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Connecting Sheffield: Abbeydale Road and EcclesallRoadConsultation and Engagement ReportFebruary 2022Table of ContentsSection 1: Introduction . 1Section 2: Aims of Engagement . 2Section 3: Approach to Engagement. 3Section 4: Community and Stakeholder Mapping . 3Section 5: Engagement Overview . 14Section 6: Summary of Feedback Received. 16Section 7: Abbeydale Road and Ecclesall Road Feedback Analysis . 17Section 8: Heatmap Analysis . 26Section 9: Influence of Consultation on Proposals . 68Section 10: Appendix . 69Page 12022
Section 1: IntroductionThrough the Transforming Cities Fund (TCF), Sheffield City Council has the opportunity to deliver a series oftransformative sustainable travel projects on a scale not seen for decades in the city.As part of the development of each project, there was a need to undertake engagement with key stakeholders andlocal communities to inform scheme development and raise public awareness of the proposals.Funding from Government was confirmed in March 2020. Shortly after the funding announcement, the UK was hitby the Covid-19 pandemic. Nationwide lockdown and social distancing guidelines to protect public health anddeliver emergency measures have impacted on delivery of the overall TCF programme, and subsequently thecommunications and consultation programme, both in terms of timescales and methods of engagement, creating aneed to adapt. With face-to-face engagement no longer an option for the foreseeable future, a change to our plansand a revision of our engagement strategy was necessary.Connecting Sheffield is the identity for the overarching vision and ambition to transform public transport and activetravel in Sheffield. The TCF programme has led this vision, with the launch of the overarching Connecting Sheffieldambition and broad introduction to each of the TCF projects beginning on 3 November 2020. A round ofengagement activities accompanied this launch, comprised of meetings with key stakeholder groups includingpolitical, civic and community leaders, and interest groups with a city-wide remit. A Connecting Sheffield websitewas launched to coincide with this activity using the Commonplace engagement platform, supported by traditionalmedia and social media coverage.The launch of Connecting Sheffield provided a foundation upon which consultation on each of the individual TCFschemes could then be launched – ensuring that each of them was aligned under one vision and ambition fortransport connectivity in Sheffield, and that key connections and inter-relations between schemes could behighlighted.The TCF Connecting Sheffield: Abbeydale Road and Ecclesall Road scheme was the seventh scheme to bebrought forward under Connecting Sheffield. In light of the ongoing Covid-19 pandemic, it was decided thatengagement and consultation on the Connecting Sheffield: Abbeydale Road and Ecclesall Road scheme wouldbe digitally led but would also include webinars designed to replicate face-to-face meetings and the benefits ofdirect engagement as far as possible. Access to printed materials and multiple channels of communication wereput in place to ensure a fully accessible consultation. The Connecting Sheffield: Abbeydale Road and EcclesallRoad consultation launched on 17 November 2021 and concluded on 21 January 2022.Section 2: Aims of EngagementSheffield City Council highlighted a need to engage with and consult the public on its TCF proposals, ahead of itsOutline Business Case submission for TCF to central Government. Engaging on the TCF schemes at an earlystage is important to generate feedback that could inform further scheme development and to minimise the risk ofstakeholder objections due to lack of understanding of the schemes, which could delay Traffic Regulation Orders(TROs) being agreed alongside other potential delays that would result in cost overruns.In order to achieve this, a consultation and engagement strategy for the Connecting Sheffield: Abbeydale Roadand Ecclesall Road scheme was developed, which sought to: Page 2Build understanding of the proposals including the rationale, benefits and challenges;Gain the trust of communities, businesses, stakeholders and interest groups in the intentions behind theproject; andGenerate comments that could help to refine and enhance the project.2022
