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INDY'S CHILDMEDIA KIT 20182017 Proud Winner of 13 Parenting Media Association AwardsNEW: INDY'S CHILD MAGAZINE.HAMILTON COUNTY EDITION!Indy’s Child Parenting Magazine 6340 Westfield Blvd., Ste. 200 Indianapolis, IN 46220P: 317.722.8500 F: 317.722.8510 www.indyschild.com
WHO WE ARECONNECTING WITH FAMILIESFOR OVER THREE DECADES!Indy’s Childwas launched in 1984 asa resource for parents in the GreaterIndianapolis area. After 34 years asone of the nation’s oldest localizedparenting magazines, we’ve becomethe “go to” publication for area families.From informative articles, education andchildcare resources, seasonal activityguides and our ever-popular calendarof local events, readers know they cancount on Indy’s Child to deliver a magazine that speaks to their interests andneeds each and every month.Today’s parents are savvy consumersand we have kept up our pace by connecting with them across every platformpossible – through our web site, printpublication, Facebook and Twitter,e-newsletters and face-to-face events.In our current advertising culture, the opportunities for marketing are endless. Ourteam specializes in learning your needsand designing a sales package that isideal for your unique requirements. Weoffer many different options and will workwith you to personalize a plan that suitsyour specific business or organization.MEET THE STAFF:MARY WYNNE COXPUBLISHER, PRESIDENT OF SALESE-mail: mary@indyschild.comPhone: 317-722-8500Cell: 317-710-6622SUSAN BRYANTEDITORE-mail: susan@indyschild.comPhone: 317-722-8500JENNICA ZALEWSKISALES AND BUSINESS DEVELOPMENTE-mail: jennica@indyschild.comPhone: 317-722-8500Cell: 317-417-3031WENDY HASSERDIGITAL PUBLISHERE-mail: wendy@indyschild.comPhone: 317-722-8500KAREN RINGADVERTISING COORDINATORE-mail: karen@indyschild.comPhone: 317-701-6188KATIE CLARKCREATIVE DIRECTORE-mail: katie@indyschild.comPhone: 317-722-8500BROOKE LITHERLANDBUSINESS DEVELOPMENTPMAPROUD MEMBERPARENTING MEDIA ASSOCIATION2E-mail: Brooke@indyschild.comPhone: 317-722-8500ROXANNE BURNSCONTROLLER/ACCOUNTANTE-mail: roxanne@indyschild.comPhone: 317-722-8500Indy’s Child Parenting Magazine 6340 Westfield Blvd., Ste. 200 Indianapolis, IN 46220P: 317.722.8500 F: 317.722.8510 www.indyschild.com
THE INDY'S CHILD BRANDDIGITAL[WEB SITE]IndysChild.com has anaverage of 75,000 monthlyvisitors. We offer a comprehensive searchable calendar with hundreds of localevents, guides, directories,a popular blogger network, up-to-date informative articles, contests andmuch more.Indy’s Child is a free, monthly magazineand proud member of the Parenting MediaAssociation (PMA), an organization dedicatedto providing quality parenting publications tofamilies. We were honored to be the recipient of5 awards for outstanding achievement for oureditorial, design and digital media inthe most recent PMA competition – with fourawards achieving gold status.Our primary objective is to connect withparents throughout Central Indiana by providingengaging content. We have many avenues toachieve this goal through our various marketingplatforms. Our sales team will collaborate withyou to build a package that best fits your needs.PRINTOver 46,000 copies of Indy’s Child are printed monthly and distributed to 500 locations throughout theGreater Indianapolis area, including every Marsh andKroger in Central Indiana. The oversized style of ourmagazine, with its eye-catching glossy cover photo,encourages readers to pick us up each month.PRINT OPPORTUNITIES: Advertising, SponsoredWEB SITE OPPORTUNITIES: Banner Ads, Spon-sored Content, Online Spotlight, Contests[E-NEWSLETTERS]Our weekly e-newsletterhas 9,500 subscribers andis sent out every Wednesday with top picks for theupcoming weekend.E-NEWSLETTEROPPORTUNITIES:Weekly Sponsor, Leaderboard Ad, Intro (this is atthe top of the e-newsletterand is approximately 100words with an image orlogo), Contests,Dedicated E-BlastsContent, Directory ListingsINDY'S CHILD -- HAMILTON COUNTY EDITIONBeginning January 2018, Indy's Child Magazine willpublish a zoned edition for Hamilton County families.13,000 zoned copies will be delivered each monththroughout Hamilton County.[SOCIAL MEDIA]Facebook and Twitter connect us to our target audience in an almost immediatefashion. We’ve developed aconsistent following and helpbusinesses take advantage ofthe rapport we’ve developedwith our readers. Our currentFacebook Fans number 32,000and we have 3,600 followerson Twitter.SOCIAL MEDIAOPPORTUNITIES:Sponsored Shout-Outs,Contests3Indy’s Child Parenting Magazine 6340 Westfield Blvd., Ste. 200 Indianapolis, IN 46220P: 317.722.8500 F: 317.722.8510 www.indyschild.com
