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2017 MENU CHOICESDESIGN YOUR PACKAGE.2017 InstituteFebruary 8-10Now, the fun part! After you’ve selected your Annual Sponsorship level,build your customized recognition program by selecting specific eventsand activities from the menu items listed. Combine as few or as manyas you like up to at least the total dollar value of your sponsorshippackage. Remember, these benefits are in addition to the standard andpackage benefits that are included with every sponsorship level. Unlessotherwise noted, all sponsorship items are exclusive, so you’ll have primerecognition.InstituteThe LeadingAge Minnesota Institute is the largest conference of its kind in the country.This signature event is held each February and draws nearly 1,000 key decision-makerswith an average overall attendance over 4,000. The Institute attracts all disciplineswithin the aging services field from all over the state of Minnesota. This three-day eventfeatures a two-day expo and around 100 educational programs.AVAILABLE TO DIAMOND, PLATINUM, GOLD AND SILVER SPONSORS ONLY:r Governance Intensive (Feb. 8) – 10,000r Attendee Name Badges – 10,000r Keynote/General Session Speakers – 7,500 (select one)o Wednesdayo Thursdayr Governance Intensive Meal (Feb. 8) – 5,000AVAILABLE TO ALL SPONSOR LEVELS:r Gospel Breakfast on Friday – 7,500r Board Basics Bootcamp (Feb. 9) – 5,000r Registration Brochure – 5,000r Onsite Learning Journal – 5,000r Interactive Lounge in Expo Hall – 5,000r Awards Reception on Wednesdayo 3,000 – limited to two sponsors ORo 5,000 for exclusive sponsorshipr Shuttle Buses from Hotels to RiverCentreo 3,000 – limited to two sponsors ORo 5,000 for exclusive sponsorshipr Snacks on the Exhibit Floor on Thursdayo 3,000 – limited to two sponsors ORo 5,000 for exclusive sponsorshipr Water Stations – 3,0006

Registration Kiosks – 3,000Skype Concurrent Session Room – 2,500Polling Concurrent Session Room – 2,500Discussion Den and Speed Networking Area – 2,500Lanyards – 2,500 (sponsor supplies 3,400 lanyards)Pens – 2,500 (sponsor supplies 3,400 pens)Full-page Sponsorship Recognition in Learning Journal – 2,000 (limited to two sponsors)r Web Site Sponsorship (logo with link) on Institute Home Page (Dec.-Feb.) – 1,500(unlimited)r Hotline – 1,500r Event Confirmations – 1,500r CEU Scorecards – 1,500r Attendee Electronic Evaluations – 1,500r Institute Provider Member Scholarship – 1,500 (unlimited)r Tuesday Pre-Conference Intensive (choose one) – 1,500o Dementia Careo Leadershipo Value Based Reimbursementr Speakers’ Lounge – 1,500r Three electronic event sponsorship promotions sent to 4,000 members (limited totwo sponsors) – 1,500r Mobile App – 1,500 (limited to five sponsors)rrrrrrr7

2017 MENU CHOICES (continued)2017Annual MeetingSeptember 19-22Annual Meeting & Leadership ForumEach September LeadingAge Minnesota members gather for four days of education,networking, relaxation, and to conduct the association’s annual business meeting. Over350 business leaders attend this annual signature event; primarily corporate officeexecutives, administrators of not-for-profit care centers and managers of senior housingin Minnesota.AVAILABLE TO DIAMOND, PLATINUM, GOLD AND SILVER SPONSORS ONLY:r Keynote/General Session Speaker – 5,000 (select one)o Wednesdayo Thursdayr Wednesday Evening Event – 5,000r Golf Awards and Welcome Reception Host – 5,000r Attendee Name Badges – 5,000r Drive Beverage Cart in Golf Tournament – 3,000 (limited to three sponsors)AVAILABLE TO ALL SPONSOR LEVELS:r Learning Journal – 3,000r Lunch for Golfers – 3,000r Registration Brochure – 3,000r Madden’s Welcome Letter – 2,000r First Timer Gathering – 1,500r Web Site Sponsorship (logo with link) on Annual Meeting Home Page (July-Sept.) – 1,500 (unlimited)r Golf Hole Sponsor – 1,500 (limited to 18 sponsors)r Networking Break – 1,500o Wednesday Morningo Wednesday Afternoono Thursday Morningo Thursday Afternoonr Event Confirmations – 1,500r CEU Scorecards – 1,500r Attendee Electronic Evaluations – 1,5008

