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IMPLEMENTINGDIGITAL SIGNAGEIN 2021

TABLE OF CONTENTSIntroduction: Opportunities For MaximizingDigital Signage ROI3Trends In Digital Signage4Screen traffic analytics4Integration with brand design5Mobile device functionality5A new focus on your team6Putting Your Digital Signs To Work:Implementation Of Digital Signage Solutions27Setting measurable objectives7Hardware considerations8Optimizing content for your digital screens9Menus with hardware integration10Exploring digital signage software11To Finalize: A Touch Of Creativity12mvixdigitalsignage.com Mvix. All rights reserved.

INTRODUCTIONOpportunities For MaximizingDigital Signage ROIDigital signs have become a powerful marketing tool formost businesses. Not only can they be used to displayproduct information, but these signs also engage yourtarget audience to boost conversion rates.Manufacturing facilities have optimized digital signage to:communicate safety informationOn the other hand, retailers use signage to:Improve salesIncrease brand awarenessrecognize exceptionalemployeesset goals forvarious teamsDid you know: 40% of retailshoppers are influencedby digital displays whencompleting a purchase.Implementing a successful digital signage campaign in2021 will require a multi-dimensional approach. Thismeans paying attention to customer pain points, usingthe right hardware, and integrating solutions that delivercontent at just the right time. Emergent trends such ascontent-rich signage and AI are strategies you can use torevolutionize your digital signage campaign.3mvixdigitalsignage.com Mvix. All rights reserved.

Trends AndBest PracticesIn Digital SignageDigital signs usage has increased without a significant increasein costs. Depending on your business’s size and goals, you canimplement digital signage to engage your customers. Beloware examples of how signage can be used to inform, advertise,and educate an audience.Screen Traffic AnalyticsDigital signs have long been a subjective marketingtechnique, with little direct evidence available formeasurement. However, screen traffic analytics providedirect evidence for your digital signage campaign.This technology works by using sensors to:And while you can use facial recognition features ifcollecting personal information is appropriate, thetechnology is also applicable less intrusively. Companiescan now adjust message type, length, and timing to fittheir audience’s behavioral patterns. Giving you the datato back up such decisions.detect engagementlength of exposurethe number of people interactingwith signage4mvixdigitalsignage.com Mvix. All rights reserved.

Integrating Signs WithMobile DevicesIt’s about time that we started using mobile devices tocommunicate with digital signs. And it’s not just aboutQR codes. While those are useful for quickly scanningand finding product information, you can expect to seethis integration increase in 2021 and beyond.Integration With The BrandDesign LandscapeInconsistent messaging is an easy way of decreasingbrand engagement. As digital signs grow in popularity,many businesses fall victim to “cookie-cutter” displaysthat regurgitate off-brand messages. One of the bestpractices is to create consistent messaging across allyour signs.When installing digital signs, the goal should be to createa seamless interface between the user’s device and yourscreens. This can be done from the perspective of bothinternal and external parties. For example, digital signoperators can quickly use their mobile devices to boostinteractivity and adjust what’s been shown on digitalsscreens.Even more exciting is that consumers can bring theirmobile devices to life via your digital screens. They caninstall apps that allow them to share selfies, savings, andother content that boosts engagement. This content canalso be posted on your social media platforms to drivetraffic and generate customer loyalty.Integration does more than just boost customerengagement. It also motivates your employees andstreamlines the process of transitioning internal contentto your public signs.5mvixdigitalsignage.com Mvix. All rights reserved.

A New Focus On Your TeamEvery successful business recognizes just how importanttheir employees are. This is why digital signs haveevolved from communication tools into companyinformation systems.When installed and operated correctly, you can use thesedisplays to improve safety on the factory floor, praisehardworking employees, and share business goals inreal-time. Digital signs for employees are likely to havethe highest ROI.You already know how and where your workers are likelyto digest information. Working out other details, such asscreen configuration, networking, internet, and contentmanagement, will align with your overall goals.6mvixdigitalsignage.com Mvix. All rights reserved.

