U.S. BOOK INDUSTRY YEAR-END REVIEW - Nielsen PDF Free Download

1y ago

19 Views

1 Downloads

1.75 MB

11 Pages

Report/dmca

Download PDF

Transcription

WELCOME“The only thing that is constant is change.”Heraclitus – 500 BCEApproximately 2,500 years later, this quote could easily describe the book business of2013. Of course “change” in the form of progress is a good thing, and for authors,publishers, retailers, distributors, service providers, and especially consumers, thechallenges caused by changes in technology, the marketplace, etc. have actuallyturned out to be great sources of opportunity over the last twelve months.With only a slight decline in print book consumption, physical book sales had a strongshowing in 2013 (even with the comparison to the Fifty Shades and Hunger Gamesblockbuster trilogies of 2012). And while eBook growth has slowed and the markethas now matured, the innovation is far from over. Naturally, those who embracechange will be more competitive and the best positioned in the months and yearsahead.There is no doubt – the book industry and book consumers are evolving every day,and at Nielsen, we are constantly analyzing these developments with comprehensivesales measurement, analytics, and expertly driven consumer research. So, let’s takea look back at 2013 –with anticipation for the changes that lie ahead in 2014.JONATHAN STOLPERSVP, Nielsen BookNielsen1U.S. Book Industry Year-End Review

1NOTABLE RELEASESBOOKS & MOVIESFrom Middle Earth to Panem, many stories were translated from the page to big screen in 2013. Let’s take a peek atsome of the titles that were added to bookshelves this year. “ T H E H U N G E R G A M E S ”Suzanne Collins’ second part to the trilogy, “Catching Fire”, made its theatrical debut onNovember 22, 2013. Over 613,000 of this popular title was sold. “ T H E G R E AT G AT S B Y ”Over 755,000 copies of this beloved F. Scott Fitzgerald novel were sold. “ W O R L D WA R Z ”Inspired by the “World War Z” books written by Max Brooks, 606,000 of this title were sold. “ T H E M O R TA L I N S T R U M E N T S : C I T Y O F B O N E S ”Written by Cassandra Clare, this action science-fiction movie based on the book with the same name,was released to theaters in the fall. The book title has sold 350,000 throughout 2013. “ T H E H O B B I T ”Director Peter Jackson adapted this classic J. R. R. Tolkien novel. The second film in thisthree-parter was released in 2013, and 543,000 units of the book were sold. “ S A F E H AV E N ”893,000 copies of this Nicholas Sparks novel were sold, which made up a significant portion ofthe 2.7 MILLION books Nicholas Sparks sold throughout the year. “ E N D E R S G A M E ”This cult classic sci-fi novel by Orson Scott Card sold over 530,000 units.IN REMEMBRANCETOM CLANCY – This beloved espionage and thriller novelist sold over 553,000 sales in 2013 alone.CHINUA ACHEBE – “Things Fall Apart,” first published in 1958 by the Nigerian author, received globalcritical acclaim and sold 110,000 copies in 2013.Copyright 2014 The Nielsen Company2

2 THE BOOK CONSUMERTHE HISPANIC CONSUMER 11% of Hispanic book consumers read more print books in 2013 than in the previous year. 16% of Hispanic book consumers read print versions of books on a daily basis, while 28% read them severaltimes a week or weekly.THE AFRICAN-AMERICAN CONSUMER 10% of African-American book buyers responded saying they read books using a tablet (such as an iPad or Kindle Fire),much more than the previous year. 10% of African-American book buyers also said that they read print magazines much more than last year. 11% of African-American book buyers responded that they discuss books on an online social network site severaltimes a week or weekly.THE ASIAN AMERICAN CONSUMER 10% of Asian American book buyers participate in using GoodReads as their social network or communities. 30% of Asian American book buyers responded that they read health/fitness magazines and periodicals in the past month.This genre was higher than any other, followed by cooking and technology.NOTABLE EVENTS BLACK FRIDAY/CYBER MONDAYOver 19 MILLION books were sold the first full week after Black Friday/Cyber Monday(week ending 12/8/13), a 27% increase over the previous week. MARTIN LUTHER KING JR.’S 50TH ANNIVERSARY OF “I HAVE A DREAM” SPEECHAside from being a great orator, MLK was a writer as well. Over 30,000 books by Dr. King were sold in 2013. ROSA PARKS’ 100TH BIRTHDAY ANNIVERSARY8,700 books written by Rosa Parks were sold throughout the year.3U.S. Book Industry Year-End Review

