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B u si n essA Practitioner's Guide to OrganisationalDevelopment provides an extensive overviewof the organisational development field.The purpose of the textbook is to introducethe student to the basics of organisationaldevelopment – from group facilitation, tounderstanding the role of consultants andpractitioners in the development of anorganisation. These introductory conceptswill help the student to understand theconcept of organisational change, includingthe reasons for change, models of change,and eventually, how to deal with resistance tochange. The second half of the textbook shiftstoward a more detailed discussion aroundorganisational development. This sectionwill guide students through the process ofdevelopment, explaining how an organisationcan be ‘diagnosed’, and how it can undergointervention in order to solve the problemsencountered through this diagnosis. Finally, itconcludes with a detailed discussion on 21stcentury workspaces. As such, this textbook isideal for students who are interested in learningmore about the modern workplace.exercise Solutionsin the back of this bookAvailable asan eBookTo request thefull textbook outlineemail: sales@edgeeducation.com12Order enquiries: sales@edgeeducation.comISBN 978-1-77612-301-8A Practitioner'sGuide toOrganisationalDevelopmentCONTENTSUNIT 1 Organisational developmentbasics Group facilitation skillsUNIT 2 UNIT 3 Organisational developmentconsultants and practitioners Organisational changeUNIT 4 UNIT 5The process of organisationaldevelopmentDiagnosing an organisationUNIT 6 UNIT 7Organisational intervention: Part 1UNIT 8Organisational intervention: Part 2UNIT 9Organisational intervention: Part 3UNIT 10 Navigating 21st-centuryworkspaces

B u si n essAdvertising Practice is a comprehensiveguide to the more challenging aspectsof advertising. The textbook beginswith an overview of advertising andintegrated marketing communication(ICM), which includes an exploration ofthe advertising industry and broaderadvertising environment. It proceeds tohighlight the value of conducting research,in order to understand consumers andtheir behaviours. As such, students willrecognise the vital roles of researchand creative planning in the advertisingindustry. The textbook also unpacks theconcepts of ‘above the line’ and ‘belowthe line’ advertising, which includes adetailed exploration of broadcast media,print media, out-of-home media andnew media. In addition, the processes ofcreative implementation and evaluation areexplained. Students will also learn aboutethics and the central role that it playsin advertising. The textbook concludesby evaluating various local and globaladvertising strategies. Based on this,students will be prepared to enter the worldof advertising with a sense of confidenceand professionalism.exercise Solutionsin the back of this bookAvailable asan eBookTo request thefull textbook outlineemail: sales@edgeeducation.comISBN 978-1-77612-311-7AdvertisingPracticeCONTENTSUNIT 1 Advertising and integrated marketingcommunication flashback The advertising industryUNIT 2 The advertising environmentUNIT 3 UNIT 4 Consumer behaviourUNIT 5Research for effective advertisingCreative planningUNIT 6 UNIT 7Advertising above the line –broadcast mediaUNIT 8Advertising above the line – print mediaUNIT 9Advertising above the line –using out-of-home mediaUNIT 10 Advertising below the line – new mediaUNIT 11 Creative implementationUNIT 12 Creative evaluationUNIT 13 EthicsUNIT 14 Local and global advertising strategies www.edgeeducation.com13

B u si n essAn Introductionto EconomicsAn Introduction to Economicsintroduces first-year students to thefundamental principles of micro- andmacroeconomics. Its purpose is toprovide students with the knowledge tounderstand and interpret basic economicdecisions, functions and phenomena.The textbook introduces students tovarious microeconomic concepts, coversthe relevant terminology, and explores themacroeconomic concepts in depth.Introduction to economicsUNIT 1 UNIT 2 Economic systems inperspective UNIT 3 Production, income andspending Demand and supplyUNIT 4 UNIT 5ElasticityUNIT 6Consumer equilibrium:The indifference curveapproachISBN 978-1-77612-488-6CONTENTSUNIT 7Consumer equilibrium: The utilityapproachUNIT 8Business costs and revenuesUNIT 9Market structuresUNIT 10 Measuring economic performanceUNIT 11 The labour marketUNIT 12 The monetary sector, public sectorand foreign sectorUNIT 13 Aggregate demand and incomedetermination modelUNIT 14 InflationUNIT 15 Unemploymentexercise Solutionsin the back of this bookAvailable asan eBookTo request thefull textbook outlineemail: sales@edgeeducation.com14Order enquiries: sales@edgeeducation.comUNIT 16 The economic cycle, growth,development and forecasts