r Three electronic event sponsorship promotions sent to 4,000 members (limited to twosponsors) – 1,500r Registration Gift – 1,000 (unlimited; sponsor supplies 350 gifts)r Golf Tournament for One Person – 500 (unlimited)NOTE: The Diamond, Platinum and Gold packages include golf.r Annual Meeting Provider Member Scholarship – 500 (unlimited)Annual Education EventsLeadingAge Minnesota is at the forefront in developing leadership among providersof older adult services. We build leadership through our Certificate Programs –extended training for housing managers, nurse managers in home care and marketingprofessionals. Participants earn professional certificates and are distinguished as leadersamong their peers. In addition to these hallmark series, we offer 40 freestandingeducational programs to our members each year on a wide range of topics.AVAILABLE TO ALL SPONSOR LEVELS:r Nursing Leadership Symposium – 4,000r 2017 Weekly Legislative Updateso 2,500 – limited to two sponsors ORo 4,000 for exclusive sponsorshipr Senior Living NOW! – 3,000 (select one)o Meals & Breakso Keynoter Workforce Solutions Conference – 3,000 (select one)o Meals & Breakso Keynoter Adult Day Conference – 2,500r Quality Conference – 2,500r Assisted Living and Home Care Conference – 2,500 (select one)o Meals & Breakso Keynoter Certificate Programs – 2,500 (select one)o Housing-with-Services Management (offered 2 times) (limited to twosponsors)o Sales and Marketing for Senior Living Communitieso Nurse Managers in Home Care Settings (joint with one sponsor fromMinnesota HomeCare Association)o Billing UniversityNOTE: For educationalevents, signatureevents and webinars,sponsorship includeslogo on brochure,name/logo on agendaand recognition atevent. Sponsorshipdoes not include inputinto program contentor faculty.9

2017 MENU CHOICES (continued)Executive EventsEach year a handful of special events provide a unique opportunity to network closelywith an elite group of LeadingAge Minnesota leaders and key decision-makers in theprovider community. Sponsorship is restricted to a very limited number of participants.AVAILABLE TO DIAMOND, PLATINUM, GOLD AND SILVER SPONSORS ONLY:r Leadership Academy (must be secured by Oct. 28)o 5,000 – limited to four sponsors ORo 16,000 for exclusive sponsorshipr Summer Board Retreat – 5,000 (limited to five sponsors: one rep per sponsor)o Meals and Breaks Day 1o Reception Day 1o Meals and Breaks Day 2o Reception Day 2o Meals and Breaks Day 3r Minnesota Night Drink Tickets (at LeadingAge National Annual Meeting)o 3,000 – limited to two sponsors (includes admission to the event for two people)ORo 5,000 for exclusive sponsorship (includes admission to the event for four people)r February Institute Opinion Leaders Meeting on Feb. 7 (limited to 10 people)o 1,500 for one person ORo 2,500 for two peopler Cabinets, Councils, Committees and Task Forces – 1,000 or 2,000(Contact LeadingAge Minnesota for information on options. Rate depends onfrequency of meetings.)Web SponsorshipProvider members visit leadingagemn.org for the latest information, educationalofferings and help in finding suppliers of the products and services they purchase.Get your company’s name in front of them through this exceptional opportunity.AVAILABLE TO ALL SPONSOR LEVELS:r Board Resource Center – 2,500r Your company’s logo on LeadingAge Minnesota Online Buyer’s Guide webpage forone year – 1,200 (unlimited)NOTE: The Diamond, Platinum and Gold packages include this benefit.Electronic Recognition via TechnologyAVAILABLE TO ALL SPONSOR LEVELS:r Banner in Advantage Weekly Email Newsletter – 300/month (4 issues)NOTE: The Diamond, Platinum, Gold and Silver packages include this benefit.10

ADDITIONAL RECOGNITION OPPORTUNITIES THAT ARENOT INCLUDED IN THE ANNUAL SPONSORSHIP CAMPAIGNPolitical Action Committee (PAC) Related Events/ActivitiesContact Kari Thurlow at LeadingAge Minnesota for more information on PAC events at651.645.4545 or kthurlow@leadingagemn.org.Minnesota Night in New Orleans, Louisiana in 2017LeadingAge Minnesota Night at LeadingAge’s Annual Meeting is 250 per person.Don’t miss this unique opportunity for face-to-face networking and relationship building.Join over 100 provider member leaders for Minnesota Night at LeadingAge. For moreinformation, contact Jenny Prosser.BONUS FORACTING FASTSubmit your 2017sponsorshipcommitment byFriday, Oct. 282016 to ensureyour company’sname ishighlightedas an AnnualSponsor in the2017 ion Related Events/ActivitiesContact Lori Meyer at LeadingAge Minnesota for more information on Foundation eventsat 651.645.4545 or lmeyer@leadingagemn.org.INFORMATION:For further information on Annual Sponsorship,contact Jenny Prosser, Vice President of Conferences& Sales, at 651.603.3548, 800.462.5368 orjprosser@leadingagemn.org; Fax: 651.645.0002.LeadingAgeMinnesota mustreceive yoursponsorshipcommitment byFriday, Dec. 23,2016, to ensureyour company’sname is included inthe 2017 Instituteonsite materials,and to receivefull benefits ofsponsorship.11

2550 University Avenue West, Suite 350 SouthSt. Paul, Minnesota 55114-1900651.645.4545 800.462.5368 Fax: 651.645.0002www.leadingagemn.org

