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Website SatisfactionUnderstand the underlying attitudes of your web visitors so you can accurately identify whatimprovements will get visitors to click more deeply into your website and come back.Questions to AskSuggested Question TypeAdditional SuggestionsHow satisfied are youwith our website?Single-selectmultiple choiceAnswer choices might include: Very satisfied Somewhat satisfied Neutral Somewhat dissatisfied Very dissatisfiedHow did you learn ofour website? Select allthat apply.Multi-selectmultiple choiceBe sure to include an “Other” choice.Answer choices might include: Newspaper or magazine article Friend/colleague Company employee Company materials Internet search Social mediaOn your last visit, whatwas your primaryreason for visitingour website?Single-selectmultiple choiceBe sure to include an “Other “choice.Answer choices might include: Seeking company information Seeking product information Seeking contact information Product purchase To find calendar/schedule Seeking store hours Seeking store location/directionsHow often do you visitour website?Single-selectmultiple choiceAnswer choices might include: Daily Weekly Monthly Quarterly AnnuallySample Survey Questions & Tips12

Website Satisfaction/continuedQuestions to AskSuggested Question TypeAdditional SuggestionsPlease rate thefollowing attributesof our website.Rate items on a scaleInclude a Comment box and rating scaleanswer choices such as: Very dissatisfied Somewhat dissatisfied Neutral Somewhat satisfied Very satisfiedYou might ask visitors to rate the followingfeatures of your web site: Ease of navigation Freshness of content Accuracy of information Quality of content Quantity of content Layout/design Meeting your needsHow likely are you tovisit our website again?Single-selectmultiple choiceInclude a Comments area to find out whyrespondents answered as they did: Very likely Somewhat likely Neutral Somewhat unlikely Very unlikelyOn the basis of ourwebsite, howcomfortable are youdoing business withour company?Single-selectmultiple choiceAnswer choices might include: Very comfortable Somewhat comfortable Neutral Somewhat uncomfortable Very uncomfortableSample Survey Questions & Tips13

Website Satisfaction/continuedQuestions to AskSuggested Question TypeAdditional SuggestionsHow does our websitecompare to the websiteof companies offeringsimilar products orservices?Single-selectmultiple choiceInclude a Comment box and answer choicesthat might include: Well above average Above average Average Below average Well below average Don’t knowWhat suggestions doyou have for improvingour website to bettermeet your needs?Open-ended textWhen creating the open-ended textquestion, you may wish to give respondentsas much room as possible for theirsuggestions, choosing “10 Lines of Text/500Characters” for the “Limit answers to”Option.Sample Survey Questions & Tips14

Event SatisfactionFind out how satisfied your attendees are with your event andhow you can make your next event even more successful.Questions to AskSuggested Question TypeAdditional SuggestionsHow satisfied wereyou with the event?Single-selectmultiple choiceInclude a Comments area to find out whyrespondents answered as they did. Yourrating scale might be: Very satisfied Somewhat satisfied Neutral Somewhat dissatisfied Very dissatisfiedHow likely are you torecommend this eventto a friend or colleague?Single-selectmultiple choiceInclude a Comments area in the question tofind out why respondents rated the event asthey did. Also include choices such as: Very likely Somewhat likely Neutral Somewhat unlikely Very unlikelyPlease rate yoursatisfaction with thefollowing parts of theevent.Rate items on a scaleInclude a Comment box and rating scalesuch as: Very dissatisfied Somewhat dissatisfied Neutral Somewhat satisfied Very satisfiedYou might list sessions and/or speakers fromyour agenda or you might ask readers torate the following more general attributesof your events: Location Venue Knowledge gained Speakers Profile of other attendees Networking opportunitiesSample Survey Questions & Tips15