3 CONSUMPTIONNUMBER OF UNITS SOLD BY CATEGORY(IN THOUSANDS)ADULT NON-FICTION2013 % OFCATEGORY TOTAL2013 4.7%GENERAL TORY/LAW/POLITICAL /ENTERTAINING6.4%-4.7%SELF TRAVEL3.3%-4.1%PERFORMING %3.3%HUMOR2.3%4.7%COMPUTERS2.3%-5.3%HOUSE & HOME/GARDENING1.0%-7.7%100.0%-0.6%TOTAL ADULT NON-FICTIONADULT FICTION2013 % OFCATEGORY TOTAL2013 YOYVARIANCEGENERAL %-9.3%CLASSICS6.2%1.8%GRAPHIC NOVELS6.0%1.1%SCIENCE %RELIGION2.3%-5.5%ACTION AL ADULT FICTIONCopyright 2014 The Nielsen Company4

JUVENILE NON-FICTION2013 VALS/RELIGION6.2%3.3%SOCIAL SITUATIONS/FAMILY/HEALTH6.0%2.2%100.0%1.8%TOTAL JUVENILE NON-FICTIONJUVENILE FICTION2013 % OFCATEGORY TOTAL2013 YOYVARIANCEGENERAL32.6%1.2%SCIENCE FICTION/FANTASY/MAGIC20.4%-19.9%SOCIAL 6.6%100.0%-0.9%TOTAL JUVENILE FICTION52013 % OFCATEGORY TOTALU.S. Book Industry Year-End Review

PRINT BOOK SALES OVERALL(IN THOUSANDS)TITLEISBN-13AUTHORPUB DATEPRICE2013SALES1.HARD LUCK9781419711329JEFF KINNEY11/2013 13.951,8262.INFERNO9780385537858DAN BROWN5/2013 29.951,4013.KILLING JESUS: A HISTORY.9780805098549BILL O’REILLY9/2013 28.001,1114.PROOF OF HEAVEN: A NEURO.9781451695199EBEN ALEXANDER10/2012 15.999365.THE HOUSE OF HADES9781423146728RICK RIORDAN10/2013 19.999266.DIVERGENT9780062024039VERONICA ROTH2/2012 9.998307.JESUS CALLING: ENJOYING PEACE.9781591451884SARAH YOUNG10/2004 15.998298.SYCAMORE ROW9780385537131JOHN GRISHAM10/2013 28.957009.THE THIRD WHEEL9781419705847JEFF KINNEY11/2012 13.9566710.HAPPY, HAPPY, HAPPY: MY LIFE A.9781476726090PHIL ROBERTSON5/2013 24.99651DEVICE OWNERSHIP OF E-BOOK BUYERS (%)( JANUARY-OCTOBER 2013)SMARTPHONE66%TABLET66%E-READER50%OTHER (INC. IPOD, MP3 ETC)38%NONEGENRE BY E-BOOK AND PRINT7%(BASED ON NEW BOOKS PURCHASED JANUARY TO OCTOBER 2013)E-BOOK PRINTTOTAL MARKET(ALL BINDINGS)ADULT FICTION55%36%39%ADULT NON-FICTION13%18%16%SCIENTIFIC, TECHNICAL, MEDICAL2%3%3%ACADEMIC AND PROFESSIONAL10% 14% 12%CHILDREN’S12% 20% 17%RELIGION6%8%12%ALL OTHER (UNIDENTIFIED)1%1%1%TOTAL 100% 100% 100%Copyright 2014 The Nielsen Company6

