Understanding Resale Rights And Master Resell Rights

Transcription

UNDERSTANDINGRESALE RIGHTSAND MASTERRESELL RIGHTSBrought To Your ByMasterResellRights.com1 Resale Rights Defined.Copyright Master Resell Rights

DisclaimerThis e-book has been written to provide information about self-improvement. Everyeffort has been made to make this ebook as complete and accurate as possible.However, there may be mistakes in typography or content. Also, this e-book providesinformation on self-improvement only up to the publishing date. Therefore, this ebookshould be used as a guide - not as the ultimate source of web hosting information.The purpose of this ebook is to educate. The author and the publisher does notwarrant that the information contained in this e-book is fully complete and shall notbe responsible for any errors or omissions. The author and publisher shall haveneither liability nor responsibility to any person or entity with respect to any loss ordamage caused or alleged to be caused directly or indirectly by this e-book.2 Resale Rights Defined.Copyright Master Resell Rights

Are You Ready To Have InstantAccess To A Never EndingSupply Of Master Resell Rights,Private Label Rights,Tools,Resources, Training andDedicated Support To Help YouPropel Your Online Business?.MasterResellRights.comThe Resellers Membership Since 20063 Resale Rights Defined.Copyright Master Resell Rights

Resell Rights, Resale Rights & PrivateLabel Rights: An IntroductionGenerally speaking, resell rights are very much what one would suspect from theterms themselves. It means that once one has purchased a given product, they willbe able to resell that product to others. That is the simple definition, there areactually several types of resell rights that one must be aware of that will affect howyou can resell the product. The most common resell produces are eBooks andvarious pieces of software. However, the resell rights field is open to a wide gameteof products and services.A commonality among most resell right packages is that they will not allow thepurchaser to alter the product or content and/or change the information of theproduct in any way. It is important that if one decides to purchase resell rights for acertain product, that they always read the disclaimers and contract informationextremely carefully. If one wanted to change the product or to edit the content, theywould then need to contact the author or creator of the product and request apartnership or ask to buy the editing rights to the product as well.Statistics show that the market for resell rights have drastically increased over thelast 5 years, this is partly due to the fact that many people are searching foradditional and/or supplemental income. It is also partly due to the increase in interestand success of ecommerce. Every day millions of people go online searching forinformation, products and services. On such product that has gained increasinglymore interest recently has been the selling of resell rights.The following paragraphs will provide an overview of what resell rights are, thebenefits of become a reseller, how to use resell rights, and some tips on who to getstarted in the resell rights market. The goal, of course, is to assist you in making thegreatest profit margin possible. There are many ways to go about marketing andselling resell rights products, but the fact of the matter is that not all of them areeffective. That is why we have compiled some basic facts and tips to guide you alongthe path to success.4 Resale Rights Defined.Copyright Master Resell Rights

The Benefits of Becoming a ResellerNo need to create the productOne of the greatest benefits of becoming a reseller is that one does not have to takethe time and energy involved in creating a product. That in and of itself is worth theprice of the resell rights to a product. Most entrepreneurs spend the majority of theirtime and money in creating and perfecting a product. By buying the resell rights to aproduct, one gets to skip the hardest and most expensive stage of getting a productto the market, development. Often times one will save time, energy, and money inpurchasing resell rights as opposed to trying to create and develop their ownproduct.It can literally take thousands of dollars to get a good product up and running. Thatdoes not include the time the owner spends, without getting paid of course,calculating, designing, and planning the product and its release. All that is donewithout even the certainty that the product will be successful and marketable. That iswhy reselling can be such an advantage. You can take an already successfulproduct and make a profit off of it. Working in tandem with an affiliate can quicklybecome a win-win for both parties as well.100% profits - no need to split sales like affiliate marketing.Another benefit of becoming a reseller, and a big one at that, is profit. By purchasingthe resell rights, one does not have to split sales like in affiliate marketing. The profitis 100%. That makes the entire financial side of the equation much simpler. It can beso frustrating to have to divide up the product a million and one ways. With the resellrights in hand, all the profits go directly to the owner of the resell rights. That turnsout to be a pretty sweet deal for the owner of the resell rights.The title of this expose is Resell Rights Profits Exposed, and that is exactly what weare doing here. We are exposing the truth about the profitability of resell rights andtheir products. If you are not workingin tandem with an affiliate, the profits are truly %100 yours. If happen to be workingor chose to work in tandem with an affiliate, then the profits will be split according tothe agreement between yourself and the affiliate. Whatever the case may be, theprofit margin is extremely high for resell rights in comparison to other methods ofproduct selling.5 Resale Rights Defined.Copyright Master Resell Rights

