WIXLIB

PAGEDESIGN STYLE GUIDE1

IndexTHE LOGOReasons Behind the CreationXbox Live in TextMisuse of Xbox Live3SPACING/SIZEClear SpaceMinimum SizeRelationship to Other Logos7ONLINE ENABLEDUsage of the Online Enabled Version4LOGO ANIMATIONHow to Animate the Logo8THE LOGO COMPONENTSThe Xbox Live LogoUse of the NexusThe Trademark SymbolThe Trademark Notice5PACKAGINGTemplatesUsageSize9PRINT, COLLATERAL & POSPositioningUse of the Branding BarUse of the NexusColor, Placement and Size10LOGO VERSIONSSettings for the LogoPrimary ApplicationsOther Applications6DESIGN STYLE GUIDEPRINT ADVERTISINGPlacementUsage11TV ADVERTISINGAnimation12ONLINEThe Logo OnlineAuthorizationPixel Size13MERCHANDISINGApparel ExamplesSecondary Applications14LOGO ASSETS CHARTCurrent Available Assets15PAGE2

The LogoThis logo is used inreference to theXbox Live serviceThe LogoTHE LOGOBuilding equity in the Xbox brand is thehighest priority overall. It is the overarchingbrand umbrella covering all our products.Keeping this in mind, the Xbox Live logo isour single most important sub-brand icon.Xbox Live is a strong feature and a naturalextension of the Xbox brand that capitalizeson existing Xbox brand identity elementsand values without competing with theparent brand.On all printed, online and other materialsand applications, the Xbox Live logo mustalways be featured prominently. Theseguidelines have been developed to protectthe Xbox Live logo’s legal status, as well as tocommunicate the conceptual power of XboxLive. Following the Xbox Live guidelines willensure true Xbox Live logo longevity andversatility over Web, TV ads, games, printand other usage.The Xbox guidelines apply to all Xbox Livecommunication and these Xbox Liveguidelines should not be used in contraryto the Xbox guidelines.SUB BRANDThe Xbox Live logo does not replace theXbox logo. It is to be used in conjunctionwith the master brand (Nexus Xbox lock-up).Therefore, the Live logo is more prominentthen the Xbox logo because it is anchoredby the master brand in all communication.DESIGN STYLE GUIDEXBOX LIVE IN TEXTThe is only used with the first occurrenceof Xbox Live in the piece of communication.Live is always in italics.MISUSE OF XBOX LIVEDo not represent or refer to Live in wordplayor visuals. Do not use the graphic logo in awritten text. Also, the Live logo should neverappear in a game title. Don’t create a coined term for an Xboxgame title that begins with the word “Live”(for example, Halo Live). Exceptions:Established game titles that are beingadapted for the Xbox video game system orexisting brands in other areas of use. Don’t create taglines, sell lines, or marketingcopy that emphasize “Live” (for example,“GoLive with Xbox Live”). Don’t use “Live" followed by a generic term(for example, Play Tennis Live). Don’t use "Live" as a suffix or versionidentifier (for example, Motocross Madness Live or Moto Live).PAGE3

Online EnabledONLINE ENABLEDOnline EnabledONLINE ENABLEDThe descriptor “online enabled” refers to agame’s ability to be played online, andshould only be used in association with aspecific game -- not in reference to the XboxLive service itself. In order to convey theonline component of a particular game, youmay include “online enabled” with the XboxLive logo.FONT USAGE AND COLORIn accordance with the Xbox Style Guide,only the Xbox Font should be used for the“online enabled” tagline and never in typesizes smaller than 5 points. The font colorshould only be white, gray or black.ONLINE ENABLED IN TEXTWhen referring to a game in text,“onlineenabled” is only used to describe a game’sability to be played online. Here are twoexamples of how to correctly use thedescriptor:“Whacked is an online enabled Xbox title.”“Play with your friend on Xbox Live withWhacked, an online enabled game fromMicrosoft Game Studios.”DESIGN STYLE GUIDEPAGE4

Logo ComponentsDO NOTTHE TRADEMARK SYMBOLUse the Live logo byitself. It will only existin combination withthe Xbox logo.THE TRADEMARK SYMBOLTHEXBOX LOGOTHE TRADEMARK SYMBOLDO NOTAlter the logo inany way.THELIVELOGOTHE TRADEMARK SYMBOLTHE TRADEMARK SYMBOLTHE LIVE LOGOWITHOUT THE NEXUSLogo ComponentsTHE XBOX LIVE LOGOThe Xbox Live logo is a symbol of youthful,energetic and vibrant online personality,mirroring those who will take full advantageof the feature and identify with its philosophy.USE OF THE NEXUSWhen the Xbox Live logo is placed lessthan three Live word lengths away fromthe Nexus in the Xbox logo, the Nexuswithin the Live logo is removed. At anylength greater than three Live word lengths,the Xbox Live logo with Nexus should beused (see page 10 for details).THE TRADEMARK SYMBOLThe Xbox and Live logos have been trademarked and the must appear with thelogos at all times.TRADEMARK NOTICEThe following trademark notice should beused whenever possible when the XboxLive logo is displayed.“Microsoft, Xbox, XboxLive, the Live logo, and the Xbox logos areeither registered trademarks or trademarks ofMicrosoft Corporation in the United Statesand/or other countries and are used underlicense from Microsoft.”DESIGN STYLE GUIDERegarding use of the symbol, you shouldstart including the symbol behind the “Live”logo in all lockups. Regarding use of the symbol with Xbox Live, for the Xbox Live logoyou should still use the symbol with bothXbox and Live; however, when using “XboxLive”in text you should only use the symbolafter the entire name, i.e.,“Xbox Live .”PAGE5

