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www.korcomptenz.comWhy Your Business NeedsMARKETING AUTOMATIONAutomation is the new imperative forsales,marketing, and operational excellenceToday's technology savvy companies are using automation and personalization to deliver experiences that matter to theircustomer, building trust and loyaltyone email and one click at a time. Many organizations, however, have faced challenges takingadvantage of these trends, and have been unable to continuously deliver relevant content to the right user at the right time,consistently across all channels. Theanswer is automation, and there is no bettertime than now to begin your journey throughthe spectrum.The Automation Software SpectrumBUSINESS ationusesROBOTIC PROCESSAUTOMATIONspecializedBusiness Process Automation uses featuresRobotic Process Automation is powered by nextsoftware that automates and personalizedavailable in ERP, CRM, and other software togeneration tools designed to automate tasksyour prospecting and conversion effortsautomate key operational tasksacrossandbetweensystemswithoutdependence on specific platform.Why you needMarketing Automation?CORE reason Customer ExperienceMarketing investments are a key componentCompanies are doing everything in their capacityof an organization's growth strategy. Industrytoreports show that spending on automationengagement programs. They are moving out ofalone will exceed 25 billion annually by 2023.“This is what I sell” approach to “How may IGartner estimated that one third of marketinghelp?”, enthusing and promoting to establishbudgetsmarketinga relationship with the brand and thetechnology which usually translates intoorganization.Customers are constantly beingsome form of automation.offered value for their engagement that dthem resolve their pain points or address theirpassion. In order to acquire, retain and sustaincustomers for life. It may be true to believe .Why Your Business NeedsMarketing Automation in 2019 Page1
Memorable Experience Mind Share Market ShareHumanizeinteractionsToday'scustomers havehigher expectations than ever.Be consistentacross channelsBeResponsiveSpeak aboutmypassionand painTell mewhat you stand forRewardmefor my loyaltyKeep mycredentialssafeAdding value allthetime Marketing thatisalways onMake Marketing the Department that Never SleepsIf you are a frequent online shopper and internetuser, there's a good chance that you areconstantly receiving personalized offers andother promotions aligned with your purchasingand visiting habits. This concept is called"Always on Marketing." Always on Marketing isbased on the premise that your relationshipswith your customers never stop.The days of traditional campaigns focused onbig budget TV, Radio, and Print advertisementsrun on certain days,or in certain seasons, orduring specific events is largely over.Still skeptical?Keepreading for8 more reasonsautomation can workwonders in yourorganization.Marketing has become a conversation, acontinuing dialogue happening across multiplechannels, providing consistent, persuasive andpersonalized messaging. The goal is to providemeaningful and useful content that pushes thecustomer towards an action.Experienceimpacts the Bottom LineConsumers63%61%61%Bad Experiences50%70%77%Business Buyers74%63%Stopped BuyingGood ExperiencesPayMore62%57%72%67%of customers say they share their badexperiences with othersof customers have stopped buyingfrom a company because a competitorprovided a betterexperienceof customers say they share theirgood experiences with othersof customers say they’ll pay morefor a greatexperience1.Obtain a 360 degree view of your customerMarketing automation enablesyou to acquire insights and intelligence to know your customers better and develop a 360 degree view of their experiencesand actions. A modern marketing automation framework generates awealth of data beyondtraditional sources including demographics,psychographics,and behavior andtransactional data. Youcanalsoinclude geographicalinformation, referral andsocial data,sharing statistics, intention and propensityinformation, anddetailed data about your channels.Customer Data IntegrationCreate Customer ProfileDo you have one view of your customer data accessibleanywhere at anytime?Participate activelyin a community1.COLLECTDownloadedan online offerVisited a WebsiteProvide data torelevant departments2.ANALYZEJESSI JOHN DOEAccessed aTwitter Page4541 SOUTH STREET,CHICAGO, IL, 606103.ASSESSExtensive matchingframeworkConnected to aCall CenterJESSI DOE4.MAPIs anonline advocateWatched a videoJESSI DOE5975 SOUTH LANE ST,CHICAGO, IL, 60611JESSI JOHN193, SOUTH LANE ST,PALO ALTO, CA, 93406Align structured andunstructured dataChannelattributionBelongs to forum5.DEPLOY[Why] - Retain Existing Customers [Upsell] Attract New Customers [Acquire]