The Different Types of Resell RightsProductsThere are four basic types of resell rights: resell rights, master resell rights, privatelabel rights, and giveaway rights. Each one of these includes their own inherentadvantages and disadvantages. However, a creative entrepreneur can takewhatever disadvantages and work it for an advantage if they want to. Each one ofthis will be further examined as well as the benefits of each will be explored. Resell RightsNormal resell rights is pretty much what one would expect it to be, it means that onceone buys the product they are able to sell it to their customers. That being said, thistype of resell rights may also come with some limitations. For example, there may bea qualifier that says that the product can only be sold for a specific price. It meansthat you can sell this product to your customers and keep 100% of the profit. Anothercaveat is that one cannot resell the resell rights. That is, when one has purchasedthe resell rights to a product, whenever they sell that product they can only sell theproduct itself, and not the resale rights. Basically it means that the product shouldonly include the Personal Use Only right (PUO).Normal resell rights are usually cheaper and more common. They tend to protect theproduct and as well as allow the creator to continue to maintain a type of “copy right”status, meaning that they will always get credit for the work that they have done. Thisfirst type of resell rights is a pretty safe one to begin with. It is simple and straightforward. It does not have many bells and whistles so to speak, but it is a great way toget some experience in the resell rights market while having to put in minimal work. Master Resell RightsThe next type of resell rights is master resell rights. With master resell rights one cannot only sell the product or service to just about whoever they want, they may alsoallow the customers to have the right to sell the product as well. In certain situations,one may also be able to pass along the master resell rights to their customers. Thiswill allow one’s customers to not only sell the product but to pass along the resellrights as well.Notice the advantage that this type of resell rights has over normal resell rights; hereone is able to also pass along the rights to sell the product to their own customers,always at a price of course. This category of resell rights it typically more enticing tocustomers, and they are often willing to pay a higher price for it. One will have to paya little more for this type of resell right on the front end, but it will not take long forthat small initial investment to pay off big time.6 Resale Rights Defined.Copyright Master Resell Rights

Typically, a product sold with master resell rights will include a terms of use. This avery important piece of the master resell rights puzzle, so make sure that you knowwhat the terms of use entails. Here is an example:Master Resale Rights License Includes:[YES] Can resell unlimited copies of the product for any price.[YES] Can bundle in with other products.[YES] Can pass along resell rights to customers.[YES] Can pass along master resell rights to customers.[YES] Can include in a paid membership site[NO] Can include in a free membership site[NO] Cannot sell the software on ebay or any other online auction sites.[NO] Cannot give the software away for FREE.The terms of use is fairly simple and straight forward. If you do not understand theterms of use put forth by a seller, then be sure to ask for clarification. It is importantthat you know what you can do with the product and what you can allow yourcustomers to do with the product to prevent any future problems that might arisealong the way. If there is not a visible terms of use with a product that advertisesmaster resale rights, then it would be prudent to ask for one. It can save a look ofheadache latter on down the road. Private Label Rights or PLRPrivate label right are another type of resell rights. With private label rights, one maynot only resell the product, but also has the option to edit the content or the productand claim it as your own work e.g. you would become its author. This is common inthe ghostwriting market, where you can put your name to copy and change it up toyour liking and take full credit. This is a great way to get known by name on the web.A note of caution is that you should also read and know what you are attaching yourname to, do not endorse or sign anything that is not up to your quality standards.Once you put your name on it, it is your neck on the line.The biggest advantage to private label rights is that you can have other people domost of the work and you can put your name on it. Again, quality control is key, butusing private label rights allows you to get name brand recognition without the hoursand hours spent writing and revising copy.It will take some time at your end to make the copy fit your style, but overall this isone of the better resell right deals out there.7 Resale Rights Defined.Copyright Master Resell Rights

