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Section 1 - Program ProductivityPurpose: To provide program “productivity” trend data in terms of headcount, enrollment andgraduate data.Data: The data is provided using duplicated across terms and unduplicated formats. Duplicateddata counts a student every term s/he is enrolled in the program. Unduplicated data counts thestudent only in the first term s/he is enrolled in the program.Headcount enrollment (HC). For each term, headcount is the number of students enrolledin the program. Table 1 uses the duplicated format and each student enrolled in theprogram in the term is counted. Table 2 uses the unduplicated format and students areonly counted in the first term they are enrolled in the program.Full Time Equivalent (FTE). 1 FTE student equates to 12 credit hours. The total credithours taken by students enrolled in the program in the indicated term is divided by 12 toproduce the FTE hours in the table.Graduates. Program graduates are based on an unduplicated format and only counted inthe term that they graduated in the program.Use: Trend enrollment (Headcount, FTE, and graduate data) provides a basis for assessing theproductivity and sustainability of the academic program and answer and raise such questions as:Are a sufficient number of students actively enrolling in the program to justify itscontinuation?Is Headcount enrollment (HC) evidencing an increase/decrease over time; is/was this anexpected trend; is this something that needs to be addressed through planning/furtherresearch?Is the program producing sufficient graduates to meet job market requirements?FTE is an indicator of the number of credit hours students are taking. Are students in theprogram generating sufficient FTE? Is there an increasing/decreasing trend?Table 1 exhibits the program’s Headcount, FTE and Graduates by term, providing a by termsnapshot of the program’s overall productivity. Headcount and FTE are based on the duplicatedformat and Graduates are based on the unduplicated format. This tableTable 2 exhibits unduplicated Headcount and FTE data for students enrolled in the program forthe first time, providing an indicator of program vitality based on the trend of the influx of newstudents into the program. Ideally the number of new students enrolling in the program will befairly consistent or consistently increasing over time. The FTE for the students starting theprogram in a given term provides an indicator of the potential time frame for that cohort ofstudents to complete the program. Students starting out with less than a full academic load takeusually take longer to graduate.

TABLE 1- HC and FTE by Term for MarketingDuplicated Across TermsYear2007200820092010FALLEnrolled FTE GRADS163 148.512174 150.25150 126.73145 116.7 .SEMESTERSPRINGSUMMEREnrolled FTE GRADS Enrolled FTE GRADS165 143.21887 52.66154 129.11672 46.7141581271788 49.17160 130.1 .79 46.2 .SOURCE: CERS Official Files

TABLE 2 - HC and FTE by Start Term 4SUMMERFTEEnrolled FTE45.820 13.843.218 13.738.721 13.540.212 7.3Source: CERS Official FilesNote: Start term is 1st time student was in the program

Section 2 Enrollment by Courses TypePURPOSE: To provide information on the type of course mix that program students enroll in.DATA: Duplicated data counts a student every term s/he is enrolled in the program.Unduplicated data counts the student only in the first term s/he is enrolled in the program.The Course Types are defined as follows:Major Courses- The total number of students enrolled in the program that term enrolledin at least 1 major course and not enrolled in any DVS Courses. Major Courses aredefined as those core discipline courses that are actually controlled by the programMajor & DVS Courses - The total number of students enrolled in the program that termenrolled in at least 1 major course and at least 1 DVS course.Total Non-Major Courses Only- The total number of students enrolled in theprogram that term not enrolled in any major courses. Non-Major courses are definedas courses that are not controlled by the program.Curricula Only- The total number of students enrolled in the program that term enrolledonly in Non-major courses and no DVS courses. Curricula courses are defined as nondvs academic courses that are not owned by the program.Curricula and DVS Courses- The total number of students enrolled in the program thatterm enrolled in at least 1 Non-major and at least 1 DVS course.DVS Only Courses- The total number of students enrolled in the program that termenrolled only in DVS courses. DVS courses are defined as English, Math, and Readingcourses numbered 0 or 100.USE: Table3 (duplicated) provides overall information about the courses program students aretaking. The sequence of program course offerings is a large determinant of when and whatcourses students take. The question to ask is “Does the course mix match what I expected?” (i.e.,Is the percentage of students enrolled and not taking any major courses higher or lower than yourexpectation?)Table 4 (unduplicated) provides information on the initial readiness of the students enrolled inthe program for the first time. A consistent high number of students enrolled in DVS coursesimplies a potentially longer time for the student to graduate, a higher potential for attrition, and ahigher need for support, from both the program and other college offices