Customer Experience Unified Operations2. Aholistic approach tocustomer engagementFinance&OperationsHaveyou ever purchased a product only todiscover that your transaction didn't owards your reward points or you missedProject managementIntegrateInternalSystemsout on afree offer? Or haveyou ever beenkepton holdby customer service only to learn youcontacted the wrong useManagementMarketingautomationwhenanBI & reportingorganization's data isn't fully integrated andthatCommerceservicesSalesautomationaccessibleby amarketing automation systemdelivers personalized, actionable, andWhy – Marketing automation is an essential part of the seamless flow of information in yourorganization, enabling you to be more customer centric and proactive with your audiences.accurrace content.3. Use predictive intent to make your campaigns more intelligent.The vast amount of data available abouttheprospective and current customers can makeactionable content based on previous c responses 24/7 without manualmakerecommendationsandtriggeridentifying the right campaign strategy aThese systems use data to make predictionsintervention, constantly mining your data to helpchallenge. Marketing automation can helpbased on past experience or using models withyou determine the best time to send a campaign,solve his problem by leveraging machinesimilar data sets, synthesizing huge amounts ofthe right number of targets to include, and evenlearning and artificial intelligence to makeinformation in a way impossible for a humanthe expected conversion rate to measure andpredictions about possible outcomes duringbeing. Even better, these intelligent platformsimprove your performance.4.Synchronizeyour customer journey andyour organizationaldelivery journeyA customer journey map is a visual depiction of the activities, expectations, emotions, and perceptions that customers experience throughotu theirrelationship with a company's products, services, and people. An organizational delivery journey illustrates the different touch points, processes, andteams required to support your sales and marketing efforts. Synchronizing the two ensures that your customers are properly supported by the rightpeople at the right time--with the right information about the customer or prospect readily uadeConvertNURTUREMarketing &SalesAutomationTools andTacticsSELLAdvocateNURTURE1 Video Marketing1Sales Enablement12 Event Marketing (Webinar, Roadshows,Etc. )2Lead Development2Upsell3 Blogs, Blog RSS,Blog Social Sharing, Blog CTA3Pre- Discovery3Reference4 Landing Pages ,Remarketing4Need Analysis4After Sales Service5 Social Media Management5Proposal5Loyalty Programs6 Interactive Tools (Online Quiz,Chatbot, Etc.)6Negotiation7 PersonalizedContent through AI.Content Planning& Workflow7Win/Close the Deal1 Build Database -- Create Customer Personas -- Define Market Segments -- Design CampaignsAccount Based Marketing1 Pitch Deck1Onboarding2 Demo Material2Welcome Kit2 SEO, Pay Per Click Ads, Remarketing, Sponsorship,Social Media, PR3 Objection Handlingdata sheet3 Customer Service3 Blogging, Guest Blogging , community management,web design4 ROICalculator4 Pop up Quizs, Surveys, eBooks, Whitepapers, AnalystReports6 Proposal5 Email Campaigns, unique promotions, Reviews andRatings5 Pricing Cue Sheet7 Sign on
5. Return on Engagement is one of the ReasonsHave you noticed why customers engage withEngagement value need not always be tangible.connect seamlessly with target buyers. Theseyour organization? While everyone includingWithmarketingtools also offer 24 X 7 availability on social mediacompetition is trying to have a mindshare ofautomation platforms,it is possible to bringchannels thereby providing you with round thewhywitnessingmore personalization in campaigns and connectclock connectivity to any customer across thecustomer advocacy as a reality. This isbetter with end users. For example, your CRMglobe.AI powered chatbots and customerbecause organisations are offering Value forsystem can be integrated with a marketinginteraction systems can handle first leveltime and more importantly Customers areautomation tool that sends custom emails toqueries and concerns from leads directly anyseeing returns on Engagement. ROE or Returncustomers with recommendations on productstime and collect information necessary foron Engagement is when Customers seeand services. The system can utilize insightsexecutives to take the conversation to the nextconsistentlyeveryfrom the CRM to create personalized offerings asstage.engagement with brand/organisation. Thiswell as communication messages that itallyefficient6. Mobile Enabled Campaigns 7. Improved ROICalculationIn 2018,its been recorded that the digitaladspends on smartphones exceeded than onMarketing should be one ofthe mostobjectivedesktops,(Gartner).Every organization needs todriven investments a business makes in itshave a mobile marketing strategy. Mobile is likeoperating budget.The less information athe remote control that offers access to appscompany has about key performance areasthat provide innumerable value to its users inin arketing, the greater the chance of missingseconds.Convenience and saving times is thetheir revenue