PREVIEW - The Strawhecker Group

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PREVIEWDefinitive Cloud-Based POS ReportRestaurant EditionThis report is based upon information we consider reliable, but its accuracy and completeness cannot be guaranteed. Information provided is not all inclusive. All information listed is as available. For internaluse only. Reproducing or allowing reproduction or dissemination of any portion of this report externally for any purpose is strictly prohibited and may violate the intellectual property rights of TheStrawhecker Group. Copyright 2019. The Strawhecker Group . All Rights Reserved. DISCLAIMER: The Strawhecker Group (TSG) is not endorsed, sponsored by, or in any other way affiliated with the anycompanies or their logos illustrated in this presentation. The trademarks shown are registered and their own. This document has not been prepared, approved, or licensed by any entity displayed.

Report Details and MethodologyPREVIEWThis eReport takes a deep dive into the software and technology that are at the heart of the U.S. POS restaurant industry evolution.The document highlights market trends and statistics that will shape the future of the market along with detailed assessments ofthe key POS players in the space. Real Merchant DataInsights from Live Product DemosBreakdown of the Restaurant Software MarketForecast of the Future of the POSBest-in-Class Feature ListThe report includes detailed analyses and side by side comparisons of the major players. The analysis includes commentary on thefollowing: ReportingSupportCard AcceptanceLoyalty/MarketingEmployee ManagementHardwarePriceTSG anonymously initiated the sales process with 21 integrated, cloud based POS solutionsthat service several verticals. Through this process, TSG was able to gain valuable insightinto each company’s specializations, processes, and overall capabilities. The TSG teamcompleted various sales calls and demonstrations with each company, taking an insidelook at the features, functionality, and price of each system.For more in-depth research and/or to learn more about TSG’s services, please contact: tsgmetrics@thestrawgroup.com.FOR DISCUSSION PURPOSES ONLY. COPYRIGHT 2019. THE STRAWHECKER GROUP. ALL RIGHTS RESERVED.2

POS EvolutionStatic POSConsumers pay with cash and plastic cards. Businesseshave poor insight into business performance.Manual ImprinterAccounting LedgerCash RegisterPREVIEWFluid POSNonexistent POSConsumers pay via mobile, QR codes, contactless cards, andother NFC enabled devices. Business owners leverage integratedpayments in combination with integrated software providers.Facial recognition, beacons, or other connected commerce technologyallows consumers to walk in & out of the store with no formalcheckout process. All systems and software integrate seamlessly.Electronic ProcessingAccounting SoftwarePOS SoftwareBusiness Management SoftwareAccounting Processing PayrollMarketing Inventory CRM eCommerce MoreSeamless Management& ExperienceThe blurring of lines between payment companies and software companies will only continue, especially at the POS. The payment companies are lookingfor a way to curb account attrition, solidify market share, and bolster their product offering. By turning to software through partnership or acquisition(often both), payment companies create a one to many relationship which provides a huge boost to their bottom line. Software companies typicallywelcome the thought of integrated payments, as it means another revenue stream for the organization. As the lines on both sides begin to blur merchantswill no longer have to patch together technology to create a cohesive solution for their business. Merchants will be able to obtain a comprehensivesolution all from a single provider.FOR DISCUSSION PURPOSES ONLY. COPYRIGHT 2019. THE STRAWHECKER GROUP. ALL RIGHTS RESERVED.3

Comparative AssessmentPREVIEWU.S. Restaurant POS Product AssessmentReportingSupportCard AcceptanceLoyalty /MarketingFOR DISCUSSION PURPOSES ONLY. COPYRIGHT 2019. THE STRAWHECKER GROUP. ALL RIGHTS RESERVED.Employee ManagementReporting Max. 40Support Max. 25Card Acceptance Max. 25Loyalty/Marketing Max. 20Employee Management Max. 30Other Max. 35Other4

Comparative Pricing AssessmentPREVIEWDue to the complicated nature of POS pricing structures and varying go to market pricing strategies, the data displayed in this chart is subject change based on fluctuations in merchantrequirements, product developments and advancement, and external market factors such as sales and situational pricing.SMB POS PricingCompanyAldeloBindo POSCAKECloverePOSnowHarbortouch EchoInstoreKountaLightspeedLavuNCRSoftware Fee Per LESAMPLESAMPLESAMPLESAMPLESAMPLESAMPLESAMPLEVIP ESAMPLESAMPLESAMPLESAMPLESAMPLESAMPLEOnline Ordering/Ecommerce AMPLESAMPLESAMPLESAMPLELoyalty AMPLESAMPLESAMPLESAMPLEMenu SAMPLESAMPLESAMPLESAMPLESingle POS Station Bundle(Terminal, Stand, CashDrawer, Scanner, MPLESAMPLESAMPLESAMPLESAMPLESAMPLESAMPLE1 SaaS License/TerminalOtherFOR DISCUSSION PURPOSES ONLY. COPYRIGHT 2019. THE STRAWHECKER GROUP. ALL RIGHTS RESERVED.5

Management Consulting Analytics Market Intelligence Buy/Sell Consulting eReportsThe Strawhecker Group (TSG) is a fast-growing analytics and consulting firm focused on the electronicpayments industry. The company serves the entire payments ecosystem, from fintech startups to Fortune 500companies. The firm provides its clients with advisory services, research and analytics to help them plan andexecute their strategic initiatives. Based in Omaha, a recognized payments industry hub, TSG is an establishedleader in this high-growth, ever-evolving space.1,000 40 23 Years3.7 Million30 CLIENTS ADVISEDOF THE TOP 50ACQUIRERS SERVEDAVERAGE ASSOCIATEEXPERIENCEU.S. MERCHANTS INTSG’S ANALYTICS PLATFORMACQUISITIONS/INVESTMENT TRANS

Company Aldelo Bindo POS CAKE Clover ePOSnow Harbortouch Echo Instore Kounta Lightspeed Lavu NCR 1 SaaS License/Terminal Software Fee Per Month SAMPLE SAMPLE SAMPLE SAMPLE SAMPLE SAMPLE SAMPLE SAMPLE SAMPLE SAMPLE SAMPL