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Step by Step Worksheet toCreate a Facebook Ad that Convertsneilpatel.com
Strategy #1: Interest-Based TargetingWhile setting up facebook ads be sure to specify the interests of your target audience.You can target users based onLocation, Age and GenderSpecific interestsBroad categoriesBrand connectionsUnconnected usersFans who are within your existing CMSA ‘lookalike’ audienceStrategy #2: Craft a Compelling Lead MagnetA lead magnet is basically an ethical bribe. It’s what you offer to your leads to persuade them togive you their email address and other contact information.Brainstorm some ideas for lead magnets which you can give away to the people who lands onyour landing page by clicking facebook ad.Lead Magnet IdeasStrategy #3: Build High-Converting Landing Pages for Facebook LeadsBuild the following things in your landing pages to improve conversion:1). Borrow credibility:If you don’t have much credibility online, it’ll affect how people perceive your brand, product, and advice.When you don’t have enough credibility yet to persuade potential customers, you cansimply borrow credibility from other trusted sources:a. Showcase customer badgesAn effective way to borrow an expert’s or brand’s credibility is to showcase theirbadges on your landing page – assuming that you’ve worked with them in the past. Apotential customer who’s still skeptical about your brand will be reassured if they recognize the brands on your page.
b. Showcase detailed testimonials:If others in your industry got results with your product or service, proof of thoseresults on your page will stoke more interest in your ideal clients to subscribe to your listor buy your product.2). Give your landing page a SINGLE purpose:There is no way you can successfully accomplish multiple objectives with a single landingpage. Instead, you should create multiple landing pages, each of which appeals to a select groupof your ideal customers.3). Optimize your landing pages for conversions:There are two ways to optimize your landing page in order to improve conversions:a. Be Clear About The Action You Want Visitors to TakeWanting your visitors to do several different things is a recipe for failure.For yourlanding page to be a success, you must be strict on yourself and have a single outcome asyour aim. This single outcome is the goal of your landing page, and is how you measureconversions.b. Monitor StatsHaving identified the goal of your landing page, you can measure the conversionrate. Check the percentage of visitors who take the action you desire.To save time and build professional landing pages for your Facebook ads, you’vegot several options. You could use one of the templates from Leadpages, Instapage, orOptimizepress.Strategy #4: Drive Qualified Traffic to Your Landing Page From FacebookIf you want to know whether you are driving qualified traffic or not, you need to measure “conversion”.1). Setup conversion tracking: Since conversion is the ultimate goal, you’ve got to set it up properly for easy tracking.Here are the simple steps to setup a Facebook conversion pixel:Step #1: On your Facebook Ads manager, click the conversion tracking tab on the left side.
Step #2: From the drop-down menu, give your conversion pixel a name that’s easy to remember.Then select a category that best describes the kind of conversion you want to see.Step #3: Click Create Pixel.Step #4: Copy the code that appears.You could also use the Power Editor to create a conversion pixel that will help you track conversions on your Facebook ad clicks.Step #1: Go to Power Editor.Step #2: Click the Manage Ads dropdown in the top-left corner and select Conversion Tracking.Step #3: Click Create Pixel.Step #4: Select a category from the dropdown menu and give your conversion pixel a name.Step #5: Click Create Pixel.Step #6: Copy the code that appears and add it to your web page as above.
2). Craft a powerful Facebook ad design: When writing your Facebook ads, be clear and conciseabout your offer.Make sure you include the four elements below:i). Visual: Since your Facebook ad is going to appear on the right side and news feed of a user’shomepage, make sure that your images and photos are attractive, easily understood at first sight.ii). Relevant ad: Your ad headline, visuals, ad copy, and call to action all must be relevant.Facebook recently launched a feature similar to Ad Rank in Google AdWords. This Facebookfeature will give you a relevance score after evaluating your ad.Work to increase your Facebook ad relevance score. Make your headline, ad text, ad image, copy,and destination page relevant and appealing to your audience.iii). Value proposition: Make a promise of value in your ad. The value proposition will set your product or offer apart from the competition.iv). A clear call-to-action: Whether you’re running a video ad or photo ad, what matters is that youpersuade users to click and visit your landing page.Without a clear CTA, your best headlines, professionally-looking and relevant images and compelling ad copy will be wasted.Strategy #5: Low-Friction ConversionsYou need to continually test your performance to determine what’s working for you and what’snot.Don’t try to sell your products from facebook ads, rather ask people to join your list (by givingaway some lead magnets).Lastly, You need to set up an ongoing system to review and analyze your ads. Then you can effectively make tweaks to your campaign. This is how you pin down what works best for you.
Strategy #4: Drive Quali ed Tra c to Your Landing Page From Facebook If you want to know whether you are driving quali ed tra c or not, you need to measure "conver-sion". Step #1: On your Facebook Ads manager, click the conversion tracking tab on the left side. 1).