TABLE 3- Enrollment of Marketing Students By Type Courses By TermDuplicated Across TermsEnrolledEnrolled EnrolledTotalCurricula Enrolled EnrolledMajor MajorNon-Major CoursesDVSCurriculaTotal HC Courses & DVSOnlyOnlyOnly& DVSFall 2007-081637548464911Spring 2008-09319148161551251614Summer 2008-091596529277411Fall 2008-0917466159367917Fall 2009-101506777656812Spring 2009-10158648867655Summer 2009-1088322544554Fall 2010-1114558681571113Spring 2010-111606339476513Summer 2010-1179242534913Category Definitions:MAJOR COURSES- Enrolled in at least 1 major course & no DVS CoursesMAJOR & DVS - Enrolled in at least 1 major crse and 1 DVS courseTotal NON-MAJOR Only: Enrolled only in Non-major and/or DVS coursesCURRICULA ONLY-Enrolled only in Non-major courses and no DVS coursesCURRICULA & DVS - Enrolled in at least 1 Non-major and 1 DVS courseDVS ONLY- Enrolled only in DVS coursesSource:CERS Official Opening Extracts

TABLE 4- Enrollment of Marketing StudentsBy Type Course By Start TermEnrolledEnrolled EnrolledTotalCurricula Enrolled EnrolledMajor MajorNon-Major CoursesDVSCurriculaTotal HC Course & DVSOnlyOnlyOnly& DVSFall 2007-0865274342176Spring 2008-09994710423273Summer 2008-093818.201424Fall 2008-09682174024511Fall 2009-1057176342077Spring 2009-1048172292144Summer 2009-10216213832Fall 2010-11552033213712Spring 2010-1144162261727Summer 2010-11123.98.1Category Definitions:MAJOR COURSES- Enrolled in at least 1 Major course & no DVS CoursesMAJOR & DVS - Enrolled in at least 1 Major and 1 DVS courseTotal NON-MAJOR Only: Enrolled only in Non-major and/or DVS coursesCURRICULA ONLY-Enrolled only in Non-major courses and no DVS coursesCURRICULA & DVS - Enrolled in at least 1 Non-major and 1 DVS courseDVS ONLY- Enrolled only in DVS coursesSource:CERS Official Opening Extracts

Section 3 Program Course Section SizePURPOSE: To provide information on the use of faculty and classroom resources basedon the section size of courses offered in the referenced terms.DATA: Major courses are defined as those courses that are discipline specific and“owned” by the program. In most cases the 3 character prefix for the course is identifiedwith the Associate Degree program; for example the ACCounting program “owns” thecourses beginning with the ACC prefix; therefore table 5 for the Accounting programwould only include the ACC courses. In those programs where the prefixes are shared bymultiple programs, the specific courses are assigned to the correct major. The ComputerTechnology and Telecommunications Management programs both own CPT and ISTprefix courses. Only the courses than each program owns is considered a MAJOR course.USE: The data provides a mechanism for reviewing course offerings and identifyingpotentials for improving the use of resources based on section sizes. If there is a trend ofmultiple sections of the same course with small enrollments being offered in the sameterm, it may indicate a needed analysis to determine the reasons.Table 5-A provides a display of the “Average” section size for each course by term. Thestandard is 12-20 students per section. This table provides a quick reference to evaluateyour overall section loads.Table 5-B provides a display of the exact section size. This table will quickly indicate ifthere is a trend in offering sections with smaller numbers and please note, there aresituations where it is necessary to conduct sections with smaller than standard sizes.Sometimes the course may be a clinical or worksite course and thus the smaller numbersare justified.

TABLE 5-A - Average Section Size for MKT rce: CERS Official Opening FilesNote: Red numbers indicate average section size below standard.

Table 5-B Number of Sections by Section Size for MKT SectionsCourse /Section Size20072008200920102011FALL SPR SUM FALL SPR SUM FALL SPR FALL SPR SUM FALLMKT101 ontinued)Source: CERS Official Opening FilesNote: Number in Section Size Column is the size of the section. Numbers in the term column indicate how mant section of that size were taught that term

Table 5-B Number of Sections by Section Size for MKT SectionsCourse /Section Size20072008200920102011FALL SPR SUM FALL SPR SUM FALL SPR FALL SPR SUM FALLMKT101 .31.1.321.MKT110 .17.1.20.1.11.24.1.(Continued)Source: CERS Official Opening FilesNote: Number in Section Size Column is the size of the section. Numbers in the term column indicate how mant section of that size were taught that term

Table 5-B Number of Sections by Section Size for MKT SectionsCourse /Section Size20072008200920102011FALL SPR SUM FALL SPR SUM FALL SPR FALL SPR SUM FALLMKT120 1.19.1.121.1.23.1.27.1.1.29.1.MKT240 23.1.(Continued)Source: CERS Official Opening FilesNote: Number in Section Size Column is the size of the section. Numbers in the term column indicate how mant section of that size were taught that term

Table 5-B Number of Sections by Section Size for MKT SectionsCourse /Section Size20072008200920102011FALL SPR SUM FALL SPR SUM FALL SPR FALL SPR SUM FALLMKT260 T270 .27.1.30.1.Source: CERS Official Opening FilesNote: Number in Section Size Column is the size of the section. Numbers in the term column indicate how mant section of that size were taught that term