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Network Marketing on the RiseCONTENTSElevating the ProfessionIN THIS ISSUE:“NETWORK MARKETING IS ”Bestselling Authors and Thought Leaderson the Network Marketing ProfessionShawn AchorScott AllenJohn AssarafDavid BachGregg BradenBob BurgVic ConantDC CordovaStephen M. R. CoveyStephen R. CoveyRay FlynnT. Harv EkerMichael GerberDr. Josephine GrossMark Victor HansenSen. Orrin HatchBarbara Marx HubbardCameron JohnsonDr. Bakary KanteRobert KiyosakiDr. Leonard LaskowFrank MaguireDr. Ivan MisnerPaul Zane PilzerBob ProctorNido QubeinDr. Allan SomersallBrad SugarsJim TurnerDenis Waitley, Ph.D.
LEAD STORY“Network Marketing Is.”American Thought Leaders on theNetwork Marketing ProfessionLast fall, as Wall Street blew up and the economy melted down, a number of large network marketing corporations posted some of the largest sales figures in their history. Even as millions ofpeople saw their savings evaporate and stock portfolios disintegrate, network marketers worldwide were quietly taking stock of their businesses and asking, “Are we okay?”In the main, the answer appears to be a cautious yes: network marketing historically has been tosome extent countercyclical, faring relatively well at times when the economy at large does poorly. Still,to find adequate comparisons to the economic panic of today one has to look back to the 1930s—a timewhen network marketing had not yet been invented. So how are we doing?For this issue, we assembled a panel of American thought leaders to give us their thoughts on thestate of the profession. The consensus: our current economic woes may well bring about a historic upsurge in the popularity of the network marketing model. — J.D.M.John AssarafMany people have the wrongidea of what network marketing is; the truth is that the business has evolved significantly inthe last twenty years. There arethose who will shy away fromnetwork marketing because ofits past, and then there are those smart oneswho will make their fortunes because they canforget the past and see the future.In network marketing, the power of yourconnections and determination allows you tobuild a highly successful business without thetraditional costs of going into business on yourown. The products, systems and ability to generate a great income and lifestyle make a powerful combination for those who want their shareof the American dream.Bob BurgWhat I admire most about thenoble profession of networkmarketing is that one succeedsonly by helping others, by adding value to their lives—and forthat matter, adding value to thelives of many. I also love the factthat anyone with a big enough desire to bettertheir lot can succeed in the business if they arewilling to work hard, and be consistent and persistent.The network marketing model in conjunction with a high-quality product or service presents an unparalleled opportunity for people tothrive. In this economy? Perhaps especially inthis economy.Bob Burg is coauthor of theWall Street Journal bestseller The Go-GiverJohn Assaraf is coauthor of theNew York Times bestseller The Answer2Networking Times
Dr. Allan SomersallMy respect for the networkmarketing business model wasearned by the people I’ve seenbeing transformed before myvery eyes.Network marketing has theproven intrinsic capacity to allow “ordinary” people to become extraordinaryperformers. The profession is a school of intensepersonal growth. There are few prerequisites forentrance, but there are unlimited possibilitiesfor super-achievement. The challenge to succeedis synonymous with the challenge to grow!Over the years I have had the privilege andhonor to observe first-hand the value and powerof networking—through commitment, leadership and example. Thousands of successfulentrepreneurs have grown personally by leapsand bounds, and therefore stand today as living testimonies to this truth: people who lovepeople are the most successful people in thisbusiness—and in the world.Allan Somersall, Ph.D., M.D., is a wellness expert,bestselling author, and popular speakerMichael GerberNetwork marketing [providesa] purely democratic, highlyentrepreneurial, deeply authentic and simple model forsuccessful living. In networkmarketing, your success oryour failure is completely upto you. . . . [In network marketing,] you’re notin the business of simply selling products or abusiness opportunity, you’re in the transformation business.Michael Gerber is author of theNew York Times bestseller The E-MythDC CordovaNetwork marketing is the mostinnovative system for the twenty-first century of connectivity, networks and relationships.Obviously the marketplace isready for it. Done correctly, it’sa win-win for all concerned.DC Cordova is CEO of Excellerated Business SchoolsDr. Ivan MisnerStephen M. R. CoveyTo me, the most interesting dimension of network marketing is the focus on building relationships of trust. All partiesmust be able to trust one another, or nothing moves forward.Accountability,transparencyand other high-trust behaviors clearly flow outof your character and competence, which inturn help to improve, solidify and create betterrelationships. Those relationships are powerfulfruits that enable you to enjoy