2017 LeadingAge MinnesotaANNUAL SPONSORSHIP PACKAGESThe Power of Partnerships2017 Application and AgreementINSTRUCTIONS:Please read the sponsorship agreement and terms. Full payment or one fourth of the total amount is due withapplication. Checks should be made payable to LeadingAge Minnesota. Sponsorships may be charged to Visa,MasterCard or American Express. Return payment with application to: LeadingAge Minnesota, Attention: JennyProsser, 2550 University Avenue West, Suite 350 South, St. Paul MN 55114-1900.SPONSORSHIP AGREEMENT:LeadingAge Minnesota reserves the right to determine whether a company meets the standards for sponsorshipdetermined by LeadingAge Minnesota and its Board of Directors. If it does not, sponsorship application will bedenied and any prepaid fees will be returned in full. Sponsorships cannot be processed without the requiredremittance and must be received no later than Friday, Dec. 23, 2016, in order to guarantee all benefits outlined.All recognition of sponsorship is solely the responsibility of LeadingAge Minnesota and its member task forcesand committees. No additional signage or display by the sponsoring company is permitted unless approved byLeadingAge Minnesota in advance. Promotion of the sponsor’s products, services or facilities at sponsored eventsis not allowed. If the sponsor fails to comply with this policy the company forfeits sponsorship rights for the year2017 and will not be entitled to any refund. LeadingAge Minnesota’s recognition of sponsors in no way constitutesLeadingAge Minnesota endorsement of the sponsor’s products, services or facilities. Monies not allocated in 2017will not be rolled over into future years.COMPETITIVE COMPANIES:LeadingAge Minnesota is sensitive to competition between companies when assigning sponsored events.Every attempt will be made to prevent competing companies from sponsoring and speaking at the same event/timeframe.SECTION A: CHOOSE YOUR SPONSORSHIP LEVELr Diamond ( 40,000 )r Platinum ( 30,000 )r Gold ( 20,000 )r Silver ( 10,000 )r Bronze ( 5,000 )CUSTOMIZE YOUR SPONSORSHIP PACKAGE:Select from the menu choices, up to at least the dollar value of your sponsorship. Please call Jenny Prosserto discuss available options.SECTION B: ADD-ONS FOR 2017 & 2018r 2017 Business Partner Membership Dues – 1,200 (LeadingAge Minnesota membership is requiredfor all sponsor levels. Business Partner dues are included in Diamond, Platinum and Gold sponsorshippackages.)r 2018 Institute Booth – 1,500 (Included in Diamond, Platinum and Gold sponsorship packages.)

AGREEMENT:We hereby apply to become a 2017 LeadingAge Minnesota Annual Sponsor. We agree to abide by the rulesand regulations printed on this application, which are made part of this agreement.Company NameKey Contact Name and TitleAddressCity State ZipPhone EmailSECTION C: TOTAL AMOUNT DUESection A (Sponsorship Amount) Section B (2017 Dues – 1,200) Section B (2018 Booth – 1,500) TOTAL: PAYMENT:r Enclosed is the total amount due for sponsorship.r Enclosed is a deposit of ¼ the total amount due for sponsorship. Please invoice me in March, June andSeptember 2017 for the sponsorship balance due.NOTE: 2017 Business Partner Membership Dues and 2018 Institute Booth payments are to be sent in the fullamount. These options cannot be invoiced quarterly.Amount Enclosed:INFORMATION:For further information on Annual Sponsorship, contact Jenny Prosser, Vice President of Conferences & Sales,at 651.603.3548, 800.462.5368 or jprosser@leadingagemn.org; Fax: 651.645.0002.For LeadingAge Minnesota Use OnlyDate ReceivedCheck AmountCheck #Accounting Codes:#40315-315 for 2017 Annual Sponsorship2017 Business Partner Membership Dues#6078 for 2018 Institute BoothBONUS FOR ACTING FASTSubmit your 2017 sponsorship commitment byFriday, Oct. 28, 2016, to ensure your company’sname is highlighted as an Annual Sponsor in the2017 Institute registration brochure.FINAL DEADLINELeadingAge Minnesota must receive your sponsorshipcommitment by Friday, Dec. 23, 2016,to ensure your company’s name is included in the2017 Institute onsite materials, and to receivefull benefits of sponsorship.To comply with PCI DSS (policies to protect credit card data), LeadingAge Minnesota cannot accept credit cardinformation via email or fax. You may submit your form via email or fax without credit card information and thenfollow-up with Jenny Prosser at LeadingAge Minnesota at 651.603.3548 to provide your credit card information.

Submit your 2017 commitment by company's name as an Annual 2017 Institute brochure. FINAL DEADLINE LeadingAge Minnesota must receive your sponsorship commitment by Friday, Dec. 23, 2016, to ensure your company's name is included in the 2017 Institute onsite materials, and to receive full benefits of sponsorship.