TOP ADULT FICTION PRINT BOOK SALESTITLE(IN THOUSANDS)ISBN-13AUTHORPUB DATEPRICE2013SALES1.INFERNO9780385537858DAN BROWN5/2013 29.951,4012.SYCAMORE ROW9780385537131JOHN GRISHAM10/2013 28.957003.DOCTOR SLEEP9781476727653STEPHEN KING9/2013 30.005654.THE GREAT GATSBY9780743273565SCOTT F. FITZGERALD 10/2004 15.005655.AND THE MOUNTAINS ECHOED9781594631764KHALED HOSSEINI5/2013 28.955616.FIFTY SHADES OF GREY9780345803481E. L. JAMES4/2012 15.955587.THE LONGEST RIDE9781455520657NICHOLAS SPARKS9/2013 27.005078.GONE GIRL9780307588364FLYNN GILLIAN6/2012 25.004359.THE RACKETEER9780345530578JOHN GRISHAM8/2013 9.9937310.FIFTY SHADES DARKER9780345803498E. L. JAMES4/2012 15.95361TOP ADULT NON-FICTION PRINT BOOK SALES7(IN THOUSANDS)TITLEISBN-13AUTHORPUB DATE PRICE2103SALES1.KILLING JESUS: A HISTORY.9780805098549 BILL O’REILLY9/2013 28.001,1112.PROOF OF HEAVEN: A NEURO.9781451695199EBEN ALEXANDER10/2012 15.999363.JESUS CALLING: ENJOYING PEACE.9781591451884SARAH YOUNG10/004 15.998294.HAPPY, HAPPY, HAPPY: MY LIFE A.9781476726090PHIL ROBERTSON5/2013 24.996515.LEAN IN: WOMEN, WORK, AND.9780385349949 SHERYL SANDBERG3/2013 24.956296.THINGS THAT MATTER: THREE.9780385349178CHARLES KRAUTHAMMER10/2013 28.006017.SI-COLOGY 1: TALES AND WISDOM9781476745374SI ROBERTSON9/2013 22.995428.STRENGTHS FINDER 2.0: A NEW.9781595620156TOM RATH2/2007 24.955389.DAVID AND GOLIATH: UNDERDOGS.9780316204361MALCOLM GLADWELL10/2013 29.0044410.GUINNESS WORLD RECORDS9781908843357 GUINNESS WORLD RECORDS 9/2013 28.95438U.S. Book Industry Year-End Review

TOP JUVENILE PRINT BOOK SALES(IN THOUSANDS)TITLEISBN-13AUTHORPUB DATEPRICE2013SALES1.HARD LUCK9781419711329JEFF KINNEY11/2013 13.951,8262.THE HOUSE OF HADES9781423146728RICK RIORDAN10/2013 19.9992613.DIVERGENT9780062024039 VERONICA ROTH2/2012 9.998304.THE THIRD WHEEL978141970584711/2012 13.956675.ALLEGIANT9780062024060 VERONICA ROTH10/2013 19.996466.THE FAULT IN OUR STARS9780525478812JOHN GREEN1/2012 17.996287.RUSH REVERE & THE BRAVE PILGRI9781476755861RUSH LIMBAUGH10/2013 19.995258.INSURGENT9780062024046 VERONICA ROTH5/2012 17.994559.THE BOOK THIEF9780375842207MARKUS ZUSAK9/2007 12.9944710.ELF ON THE SHELF9780976990703AEBERSOLD12/2006 24.95439JEFF KINNEYTOP PRINT BOOKS UNDER 10TITLEISBN-13AUTHORPUB DATE2013SALES1.DIVERGENT9780062024039VERONICA ROTH2/20128302.GREEN EGGS AND HAM9780394800165DR SEUSS8/19604123.LOOKING FOR ALASKA9780142402511JOHN GREEN1/20073804.THE RACKETEER9780345530578JOHN GRISHAM8/20133735.GOODNIGHT MOON9780694003617MARGARET WISE BROWN 8/19913706.ONE FISH TWO FISH RED FISH.9780394800134DR SEUSS3/19603397.AMERICAN SNIPER: THE AUTOB.9780062238863CHRIS KYLE1/20133368.TO KILL A MOCKINGBIRD9780446310789HARPER LEE10/19883329.A WANTED MAN (WITH BONUS.9780440246312LEE CHILD5/201332910.THE BEST OF ME9780446547635NICHOLAS SPARKS3/2013316Copyright 2014 The Nielsen Company8

“2013 Sales” print book data includes sales from 1/1/13 to 12/29/13.ABOUT NIELSENNielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading marketpositions in marketing and consumer information, television and other media measurement, online intelligence,mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries,with headquarters in New York, USA and Diemen, the Netherlands.For more information, visit www.nielsen.com.Copyright 2014 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks orregistered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks orregistered trademarks of their respective companies.For more information about Nielsen’s Entertainment insights, email know@nielsen.com or follow us onTwitter at @nielsen ent.9U.S. Book Industry Year-End Review

U.S. Book Industry Year-End Review THE HISPANIC CONSUMER 11% of Hispanic book consumers read more print books in 2013 than in the previous year. 16% of Hispanic book consumers read print versions of books on a daily basis, while 28% read them several times a week or weekly. 3 2 THE BOOK CONSUMER THE AFRICAN-AMERICAN CONSUMER 10% of African-American book buyers responded saying they .