greater collaboration, a better reputation and shared accomplishment.When done well, network marketing is thespeed of trust in action.Stephen M.R. Covey is author of theNew York Times bestseller The Speed of TrustThough we cannot controlthe economy, we can controlour response to the economy.Networking can keep your business alive and well during aneconomic downturn; you shouldnever let a bad economy be yourexcuse for failure.During the last recession, I watched thousands of businesspeople grow and prosper, because they made a conscious decision to refuseto participate in a recession. They succeeded bydeveloping their networking skills and learninghow to build their businesses through word ofmouth—an important key to success and themost cost-effective form of advertising there is.While others are looking at problems, thoseof us looking for opportunities will not only getthrough a bad economy but will prosper.Dr. Ivan Misner is author of the New York Timesbestseller Truth or Delusion? and founder of BNI3
Sen. Orrin HatchDuring these difficult economictimes, there is no doubt thatthe entrepreneurial spirit ofnetwork marketing companiesand its sellers helps keep theAmerican dream alive. It is thissame spirit that will lift ourcountry out of our current economic crisis. Thehard work, tenacity and boundless energy of ourcountry’s direct sellers never cease to amaze me.We need you now more than ever.Orrin Hatch is a six-term (and current) RepublicanSenator from Utah and former Chairman of the SenateLabor and Human Resources CommitteeNido QubeinNetwork marketing rewardshuman potential, individual effort, collective support and positive action. It is a magnificentform of living free enterprise,of experiencing success and significance, and of enjoying thefruits of victory. It is also a way of growing asyou prosper, a way of learning as you serve, anda way of sustaining recurring income as youlive.Nido Qubein is president of High Point Universityand chairman of the Great Harvest Bread Co.Ray FlynnNetwork marketing has donewhat politics has failed spectacularly to do—bring people withcommon goals together globally.The world changes when peoplechange it. Not governments orcorporations but your averageman, woman or child. Network marketing givesindividuals the power to have more control overtheir lives. People from any background, youngor old, even with little or no formal education,can succeed. It is truly the business of the people and an honorable profession.Ray Flynn is a former U.S. Ambassador to theVatican, Mayor of Boston, and media commentator4Vic ConantAs good as the products are in networkmarketing, they are really secondaryto the personal development. Go toany network marketing convention:what are they talking about? Theytalk about the freedom they’re enjoying, the fabulousgrowth they’re experiencing, how wonderful their relationships are, how much they’re learning about life andabout themselves.It’s not the supplement or the skin cream that didthat. Sure, in many cases, you do have life-changingproducts. But what’s really changed is their entire life.(Oct 02)Vic Conant is President and CEO ofNightingale-Conant Corp.Robert KiyosakiNetwork marketing teaches basic, critical life skills. It teaches people how toovercome their fears, how to communicate, and how to handle rejection andmaintain persistence. This kind of education is absolutely priceless.Here’s what I tell people: “Even if you don’t like it,stay with it for five years and you’ll be better equippedto survive in the real world of business. And you’ll bea better person.”The people who are successful in network marketing have a spiritual cause. They genuinely want tohelp better others’ lives. (Mar 05)Robert Kiyosaki is author of the#1 New York Times bestseller Rich Dad Poor DadShawn AchorMy research continually validates thatwhile success does not increase happiness, happiness significantly increasesour success rates. And any industryfocused upon deepening the breadth,depth, and meaningfulness of our relationship is advancing both a happier and thus a more successfulwork life. We work so hard to avoid the negatives,when we really need to be advancing the positive firstby deepening our social connection. And the best partis that the happiness advantage is contagious, improving the lives of those around us. (Jul 13)Shawn Achor is NY Times bestselling author of The HappinessAdvantage and Before Happiness.Networking Times