Section 3: Approach to EngagementThe approach to community consultation as presented in this report reflects Sheffield City Council’s policy andapproach to involving communities. Throughout the consultation, Sheffield City Council has ensured that theidentified communities and stakeholders: Have appropriate access to relevant information.Have opportunities to actively participate by putting forward their own ideas and are reassured that there isa transparent process through which their feedback will be considered and will influence the proposals.Can obtain feedback, be kept informed of the progress of the proposals and be updated on the outcomesof consultation.Sheffield City Council is committed to consulting openly with key stakeholders, local residents, local businessesand local community groups. Throughout the consultation, engagement activities have been guided by thefollowing key principles: Being open and honest with stakeholders and members of the local community when presenting allinformation about the proposals.Ensuring that all public engagement materials can be easily accessed by local stakeholders and the widergeneral public.Being clear and ‘plain speaking’, avoiding the use of jargon or technical terms where possible.Identifying different audiences and developing appropriate communication techniques that effectivelyengage with each one of these audiences.Ensuring all communication materials are presented in formats easily accessible to the local community.Responding quickly and effectively to enquiries received from stakeholders and members of the generalpublic.Section 4: Community and Stakeholder MappingPrior to the start of consultation, an extensive community and stakeholder mapping process was undertaken toidentify different individuals and groups who were likely to have an interest in the proposals. The following differentaudience groups were identified: Members of ParliamentWard CouncillorsEconomic and business groupsEducational organisationsReligious places of worshipCommunity and interest groupsAccessibility groupsLocal transport organisations and groupsLocal service providersLocal residents and businessesThe stakeholders from the above categories who were engaged with as part of the engagement and consultationprogramme are set out in the sections below.Political RepresentationPolitical representatives were engaged with ahead of and throughout the consultation period. The list of politicalrepresentatives engaged with were as follows:Page 32022
Members of Parliament Mr Paul Blomfield, MP for Sheffield CentralMr Clive Betts, MP for Sheffield South East (as lead for the Mayoral Combined Authority Bus Review)Ms Olivia Blake, MP for Sheffield HallamCity Region Mayor Mr Dan Jarvis, Sheffield City Region MayorWard Councillors Councillor Douglas Johnson, Ward Councillor for CityCouncillor Ruth Mersereau, Ward Councillor for CityCouncillor Martin Phipps, Ward Councillor for CityCouncillor Peter Garbutt, Ward Councillor for Nether Edge and SharrowCouncillor Maroof Raouf, Ward Councillor for Nether Edge and SharrowCouncillor Alison Teal, Ward Councillor for Nether Edge and SharrowCouncillor Angela Argenzio, Ward Councillor for Broomhill and Sharrow ValeCouncillor Brian Holmshaw, Ward Councillor for Broomhill and Sharrow ValeCouncillor Kaltum Rivers, Ward Councillor for Broomhill and Sharrow ValeCouncillor Roger Davison, Ward Councillor for EcclesallCouncillor Barbara Masters, Ward Councillor for EcclesallCouncillor Shaffaq Mohammed, Ward Councillor for EcclesallCouncillor Joe Otten, Ward Councillor for Dore & TotleyCouncillor Martin Smith, Ward Councillor for Dore & TotleyCouncillor Colin Ross, Ward Councillor for Dore & TotleyCouncillor Simon Clement-Jones, Ward Councillor for Beauchief & GreenhillCouncillor