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ESADE ALUMNI INTERNATIONALColombia ChapterESADE newsBogota, ColombiaNovember 26th,2007The Board of the ColombiaChapter of ESADE Alumniinvited all alumni inthe area to a dinnerwith Jeroen Verhoeven,Associate Director of MBAAdmissions. Attendeeswere able to hear thelatest ESADE news overthe course of the evening.Jordi Gili and his supportfor the USA ChapterManager of Client Services for ResourcesGlobal Professionals in New YorkJordi Gili (MBA Part Time 03) has a degree in Telecommunicationsengineering from UPC and an MBA from ESADE. After spendingmore than 10 years of his career in client management in thetelecommunications sector, working at companies such as IBM,Retevision-AUNA, COLT Telecom and NTT Communications, he movedto the professional services and consulting sector in 2006, joining theResources Global Professionals project as Manager of Client Services,focusing on the area of Information Management.What relationship is there between Resources GlobalProfessionals and the USA Chapter?The relationship came up naturally at a meeting organized by the Chapterin New York. The professional and personal quality of the Chapterorganizers and members made a big impression on me, and I convincedmy company to strengthen our ties, maintaining regular contact andoffering to collaborate in events which the Chapter would organize.Contact us atchaptercolombia@alumni.esade.eduChapter ChileYear end dinnerin SantiagoWhat was your motivation to collaborate with the USA Chapter?As an innovative company which offers professional ser vices toleading companies, it seemed natural to collaborate with the USAChapter, since the talent developed at ESADE has an average of 18years’ experience, and they are the type of professional which we liketo deal with.At the same time, we share many of the values and objectives ofthe Chapter, such as professional and personal development ofour associates, encouraging the sense of belonging to a leadingorganization, and access to forums for networking.How do you assess the expansion of ESADE Alumnichapters in the United States?There is no doubt that the role of the Chapters is ver y impor tant ingeographic areas where ESADE is not physically present. The roleof connector, facilitator and integrator, is not only necessar y for theinstitution but also for the alumni. It was a necessar y next step inorder for ESADE to continue to be a top institution and for its alumnito know each other and be more connected worldwide.Santiago,ChileDecember10th, 2007Members of the Chile Chapterof ESADE Alumni held a dinnerat the CasaPiedra restauranton December 10th to send offthe year. The fifty attendees,led by Chapter president,Nicolás Williams (MBA Full Time00), enjoyed a speech fromPablo Canepa, consultant andprofessor at the Adolfo IbáñezUniversityHow has your time at ESADE influencedyour career?In addition to great academic and businesseducation, ESADE adds solid moral values,such as the return to community, commitmentto business development and impact on theenvironment, equal oppor tunity, etc., whichform par t of me and accompany me each day ofmy career. Today it is almost a requirement tohold a degree from one of the top businessschools. It goes without saying thatwith out my Par t Time MBA, Iwould not have been offeredthis oppor tunity.Contact us atchapterchile@alumni.esade.edu7

ESADE ALUMNI INTERNATIONALESADE Alumni Director, Xavier Sánchez(Lic&MBA 97) speaks with someof the presidents during lunch.After Presidents’ Day, and before the big partyat the Gran Teatro Liceo, the presidents hadunch in the Foyer of ESADE Forum.ESADE Alumni celebrate“Presidents’ Day”THE PRESIDENTS OF ESADE ALUMNI CHAPTERS AND REGIONAL CLUBS HELDA PRESIDENTS’ DAY ON JANUARY 22, IN ORDER TO STRENGTHEN THE NATIONALAND INTERNATIONAL NETWORK.This day for reflection andwork allowed the presidents to get a close-upunderstanding of the work ofESADE Alumni and of ESADE,and included presentationsfrom