Transcription
Why Marketing Automation?Generate More Leads, Convert Them To Revenue, Prove Marketing ROI
OverviewThe ProblemWhat Is Marketing Automation?How Does It Help?The Spark Difference
Changing Buyer LandscapePre-sale engagement has changed dramatically: Buyers used to have very limitedinformation. Now they have more than they caneven use. If you don’t want your marketingmessage to be ignored, it needs tobe more targeted and personalthan ever before. Nurturing leads with relevantcontent is now a requirementSEOPPC"The average sales cycle has increased 22% over the past 5 years dueto more decision makers being involved in the buying process”- SiriusDecisions
The Marketing ProblemStart RoadblocksNot enough leads to feed the sales funnelNo easy way to qualify leadsNo way to effectively nurture leadsBig gaps in follow-up from the sales teamCan’t see where the leaks in the pipeline areDon’t know which tactics are driving revenueClosing the sale“Only 27% of leads sent directly to sales are qualified.”- MarketingSherpa
A Preview Of Marketing AutomationMarketing Automation is a set of tools that let companies: Generate more leads by identifying anonymous web visitors andcapturing them with forms, so your sales funnel stays full Increase number of qualified leads by nurturing all leads withpersonalized content Drive more sales by identifying sales-ready leads for the salesteam, and helping them follow up as fast as possible Improve up-selling and cross-selling by developing andretaining existing customers See comprehensive ROI for every marketing tactic by trackingthe entire sales process from end-to-end
The Marketing SolutionSail through those roadblocks: Fill your sales funnel by capturingleads with great content gated bydynamic forms.Identify highly interested and sales-ready leads with lead scoring.Develop leads that aren’t salesready by automatically putting themon nurturing campaigns.GENERATE LEADSDRIVE SALESOptimizeCampaignMEASURE ROIInstantly notify salespeople about leads that are ready to buy.See exactly when leads fall out of your pipeline and take action.Know which tactics are driving revenue with end-to-end ROI
Is the answer toGenerate More Leads, Convert Them To Revenue, Prove Marketing ROI
WhyFor three reasons: Ease of use Intui'vetouseandcompa'blewitheverything Cost Frac'onofwhatcompe'torscharge Features Comprehensiveend- ‐to- ‐endsolu'on
Lowest Cost by Far .“ To make automationwork you need simple, tomake it successful youneed intuitive, to make ita grand slam it needs towork, Spark is the onlytool that masters allthree. ”- Duncan Moffat,Data Aire, Inc.HubSpot: http://www.hubspot.com/pricingMarketo: on/pricing/Pardot: http://www.pardot.com/pricing/Eloqua: http://www.eloqua.com/products/pricing.html
Easiest To Use .Built to be as intuitive and compatible as possible. Integrates seamlessly with third party CRM and CMS solutions soyou can keep using what you’re using Streamlined interface that’s easy tolearn and easy to use Email creation tools that don’t need anyHTML knowledge Simple to set up tasks and workflows Automatically generate detailed reportswith a clickWe Work With Everyone
Everything You Need Complete Full-Featured Solution
Summary: Marketing Automation is a MustHave for Today’s Businesses
Summary:Ease of use is the Right ChoiceCost FunctionalityVisitorIDTriple your leads by identifyinganonymous trafficSales AnalyticsEnable your sales team withkey insights about each leadiBehavior TrackingUnderstand your leads tocreate one-on-onecommunication123Lead ScoringPrioritize your popeline andreach out to sales-ready leadsDynamic FormsCapture more leads withforms designed to convertCRM IntegrationImmediately plug your leadsinto your sales team’s system Sales NotificationsEmail or text sales team whena lead indicates they are readyto buyWe Work With EveryoneEmail AutomationCampaign OptimizationSend emails with triggers andbuild personal relationshipswith leadsEliminate waste andidentify opportunities
A Preview Of Marketing Automation Generate more leads by identifying anonymous web visitors and capturing them with forms, so your sales funnel stays full Increase number of qualified leads by nurturing all leads with personalized content Drive more sales by identifying sales-ready leads for the sales team, and helping them follow up as fast as possible