Mark Victor HansenNetwork marketing is themost giving form of businessmodel in existence. Somebodywho owns the right to giveaway work, which is what network marketing does, owns the gift of gifts.There ought to be a mission in theircommission, because networkers are paidin direct proportion for what they give. So,they offer it to somebody, and whether thatparticular person accepts it or not, somebody will accept it.Giving the gift of freedom, the gift ofemployment and the gift of a future opportunity is the greatest gift ever. Opportunityis the greatest charity.[.]I believe network marketing is the keyto solving the economic problems of ourtime. Not, “it may be the key”—it is the key.Everybody should be in a network marketing company. Because even if they’re inactive and just use the product, when theylose their job or have a problem with theiremployer, they can immediately go to thisbusiness, turn on the spigot, and a monthlater be making money—and sometimesfaster than that, because some companiespay weekly. The point is that everybody cando it, and you can do it as young as 18 andup to any age. (Nov/Dec 09)Mark Victor Hansen is co-creator of the ChickenSoup for the Soul publishing phenomenon andauthor of dozens of other popular booksT. Harv EkerThe unusual and wonderfulthing about network marketingis that everyone around you isworking to help you grow, insteadof trying to keep you down! Inwhat other business do you have people making 50,000 and more a month—and they’rewilling to tell you exactly how they did it?(May 05)T. Harv Eker is author of the #1 New York Timesbestseller Secrets of the Millionaire MindDr. Josephine GrossToday our awareness is evolving,as is our economy. While standard economic theory states thatpeople are interested only in theirown material gain, new insightsfrom behavioral economics show that our primary motivator is not greed but compassion.Science is confirming what world religionshave pointed to for thousands of years: that everything around us is part of a living universe,and we are only stewards of whatever we thinkwe “own.”As the old economy of fear and greed is crumbling, a new economy of partnership is being born.I feel blessed to serve a profession whose leaders are frontrunners in this global shift. Networkmarketing offers a unique context, vehicle andstructure for doing business based on the awareness of our unity, through servant leadership,cooperation, community involvement and charitable giving. (Nov/Dec 09)Dr. Josephine Gross. is cofounder and editor in chiefof Networking TimesFrank MaguireI believe America’s economic future, the health of its commerceand service, is rooted in effectivenetwork marketing. People aresick and tired of the deprivationof human dignity they experienceat the hands of so many of today’s corporations,which in the past ten years have scooped upall the quid for the guys on top, leaving behindsome very talented people without a future.Network marketing is turning off the spotlight of working for a corporation, and turning on the floodlight of the greatness that weall have within us. I love what you’re doingin network marketing, because you’re creating an opportunity to affect the self-esteem ofmany, many people. You’re giving people hopeand providing a launching pad for them to discover their own greatness.I think network marketing is potentiallythe greatest economic opportunity that hasever existed. (Sep 06)Frank Maguire is former senior executive forFedEx, KFC, ABC and American Airlines5
Denis Waitley, Ph.D.Network marketing is a tremendous way to cross boundaries andeliminate prejudice. This businessoffers an opportunity to transcendcultures, geography and even belief systems. It gives you the opportunity to dealwith your global neighbors around the commonidea of being more self-determined. It gives youthe opportunity to eliminate or at least sidestephierarchies—politics, ethnicity, culture, any barriers—and do business with one another, directlyand globally. It doesn’t really matter whether youspeak the language or whether you eat differentlyor pray differently. (Jan 04)Denis Waitley is author of the New York Timesbestseller Seeds of GreatnessDavid BachThe simplicity of network marketing is that you find somethingyou deeply believe in, then useit yourself and tell other peopleabout it.I believe God put each one of us here to dosomething special. Most of us aren’t doing whatever it is we were put here to do, because we’reliving paycheck to paycheck. Network marketingis a chance for you to make a little extra money,and with that, to buy your freedom. Do that, andyou’ll spend the rest of your life doing what youwere put here to do. (Mar 05)David Bach is author of six consecutive New York Timesbestsellers, including The Automatic MillionaireBob ProctorThe beautiful thing about network marketing is that it is themost moral form of compensationthere is. And it follows the verybest income-earning strategy:you’re leveraging yourself and you’re providinggreat service. You’re waking people up. You’reshowing people how to spend their days doingwhat they love to do, while at the same timeearning an excellent income.Properly executed, network marketing givespeople time and money freedom. It gives themliberty, which is their birthright. (Mar 07)Bob Proctor is author of You Were Born Rich6Dr. Bakary KanteAfrica is often seen as a hopelesscontinent. People are so poor thatall you can do is give them charity.But slowly, through this business,we are bringing hope and light inthe darkness. Today I can tell youwith confidence that, as an African leader, I seenetwork marketing as the future of my continent. People are starting to understand that thebusiness is all about learning by doing, whichis the best school in life. The results have beenlife-changing for so many that I strongly believeAfrican authorities have to embrace networkmarketing for their people. (Sep 13)Dr. Bakary Kante is U.N. Environmental ProgramDirector and founder of the