Bob Pullin, Ward Councillor for Beauchief & GreenhillCouncillor Richard Shaw, Ward Councillor for Beauchief & GreenhillEconomic and Business GroupsWe engaged with local businesses and economic groups who we expected to have an active interest in theproposed development. These groups are listed below.Businesses located on Ecclesall Road Page 4WaitroseMAF PropertiesSheffield Aesthetics & Laser ClinicTwinklThe Sheaf IslandRedemption Tattoo StudioShell GarageKwik-FitExpress Hand Car WashChamps BarStrawberry Student HomesClear LinksM&S FoodSport ShackIgloo Student AccomodationAccident Solicitors Direct West One7Hills ShopPapa JohnsWhite StuffThe Nursery TavernKettle Black BarWizard GuitarsThe Easy BarberFriesdayAshokaConrad Blanford HairdressingGnome Student Homes284 HairTop Nail SalonPortland HouseSweeney 42022
Page 5Ciro PizzaThe EagleGraze InnThe Sandwich DivisionUncle SamsClaypenny PropertiesOliver BonasUK BullionSpiralsHarlequins TakeawayThe Italian KitchenCapland PropertiesLondisColombo by AyubowanH1 BarberFlora FloristsCraft & BerryDominosDrinks StopParty TownFat FaceMookauiRepair StopStarbucksConfidentalSinclairsThe Sheffield Cat ShelterPrithi RajSisterCancer ResearchPC PropertiesThe Real Computer ShopRobinsons CobblersThe Design StudioSocietyWolf and Co BarbersBritish Heart FoundationThe Ecclesall Ale ClubCoffikaDove PropertiesSpoilt for ChoiceRay Lewis OpticiansBeach ClubMaranello'sLobby ToffsLambert Smith HamptonTescoBootsCostaKFCMarie CurieDunkin DonutsAge UKSpencer Cocoa Chocolate WonderlandWilkin AlarmsMirage VapesFine & CountrySay PalomaArnold & CoLadbrokesTotally Wicked VapesThe Famous Sheffield ShopCafé MarcoProctor HairSheffield PhysiotherapyPizza ExpressNandosStudy PadKokoCrystal NailsFuton CompanySt Luke’s Hospice ShopAmaro LoungeElifSalis Properties LimitedThe Orthodontic CentreOxfamSnuggNonnasThe Lost and FoundMillennium HallMonk BarThe Blo LoungeFreestylersThe Brow LoungeThe Bridal HouseThe Old ClubJojos General Store by Rag ParadeSainsbury'sTribe3Porter Brook PubPatoo ThaiRandle and RandleHunters Bar Veterinary ClinicSyreeta's Make-Up AcademyHuntersJuke and LoeLa PatisserieThe Beer HouseThe HairbandPollards CoffeeNJ LeesonMowgliSparGood Vibrations TattooSpacepadHopper2022
Page 6Co-operative FuneralcareIvy & OliviaGiardinoWoody's Sandwich BarJuice & Coil CoSheffield Makers Hunters BarNat WestPoseidon Fish BarScrumptious CaféRhyme & ReasonHallam Oak & PineKadampa Meditation CentreHallamshire Tennis & Squash ClubLWT Dental CarePennywise Dry CleanersOn FireAlterMason Barber ShopEast OneCrooked Claw TattooClarrie's KitchenHare on the ParkTurnip & ThymePeak StudioHairessWax IncRejuveFlutterXpressions in HairWine and WhiskeyOliveFoot HeavenLynda V PriceEccys Pizza and GrillPHE MerchantsGlow StudioCM DentalKitchen CraftUnique The Hair Extension PeopleExplore LearningNew Zing VaaBeautiful NailsMowbray AccountingElaine DavisonUrban ChoolaGoodman SparksCo-OpWildcardWood Funeral ServiceTexacoSainsbury'sLloyd's PharmacyPrestige VehiclesHallam Physiotherapy Katie Peckett FlowersPersian BakeryChiropractic WorksHQ WorksELR Estate AgentsTaylor & EmmettKnowles & SonBlundellsSaxton MeeSheffLetsItalia UnoCrystal BarbersFired ArtsHarpers FashionLa LunaDavid Inman OpticiansJude HairChristine Clark ClinicDrew Décor StoreFella’sThe Banner CrossFaces AestheticsTimber WindowsGolden StitchUK Dream HouseHalo NailsGourmet Curry HouseHause of SkinPat O'BrienNeptune Fish and ChipsHaybrookMortgage Advice BureauJohanne's Sandwich BarBanner CrustHong Kong GardenRussell & HuttonBeauty LoungeThe SalonThe Hair RoomsGrace Kitchen DesignTalk TimeBanner Cross Post OfficeWilliam H BrownHallmark GoldsmithsSheffield Real MeatWhitehornesHenry Boot PlcIan Atkinson PodiatryThe Prince of WalesEcclesall FisheriesRowlands PharmacyMonument Coffee CoThe Chocolate BarSilver Hill Larder2022