ESADE Alumni Director,Xavier Sánchez (Lic&MBA 97),ESADE Alumni President,Germán Castejón (Lic&MBA81), and ESADE Director General, Carlos Losada (Lic&MBA79). Ever yone agreed on theimpor tance of this network,The day’s event was attended by nearlyall the Club and Chapter presidents of ESADE Alumni8where the presidents arestrategic members essentialto continued growth.In addition, Presidents’ Dayattendees were informed onthe functioning, lines of actionand future plans for impor tantESADE depar tments such asthe careers ser vice and International Reputation. Camila deWit, Director of ESADE Business School Career Ser vices,and Ivan Bofarull (Lic&MBA97) explained future ESADEIvan Bofarull (Lic&MBA 97), during his presentationto the presidentsplans and answered all thefollow-on questions. Twentyfive representatives comingfrom the entire Spanish andinternational network of ESADE Alumni turned up for thismeeting within the frameworkof the 13th Annual AlumniConference in Barcelona, atruly special celebration. Afterthe work session, attendeesenjoyed the ESADE fifty-yearcelebration at the Gran Teatrodel Liceo.Lunch was a time for exchanging ideas and reflectionsamong ESADE Alumni presidents and representatives

REGIONAL CLUBSEastern Andalusia ClubLleida ClubThe Circles of Self-LeadershipAt the presiding table, from left toright: Oriol Segarra, (Lic&MDE 94),Xavier Roca (Lic&MDE 98), andEugenio V. Cebollero, member of theBoard of Directors of ACCIDBusiness Agility:From Bentonville to ArteixoJaime Hugas during his presentationOriol Segarra (Lic&MDE 94), General Manager of Synthon Hispania,presented his book Los círculos del autoliderazgo [The Circles ofSelf-Leadership] to the Lleida alumni. During this session, whichtook place last December, Oriol Segarra explained to over 40 attendees how to best manage your career and to lead your own self.This past Januar y 24th, Jaime Hugas, Associate Professor of ESADE’s Department of Operations Management and Innovation, visited the alumni of the Eastern Andalusia Club to speak on businessagility. After Professor Hugas’ lecture, attendees paid a visit to Hermandad Farmacéutica Granadina. These recently inaugurated facilities are some of the most modern in Spain for medicine distribution.Contact us atclubandaluciaoriental@alumni.esade.eduContact us at clublleida@alumni.esade.eduValencia Region ClubThe Valencia Region Club participates in Urbe DesarrolloThis past November, the Valencia Region Club of ESADEAlumni organized the lecture Financial Markets of Real EstateInvestment during the celebration of Urbe Desarrollo[7th Mediterranean Real Estate Fair] at the Valencia Fair.The lecture, given by ESADE professor Jaime Sabal Cárdenas,included a survey of the current situation and of opportunities that the real estate sector offers to portfolio investors.Enrique Belenguer (Mktg Mgmt 86), Valencia Region ClubPresident, Vicente Bayarri, International Director of Valenciana de Servicios, and JaimeSabal, the lecturer, presided at the event.Contact us at clubcvalenciana@alumni.esade.eduOne moment during Jaime Sabal’s presentation10EASTERN ANDALUSIA CLUBGALICIA CLUBORGANIZATIONAL CULTURE AS A FACTOR WHICHGENERATES COMMITMENT, LOYALTY AND MOTIVATIONDECELERATION OR CRISIS?THE COMING ECONOMYAs par t of the presentation ofthe PMD (Program for Management Development) in Granada,Executive Education organizeda lecture titled OrganizationalCulture as a Factor which generates commitment, loyalty andmotivation. All club alumni wereinvited to the session. The lec-The Galicia Club of ESADE Alumni invitedalumni from the region to the lecture Deceleration or Crisis? The Coming Economy,given by Francesc Xavier Mena López, Professor in ESADE’s Depar tment of Economics. The session took place as par t of theevent presenting the new PMD (Program forManagement Development).ture was given by Simón Dolan,Professor of ESADE’s Depar tment of Human Resource Management, and presiding at theevent was Xavier Gimber t, Associate Professor of ESADE’sDepar tment of Business Policyand Director of the PMD .Contact us atContact us a@alumni.esade.edu