Africa SustainabilityCenterJim TurnerThe significant thing that peopleoften miss about network marketing is that it’s in the vanguard ofa major consumer movement, inwhich consumers and producersare merging and becoming the same thing.In a way, multilevel marketing companiesare the first generation of what Alvin Toffler callsprosumers [producer-consumers], because themarketing network is also the customer network.Every individual produces and consumes; it’s likebreathing—exhale, inhale. The more balanced youcan be in production and consumption, the betteryour life is. And the more people who are balancedthat way, the better the society is.There are now some fifteen million people innetwork marketing [in the U.S.], and this is making a huge difference in the maturation of what itmeans to be a consumer, because you are by definition playing a more involved role in the production/ consumption cycle.If you made this the leading story of what multilevel marketers are doing, it would really helpfuel the further growth of the community. And indoing so, you could easily become a significant partof the majority of households in America. (Nov 06)Jim Turner, Esq. is cofounder of Swankin & Turnerand Chairman of the Board of Citizens for HealthNetworking Times
Brad SugarsThe reason I think network marketing is the best business for somany people is that you don’t haveto learn everything about businessto start. You don’t have to learnproduction, shipping and so many other aspectsof business. You’ve got to learn sales, marketingand team-building. If you can get those threethings down, you’ll be all right.Your first year in network marketing is yourapprenticeship. If you don’t make any money inyour first year, who cares? You’ve spent a yearlearning the trade. (Jul 07)Brad Sugars is author of Billionaire in TrainingBarbara Marx HubbardI like network marketing because, at least to some degree, ittranscends the current competitive system. It’s about synergisticleadership, that is, leadership thatfacilitates and empowers rather than dominatesand controls.I don’t think we’re going to have peace if wedon’t piece together the emergent potentials ofour system. The pieces need to be networked—and that brings us back around to network marketing. I think it is prefiguring global intelligence.(May 08)Barbara Marx Hubbard is author ofConscious EvolutionDr. Leonard LaskowNetwork marketing is reallyabout love. What makes networkmarketing more successful andin many ways more efficient thanmany other forms of marketing, isthat it’s based on one-to-one relationships.Most successful network marketers sooneror later recognize the role of connectedness orrelatedness—which is to say, love—in networkmarketing. The top people in networking are verymuch in touch with their hearts.The heart’s intelligence is the recognition ofthe oneness and the unity of all. If a business isgoing to be successful, it’s ultimately going to haveto come down to a recognition of unity. (Nov 08)Dr. Leonard Laskow is author of Healing with LoveStephen R. CoveyNetwork marketing, is an inspiring business model amidst astream of corruption and scandalthat has been so rife in corporateAmerica. As you help lift othersto higher levels, the profession rewards you.In addition to financial benefits, networkmarketing offers a crash course in human relationships, so needed in our faceless digitalworld. Most importantly, network marketing isa proven vehicle that can allow you to Put FirstThings First and create a life of balance.Stephen R. Covey is author ofThe 7 Habits of Highly Effective PeopleGregg BradenEvery species in nature benefits from cooperation. Whenthey behave cooperatively, theyconsistently produce more offspring, live longer and live moresuccessfully. And [researchers have] found thesame thing within indigenous human populations throughout the world: longevity and quality of life increases when they cooperate in thegathering and sharing of food, water and otherresources.The same principles apply in business: themore we can cooperate, the better we’ll do. That’swhat network marketing is all about. (Jul 08)Gregg Braden is author of the New York Times bestseller The Isaiah EffectPaul Zane PilzerMore than any other business,network marketing starts withthe core: not with the product orthe service, but with helping otherpeople by teaching them how tosucceed, regardless of their education or whatbusiness or field they’ve been in.What’s so exciting about network marketingis that you can offer this opportunity to anyone,and people can maximize the value of their life experiences instead of having those life experienceslimit their opportunity. (Aug 03)Paul Zane Pilzer is author of the New York Timesbestseller God Wants You to Be RichFor FREE full color reprints of this article, go to www.NetworkMarketingIs.com7
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Robert Kiyosaki Dr. Leonard Laskow Frank Maguire Dr. Ivan Misner Paul Zane Pilzer Bob Proctor Nido Qubein Dr. Allan Somersall Brad Sugars Jim Turner . In the main, the answer appears to be a cautious yes: network marketing historically has been to some extent countercyclical, faring relatively well at times when the economy at large does .