GiftedRoses The BakersDovetail AntiquesCaroline HillCity PhysioChampion and Emmett TakdirNew Jasmine HouseMcCollsMiller & CarterBeauty at ParkheadKatie Bell Physiotherapy William HillLa CrèmeCake R UsNoodle InnSatay Yo BeerPepe's Piri PiriHarvey's OpticiansShirt Prints DirectIstanbul Hair SalonCar WorldOzmen InternationalTaste of ChinaSaigon 68MesobMiddle Eastern ShawarmaTed WilliamsThe CremorneTreatzMind SheffieldBodrum HairSeaman PhotographySheffield Transport ModelsChikoo'sPaddy PowerWai HongWild RiceImran'sShik StyleDim SumPizza BarLocal Trading CoAmigos Mexican KitchenJay Jay's Army SuppliesSteers BeersEnet ComputersHi VietnamTwisty's Hair and BeautyHealing SpaceHighfield Post OfficeMy DentistLux Laser and Beauty ClinicWasabi SabiHashtag BarbersCafé IndusBusinesses located on Abbeydale Road and London Road Page 7Hallam HillsKing’s FlavourBudgensChinatownThe Lock Up Escape RoomsThe Chinese Fireworks Company LtdTin Tin Chinese RestaurantCharasati SlemaniBaran's BarberThe ClubhouseChino'sRassam's CreamerySubwayBlast ShopKebabish ExpressCaffe LattePro-X SportThe Potato OvenLondon Road Jewllers & PawnbrokersLa RomanticaCaribbean SpiceYaadgaar MithaiTaco MexWhite Rose Hair and BeautyYama SushiBarry's BarKebabish OriginalKurdistan Charcoal GrillFanoush Falafel BarKahm Hair SalonZeugmaHarrison CamerasA Salt N BatteredBraai WorldThe Barrel InnThe Stack LoungeThe Old Crown InnThe Cutting CrewJah's Off LicenceNorooz RestaurantDesi CaféFreddy'sHighfield Vetinary ClinicThai Retreat2022
Page 8Southern Fried ChickenPinocchio's PizzaAleppo CastleAiry FairyCrown TechMarmarisRoshnee Wedding ServicesButtla La PastaSimple Legal Consultancy ServicesStunning BeautyParthenonas Greek RestaurantP.E.S Polski SklepGelato PasionAlton's Off LicenceDeli ExpressJabbarwockyExel ComputersAbbeydale Road Family Dental CareSwarv BarbersAutostartAssist UK ClaimsNorthwoodAbacus Accounting ServicesQashqai KitchenMoonlight TextilesAl-Madina TravelPrince SeatingINA MarketingCapital PropertiesFamilies ReliefMoo LabPitt StopRelish and BurgerHoneypot CraftsOkeh CaféShumile JewellersFPM Advice CentreHeaven Beauty by JoannaNether Edge Pizza CompanyFour Corners CanteenMarmaris BarbersYorkshire Convenience StoreCutting EdgeWilliam HillDurga StoresPnP NewsMojo CaféTradita 1Talk TimeABS TravelVenice PizzaAmici & BiciFades BarbersBragazzis Fading Away BarberNew Hing LungNafeesGiltAlpha Food and Wine1ast PharmacyLa Mama TapasDead DonkeyMr CompensatorAbbeydale Dental Care CentreBeauty FabricCLC BooksUrbanitaEuro LocksmithEnclosed SpacesWosskow Brown1st Choice Hair CutzTurner's Craft Beer Bottle ShopForge BakehouseNa PedraMensa PrintersColes CornerWalk and TalkLa BaraccaPolish DeliThe Bare AlternativeGravel PitCrown EventsJameson's TearoomsD.A.R.TJA Horne StarlightKhan SolicitorsSt Vincent’sApna LahoreACE Money TransferOasis Beauty LoungeFrippery and NonsenseThe Greek VillageAbbeydale Tap and SnapSheffield SuperstoreInstant SolutionzTech MotoDronfield Antiques of SheffieldMeraki GreekOscars BarbersPizza HutPicture House SocialNether Edge HerbariumAbbeydale MOT CentreBarrowboyIndulgence Beauty SalonTesco ExpressSwiftiesRumBa2022
Page 9Two Thirds Beer CoSparklers FireworksThe TellerThe Gin BarA&R TradeprintThe BroadfieldJaan Kebab HouseSheffield Halal ButchersAzim & WakasSweets & TreatsA E ButterworthAll WiredMakersTea with PercyAccident SpecialistsTee CutKhimaarArman Food StoreAnna Roberts FashionTaxwise AccountsVampChach SparkBraidsStarprintAbbeydale DIY and Door CentreAbbeydale HealthAnnie'sMartin's FurnitureBlood Brothers StovesGolden HarvestMeadows and MulberryRanet RetailCastle Martial ArtsAbbeydale Road Hand Car WashThe Aerial and Satellite ShopAbbeydale Carpets and FlooringThe Vintage TearoomsMama May SewRuffles and LaceEdgedale Service StationRational KitchensLowes PaintsSharps FruitsBootsPatchwork GardenHadfields ElectricalGlam Hair and BeautyNorth Town DeliSaucy Fast FoodMartyn Kemp OpticiansThe Front RoomAbbeydale PharmacyAM NewsSpotlight Hair and Beauty BloomersThe Fine Paint CompanyPure ThreadingSaints BeautyAge UKTorte CakesAbbeydale Star PizzaInternational ChippyAbbeydale SupermarketWe Buy Any CarJohn BeeKia's PastariaOriental Rug Shop765 Dental CarePriceriteThe Laser ClinicEric Gilbert CarpetsTotally FabulashNorthern Domestic AppliancesThe Education HubScissorhandsTown WokChesworth CuesAjantasSt Luke’sMedio's RestaurantPeppe Hair DesignTiago JewelleryThe ClinicTesco SuperstoreThe Millhouses PubPet CompanyRoses the BakersConnect Financial SolutionsBessiesThe Abbey FriarRedbrikCups and CakesBe Cosmetic ClinicThe Painted CupUndalVitty AlexanderLa ScalaSt James Hair and BeautyChiroFirstMillhouses Business CentreWaggon and HorsesAbbeydale Industrial HamletStudio Budgie Galore LtdMarco @ MilanoDK Model & CastingZaatar Middle Eastern caféHazel'sTea Takeaway2022