B u si n essNEW AdditionBusinessCommunication:Putting Theoryinto PracticeComing 2021Available as an interactiveDigital CourseBookexercise Solutionsin the back of this bookAvailable asan eBookTo request thefull textbook outlineComing 2021ISBN 978-1-77612-712-2Effective communication is a criticalbusiness skill at every level. BusinessCommunication: Putting Theory into Practiceis a practical guide to communicating in thebusiness context - from writing letters andadministrative reports, to making yourselfunderstood in meetings, to using digital tools.It begins with the theoretical approaches tocommunication and then turns to a detailedexamination of different practical formsof workplace communication, with specialfocus on writing business letters, emails andadministrative reports. Finally, the vital skillsof drafting a successful CV and masteringa job interview are discussed, along withtools and techniques for navigating uniquelychallenging workplace conversations. Thismakes Business Communication: PuttingTheory into Practice a valuable resource fornavigating all forms of communication inworkplace contexts.CONTENTSUNIT 1The fundamentals of communicationUNIT 2 Communication in the organisationalcontext UNIT 3Interpersonal communicationUNIT 4 Digital business communicationUNIT 5Writing for digital and printUNIT 6Writing business lettersUNIT 7Administrative and report writingUNIT 8Language and editingUNIT 9Visual communicationUNIT 10 Verbal communicationUNIT 11 Navigating workplace conversationsUNIT 12 CVs, job applications and interviews email: sales@edgeeducation.comwww.edgeeducation.com15

B u si n essFrom corporate scandals, corruption andchaos, to sustainability and responsibleleadership, questions of ethics inbusiness dominate our news headlinesand conversations. As businesses faceincreasing scrutiny, it is ever-more vitalto understand what ethics is, and how itshould be applied in practice. BusinessEthics: Local and Global Perspectiveszooms in on the discipline of businessethics, and guides readers through itstheoretical underpinnings and theirpractical implementation. The textbookbegins by considering the philosophicaland legal foundations of business ethics,and proceeds to discuss the frameworks ofcorporate social responsibility (CSR)and codes of ethics that can beencountered in any modern industry.It also provides detailed discussions andcase studies that illustrate how thesetheories can be applied in real-life businessenvironments. Based on this, readers willbe equipped to lead a responsible, ethicalworkforce, both locally and internationally.Available as an interactiveDigital CourseBookexercise Solutionsin the back of this bookAvailable asan eBookTo request thefull textbook outlineemail: sales@edgeeducation.com16Order enquiries: sales@edgeeducation.comISBN 978-1-77612-493-0Business Ethics:Local and GlobalPerspectivesCONTENTSPART 1: A framework forunderstanding business ethics1. Ethics and morality2. An introduction to business ethics3. The law and ethics in South AfricaPART 2: Corporate governanceand ethics4. Stakeholders5. Corporate social responsibility6. O perational considerations forthe ethical business7. Human resources and business ethicsPART 3: Creating an ethicalbusiness environment8. The ethics programme9. Ethical decision-making10. The ethical manager11. The ethical leaderPART 4: The currentlandscape of business ethics12. Prominent ethical issues in business13. Going global: Ethics in international business14. Case studies

B u si n essBusiness Mathematics explores thepractical application of mathematics andstatistics in business operations. Thetextbook begins by defining the numbersystem, and then guides students inperforming basic calculations.It proceeds to demonstrate howbusiness problems can be reducedto equations, and provides anunderstanding of integers, fractions,decimals and ratios, among othercalculations. Probability theory,workplace data manipulation, as wellas measures of centre and dispersion,are then further explored. At thisstage, students will understand dataanalysis, and will be able to perform datainterpretation and to communicate theresults thereof. Finally, the textbookoutlines the metrics of geometry, andconcludes with an overview of howbusiness mathematics can be appliedto various financial matters.ISBN 978-1-77612-512-8BusinessMathematicsCONTENTSUNIT 1 An introduction to businesscalculations UNIT 2 UNIT 3 Working with equationsUNIT 4 Using probability theory in businessUNIT 5exercise Solutionsin the back of this bookAvailable asan eBookTo request thefull textbook outlineemail: sales@edgeeducation.comWorking with non-integers,percentages, ratios andproportionsMeasure, analyse andcommunicate workplace dataUNIT 6 Central measures and measures of dispersionUNIT 7GeometryUNIT 8Using mathematics to makefinancial decisions www.edgeeducation.com17

