Transcription
LEAD CONFERENCE FEBRUARY 27 – 28, 2020 MANALAPAN, FLORI DA
Collaboration in AffinityPrograms and FutureOpportunities in AffiliateAffairsNorman Vinn, DO, MBA, Board Chair, AOIAKathleen Creason, MBA, Executive Director, AOIANicole G. Blankenship, MBA, CAE, Vice President, Affiliate Affairs, AOA
Disclosures:No financial conflicts of interest3
Learning ObjectivesAt the conclusion of the presentation, learners will be able to: Describe the current AOIA Affinity Programs Explain how the Affinity Programs offer support to physicians with their personal andcareer success, enhancing their ability to provide optimal patient care Indicate specific opportunities for Affiliates to engage with AOIA to enhancephysician participation4
Introductions Norman Vinn, DO, MBABoard Chair, American Osteopathic Information Association (AOIA) Kathleen Creason, MBAExecutive Director, American Osteopathic Information Association (AOIA) Nicole G. Blankenship, MBA, CAEVice President, Affiliate Affairs, AOA5
Overview of AOIA and AOA Member Value Affinity Program2016AOA Member Value Program targeted toDOs at various career stagesAOA had affinity relationships with:o GEICOo Bank of Americao HealthFusion/MediTouch2017“AOA Member Value” program launchedo Added 7 more partnerships2020o Now 15 partners6
AOA Value Program: Tools for Running a Private Practice AOA Purchase PowerGroup purchasing organization providingdiscounted volume pricing on medical/surgicaland non-medical supplies Merchant’s PACTAdvisors who monitor and negotiate reducedcredit card processing fees for practices. AOAmembers receive a free analysis CareCloudCloud-based platform with EHR, practicemanagement and revenue cycle management.AOA members receive discounted services OfficiteCreate and host practice websites, additionalservices for search engine optimization, andonline reputation. AOA members receive 2 freemonths of hosting Office DepotDiscounted paper, toner, and office supplies7
AOA Value Program: Practice Tools to Share With Patients CareCreditFinancing options for patients to use for theirhealth care expenses which also allowpractices to be paid quickly AOA Prescription Discount CardFree card to share with staff and patients thatcan save up to 80% on prescriptions at over68,000 pharmacies Ceras HealthCloud-based patient communication platformfor remote patient monitoring and CCM8
AOA Value Program: Discounts on Lifestyle Products Bank of AmericaAOA-branded cash rewards credit cardor AOA-branded checking account anddebit card Member DealsDiscounts on travel and entertainmentsuch as theme parks, theatres, and skiresorts PhysicianLoansHome financing for physicians that can offerless money down and great interest rates PhysicianWealthDigital financial advisor for 401l/403b thatdelivers a personalized portfolio. AOAmembers receive 3 months free and a 20%discount AOA Travel DiscountsExclusive discounts on worldwidehotel rooms and car rentals9
AOA Value Program: Tools for Physicians-in-Training, Recent Grads Doctors Without QuartersIndividual consultations for graduatingstudents on student loan repayment strategies.AOA members receive a 20% discount on allservices SoFiStudent loan refinancing with a 0.25% discountfor AOA members and personal loans with a 100 cash bonus CanopyOnline medical Spanish courses. AOAmembers save up to 10010
Current Engagement with AOA Value Partners – FY20 YTDPartnerEngagementDoctors WithoutQuarters39 consultations;188 annualsubscriptionsBank of America1549 activeaccountsMerchants PACT26 active accounts;0 consultationsEngagementPartnerEngagement133 salesAOA PurchasePower314 purchasers;620 enrolledMember Deals48 ordersOfficite50 web siteshostedCareCloud0 PurchasesCareCredit320 accountsPartnerCanopy Apps11
Other AOIA Resources That Support DO Physicians AOA Insuranceo medical malpracticeo home and autoo life and health insuranceo business insurance AOA Advanced DegreesOnline MBA and MHA degree programs withdiscounted tuition for AOA members AOA Physician ProfilesPrimary source verifying osteopathic physiciancredentials. Free reports for AOA members.Physician Services StaffHands-on assistance and education on coverageand reimbursement, documentation and coding,office administration, payment reform, insuranceindustry policy, and general practicemanagement Live and On-Demand CME webinars onpractice management topics. Recent topicsinclude: Drafting Effective Appeals Critical Coding and Billing Concepts Top 3 Contract Landmines12
Monitoring and Expanding the AOA Value Program How does a new partnership get added?– Business review to determine if they are agood fit for DO market– AOIA board review and approval beforeeach partner is added– Agreements are 1 – 2 years to monitormember engagement and maintaincustomer service standards– Partners added because either they providea member discount or they will shareroyalties To assess needs at various career stages,AOIA survey in 2019 asked target audienceswhat products or services they wanted to seeadded13
Opportunities for Growth and Collaboration with Affiliates With expanded marketing, AOA Value programcould penetrate DO market better If state societies are looking for revenueopportunities, consider promoting relevantaffiliate partners with AOIA Collaboration can happen when we can identifywho or where a purchase was made and ifthere are substantial enough royalties to split14
Discussion &Questions
Thank You!
o HealthFusion/MediTouch 2017 "AOA Member Value" program launched o Added 7 more partnerships 2020 o Now 15 partners . Cloud-based platform with EHR, practice management and revenue cycle management. AOA members receive discounted services Office Depot