Dr Hassan NureinMillhouses Post OfficeSweeny 5Majestic WineVets4Pets - MillhousesMillhouses Park Garages LtdChan's Chinese TakeawaySTEPS Rehabilitation LtdAdlington Retirement Living - Jacobs GateVulcan SealsTentsile LtdCarsave Leasing LtdLa RomiAdelaRosa Wedding StationeryArcher Road MOT CentreTM AutomotiveBullseye Motor Stores Rushey MeadowsIndian ChefMike Blackboards & Sheffield SignpainterTabby TeasThe Beer EngineInspired By LabelsThe Express by ShimlasBlushes Bridal StudioPronto Caldo ExpressM & J GalleryMunchies London RoadUnite Students- The Forge 2ALDIFanoush Falafel Salad BarAli BarbersMagnetic Systems LtdCommunity and Interest GroupsIn addition to engaging directly with members of the local community, we recognised that local community andinterest groups can play an important role in representing community views and in disseminating information withincommunities. The following groups were engaged with during the consultation: Sheffield Chinese Community CentreRoshni SheffieldHighfield LibrarySharrow Family CentreFriends of Mount Pleasant ParkSheaf and Porter Rivers TrustNether Edge and Sharrow Sustainable TransformationProject 6Friends of Millhouses ParkNether Edge Neighbourhood GroupSharrow Community ForumBanner Cross Neighbourhood GroupAbbeydale and Sharrow Stakeholder GroupRiver Stewardship CompanySheffield & Rotherham Wildlife TrustEcclesall LibraryFriends of the Botanical GardensSheaf and Porter Rivers TrustFriends of the Porter ValleyFriends of Whirlow Brook ParkReligious places of worshipWe engaged with the following places of worship located around the area in which changes are proposed. Mother of God Catholic ChurchJamia al FurquaanCarterknowle Methodist ChurchSt Peter and St Oswald’s ChurchPage 102022
The HubbThe WellUnited Reformed ChurchSt William of York Catholic ChurchBanner Cross Methodist ChurchAll Saints ChurchEducational organisationsWe engaged with the following local schools located around the area in which changes are proposed. Sheffield Hallam University Collegiate CampusHolt House Infants SchoolCarter Knowle Junior SchoolSt. Peter's and St. Oswald'sSheffield Hallam UniversityParkhead Cottage NurseryNether Edge Primary SchoolSharrow SchoolLocal healthcare servicesWe engaged with the following local healthcare services located around the area in which changes are proposed. Sheffield NHS Teaching Hospitals TrustSheffield Children’s HospitalSheffield Health and Social Care NHS Foundation TrustSharrow Lane Medical CentreHanover Medical CentreCitywide stakeholdersIn addition to engaging with local stakeholders located within the boundary of the Connecting Sheffield:Abbeydale Road and Ecclesall Road proposals, we also engaged with city-wide stakeholders who we expectedto take an interest in the scheme.These groups were initially engaged with when the overarching Connecting Sheffield scheme was launched inNovember 2020. Following this initial engagement, we have kept these citywide stakeholders updated by emailingeach of the groups at the point of launch for each new consultation under Connecting Sheffield. When theConnecting Sheffield: Abbeydale Road and Ecclesall Road consultation was launched on 17 November 2021,the city-wide stakeholders received an email informing them that the consultation was live and providing them withthe link to the Connecting Sheffield website. The email also explained the various ways in which they could providetheir feedback on the proposals.A list of the groups that received this update are detailed in the sections below.Accessibility Groups Transport 4 AllAccess Liaison GroupDisability SheffieldSheffield Cycling 4 AllEducational organisations University of SheffieldPage 112022