B u si n essConsumer Buying Behaviour Essentials isa comprehensive guide to understandingthe consumer. Students will learn howmarket value is created for consumers,as well as about various marketcharacteristics. The textbook alsoprovides students with an overview ofhow culture, subculture, reference groupsand social classes influence consumerbuying behaviour. In addition, it focuseson what motivates consumers’ purchasingbehaviour – ranging from more personaland psychologically driven factors, tobroader household and organisationaldecision-making processes. Finally,students will explore organisationalbuying behaviour in more detail,including how to build relationships withcustomers, and how customer behaviouris influenced by the online world.ISBN CONTENTSUNIT 1Introduction to consumerbehaviour and creating marketvalue for customers UNIT 2 Market characteristicsUNIT 3 Culture, subculture, referencegroups and social classes UNIT 4 Personal characteristics, customerperception and learning UNIT 5Available as an interactiveDigital CourseBookexercise Solutionsin the back of this bookAvailable asan eBookTo request thefull textbook outlineemail: sales@edgeeducation.com18Order enquiries: sales@edgeeducation.comCustomer motivation and attitudesUNIT 6 The consumer decision-makingprocess UNIT 7Household decision-makingUNIT 8Organisational buying behaviourUNIT 9Building relationships withcustomersUNIT 10 The online world and customerbehaviour

B u si n essE-commerce: The Essential Guide is anintroductory guide to the world of onlinesales and marketing. This textbookcarefully balances theory with practice,thereby easing the transition fromknowledge to application in the world ofe-commerce. E-commerce: The EssentialGuide is written at an accessible level forstudents who are new to digital media,while also addressing the intermediateskills that are required for standardindustry practice. As such, students willlearn about the modern context of digitalcommunication and the technologies thatenable it. Moreover, they will be equippedto distinguish between online consumerbehaviour and regular consumer behaviourin brick-and-mortar stores. Added to this,the textbook will explore how variousfactors can be used to the advantageof an online business – from calculatingappropriate profit margins and financialprojections, to designing virtual stores,launching social media platforms, andproviding online support to consumers.Available as an interactiveDigital CourseBookexercise Solutionsin the back of this bookAvailable asan eBookISBN 978-1-77612-368-1E-commerce:The EssentialGuideCONTENTSUNIT 1 The e-commerce environmentUNIT 2 Technologies that supporte-commerceUNIT 3 Consumer behaviour on theInternet UNIT 4 E-procurementUNIT 5E-sales – pricingUNIT 6 E-sales – interfaceUNIT 7Logistics for e-commerceUNIT 8Customer supportUNIT 9E-commerce and the lawUNIT 10 The future of e-commerceTo request thefull textbook outlineemail: sales@edgeeducation.comwww.edgeeducation.com19

B u si n essFundamentals ofFundamentals of Integrated MarketingCommunication is an introductory guideto the field of IMC. The purpose of thistextbook is to introduce the studentto the foundational concepts of IMC,including the definition of IMC, its mainfeatures, and the essential tools of whichit is comprised. Topics covered in thistextbook range from sales promotionsto sponsorships, providing the studentwith sufficient knowledge on the useand integration of the various toolsused to ensure clear and impactfulcommunication. In addition, the IMCdecision-making process is explained,which will further equip students with thenecessary skills and knowledge on howto design and produce an effective IMCcampaign. This textbook will thereforeprove invaluable to students seekinga comprehensive introduction to theterminology and concepts within thissubject field.ISBN ONTENTSUNIT 1 What is integrated marketingcommunications?UNIT 2 Integrated marketing communicationsfeaturesUNIT 3 Integrated marketing communicationstool 1: AdvertisingUNIT 4 Integrated marketing communicationstool 2: Public relationsUNIT 5 Integrated marketing communicationstool 3: Sales promotionUNIT 6 Integrated marketing communicationstool 4: Personal sellingUNIT 7 Integrated marketing communicationstool 5: Direct marketingexercise Solutionsin the back of this bookAvailable asan eBookTo request thefull textbook outlineemail: sales@edgeeducation.com20Order enquiries: sales@edgeeducation.comUNIT 8 Integrated marketing communicationstool 6: SponsorshipUNIT 9 Integrated marketing communicationstool 7: Digital communicationsUNIT 10 The integrated marketingcommunications decision-makingprocess