Giveaway rightsThe last type or resell rights is the giveaway rights. This basically means that aperson may give away the product. There are several reasons why this is can be agood strategy. Giving away a product can create a general buzz about your businessand products. It is also a great way to get your name out there in the middle of all ofthe other businesses. This principle is seen all over, examples in the retail fieldwould be free pens, mugs, and t-shirts that are often given out during advertizingcampaigns.A big advantage to this type of right is that allows you to give your customerssomething of value for free. This increases the likelihood of them returning to yourwebsite and making purchases from you. A slight disadvantage here is that you arenot assured any profit from the giveaway. You put the giveaway rights in hopes thatit will increase traffic and therefore increase sale on your website, but nothing isguaranteed.What You Need To Know Before YouDecide To Purchase Resale RightsPeople tend to fall for purchase of resale rights of products with not very good resalevalue. They often end up paying more and earning less. This may be because theseproducts have been around for long going from one reseller to another. They maynot be in demand anymore. There are a few things to keep in mind before youdecide to purchase resale products.Find out when the product was published: Products and techniques are regularlyimproved. It often happens that the same product has been circulated over a longtime. It is better to find out when the product was first published and for how long ithas been around. Generally if it is more than a year old, it is best not to purchase theresale rights.Check out the competition: If the products and techniques are common then youwill have a major number of people selling the same product. You need to check outthe competition, which can be the deciding factor in the success of your resale of theproduct. Though you may get many visitors, the buyer will buy only when he isassured of your uniqueness in resale of the item.The product price: The price of a digital product is decided by the quality of theproduct. A good quality product even if priced very high may sell very well, whereasone of a low quality and a lower price may not sell at all. You will find similar types ofproduct prices anywhere from say 25 to 50 or you may find some priced at 150.A comparison between the quality of the two will show you that the one priced highermay be of a better quality and has thus been selling well for some time now. Thoughhigh price is not the criteria, neither is it a barrier to selling good quality products atprices higher than others.8 Resale Rights Defined.Copyright Master Resell Rights

Is the product suited to the needs of the customers: As is the case with the over-thecounter products, which sell if they suit the needs of customers, so also does aresale product need to suit the needs of its customers. The product should givecomplete customer satisfaction and the quality should be of high relevance.A product with a marketing package: Check if the product comes with a marketingpackage that may be of great assistance to you. Getting the readymade sales pagesand graphics will make it easier for you to design a plan around it and sell theproduct. The advantage of this is that you can get the resale rights and start offpretty fast with these readily available to you.At the same time you should also be aware of the various types of resale rights andbased upon what seems the most plausible option for you, you may opt accordingly.Thinking Of A Home-Based Business Think Resale Rights ProductsThe best way to make money is to have your own business and a very goodproduct. This gives you very good control over managing the overall businesswith proper planning of the financial structure. If you are thinking of a home basedbusiness, the Internet will find you in a dizzied state trying to identify from theenumerable online home based business opportunities.Being new, you will find many opportunities beckoning, but with some care andresearch you will find selling of resale rights products a worthwhile businessopportunity. Resale rights products are generally digital products like e-books orsoftware which are written by authors who find themselves at a loss for time to selltheir products. Typically there are three types of resale rights products; resale rights,master resale rights, private label rights.The very basic is the resale rights products wherein you simply purchase the resalerights for a product but do not have the right to make any changes in the contents ofthe product. Master resale rights not only gives you the right to resale the product,but also the right to sell the rights, though without any changes in the contents.Private label rights allow you to edit the content as you see fit and put name as theauthor. You will probably pay the most for the private label rights and the lowest forthe resale rights. Its often found that the private label rights and the master resalerights are more popular as they give more opportunity to earn profits.If you choose the master resale rights you first need to find a good product that hasbeen launched not very long back. Then you may upload the website to the accountwhere you would be hosting it. If you have a Paypal.com or Paydotcom.com account9 Resale Rights Defined.Copyright Master Resell Rights

you may also add the payment button to the site where you may accept credit cardpayments. One of the popular ways is to sell it on eBay, Craig’s List, classifieds etc.The only thing you need to do is undertake a detailed research of the product andthe author. You have got to be careful of unscrupulous people who try to makemoney from such products. A thorough research of the products you are interestedin by participating in forums and blogs and other resources can help you get thereal picture about the product. When you deal with certain authors it is beneficial toundertake a simple search on the particular author to ensure he does not have anyblack remarks in any previous deals.Without an office setup, with just a computer to support you, you can earnsubstantial profit and need not even share them. With the professional salesletters and websites available readily, all you have to do is some editing work onthe content to suit you. If you are thinking about a home based business – thenresale rights products is a good option.Where to Find Resell Rights ProductsThere are many places these days that provide a steady stream of the latestproducts with resell rights, but we always advise any client or customer to make surethey do their research. As a reseller, we have to remember that the product wasdeveloped by another marketer, who has allowed his/her product to be resold, and avalid resellers license will be included. Sadly not all sites or even membershipsabide by the product developers license terms, which can then have a huge impacton their customers or members.Naturally we are biased, since 2006 we've been the authority on resell rights, withover 30,000 members to date including many of the other resellers online today.To check out what we can bring to your marketing table please check our website:http://www.masterresellrights.com10 Resale Rights Defined.Copyright Master Resell Rights