DEMOGRAPHICSPURCHASING HABITSREADER DEMOGRAPHICS91% of respondents are females. 42% ofthem are between ages 35-44, and 37% arebetween ages 25-34 (median age is 38).51% of respondents saidadvertisements are important tothem. 87% use ads in PMAmagazines to make purchasingdecisions in some form.41% of them are college graduates and19% have a post-graduate degree, while31% have some college. 43% are employedfull time outside the home, 31% are not.77% are the primary shopper fortheir children, 74% for the homeand 43% for their spouse.22% earned 50,000- 74,999, 21% earned 75,000- 99,999, and 38% earned 100,000 149,999 in total household income beforetaxes in 2012 (median income is 109,446).79% said they would attend a PMAmembers’ kids expo, followed, inpreference, by a health & fitnessexpo, an education fair, parentingseries, camp fair and baby fair.40% of readers are planning tosend their child to a day camp inthe next 12 months, followed bycommunity programs, specialtycamps, overnight camps andtravel camp.46% said they definitely would consider sending their child to an independent/private school, and 35%possibly would consider it.{4}HAVING THIS EXCLUSIVETARGET MARKET AT YOURFINGERTIPS IS WHAT MAKESUS A VALUABLE RESOURCEFOR THOUSANDS OFLOCAL BUSINESSES.66% of respondents have children underage 5, 49% have children ages 5-12 and28% ages 13 and up. 45% are a stay-athome parents, while 34% use child care.Almost all readers (96%) indicatedtheir PMA magazine helps them identifyservice providers for their family. Familyentertainment was No.1 (90%), followedclosely by classes, camps, travel, schools,sports, doctors/dentists, health specialists,tutors and professional services.95% say the calendar of events is vital,followed by articles on education (88%),health-related articles (87%),arts/entertainment (83%), home life (79%),travel (63%), books/video reviews (56%),summer camps (53%) and birthdayplanning (49%).Team sports, swimming and music wereclose in ranking as popular after-schoolactivities, followed by dance, academics,gymnastics, after-school programs, art,martial arts, fitness and others.Indy’s Child Parenting Magazine 6340 Westfield Blvd., Ste. 200 Indianapolis, IN 46220P: 317.722.8500 F: 317.722.8510 www.indyschild.com
DISTRIBUTION{125,000 READERS8 SEPARATE COUNTIES500 LOCATIONS61 ZIP CODESOur goal is to make ourpublication available at anylocation with a parent-base orfamily-friendly clientele, whichensures superb pick-up rates with aless than 5% return every month.Each month we print approximately46,000 copies and deliver tohundreds of locations throughoutthe following cities and areas: GreaterIndianapolis Greenwood Southport Franklin Carmel Zionsville Westfield Fishers5 Pendleton Mooresville Avon Plainfield Speedway Noblesville Greenfield BeechGrove}MAGAZINES CAN BEFOUND AT.KrogerSupermarkets, St. VincentHospitals, St. FrancisHospitals, IU Health Hospitals,Methodist Hospitals, CommunityHospitals, Riley at IU HealthHospital, Kindercares, YMCAs,Indianapolis Zoo, Boys & GirlsClubs, Head Starts, GoddardSchools, Indy Parks, GreenwoodParks, Carmel Parks, Puccini’s,La Petite, Cardinal Fitness, EliLilly, K-Marts, Ivy Tech, IUPUI, Children’s Museum, Eiteljorg, IMA,Gymboree, Curves, Barnes &Noble, Borders, Great Clips,most township schools, HeritageChristian, Early Learning Centers,Indy’s Incredible Pizza,Beth-El Zedeck, all CentralIndiana Libraries, PurdueUniversity, Wellspring Pharmacy,United Art & Education, UnitedArtists, Regal Cinemas, andmuch, much more!Indy’s Child Parenting Magazine 6340 Westfield Blvd., Ste. 200 Indianapolis, IN 46220P: 317.722.8500 F: 317.722.8510 www.indyschild.com
2018 EDITORIAL CALENDARSPACERESERVATIONAD COPYDUEDecember 5December 7January 5January 8February 2February 6March 5March 7ISSUEADVERTISING SECTIONSJANUARYEducation Issue, Indoor Playgrounds, 2nd SemesterEnrichmentFEBRUARYBaby & Maternity, Summer Program & Camp Guide,Wellness & FitnessMARCHTravel Planning, Camps, Consignment Sales, PreschoolAPRILWomen's Health, Autism, Camp, Campsites Within 90Miles, Rainy Day FunMAYChildren's Mental Health, Travel, Foster Families, Students Who Shine, Camps, Summer LearningApril 5JUNEAmusement Parks, Water Parks, Train Trips, Summer Fun,Camps, Birthday PartiesMay 4May 7JULYBaby & Maternity, Summer Fun Without the Sun, SmallTown Festivals, Gymnastics & DanceJune 4June 6AUGUSTBack-To-School, Kids Eat Free Guide, Homeschooling,After School ActivitiesJuly 2July 6SEPTEMBERPrivate Schools, Fall Travel, Fall FunAugust 3August 7OCTOBERPreschool Enrichment, Breast Cancer, Private SchoolOpen House Guide, Fall FunSeptember 5September 7NOVEMBERVolunteer Opportunities, Private School Open HouseOctober 5October 8DECEMBERHoliday Fun, College Savings Programs, 12 Days ofHoliday Giveaway, Unique Places to Find Santa, Giftsof Experiences and ClassesNovember 2November 66Indy’s Child Parenting Magazine 6340 Westfield Blvd., Ste. 200 Indianapolis, IN 46220P: 317.722.8500 F: 317.722.8510 www.indyschild.comApril 9