REGIONAL CLUBSAragon ClubValencia Region ClubAlumni Meetingin ZaragozaWhat do we teach about financialplanning in the MBA today?On Februar y 6, Professor JoanMassons of the ESADE Depar tment of Financial Managementand Control gave a lecture toalumni from the Valencia Region.Enrique Belenguer (Mktg Mgmt86), President of the ValenciaRegion Club, gave the openingremarks. Over 50 alumni were inattendance for this session whichdealt with financial planning.The dinner served as a meetingpoint for club membersand for exchanging ideasThe Aragon Club members met this past Christmas to enjoyan informal dinner at a Zaragoza restaurant. Alumni dined ina relaxed and ver y lively atmosphere, where they could exchangeideas about how the Club is working and offer suggestions for thefuture action plan.Contact us at clubaragon@alumni.esade.eduEvent sponsored by:Some of the alumniduring the sessionContact us at clubcvalenciana@alumni.esade.eduValencia Region ClubGalicia ClubAdolfo Domínguezand the problem of offshoringFrom creativity to creatingnew marketsIn order to discuss the problem of offshoring, the ETNOR Foundation organized a lecture titled The Role of Business Ethics in Developing Countries thatfeatured the experience of renowneddesigner and president of one of themost highly regarded Spanish companies, Adolfo Domíngez.Adolfo Domínguez, Presidentof Adolfo Domínguez S.A., during the lectureContact us atclubcvalenciana@alumni.esade.eduFernando Trías de Bes, professor in ESADE’s Department of MarketingManagement, was the speaker for this lecture that took place last February 11th in Galicia, as part of the PMD presentation in A Coruña.Contact us at clubgalicia@alumni.esade.eduEASTERN ANDALUSIA CLUBARAGON CLUBGIRONA CLUBBUSINESS MANAGEMENTIN HIGHLY COMPETITIVEENVIRONMENTSSEMINAR ONCAREER STRATEGYINNOVATION, SOCIALIZATIONAND EVOLUTIONThis past February 25th, the Aragon Club of ESADE Alumni organized a seminar in Zaragoza oncareer strategy. The event was led by the club’spresident, Carlos Vila (MBA 04), and featuredthe participation of Jaumo Lladó, Director ofCHRIS (Consulting HR Integral Solutions), thefounding partner of Equipo Atlas de EstrategiaPersonal y Profesional and of Alfredo Martínez,a senior manager at ATE Recursos Humanos.The Girona Club of ESADE Alumni invitedalumni to par ticipate in this session organizedby the Girona Tribune. The lecture was givenby Eudald Carbonell, Director of IPHES (InstitutCatalà de Paleoecología Humana i EvolucióSocial) under the title Innovation, Socializationand Evolution.After the lecture, there was a dinner-discussion together with the main speaker.On Januar y 31 , ESADEpresented its PMD in Granada. As par t of this event,Carles Torrecilla, AssociateProfessor of the school’sDepar tment of MarketingManagement, gave an interesting lecture.stContact us atclubandaluciaoriental@alumni.esade.eduContact us atclubaragon@alumni.esade.eduContact us atclubgirona@alumni.esade.edu11

FUNCTIONAL AND SECTORAL CLUBSACTIVITIESFinance and Management Control Club02/21/2008 MadridAsset Management in the New Interest Rate Scenario,held in Madrid, the second session of the lecture serieson asset management, analyzing the financial marketssituation.01/09/2008 BarcelonaKeys to Investment for 2008. 1st session of the serieson asset management, analyzing the financial marketssituation. The session featured the presence of AlfonsoGarcía Yubero, Director of Estrategia y Macro, and EvaVila Grajales, Director of Banca Institucional de BANIFBanca Privada.Public Management Club02/20/2008 BarcelonaPublic Management, a dinner-discussionon the managerial and political development process in the local sector, featuringÁngel Ros, mayor of Lleida.Culture Industries Club02/19/2008 BarcelonaCulture Policies and Business, given byJoan Manuel Tresserras, Minister of Cultureand the Media of the Catalonian RegionalGovernment, where