Sheffield Hallam UniversityCity-wide economic stakeholders Sheffield City RegionSheffield ChamberSheffield Property AssociationMuseums SheffieldSheffield Culture ConsortiumSheffield TheatresSheffield Industrial Museums TrustLocal Transport Organisations and Groups Confederation of Passenger Transport (CPT)South Yorkshire Passenger Transport Executive (SYPTE)First GroupStagecoach East MidlandsStagecoach YorkshireTM TravelSheffield Eagle Taxi Trade Association (SETA)Sheffield Taxi Trade Association (STTA)ALPHA TaxisGMB UnionCycle SheffieldSheffield Bus Alliance (SCC)Local Service Providers South Yorkshire PoliceSouth Yorkshire Fire and Rescue ServiceYorkshire Ambulance ServiceNHS Blood & Transplant ServiceSheffield Health and Social Care NHS Foundation TrustSheffield’s Children’s HospitalsSheffield NHS Teaching Hospitals TrustEnvironmental Groups Sheffield Climate AllianceZero Carbon YorkshireRiver Stewardship CompanyLocal Residents and BusinessesA key priority of the consultation was to actively engage with residents, businesses and institutions located withinthe boundary of the Connecting Sheffield: Abbeydale Road and Ecclesall Road scheme proposals. Twodistribution areas for the consultation postcard were defined, one for Abbeydale Road and the other for EcclesallRoad, so that nearby properties would directly receive information about the proposals and the consultationprocess. The identified distribution areas for the consultation postcard included 16,231 addresses, 8,034 onAbbeydale Road and 8,190 on Ecclesall Road. The distribution areas are shown in Figure 1 and Figure 2 below.Page 122022
Figure 1: Consultation leaflet distribution area for Abbeydale Road (courtesy of Google Maps 2020). The points indicate the outer limit ofthe distribution area.Figure 2: Consultation leaflet distribution area for Ecclesall Road (courtesy of Google Maps 2020). The points indicate the outer limit ofthe distribution area.Page 132022
Section 5: Engagement OverviewThe main period of public consultation ran for just over nine weeks between 17 November 2021 and 21 January2022.Throughout the consultation, a range of communication methods were used to raise awareness of the proposalsamong stakeholders and the local community, who were provided with a number of accessible and convenientmeans by which to provide feedback.The methods used to engage stakeholders and publicise the consultation are set out below.Stakeholder Webinars and MeetingsAhead of the consultation launch, four webinars were arranged to which stakeholders with a specified interest inthe Connecting Sheffield: Abbeydale Road and Ecclesall Road scheme were invited. The webinars were heldonline and detailed information on the proposals was provided together with the opportunity to ask questions andshare any concerns. These virtual meetings were held using Zoom to comply with Covid-19 related restrictions.Key community groups and businesses located on or near the route were invited to the webinars. The first webinarwas held for businesses located on Ecclesall Road, the second for community groups located near to EcclesallRoad. A webinar for businesses located on Abbeydale Road and a webinar for community groups located nearAbbeydale Road were planned, however, these did not go ahead due to a lack of stakeholder response. Attendeeswere invited to the webinars via email, with follow-up emails and telephone calls made where no response wasreceived. Where stakeholders responded but were unable to attend, they were provided with a link to the prerecorded presentation.Each webinar followed the same format. A presentation on Connecting Sheffield: Abbeydale Road andEcclesall Road was delivered followed by a questions and comments session, providing the opportunity forattendees to give feedback.Feedback from the sessions was generally positive with some caveats. M&S Food were supportive of the scheme’saims