targets. In a 2015 survey, 74%highest value attributed to the mobile strategy.of companies that did not have an idea ofMarketing automation enables you to plan fortheir visitor or lead counts, MQL’s, etc. faredmobile strategy.poorly in their revenue generation aswell.Withtheadventofautomationplatforms, it’s possible to obtain high levelsof insights from each campaign you run to8. Free Enterprise Human Brainpowerto utilize time productivelyimprove outreach. It’s not just about thenumber of people who opened an email,buttoday’s state of the art marketing tools canImagine having to assign people to manuallyoffer insights like consumer behavior towardssend outevery email, greeting, and campaigncampaigns, geographical and ytoincampaignresults,leadconnect with existing and prospectivegeneration paths, costs involved in everycustomers.There would be a significantlead that is generated and much more. Withamount of time spent simply scheduling andsuch data driven insights, it becomes easiersending out messages. With marketingforautomation,everymarketing budgets and focus on improvingmarketing campaign in advance and at anyareas that show lack of interest from users.time and any frequency you need. YourMarketing automation tools helps al revenue earned, wins, opportunities,valuable employees don’t need to spendcountless hours going through large Excelcustomers engaged. The significant savingsleads, number of MQLs, number of SQLs,sheets and scheduling emails, social mediayou make in time can be utilized elsewhere forcampaign success,what content is workingposts,other core business activities.and whats not.CRMresponses,etc.tokeepMarketing automation, as is the case of anymanager’s decision-making capability whileautomation application, is not focused ondrawing up plans for promoting a businessesremoving the human workforce from anproducts or services. Also, it can eliminateorganization. These tools are designed tohoursempower a marketing team with better dataspreadsheets and other assorted documents.and insights and powerful communicationIn short businesses can drive more value fromcapabilities to meet their target outcomestheir human resources without putting themand objectives.The right knowledge about athrough strenuous manual processes andpotentialtimelines. It is a win-win situation forcustomer’sinterests,theirpreferred time of contact,and their spendinghabits can all aid a marketing campaignofeveryone.manualrecordkeepingin
How to Start?The above benefits we explored above should be an eye-opener for businesses that have not yet procured a marketingautomation platform.Create your Marketing Sales Tech ngAutomation ToolsCollaboration &ProductivitySales InsightsWhy Korcomptenz?Our holistic view on the transformational nature of technology, allows us to leverage a wide variety of platforms and tools suchas Magento, Kentico, Wordpress, Drupal, Mautic, Shopify, Salesforce Commerce Cloud, Salesforce Marketing Cloud, Dynamics365 Sales and Dynamics 365 Marketing, to meet specific business challenges across various functions in your enterprise includingsales, marketing, mobile, infrastructure and operations.Korcomptenz is a seasoned technology partner, with proven capabilities to help your organization, harness the best that changingtechnologies have to offer, empower your employees to achieve operational excellence and delight your customers. Let us helpyou with your digital transformation journey today!DISCLAIMER: The content provided in this document is intended solely for general information purposes. The content was compiledwith reasonable care and attention at the time of its release. However, it is possible that some information in this document isincomplete, incorrect, out-dated, or inapplicable to particular circumstances or conditions. KORCOMPTENZ does not accept liabilityfor direct or indirect losses resulting from using, relying or acting upon information in this document.This document may content logos, trademarks, service marks or other insignia owned by third party organizations. The use of anysuch items does not constitute an endorsement, sponsorship, or any formal association with the respective owner. The respectiveowner retains all rights and title to their intellectual property.
Korcomptenz is a technology transformation provider that partners with clients toimprove their digital experience and insight. Weunlock the power of technology inthe areas of ERP,CRM,infrastructure management, and cloud to empower ourclients with intelligent and experiential solutions. We#FocusOnYou.Discover how we #FocusOnYou at www.korcomptenz.comGet in touch with us: 1 (973) 601 8770 sales@korcomptenz.comCopyright 2021Korcomptenz inc.
The Marketing Automation Tools that make this possible are Marketo, Klaviyo, Mautic, Salesforce Marketing Cloud, and Dynamics 365 Marketing, which allow you to meet specific business chal-lenges across various functions in your enterprise. Marketing automation, as is the case of any automation application,