B u si n essIntegrated MarketingCommunication in Practice is apractical and comprehensive guideto the intermediate concepts andprinciples of integrated marketingcommunication. The purpose of thistextbook is to introduce studentsto basic knowledge of the currentterminology and concepts whichthis subject field has to offer.exercise Solutionsin the back of this bookAvailable asan eBookTo request thefull textbook outlineemail: sales@edgeeducation.comISBN n PracticeCONTENTSUNIT 1 Factors influencing IMCUNIT 2 IMC and brand enhancementUNIT 3 Consumer research for an IMCprogram UNIT 4 Directing IMC to the rightaudience UNIT 5Constructing an IMC planUNIT 6 Using IMC to persuade the target marketUNIT 7The IMC CampaignUNIT 8Retail, Business-to-Businessand Non-profit IMC campaignsUNIT 9International marketingcommunicationUNIT 10 Evaluating the IMC campaign 21www.edgeeducation.com21

B u si n essIntroduction toAdvertisingComing 2021Available as an interactiveDigital CourseBookexercise Solutionsin the back of this bookAvailable asan eBookComing 2021ISBN 978-1-77612-154-0Introduction to Advertising is a practicaland comprehensive guide to the basicconcepts and principles of advertising.The purpose of this textbook is tointroduce students to the advertisingenvironment and the different typesof advertising media, with referenceto print, broadcast, out-of-home andin-store advertising. This textbook willtherefore be invaluable to those seekingfoundational knowledge of the currentterminology and concepts within thissubject field. Alternative traditionalmedia and alternative new media, aswell as websites, are also explored; andadvertising’s contribution to the economyand its significant impact on society,are explained. Moreover, Introductionto Advertising is packed with practicalexamples and exercises to help studentsengage with this vibrant field of study.CONTENTSUNIT 1 What is advertising?UNIT 2The advertising environmentUNIT 3Advertising categoriesUNIT 4Advertising media: PrintUNIT 5Broadcast advertisingUNIT 6Advertising media: Out-of-homeUNIT 7 Advertising media: In-storeadvertisingUNIT 8Alternative traditional mediaUNIT 9Advertising media: WebsitesUNIT 10 Advertising media: Alternativenew mediaTo request thefull textbook outlineemail: sales@edgeeducation.com

B u si n essLeadershipComing 2021Available as an interactiveDigital CourseBookComing 2021ISBN 978-1-77612-588-3Leadership is a practical andcomprehensive guide to the art ofleadership. As such, this textbook will beinvaluable to those seeking foundationalknowledge of leadership as a field ofstudy. The purpose of this textbook is toprovide students with an overview of goodleadership skills and characteristics, andto illustrate how these can be appliedto practical scenarios. In explainingthe concept of leadership, it unpacksthe basic theories, and clarifies therelevant principles and terminologies.Among these are topics such as ethicalleadership, and what this looks likein practice. Leadership also outlinesthe criteria for motivation and goodcommunication, and provides guidelinesthat should be followed when leadingteams. Furthermore, it explores some ofthe challenges that may be encounteredwhen leading diverse groups, as well asthe influence that leaders have on theirfollowers. Finally, this textbook illustrateshow a business can construct a visionand strategic direction, shape its internalculture and values, and managechange effectively.CONTENTSUNIT 1 Introduction to leadershipUNIT 2 Leadership traits, behaviours andrelationshipsUNIT 3Introduction to leadership theoryUNIT 4The leader as an individualUNIT 5The mind and heart of leadershipUNIT 6Ethical leadershipUNIT 7FollowershipUNIT 8MotivationUNIT 9CommunicationUNIT 10 Leading teamsUNIT 11 Diversityexercise Solutionsin the back of this bookAvailable asan eBookTo request thefull textbook outlineemail: sales@edgeeducation.comUNIT 12 Leadership power and influenceUNIT 13 Creating vision and strategic directionUNIT 14 Shaping culture and valuesUNIT 15 Organisational developmentwww.edgeeducation.com23

B u si n essMarketing Decoded: A South AfricanPerspective is a comprehensive guide to thefield of marketing. In particular, it focuses onmarketing within the South African context.Beginning with basic marketing concepts,the textbook then proceeds to discuss themarketing environment in greater detail.As such, readers will learn the value ofmarketing research, as well as how certainmarkets can be segmented – and ultimately,targeted. Touching on cons

Bespoke academic publishing is our genesis. Over time, this industry experience has enabled us to blend, adapt and enhance outlines to create a selection of local and accessible courseware for our catalogue. Our courseware cover the following subject areas, among others: SUBJECT AREAS_ 68 LAW Commercial law Media law 10 BUSINESS