Transcription
Corporate Identity Manual
1. RCCelta2. Celta FoundationBadgeBadge applicationLogoLogo ApplicationsHorizontal Brand LogoVertical Brand LogoBrand Logo ConstructionHorizontal Brand Logo ApplicationsVertical Brand Logo ApplicationsSecurity DistanceMinimum Size and Readability LevelsBadge EmbroiderySub-BrandsCorporate CommunicationMain FontComplementary FontColourIncorrect uses34567891011121314151617181920Horizontal Brand LogoVertical Brand LogoBrand Logo ConstructionHorizontal Brand Logo ApplicationsVertical Brand Logo ApplicationsSecurity DistanceMinimum SizeSub-BrandsMain FontComplementary FontColourIncorrect uses222324252627282931323334Celta Media BrandCelta Media Brand usesCelta Media ColourIncorrect Celta Media uses363738393. Celtamedia
1
Badge3The badge is composed by threemain elements that have stood outthroughout the years.CrownThe light blue CENTER, in which theinitials CC appear (Club Celta)CenterThe Royal Golden CROWN inheritedfrom it’s predecessors (Real ClubFortuna and Vigo Sporting Club)CrossThe CROSS of Saint James, whichrepresents a sword with a slickhandle and three lily flowers.When applying the badge in colouron a background it is essential torespect the White silhouette thatbears the sky-blue coat of armswith the double C.
Badge applications4Colour versionSingle colour useBlack colour useGold colour useWhite CountertypeSingle colour CountertypeBlack CountertypeGold countertypeBlack background useBlue background use
LogoFor the logo, upper case Gotham andtwo different weights: light for theinitials RC, and bold for Celta, creatinga contrast that makes the last stand out.The use of the logo without the badge isused in cases where it is not possible touse the complete logo due to legibilityor correct visibility in the application ofa certain support.5
Logo ApplicationsMonochrome applications are recommendedwhenever it is not possible to apply the logoin the corporate colours.On a blue corporate background, thenegative version of the badge should beused. On a black background, negative and/or monochrome versions are more suitable.6
Horizontal Brand Logo7
Vertical Brand Logo8
Logo Brand Construction9X 1/3 height of R22 X9X3X1 1/2 X16 2/3 XTo ensure a correct proportion between theelements that compose the Brand’s logo, a standardmeasure is established.
Horizontal Brand Logo ApplicationsColour versionBlue on white backgroundBrand use with blue backgroundBlue Brand use with black backgroundBrand usewith black backgroundColour badge and White Brandwith black background10Black on white backgroundBlack Brand use with blue backgroundColour badge and White Brandwith blue backgroundThe colour version will be applied whenever possible.In case it’s not possible and on corporate colours, the countertype version will be used.If the background is black, it can be used in colour or countertype.Gold on white backgroundGold on black backgroundColour Brand logowith black background
Vertical Brand Logo ApplicationsColour versionBlue on white backgroundBrand use with blue backgroundBlue Brand use with black backgroundBrand usewith black backgroundColour badge and White Brandwith black background11Black on white backgroundBlack Brand use with blue backgroundColour badge and White Brandwith blue backgroundThe colour version will be applied whenever possible.In case it’s not possible and on corporate colours, the countertype version will be used.If the background is black, it can be used in colour or countertype.Gold on white backgroundGold on black backgroundColour Brand logowith black background
Security Distance12When applying the Brand Logo, thesurrounding breathing room should beequivalent to the blue badge.