Event Satisfaction/continuedQuestions to AskSuggested Question TypeAdditional SuggestionsWas the duration ofthe event:Single-selectmultiple choiceAnswer choices might include: Much too long A little long Just right A little short Much too shortWas the price for thevalue of the event:Single-selectmultiple choiceAnswer choices might include: Very expensive Somewhat expensive Priced right Somewhat inexpensive Very inexpensiveWhy did you attendour event? Select allthat apply.Multi-selectmultiple choiceBe sure to include an “Other” choice.Answer choices might include: For networking Interest in event topic Interest in speaker To support the organization Required by my companyHow did you learn ofour event?Single-selectmultiple choiceInclude an “Other” choice so you can capturedata from people who learned of the eventfrom a source you did not anticipate. Answerchoices might include: Word of mouth Website Direct mail Email invite My company newsletterSample Survey Questions & Tips16

Event Satisfaction/continuedQuestions to AskSuggested Question TypeAdditional SuggestionsWhat were yourgreatest lessons ortake-aways from theevent?Open-ended textWhen creating the open-ended text question,you may wish to give respondents as muchroom as possible for their suggestions,choosing “10 Lines of Text/500 Characters”for the “Limit answers to” option.Please providesuggestions forimproving our futureevents.Open-ended textWhen creating the open-ended text question,you may wish to give respondents as muchroom as possible for their suggestions,choosing “10 Lines of Text/500 Characters”for the “Limit answers to”option.Sample Survey Questions & Tips17

Event PlanningFind out what event details will drive the most attendance andsatisfaction including ideal days, times, topics, and location.Questions to AskSuggested Question TypeAdditional SuggestionsWhat days do youprefer to attend anevent? Select all thatapply.Multi-selectmultiple choiceInclude the days that are possible foryour schedule.To help us pick aconvenient location,please tell us yourzip code.Single-selectmultiple choiceInclude an “Other” option and the top 5zip codes of your customers.How far are youwilling to travel?Single-selectmultiple choiceAnswer choices may include:: Up to 10 miles 11-20 miles 21-30 miles 31-40 miles Over 40 milesRank what is mostimportant to you inattending an event.Rank items numericallyInclude a Comment box and depending onyour event planning needs, you mightinclude answer choices such as: Convenient location Cost Convenient time Speakers Topic Networking opportunitiesWhen do youprefer to network?Select all that apply.Multi-selectmultiple choiceAnswer choices might include: Before the event During the event After the eventSample Survey Questions & Tips18

Event Planning/continuedQuestions to AskSuggested Question TypeAdditional SuggestionsRate your interest inthe following topics.Rate items on a scaleInclude a Comment box for additional topicideas. Scale: Very uninterested Somewhat uninterested Neutral Somewhat interested Very interestedList your ideas for topics: Topic 1 Topic 2 Topic 3 Topic 4 Topic 5Do you have anysuggestions for topicsor speakers?If so, what?Open ended textSample Survey Questions & TipsWhen creating the open-ended textquestion, you may wish to give respondentsas much room as possible for theirsuggestions, choosing “10 Lines of Text/500Characters” for the “Limit answers to”option.19

Competitve AdvantageLearn from your customers’ or donors’ perspective what makes you different fromthe competition, and use the results to better position yourself to prospects.Questions to AskSuggested Question TypeAdditional SuggestionsWhen is the last timeyou purchased ourproducts/services?Single-selectmultiple choiceAnswer choices could be: Less than one month One month to one year Over a yearWhen you hear ourorganization name,what main ideacomes to your mind(something westand for)?Open-ended textORSingle-selectmultiple choiceWhich question type you select dependsupon whether you already have ideas youhave tried to convey through your marketingor advertising as well as the number of surveyresponses you expect to receive. If you expectmany responses, you may wish to use amultiple choice question for ease of analyzingthe data; otherwise, an open-ended questionmay lead you to find unexpected trends inresponses. If you use multiple choice, includean “Other” choice.What are the topreason(s) you cometo us instead of acompetitor?Open-ended textWhen creating the open-ended textquestion, you may wish to give respondentsas much room as possible for theirsuggestions, choosing “10 Lines of Text/500Characters” for the “Limit answers to”option.What do you seeas our business’specialty?Open-ended textOR Single-selectmultiple choiceDepends if you already have specialties youhave tried to convey. See previous suggestion.Compared withcompetitors, wheredo we rank in thisspecialty?Rate one item on a scaleAnswer choices could be: Much worse than competitors Somewhat worse than competitors The same as competitors Somewhat better than competitors Much better than competitorsIf we aren’t muchbetter than ourcompetitors,who is and why?Open-ended textOR Single-selectmultiple choiceDepends if you have identified competitors.See previous suggestion.Sample Survey Questions & Tips20

