@globalshea.com.GSA News / Issue No. 21