ESTTA Tracking Number: ESTTA651701 01/22/2015 IN THE UNITED STATES .

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Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.govESTTA Tracking number:Filing date:ProceedingESTTA65170101/22/2015IN THE UNITED STATES PATENT AND TRADEMARK OFFICEBEFORE THE TRADEMARK TRIAL AND APPEAL BOARD91219333PartyDefendantWhitehaus Media GroupCorrespondenceAddressWHITEHAUS MEDIA GROUPWHITEHAUS MEDIA GROUP1680 MICHIGAN AVE STE 1013MIAMI BEACH, FL oulineberlowe.comAnswerFiler's NamePeter Andrew KoziolFiler's .com,eo@assoulineberlowe.comSignature/Peter A. 1 bytes )

IN THE UNITED STATES PATENT AND TRADEMARK OFFICEBEFORE THE TRADEMARK TRIAL AND APPEAL BOARDIn re Serial No. 86/168,907Filed: January 17, 2014GULFSHORE MEDIA LLC,Opposer,Opposition No.: 91219333vs.WHITEHAUS MEDIA GROUP,Applicant.,SENIOR APPLICANT’S ANSWER ANDAFFIRMATIVE DEFENSES TO NOTICE OF OPPOSITIONSenior Applicant Whitehaus Media Group (“Senior Applicant”) respectfully submits itsanswer to Junior Applicant/Petitioner Gulfshore Media, LLC’s (the “Petitioner”) Notice ofOpposition (the “Notice”) and answers as follows:1.Admitted.2.Senior Applicant is without sufficient knowledge or information to form a beliefas to the truth of the allegations, therefore denied.3.Senior Applicant is without sufficient knowledge or information to form a beliefas to the truth of the allegations, therefore denied.4.Senior Applicant is without sufficient knowledge or information to form a beliefas to the truth of the allegations, therefore denied.5.Denied.6.Denied.7.Denied.ASSOULINE & BERLOWE, P.A.1801 N. Military Trail, Suite 160, Boca Raton, Florida 33431 Telephone: (561) 361-6566 Facsimile: (561) 361-6466

8.Denied.AFFIRMATIVE DEFENSESSenior Applicant asserts the following Affirmative Defenses:1.Petitioner has not been and will not be damaged by registration of the markVENICE FORT LAUDERDALE’S MAGAZINE, U.S. Appl. No. 86/168,907, and thereforelacks standing.2.Petitioner is not the rightful owner of any exclusive rights in or to any markcontaining the word “VENICE.”3.Petitioner’s claims are barred because Petitioner does not have priority of use ofany mark containing the word “VENICE.”4.Petitioner’s claims are barred, in whole or in part, by the doctrine of unclean5.Petitioner’s rights, if any, to use the mark VENICE MAGAZINE are limitedhands.geographical scope.6.Petitioner’s rights, if any, to use the mark VENICE MAGAZINE are limited to“magazines featuring Venice and Sarasota, County, Florida community, lifestyle, food, art, anddesign.”7.Petitioner has not established acquired distinctiveness for a merely descriptive8.Petitioner’s claims are barred, in whole or in part, by Petitioner’s own bad faithmark.acts.[Signature Page Follows]2ASSOULINE & BERLOWE, P.A.1801 N. Military Trail, Suite 160, Boca Raton, Florida 33431 Telephone: (561) 361-6566 Facsimile: (561) 361-6466

Dated: January 22, 2015Respectfully submitted,ASSOULINE & BERLOWE, P.A.1801 N. Military Trail, Suite 160Boca Raton, Florida 33431Telephone: (561) 361-6566Facsimile: (561) 361-6466By: s/ Peter A. KoziolPeter A. Koziol, Esq. (FBN 030446)pak@assoulineberlowe.comAttorneys for Senior Applicant,Whitehaus Media Group3ASSOULINE & BERLOWE, P.A.1801 N. Military Trail, Suite 160, Boca Raton, Florida 33431 Telephone: (561) 361-6566 Facsimile: (561) 361-6466

CERTIFICATE OF SERVICEI HEREBY CERTIFY that the foregoing SENIOR APPLICANTS’ ANSWER ANDAFFIRMATIVE DEFENSES TO NOTICE OF OPPOSITION was served upon the Petitionerby delivering true and correct copies of same to Petitioner through its counsel via U.S. mail onJanuary 22, 2015 as follows:Thomas E. AndersonGifford, Krass, Sprinkle,Anderson & Citkowski, P.A.docket@patlaw.com2701 Troy Center Drive, Ste. 330P.O. Box 7021Troy, MI 48007Tel: (248) 647-6000Fax: (248) 647-5210By:s/Peter A. Koziol/Peter A. Koziol, Esq.4ASSOULINE & BERLOWE, P.A.1801 N. Military Trail, Suite 160, Boca Raton, Florida 33431 Telephone: (561) 361-6566 Facsimile: (561) 361-6466

Whitehaus Media Group Correspondence Address WHITEHAUS MEDIA GROUP WHITEHAUS MEDIA GROUP 1680 MICHIGAN AVE STE 1013 MIAMI BEACH, FL 33139-2549 dp@assoulineberlowe. com,eo@assoulineberlowe.com Submission Answer Filer's Name Peter Andrew Koziol