Logo VersionsDO NOTUse the grayscalelogo as aline-screen ormezzotint.DO NOTScreen one-colorLive logo.DO NOTOutline or shadethe ONDARYAPPLICATIONSWITHALTERNATEBACKGROUNDLogo VersionsSETTINGS FOR THE LOGOThe Xbox Live logo must always standprominently in its representation. In orderto avoid distorting the size or shape of thelogo, please follow these guidelines for itsapplication and settings.PRIMARY APPLICATIONUse the Xbox Live color logo with a blackbackground in all primary applications. Thebackground color should be solid or withouthigh-contrast texture. If the logo is placedon a high-contrast background, use theblack box version or use a black keylinearound the white version of the logo.DESIGN STYLE GUIDEOTHER APPLICATIONSThe alternate color logo is on the whitebackground, for use when the blackbackground is not appropriate. Use theXbox Live grayscale logo only when you areunable to use a full-color version. Keep inmind that keylines are acceptable, butshould never be larger than 1pt. or smallerthan .5pt.PAGE6

Spacing / SizeDO NOTViolate theclear space.XXX-HEIGHT3/4 INCHDO NOT Rotate or distortthe logo.XXSpacing / SizeCLEAR SPACEA crucial part of maintaining the integrityof the Xbox Live logo is proper clear space.It is the area surrounding the logo that mustbe kept clear of text, other graphic elementsor page crops. Maintain a minimum clearanceequal to the “x-height”, or the height of theXbox word mark, as illustrated above,between the logo and other elements. TheXbox Live logo should appear only in a verticalposition, never horizontally or skewed.MINIMUM SIZEThe Xbox Live logo has no standard size; itcan be reproduced in larger or smaller sizes,depending on its use. However, the logomust always be readable. To ensure this, theXbox Live logo should appear at least 3/4”(2 cm) in length or 12-point cap heightwhen printed. Online, the logo should alwaysappear 80 pixels wide or larger.DESIGN STYLE GUIDERELATIONSHIP TO OTHER LOGOSThe Xbox Live logo must not be incorporatedor used in any manner as part of, or in closeproximity to, another company’s name,domain name, product or service name,logo, trade dress, design, slogan or othertrademarks. The logo must never appearwith any other symbol or icon (except thetrademarks or when using ONLINEENABLED). Always follow the clear spaceguidelines while placing the Xbox Live logonear other logos.PAGE7

AnimationAnimationLOGO ANIMATIONSThe animated Xbox Live logo conveys thecompany’s vision of the excitement, vibrancy,and pulsating energy of live online gaming.This is symbolized by a bright white blast ofarc-light fading into the emerging Xbox master logo and sub-brand text logo “Live”in orange for differentiation. The whitearc-light eventually becomes the orangeblazing tip of the letter “I” in “Live”.This logo reflects the values and brandstrength of the Xbox master brand as wellas the hot energy of the Xbox Live brand.Because of its dynamic nature, and in ordernot to dilute its power as an iconic animatedlogo, nothing may rest against any part ofthe logo, hover around it, or pass behind it.Animations must end on the unaltered XboxLive logo on a black or white background.DESIGN STYLE GUIDEA 1.5 second animation and a 5 secondanimation are available in various formats.To request the pre-approved broadcastXbox Live logo animations, please e-mail: xboxarta@xbox.com for North America xboxarte@xbox.com for Europe xboxartj@xbox.com for JapanPAGE8

PackagingDO NOTAlter the logo inthe horizontalcolor barXBOX LIVE BRANDING BAR XBOX LIVE SPINEXBOX LIVE DOWNLOAD BUGPackagingTEMPLATESThere are two templates that should be usedfor Xbox Live games. The first is for gamesthat can be played online. The second is forgames that only support the Xbox Live ContentDownload feature. Detailed instructions andtemplates can be downloaded from:https://xds.xbox.comUSAGEFor a consistent look of Xbox Live, logoplacement on an Xbox Live game packagecover is directly beneath the Xbox brand-ing bar. In this case, consider the Xbox branding bar and the Live bar one graphic element. Neither should be altered or changed.Live should appear centered beneath theNexus as shown in the graphic above.Follow these rules for other placementareas: On packaging spines, ONLINE ENABLEDshould be placed below the Xbox logo soit reads horizontally when the package isplaced upright. (see above example)DESIGN STYLE GUIDE The Xbox Live logo is never to be used onspines. For disc labels printed in one color(other than black or white), use a knockoutof the logo. See the packaging template in the XboxGuide (https://xds.xbox.com) for details.SIZEThe Xbox Live logo should never appearsmaller than 3/4” (2 cm) in length or 12pt.cap height when printed.The Xbox Live download bug should neverappear smaller than 1” (2.25 cm) in length or36pt. cap height when printed. The Live bar and the Live Download Bugare not to be used together. Please referencethe Xbox Guide on https://xds.xbox.comfor detailed instructions and templates.PAGE9