but had some concerns that due to loss of parking motorists would potentially park in the M&S car park.However, due to early engagement they felt they would be able to mitigate any potential parking issues arising. Thecommunity groups were also supportive of the scheme aims though wanted to see more cycling and pedestrianimprovements along the route. The community groups also expressed some concern about accessibility for elderlyor disabled people who live further away from Abbeydale Road and Ecclesall Road and urged the Council to beconsiderate when moving bus stops or disabled parking.The details of each of these webinars and meetings, as well as the topics raised, questions asked and statementsmade, are provided as Appendix 7.The Council is committed to continuing an open dialogue with all of these stakeholders and will ensure they areupdated as the scheme progresses.Consultation PostcardConsultation postcards were produced and distributed to all residential and business properties located within theagreed distribution area of 16,231 properties, as shown in Figures 1 and 2 on page 13.The consultation postcards are provided as Appendix 2.The consultation postcards gave a very brief summary of the proposals and highlighted the communicationchannels available for people to get in touch and find out more information. These included a freephone informationline, a dedicated project email address, a Freepost address and the project website.Page 142022
Letter to BusinessesA letter was issued to all businesses located along Abbeydale Road and Ecclesall Road to provide some moredetails regarding the consultation. The letter was posted, in an envelope with the consultation postcard, to allbusinesses along the roads.The letter is provided as Appendix 4 and was sent to 1,163 business addresses.The letter also guided business owners to the website to comment on the Connecting Sheffield: AbbeydaleRoad and Ecclesall Road proposals and pointed people to the freephone information line, dedicated project emailaddress and Freepost address for any further information.This was in addition to the postcard mail out referenced in the section above, making it unlikely that any premisescould have not received one of the two forms of communication.Mindfield Shopper SurveyIndependent market research company Mindfield were commissioned by the Council to undertake research tounderstand the views on Connecting Sheffield: Abbeydale Road and Ecclesall Road amongst local residentsand visitors to Abbeydale Road and Ecclesall Road.During the consultation period, Mindfield surveyed 50 people on Abbeydale Road and 176 people on EcclesallRoad and asked them a series of questions regarding their usage of the area, awareness of the proposals and theirsentiment towards the proposals. The sample size was higher on Ecclesall Road due to higher footfall.Respondents expressed concern about the potential impact of the proposals on the local economy but felt thatthere were environmental benefits to the proposals. 64% of respondents surveyed walked or caught the bus toreach their destination, and 36% of respondents travelled by car.The full Mindfield report is provided as Appendix 11.Press ReleaseA press release was issued at the start of the consultation to major regional and local media outlets. The pressrelease provided introductory information about the Connecting Sheffield: Abbeydale Road and Ecclesall Roadproposals and details of the consultation period, which can be found here: uter-routes-made-quicker-under-new-plansThe press release received coverage in The Sheffield Star and The Sheffield Telegraph and there was ongoingcoverage of the proposals throughout the consultation period.Consultation WebsiteI
transport connectivity in Sheffield, and that key connections and inter-relations between schemes could be highlighted. The TCF Connecting Sheffield: Abbeydale Road and Ecclesall Road scheme was the seventh scheme to be brought forward under Connecting Sheffield. In light of the ongoing Covid-19 pandemic, it was decided that