How to Profit From Resell RightsProducts Package/bundle a few products on the same topicOne of the best ways to profit from resell rights products is to package or bundleseveral products of the same topic together. Consumers love it when they see thatthey are getting more for their money. The best way to do this is two fold: creategeneral bundles and then create niche specific bundles as well. For example ageneral bundle might be about health and fitness, while a specific bundle might beabout digestive cleansing products to promote overall health. See the difference?One will target a much more general search and the other will target a veryspecific search. Working together these two types of bundles are very effectiveways of profiting from resell rights products.A package or a bundle is more appealing to a customer because it holds the promiseof more satisfaction and lends itself more towards the customer feeling that the got a“good deal”, which of course will be true. This is a great win-win situation for bothparties. The customer feels that he or she got a good deal and you get toincrease your profit margin. If you offer a bundle of health related products andtheir resell rights, then the profit is all but in the bank. The consumer not onlygets to enjoy several products, but also has the option of making money off of theproduct themselves. That is a very powerful selling point. Use it as a bonus for your own productThis is pretty simple, your offer the resell rights as a “bonus” for purchasing theservice or product. This helps you to stand out from the millions of internet basedbusiness and will increase your sales. It is an economic fact that when consumer seethat they can get something for “free”, they are more likely to buy. An importantcaveat here is that you do the math yourself to ensure that you will be getting theexpected profit margin that you want. If you normally sell a product and its resellrights separately, say one for 25.00 and the other for 20.00 respectively, it wouldbe expedient to raise just a bit the priceof the product if you are going to offer the resell rights for “free”. In the end thecustomer will still get a great deal and you will get to enjoy the profit, not eat it.11 Resale Rights Defined.Copyright Master Resell Rights

Use it as a bonus for an affiliate productUsing your website as an affiliate marketing tool is a great way to insure a consistentflow of income. Affiliate marketing is fairly simple, a merchant finds someone who isweb savvy and uses their website to promote his or her own products. Each person, themerchant and the website owner gets a cut of the final sale. This is not a pay-per-clicksystem; money is made only after a sale. Offering resell rights to a product by buying anaffiliate product will increase traffic on both your website and the sales on themerchant’s side of the business. That then turns into more money for you. It is apositive money making cycle that will continue to build upon itself.Affiliate marketing is a great way to get lots of traffic in your website as well asmake some extra cash on the side. Add in the resell rights to the mix and you havea recipe for success. The more people come back to your site, looking for gooddeals on products or even just for resell rights, the more they follow your affiliatelinks and purchase from them. End the end it is almost like you are getting twicethe pay. You can what they purchase from you as well as a cut from what theypurchase from the affiliate. Not a bad deal at all. Use it as an upsell for your productUpselling is as old as sliced bread. Chances are you have encountered someonetoday that has tried to upsell you on something. It can be as simple as, “We have agreat desert wine offering today that would pair wonderfully with your choice ofdesert.” Simple, right? It can be down in the ecommerce world as well. You canhave it set at a certain amount such as if the consumer spends x.xx amount ofdollars then they will get the resell rights for free or if they purchase the moreexpensive or the level up of product then they get the resell rights included.Most website have to have varying levels of products that they offer to their targetaudience. Some low level, cheaper products and services, followed by a mediumlevel and a higher level, the key is to get the consumer to purchase for anincreasingly higher level. The higher the level they buy from the more profit youmake. That is why using resell rights, which are for all intensively purposes free, toupsell on your website is a great way to increase your profit margin. Use it to build your mailing listWhat you can do here is offer the resell rights in exchange for the customer signing upfor your ezine or to be apart of your group mailing list. Make sure to have a congruentproduct in the ezine or mass mailing that goes with what is advertized on your website.That way customers will not be surprised by what they see in their inbox the next weekand then automatically put you in their junk mail box. This is essentially a numbersgame, the more people you have on your mailing or ezine list the more people that willfollow the links from that mailing to your website and so on and so forth. The pointhere is to create as many potential customers as possible,12 Resale Rights Defined.Copyright Master Resell Rights