DISPLAY AD RATES1/8 H1/16 H4.625” x 2.25”1/8 V2.1875”x 2.25”2.1875”x 4.75”FULL PAGE1/2 V1/4 VERTICAL9.5” x 9.75”2.1875” x 9.75”4.5” x 9.75”1/2 H1/4 STD9.5” x 4.75”4.625” x 4.75”CALENDAR BANNER9.5” x 2.25”FULL COLOR RATESAd SizeFull1/21/41/81/16Page 3Inside FrontCtr SpreadBack CoverCalendar Banner1x259516458955753453185359539753995895AD 13757954952952705307535803565795AGENCY RATES:Rates shown here are NET .Agencies MUST add their commissionsto the above rates before presenting toclients as “gross” price.{7LOOKING FOR A PACKAGE?WE CAN WORK WITH YOU TO CREATEA VARIETY OF COMBINATIONS AT ONEFLAT PRICE. JUST ASK!Full Page1/2 Horizontal1/2 Vertical1/4 Standard1/4 Horizontal/Calendar Banner1/4 Vertical1/8 Horizontal1/8 Vertical1/16 Standard9.5” x 9.75”9.5” x 4.75”4.5” x 9.75”4.625” x 4.75”9.5” x 2.25”2.1875” x 9.75”4.625” x 2.25”2.1875” x 4.75”2.1875” x 2.25”Directories/Editorial Guides75 per listingAll dimensions are WIDTH X HEIGHT and are in INCHES.OTHER SPECS:Center Spread/ Double Truck:Bleeds: 21.5"W x 11.5"HTrim: 21"W x 11"HSafe Area: 20.5"W x 10.5"HCute Calendar Ad Specs:9.5"W x 1.3"H}Full Page Bleed Specs:11"W x 11.5"HTrim: 10.5"W x 11"HFront Cover Ad Specs:Bleeds: 11"W x 1.5"H*Must include for the left andright sides and bottom of ad.Trim: 10.5"W x 1.25"HSafe Area: 10"W x 1"HBLEED: refers to printing that goes beyond the edge of the sheetbefore trimming. *Must include for all center spreads or double truck ads,and must include for front cover ads.TRIM: indicates where the magazine is cut off by the printer.*Please do not include any type of border around the outside of your ad.SAFE AREA: also known as the live area, or the area whereall text/images/logos should stay within and are not in risk ofbeing cut off.Indy’s Child Parenting Magazine 6340 Westfield Blvd., Ste. 200 Indianapolis, IN 46220P: 317.722.8500 F: 317.722.8510 www.indyschild.com
AD REQUIREMENTSACCEPTABLE FORMATSWe accept ads electronically via email .We support only the following applications:InDesign CS, Illustrator CS and Photoshop CS.Files are accepted as high-resolutionpress-ready PDF format only.All PDF formats must be in one of these threeformats and resolutions: CMYK - 300 dpi @100%, Grayscale - 300 dpi @ 100%, or Bitmap- 600 dpi @ 100%. It is the advertiser’s soleresponsibility to provide a usable file. Questions about formats and specifications shouldbe directed to Katie Clark atkatie@indyschild.com.REVERSE PRINTBecause we are printed on a form ofnewsprint, type that is white or lighter thanthe background may bleed the darkerbackground into the type. We do notrecommend doing this unless the type islarge & sans serif. If the ad copy is receivedfrom your art department in this form we willassume you understand the risk involved.The publisher will not be held liable if thereverse print issue becomes a problem.8CANCELLATIONS & BILLINGCancellations are not acceptedafter closing date.All clients must prepay with a credit cardon file. Invoiced clients must remit paymentwithin 30 business days to avoid 15% latefees each month.PROOFSWe do not provide proofs to businesses thatsubmit their own advertisements. If wecreate your advertisement you will receivetwo complimentary proofs: An initialproof to make any changes to and a finalproof to verify. Changes after the secondproof will result in a 25 design fee.PRICESPrices are NET , not gross. Agencies mustadd on their own fees when selling ads. Wewill not give price deductions to accountfor agency commissions. Any fees that youcharge your client must be added to theprice of the advertisement.Indy’s Child Parenting Magazine 6340 Westfield Blvd., Ste. 200 Indianapolis, IN 46220P: 317.722.8500 F: 317.722.8510 www.indyschild.com
77% are the primary shopper for their children, 74% for the home and 43% for their spouse. 79% said they would attend a PMA members' kids expo, followed, in preference, by a health & fitness expo, an education fair, parenting series, camp fair and baby fair. 40% of readers are planning to send their child to a day camp in
