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Using Multiple Marketplaces and Comparison Shoppingto Attract More CustomersJordan Weinstein Director of Business l, 2013
Agenda3 Major TrendsE-Commerce FragmentationCross-Border TradeMobile MarketplacesUtilizing the Magento Platform as the Central Hub forMultichannelMultichannel w/ Magento, Powered by ChannelAdvisorMarketplaces to consider Copyright ChannelAdvisor 20132
Increasing Demand FragmentationSources of consumer demand areincreasingly fragmented and complexE-Commerce channels over the last decade GMV in bSource: Public reports from eBay, Amazon, Google, Shopping.com and ChannelAdvisor estimates based on our transactional data. Copyright ChannelAdvisor 2013
Yields Increasing ComplexitySource: Public reports from eBay, Amazon, Google, Shopping.com and ChannelAdvisor estimates based on our transactional data. Copyright ChannelAdvisor 20134
Global Ecommerce Volume by Region Copyright ChannelAdvisor 20135
Global Ecommerce Volume by Region Copyright ChannelAdvisor 20136
Global Cross-Border Trade Opportunity eCommerce(2012)* Operational Challenge*eCommerce volume represents relative figures, not absolute valuesSource: Forrester Online Retail Forecasts: Europe, US, Latin America, Asia Copyright ChannelAdvisor 20137
Leading Global nyFranceItalySpain Copyright ChannelAdvisor 20138
Mobile / LocalMobile is accelerating e-commerce adoption in severaluse cases:1.2.3.4.5.6.In-store scanning for online/local (Showrooming)Local inventory awareness – closing the loopGeo-targetingMobile paymentsWe are all ‘online’ more, so usage is going upDifferent behaviors between Tablets – Incremental activity – couch commerce Smartphones – Very transactional – pricechecking, store locating, mobile purchase etc. Copyright ChannelAdvisor 20139
Mobile - By 2015, 2-3X PC Users Copyright ChannelAdvisor 201310
MobileMobile traffic for top online retailers (in millions)Source: comScore Copyright ChannelAdvisor 201311
Magento – Multichannel Hub Copyright ChannelAdvisor 201312
eBay, Amazon, and more AnnualMarketplaceGMV 5B- 10B 25B 500M 500M 500MEstablished19991995200620102009# of Sellers2M 2M 10k 700 25006-25%8-22%6-15%9-15%7-20%Seller Point-ofContactSellerPortal FormTechnicalSupportAccountManagerSellerPortal FormCategory ManagerSeller PortalFormDemographicsMassMassMass, 25 Male, 18-35Female, 35 --Jewelry, Auto,Toys/Games,Home LivingConsumerElectronics,Home--Electronics (incl. Health& Beauty), Cell Phones,Appliances, Media/Software,Lighting/Electrical, OfficeSuppliesAuto Parts &Tires, LargeAppliances,MediaCommission/FeesKey lry &Watches(Gated)----confidential13
eBay, Amazon, and more Determinedby MerchantTax is owned by theMarketplace. Newegg isthe seller of record.Tax is ownedby theMarketplace.Sears is theseller ofrecord.Daily DealEmail, Homepageplacement, Daily Deals,Promo fiedRefurb/ReCertifiedYesNoNoNoYesNoNoNoYesBy MerchantBy AmazonBy MerchantBy MerchantBy MerchantBy NeweggBy MerchantBy SearsNewegg is always thefeatured sellerSears is alwaysthe featuredsellerTaxDeterminedby MerchantDeterminedby ionsDaily DealItem-LevelSellerPromotionsLimitedYesYesUsed ProductsPermittedAuto FitmentSolutionProduct AdsOptionFulfillmentOptionsAdvantage WhenCompeting with3P SellerNone--Noneconfidential14
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Using Multiple Marketplaces and Comparison Shopping to Attract More Customers April, 2013 Jordan Weinstein Director of Business Development Jordan.Weinstein@ChannelAdvisor.com. 3 Major Trends E-Commerce Fragmentation Cross-Border Trade Mobile Marketplaces Utilizing the MagentoPlatform as the Central Hub for Multichannel Agenda