Competitve Advantage/continuedQuestions to AskSuggested Question TypeAdditional SuggestionsWhat do you want orneed most frombusinesses in thisspecialty?Open-ended textWhen creating the open-ended textquestion, you may wish to giverespondents as much room as possiblefor their suggestions, choosing “10 Linesof Text/500 Characters” for the “Limitanswers to”option.Is there anunaddressedneed that we shouldfocus on? If Yes, whatis it?Single-selectmultiple choiceUse “Yes” and “No” for the answer choicesthen include a Comments area to capturethe need.Sample Survey Questions & Tips21

Ratings & ReviewsUse this survey to get ratings and reviews from your past purchasers. Then increase sales bymaking the ratings and reviews visible to prospects in email promotions and/or on your website.Questions to AskSuggested Question TypeAdditional SuggestionsHave you used thisproduct?Single-selectmultiple choiceUse “Yes” and “No” for the answerchoices.How do you rate thisitem on a scale of 1 to 5,with 1 being ExtremelyDissatisfied and 5being ExtremelySatisfied.Rate a single itemYour answer options could be: 1 star 2 stars 3 stars 4 stars 5 starsPlease type yourreview in the spacebelow.Open-ended textWhen creating the open-ended textquestion, you may wish to give respondentsas much room as possible for theirsuggestions, choosing “10 Lines of Text/500Characters” for the “Limit answers to”option.Please provide theinformation you wouldlike us to display withyour review.Collect personal informationAdd credibility to your ratings & reviews byrequesting: First name Last name City State Company name (if businessto business)Sample Survey Questions & Tips22

Social Media StrategyFigure out if social media makes sense for your business or nonprofit organizationand what path you should take to get started.Questions to AskSuggested Question TypeAdditional SuggestionsDo you currentlyparticipate in socialmedia? (i.e., Facebook,Twitter, MySpace,LinkedIn, etc.)Single-selectmultiple choiceAnswer choices: Yes, NoTip: You can easily apply skip logic so thatanyone who answers No to this questionautomatically skips over the next questionto keep the survey relevant.Please indicate youruse of the followingsocial media sites inan average week.Rate items on a scaleInclude a Comment box and a rating scalewith options such as: Never Under an hour 1-2 hours 3-5 hours More than 5 hoursInclude sites such as: Facebook, Twitter,LinkedIn, MySpace, YouTube, Flickr, OtherTip: You may want to remove or add sitesfor your audience or industry. Don’t worryabout listing all social media sites becausethe “other” option will cover you.If we were toparticipate in socialmedia, what wouldyour reason be forvisiting our page(s)?Select all that apply.Multi-selectmultiple choiceSample Survey Questions & TipsPossible answer options: Connect with other customers Get product or service updates Get product or service tips Participate in contests Make new connections Share links to content Connect with like-minded people Entertainment/diversion Learn more about the business/organization Other23

Social Media Strategy/continuedQuestions to AskSuggested Question TypeAdditional SuggestionsWould yourecommend ourbusiness/organizationto your friends/colleagues via socialmedia sites?Single-selectmultiple choiceInclude a Comment box and answer options: Very likely Somewhat likely Neutral Somewhat unlikely Very unlikelyWould you like to seeus participate in socialmedia?Single-selectmultiple choiceAnswer options: Yes No No preferenceTip: Apply skip logic so that anyone whoanswers No or No preference skips over thenext question to keep the survey relevant.Which sites would youlike to see us participatein? Select all that apply.Multi-selectmultiple choicePossible answer options: Facebook Twitter LinkedIn YouTube OtherTip: You may want to remove or add optionsas appropriate for your audience or industry.Sample Survey Questions & Tips24

Sample Survey uestions & Tips 2 Creating a Survey Login to your Constant Contact account Click to Create a Survey Select Start with a blank survey Choose your goal from the list below and get started Newsletter Satisfaction: Find out how satisfied your readers are with your newsletter, and what content and frequency will give you better results.