Minimum Size and Readability LevelsTo ensure the correct readability of the logo,minimum size is established for graphic and/ordigital reproduction.1330 mm20 mmOccasionally, the logo without a badge shouldbe considered to ensure correct legibility.90 px60 px
Badge Embroidery14The badge embroidery must always reflectevery badge element without quality lost oromission (Crown, Cross, ).It also must preserve all the proportionsestablished in this manual without dispositionchanges or alter the distance of its elements.Correct useIncorrect use
Sub-brands15
Corporate CommunicationIn cases where the brand cannot be used, and it isnecessary to apply it in written text mode, RC Celtawill always be used without applying periods andkeeping the spaces.CorrectRC Celta has closed two preparation matches for the next preseason. Duringtheir ‘stage’ in England, the Celtics will face Brentford FC, a team who plays inthe English Championship, and Burnley FC, of the Premier League.IncorrectR.C.Celta has closed two preparation matches for the next preseason. Duringtheir ‘stage’ in England, the Celtics will face Brentford FC, a team who plays inthe English Championship, and Burnley FC, of the Premier League.IncorrectRCCelta has closed two preparation matches for the next preseason. Duringtheir ‘stage’ in England, the Celtics will face Brentford FC, a team who plays inthe English Championship, and Burnley FC, of the Premier League.16
Main Font17Gotham pqrstuvwxyz0123456789,’:¡!¿?@# %&/() Gotham qrstuvwxyz0123456789,’:¡!¿?@# %&/() Gotham qrstuvwxyz0123456789,’:¡!¿?@# %&/()
Complementary FontGill Sans nñopqrstuvwxyz0123456789,’:¡!¿?@# %&/()
Colour19PANTONE 284 CC 59 M 17 Y 0 K 0R 108 G 172 B 228HEX/HTML #6CACE4PANTONE 199 CC 0 M 100 Y 73 K 0R 213 G 0 B 50HEX/HTML #D50032PANTONE 871 C* C 30 M 40 Y 80 K 0R 192 G 154 B 78HEX/HTML #C09A4E*In order to a correct use of Pantone 871C in four-color process, it is recommended to use these values
Incorrect Uses20NO distortion of the horizontal and vertical proportionNO Font changesNO color changesRCCeltaNO element distrubution changesNO Elements rotation
2
Horizontal Brand Logo22
Vertical Brand Logo23
Logo Brand Construction2416 X9X1X10 XTo ensure a correct proportion between theelements that compose the Brand’s logo, a standardmeasure is established.
Horizontal Brand logo applicationsColour versionBlue on white backgroundBrand use with blue backgroundBlue Brand use with black backgroundBrand usewith black backgroundColour badge and White Brandwith black background25Black on white backgroundBlack Brand use with blue backgroundColour badge and White Brandwith blue backgroundThe colour version will be applied whenever possible.In case it’s not possible and on corporate colours, the countertype version will be used.If the background is black, it can be used in colour or countertype.Gold on white backgroundGold on black backgroundColour Brand logowith black background
Vertical Brand logo applicationsColour versionBlue on white backgroundBrand use with blue backgroundBlue Brand use with black backgroundBrand usewith black backgroundColour badge and White Brandwith black background26Black on white backgroundBlack Brand use with blue backgroundColour badge and White Brandwith blue backgroundThe colour version will be applied whenever possible.In case it’s not possible and on corporate colours, the countertype version will be used.If the background is black, it can be used in colour or countertype.Gold on white backgroundGold on black backgroundColour Brand logowith black background
Security Distance27When applying the Brand Logo, the surroundingbreathing room should be equivalent to the bluebadge.
Minimum Size2821 mm12 mm21 mmTo ensure a correct read of the Brand logo, it’sminimum size is indicated above.
Sub-Brands29arietnaCaa Canteiraa Canteiraa Canteiraa Canteiraa Canteiraa Canteiraa Canteira
Sub-Brands30Campus VigoClínics VigoEscuelas Vigo
Main Font31Gotham pqrstuvwxyz0123456789,’:¡!¿?@# %&/() Gotham qrstuvwxyz0123456789,’:¡!¿?@# %&/() Gotham qrstuvwxyz0123456789,’:¡!¿?@# %&/()
Complementary FontGill Sans nñopqrstuvwxyz0123456789,’:¡!¿?@# %&/()
Colour33PANTONE 284 CC 59 M 17 Y 0 K 0R 108 G 172 B 228HEX/HTML #6CACE4PANTONE 199 CC 0 M 100 Y 73 K 0R 213 G 0 B 50HEX/HTML #D50032PANTONE 871 CC 30 M 40 Y 80 K 0R 192 G 154 B 78HEX/HTML #C09A4E
Incorrect uses34NO distortion of the horizontal and vertical proportionNO Font changesNO color changesFundaciónCeltaNO element distrubution changesNO Elements rotation
353
Brand Logo36
Brand uses37Use of brand on blue backgroundUse of brand on black backgroundUse of brand on black backgroundUse of brand on red background
Colour38PANTONE 284 CC 59 M 17 Y 0 K 0R 108 G 172 B 228HEX/HTML #6CACE4PANTONE 199 CC 0 M 100 Y 73 K 0R 213 G 0 B 50HEX/HTML #D50032
Incorrect uses39NO distortion of the horizontal and vertical proportionNO Font changesNO color changesCeltaMediaNO element distrubution changesNO Elements rotation
February 2022
Corporate Identity Manual. Badge Badge application Logo Logo Applications Horizontal Brand Logo . Security Distance Minimum Size and Readability Levels Badge Embroidery Sub-Brands Corporate Communication Main Font Complementary Font Colour Incorrect uses Horizontal Brand Logo . established in this manual without disposition changes or alter .