HOW IT WORKSIMPLEMENTATION OFDIGITAL SIGNAGE SOLUTIONSThe digital signage space has been infused with exciting technologies that your business can explore. Fromlarger LCD screen sizes to multimedia connectivity, you have the freedom of personalizing your campaignto meet each customer’s needs. But the interactivity of digital signage may confuse implementation.Where should you start when designing, installing, and maintaining screens in your facility?Which are the best practices for maximizing ROI without unrealistically high setup costs?It Starts With SettingMeasurable ObjectivesEven before diving into content-rich digital signagecampaigns, start by considering the primary purpose ofyour business. What do you wish to achieve by installingdigital signs? Your goals will vary by:Depending on the use case, digital signageimplementation will vary. Businesses should begintheir digital signage landscape by identifying customerpain points. Suppose your target audience needs moreinformation to navigate your store. In that case, emphasisshould be placed on visual and easily-comprehensibledesigns.IndustryCompany sizeScreen-traffic analytics is a useful tool you can use tomeasure the engagement level of digital signs. With thefeedback obtained from facial expressions, foot traffic,and taps/clicks, you can deliver highly customized contentat just the right time.BudgetLocation7For example, transportation service providers mayconsider digital signage to reduce customer wait timesand employee costs. Retailers often install signs tocommunicate discounts, loyalty programs, and productinformation.mvixdigitalsignage.com Mvix. All rights reserved.

Hardware ConsiderationsWhile sound goals and objectives are the foundationof your digital signage campaign, the next step willbe installing the right type of hardware. But hardwareconsiderations extend beyond screen size and how manydisplays you can afford. To make objective decisions,consider the following factors:Screen and content resolutionPlacement in your locationHardware processing powerand integrationAudio capabilities in the workplaceHygiene and safety oftouchscreen devicesThe Multimedia landscapeScreen resolution is one of the most significant costdrivers when selecting hardware. Indeed, manybusinesses make the mistake of repurposing consumergrade displays for commercial usage. A better approachis to invest in high-resolution multimedia displays thatboost engagement whenever they’re operating.Additionally, screen placement will be critical to ROI.While the in-your-face approach has been popular overthe years, such signs may be considered intrusive by yourcustomers. Instead, balance screen placement to blendwith your location. Seating/resting areas are an excellentplace to install screens in transport hubs, malls, andhospitals. Hallways and entrances are also good options,as long as the displays don’t impede traffic flow.8mvixdigitalsignage.com Mvix. All rights reserved.

Optimizing Content ForYour Digital screensAfter selecting the appropriate hardware for your digitalsignage campaign, your next step will be determiningwhat these signs show. A content management strategyfor digital signage could influence customer engagementand ROI. To be effective, look beyond tools that just swapout digital images. Your content should be managed byinteractive software that can adjust messages according to:LocationFacial expressionsTime of dayFoot trafficInternet speedsEmergenciesTo achieve these goals, you need a content-rich digitalsignage campaign. This means leveraging softwaremanagement and data analytics to update the contentshown on LCD screens automatically.Both large and small businesses can take advantage ofcontent-rich campaigns. For example, a small fast-foodrestaurant can integrate sales reports with advertisingmedia to push their most popular meals. You may eveninclude data (such as percentages and infographics) onyour screens to engage your audience.9mvixdigitalsignage.com Mvix. All rights reserved.

Menus With HardwareIntegrationFor larger companies, enterprise-level controls can beintegrated with your digital displays to deliver consistent,branded messages. This is why installing the rightequipment is critical. Screens with network connectivity,high resolution, and split-screen functionality can adjustcontent across thousands of displays.Menus are also a useful feature to integrate with yourhardware. Menus create an on-demand content deliverysystem that can be used in many different settings.Furthermore, media players come equipped withsoftware that can power digital menu boards.For most businesses, the challenge lies in optimizingcontent to fit this technology. What types of messagesare suitable for your audience, and how can you designthem for timely delivery? Content varies significantly byindustry.A menu option can be used to integrate different contentniches into the same platform. Users can touch thescreen to select their preference or mirror the availableoptions from their mobile devices.Content such as emergency messages in hospitalsshould be displayed adequately for patients and visitorsto understand. And for retailers, varying font sizes is anexcellent way of drawing attention to price reductions,operating hours, or new product launches.10mvixdigitalsignage.com Mvix. All rights reserved.

Exploring Digital SignageSoftwareSound objectives, hardware, and content are essentialpieces of your digital signage campaign. However,you need robust software to bring these separatecomponents to life. There are many solutions available topower your content-driven signage.Dedicated software for content generation and mediaplayer management provides more options when usingthousands of displays across multiple locations. Whenchoosing tools for your digital signs in the workplace,consider what your content goals are:Does the software use analytics todisplay messages on time and inthe right format?Are all images being delivered in highresolution?Are all calls-to-action and text easy toprogram within the platform?The software should be interactive by having templatesavailable for customization. Templates are a great placeto start for your digital signs, providing a solid foundationfor optimizing content delivery.Your software management strategy should also includeadvanced tools such as dashboard controls, streaming,and smart playlists. Such tools integrate differentcomponents of your digital signs to deliver on-brandmessages. For example, dashboards provide a centralizedhub where you can design templates, schedule messagedelivery, and program variables that trigger automatedcontent.11mvixdigitalsignage.com Mvix. All rights reserved.