he presented the publicadministration’s vision of current policiesin culture sectors.Real Estate Club02/18/2008 BarcelonaKeys to Understanding the CurrentSituation of the Real Estate Market- Past Experiences, with John GómezHall, President of Hines in Spain, andJoan Ràfols, President of the Instituto deTecnología de la Construcción de Cataluña.Business and InformationTechnology (BIT) Club02/18/2008 Barcelona12Autism, Social Innovation andTechnology: The Case of Specialisterne,with Thorkil Sonne, General Managerof Specialisterne. A presentation of acompany that has won multiple awardsand works with autistic people.More information atwww.esadealumni.net Ongoing learning Club Conferences Archive

FUNCTIONAL AND SECTORAL CLUBSACTIVITIESSports Management Club02/14/2008 BarcelonaThe Euroleague Basketball Case, whererepresentatives of the marketing departmentsof Euroleague explained the keys to theirsuccess and their technique for re-launchingtheir brand onto the market.Family Business Club02/13/2008 BarcelonaBusiness and Family Matters:Values, Encounters andMisencounters, with Carlos M.Moreno, Ph.D. and RLU professor.01/23/2008 BarcelonaEntrepreneurial Spirit and FamilyBusiness, with Ramón Carbonell,Managing Director of Concisa.Law Club02/06/2008 BarcelonaWhen do to the administrators ofa venture capital firm answer fora company’s debts?, featuring thepresence of Josep Ensesa Viñas,Partner in charge of the ProceduralDepartment of the Garrigues law firmin Barcelona.01/23/2008 BarcelonaPenal responsibility of a firm’sadministrators: the distributionof roles and the trust principle, alecture given by lawyer CristóbalMartell and Judge José Grau Gassó.01/15/2008 BarcelonaWhen are a firm’s administratorsand attorneys general responsiblefor an insolvent company’s debts?,presented by judge José MaríaFernández Seijo and judge BlasAlberto González.02/19/2008 BarcelonaAccounting Errors and IrregularitesA Fuzzy Line, presented by auditorSergio Sabini.14

FUNCTIONAL AND SECTORAL CLUBSACTIVITIESMarketing ClubOther past events02/13/2008 BarcelonaBeyond the Brand, with lectures givenby Belén Hernanz, Trade MarketingSupervisor of Cadbury Iberia; MiriamLópez, Innovation Marketing Manager ofPepsiCo Iberia; and Ana Varela, AccountManager for Bassat Ogilvy.HEALTH AND PHARMA CLUB ANDHUMAN RESOURCES CLUBHuman Resources Club01/29/2008 BarcelonaPresentation of the Book, Forjadores delíderes [The forging of leaders]. Fourteencoaching experts reveal decisive tools forimproving performance and for the development of excellence in leadership.Law Club, Human ResourcesClub and Corporate SocialResponsibility Club01/14/2008 BarcelonaThe Challenge of Equal Opportunity. A lectureon the keys to equal opportunity given by Esther Sánchez, Associate Professor of ESADE’sDepartment of Private Law and ResearchDirector of the Vice-Deanship of Research andKnowledge, and by Mar Serna, Minister in theCatalonian regional government. 12/18/2007 – Commitment and Involvement of Professional Workers in HealthOrganizations, with a talk by Manel Peiró,Academic Vice-Dean and Associate Professor of ESADE’s Department of HumanResource Management.COFIN CLUB 12/18/2007 – Financial States According to the NIIF [International FinancialInformation Standards]. Content, Natureand Characteristics. The 5th sessionof the Seminar on the NIC [InternationalAccounting Standards], given by Mar Vila,professor in ESADE’s Department ofFinancial Management and Control andDirector of ESADE’s Center for TourismManagement, and by Xavier Pujol from E &Y. 12/11/2007 – Financial Instrumentsfor Non-Financial Businesses. The 4thsession of the 3rd Seminar on the NIC[International Accounting Standards].FINANCE CLUB AND REAL ESTATECLUBInsurance Club01/30/2008 Madrid1st Dinner-Discussion of the Insurance Sector,analyzing the closing of last fiscal year andthe sector’s future, focusing this time on theautomotive branch. The event was sponsoredby Segurosbroker.SponsorsFunctional and Sectoral Club activities are made