and if they are getting something for free just for signing up, they are more likely toreturn and purchase something from you latter on. Use them to boost your pay per click responseIn the same vain as giving things away for free, you can use resell rights as “bait” toget people to click on your pay-per-click ads. Generally speaking, people who arebrowsing ads tend to click on ones that offer things for free. By including resell rightsas a freebie, you not only increase that chance that someone will click on your ad,but you also spice up your page as well. The chance of getting something for free isalmost too strong a temptation for many people, the offer is just too intriguing. Andthen when you follow through on the ad, many people will be amazed and return toyour page time and time again. The best place to put a freebie ad is in the headline,that is the first place people look and it is often the only place they look. Catch theireye from square one. Use them as content for AdSense websitesThe magic formula for the Google AdSense model is this – a content rich websitewith lots to explore. That is the most effective marketing strategy and is an automaticmoney making recipe. With the right resell rights, you can take the eBook apart anduse it’s different chapters each as a page on your website. That is what people arelooking for, lots of info and lots of depth. You can also create this by offering to thecustomer a resell right product. That creates interest and intrigue. Variety and depthare two keys to working successfully with Google AdSense, and offering or takingadvantage of resell rights is a primary way to create and maintain both. Use them as undefined giftsStudies have shown time and time again that the majority of people love surprises.This is especially the case in regards to getting something for free, as a bonus. Agreat way to use resell rights in this way is to put a note on your website advertisingan undisclosed gift when someone buys a certain product. This method of bundlingis also called a “grab bag” and has been done in the retail world for many, manyyears. This will keep the clients coming back again and again.Falling back on some grade school logic, was it not the highlight of every party to getthe little bag of treats and toys that the host gave to all the guests? Essentially you arerecreating that excitement in your customers whenever you provide a type of “eGrabBag”. They know that they are going to get something cool, but they have not idea whatit is, so they buy the product sometimes just to see what the surprise is.A resell right is as good as gold in these respects. It is easy to give out and tends tobe a customer favorite. Who would want to turn down the option on making moremoney themselves from a product they just bought? The answer: no one.13 Resale Rights Defined.Copyright Master Resell Rights

Then what you can do is add a new product or service on a weekly basis for a while.Every time a customer returns to your site they will find something new andinteresting. This creates more traffic and more traffic equals, you guessed it, moresales and more profit for you.What this means is that you will have to plan ahead and map out when and howyou want to start your grab bag sale and what products or services you want tooffer afterwards. Have a plan and follow it, it is the best path to success.Having a grab bag will also help your refund rate drop. Happy customers arereturning customers, and happy customers do not return things or ask forrefunds. They are getting something for free and that it likely to sooth any angstthat they may feel about their experience with your website or your product.20 Powerful Tips on Using ResellRights1. Use an example: if you are selling resell rights bundled with information abouthealthy eating, try to avoid super common key words and phrases. Rather, try tobe more specific in your wording such as using healthy eating for men, or healthyeating in a vegan diet.Choosing words carefully will help ensure that you do not get lost in the searchresults and will help you find a more profitable niche. The fact of the matter is thatthere are probably millions, if not billions of sites that will come up if the key term“health” is plugged into a search engine. You do not want to get lost in that messof web pages. Instead, just by using some more specific terms you can bring theodds down to a much more manageable, and profitable number.2. Find a niche: this goes along with tip number one. If all your competitors arealso selling resell rights for a similar product, choosing your words carefully and tryto avoid the ones they are using. This will send you a unique set of traffic that youwill have all to yourself.A good niche can get you a corner on the market and ensure that your businesstraffic stays steady, even when other parts of the market are not doing so well.Set yourself apart and cater to your target audience. Brand and name loyaltywill go a long ways once established.14 Resale Rights Defined.Copyright Master Resell Rights

3. Be creative: this means that you need to look at what your resell rights willallow you to do and or change and then be inventive and unique in that work. Youwant to set yourself apart from the pack.Concentrate on your product and what you envision before becoming tooconcerned with what others are doing. Then look around and see how other aremarketing similar resell rights and then try to do something unique anddifferent. You want to stand out, but in a good way.If what you imaged as your product or advertising is way off from what others aredoing, there might just be a reason for that. On the other hand, you do not wantto be too similar to others, so use your personality and make it your own.4. Location, location, location: okay, even in ecommerce location is important, butit means a little different thing. You need to get your product and the resell rightsyou are selling in as many visible arenas as possible. This mean email lists,teleseminars, writing articles and a plethora of other things that could be added tothis list.The most important thing here is that you set yourself apart from your competitorsand that you are in front of the potential

The Different Types of Resell Rights Products There are four basic types of resell rights: resell rights, master resell rights, private . [NO] Can include in a free membership site [NO] Cannot sell the software on ebay or any other online auction sites. [NO] Cannot give the software away for FREE. .