possiblethrough the sponsorship of the following companies:Sports Management ClubFamily Business ClubHuman Resources ClubOperations ClubBusiness Angels ClubBIT ClubMore info at www.esadealumni.net Ongoing learning Club Conferences ArchiveContact the clubs through e-mail by visiting www.esadealumni.net Alumni Network 12/13/2007 – A lecture on the Fiscal Reform Law for 2008 and its Commercial andFiscal Changes, given by José Luis Prada,Partner of Baker & McKenzie Barcelona,and Fernando de la Mata, a lawyer from thesame firm.BUSINESS ANGELS CLUB 12/12/2007 – 4th CEIE Forum for Entrepreneurs and Investors, geared toward businesspeople and entrepreneurs seeking financing,partners or managers, as well as towardsinvestors seeking projects. It was also supported by the Red de Inversores Privados XIP[Private Investor Network] and the BanespymeSchool of the Banesto Cultural Foundation.SPORTS MANAGEMENT CLUB 12/11/2007 – Barcelona World Race:Sporting Events and City Strategy.This event was presented by Josep MªGonzález, Marketing and CommunicationsCoordinator of Barcelona’s Fundació per ala Navegació Oceánica FNO.15

MATINSUPDATE01/24/2008 MATINS ESADE with Vicente Tardío: AllianzSeguros, growth and efficiencyThe insurance sector of Spain isnot as subject to the U.S. economyas the financial sectorSPEAKER: Vicente Tardío Barutel has a degree in Economics from theUniversitat de Barcelona. Currently, within the scope of Allianz Group,his responsibilities are: CEO Iberian Peninsula and South America,President and Managing Director of Allianz Seguros and member of theInternational Executive Comittee of Allianz Group.“In Spain, the insurance sectoris not as subject to the ups anddowns of the North Americaneconomy as is the financial sector: we have always known whattypes of bonds and debts to takeon in order not to run risks.” Thiswas the assessment offered onJanuary 24 by Vicente Tardío,President and Managing Directorof Allianz Seguros, as he analyzedMAIN SPONSOR16challenges facing the insurancesector of Spain in the currenteconomic context.In this first session of MatinsESADE in 2008, Vicente Tardíobroke the news that Allianzresults for 2007 will be “magnificent”. Furthermore, he alsoannounced that over the next twoyears Allianz would unify almostall its brands. As for sales, hedoes not foresee that Internet ortelephone sales will substitutetraditional channels beyond 5%of the market over a five-yearperiod. Elsewhere, with regard tothe Law of Dependency, Tardíostated that “we are interestedin products emerging fromits taking effect, if these areunderstood to be similar to lifeinsurance products, since theyencourage mid- and long-termsavings. However, I believe thatthis should be promoted throughuse of tax incentives”.SPONSORFor more information, images, video and transcriptions,see www.esadealumni.net Ongoing Training Matins ESADE Archive01/31/2008 MATINS ESADE WITHJAUME GUARDIOLA, MANAGINGDIRECTOR OF BANC Sabadell: Thefinancial market situation“The Spanishbanking systemis well prepared”SPEAKER: Jaume Guardiola has a degree in Lawfrom the Universitat de Barcelona and a BusinessSciences degree and MBA from ESADE in 1980. Hecurrently holds the position of General Manager andManaging Director of Banc Sabadell. Prior to this,he was General Manager of Spain and Portugal forBBVA, after holding several positions within thisfinancial entity in South America.At the Januar y 31st session of Matins ESADE,Managing Director of Banc Sabadell, Jaume Guardiola, defended the Spanish banking and financialsystem as relatively better prepared than that ofother countries to face the subprime crisis. Withregard to the global sit

Perfect Smith by Fernando Trías de Bes Dossier 13th Annual ESADE Alumni Conference Barcelona 40 2nd Annual ESADE Alumni Conference Madrid 50 summary A Publication of ESADE Alumni Av. Pedralbes, 60-62 08034 Barcelona Tel. 34 934 952 063 www.esadealumni.net EXECUTIVE BOARD Germán Castejón, President Pedro Navarro, Vice-president Patricia .