WIXLIB

&PG Program inManagement11 Months Online

AboutupGradupGrad is an online education provider that helps individuals develop their professionalpotential in the most engaging learning environment. In the corporate world, challengesfaced by organisations are of a dynamic nature. There is a need to shift from the traditionalpedagogy to skill based education with a more practical and dynamic approach. We are atan exciting juncture in the business and economic history of India where the role of manageris no longer to ‘manage’ but to ‘lead’ teams. A manager is expected to bring in newbusiness ideas and drive new initiatives in the organisation.To become a successful management professional in today’s world, you need to have anin-depth understanding of business problem solving. With upGrad, we promise to equip youwith the perfect mix of business acumen and technical capabilities to help you achieveexactly the same. This PG Program provides a holistic development of managerial skillsthrough exposure to case studies, teaching, industry training, consultancy and research andinteraction with industry leaders.“Our aim is simple:We strive to create high-impact,hands-on experiences that preparestudents for meaningful andproductive careers.Ronnie ScrewvalaCo-founder & Executive Chairman

AboutIMT GhaziabadEstablished in 1980, Institute of Management Technology Ghaziabad (IMT-G) is India’spremier management school and is only the 4th business school in the country accreditedby the coveted AACSB.Strategically located in Delhi-NCR region, IMT-G has distinct focus on grooming leadershipthrough Innovation, Execution and Social Responsibility.IMT Ghaziabad is the proud alma mater of more than 300 C–suite executives which includerenowned personalities like Sachin Pilot, Prasoon Joshi, Nimmagadda Prasad, to name afew. With special focus on Sales and Marketing, Finance and HR, thousands of professionalsserving in leadership positions in the best-known organisations in India and around theworld, are a part of the IMT-G network.

INSIGHTS FROMTOP ACADEMIC & INDUSTRYEXPERTSPUJA AGGARWAL GULATIProgram DirectorAssociate Professor, FinanceIMT GhaziabadRAKESH KUMAR SINGHProfessor, Marketing ManagementIMT GhaziabadSAPNA POPLIProfessor, Marketing ManagementIMT GhaziabadROHIT BHUTANIProduct ManagerWalmartRAJIV BAGAYETKARDirector - Product SpecialistThe Nielsen CompanyPRASHANT KAPURNational Sales HeadVodafoneRAHIMAnalytics HeadFlipkartRICHA SAXENAAssistant Professor, HR & OBIMT Ghaziabad

WHY THIS PROGRAM WITHUPGRAD & IMT GHAZIABAD?INDUSTRY RECOGNISED PG CERTIFICATIONB SCHOOL WITH TOP RANKINGSEARN IMT-G ASSOCIATE ALUMNI STATUSBETTER CAREER OPPORTUNITIESFLEXIBLE LEARNING WITHOUT LEAVING YOUR JOB

PROGRAMHIGHLIGHTSIMT-G RankingsRanked 5th in private business schools by business todayRanked 4th in private business schools by business worldIndustry Relevant Curriculum & Offline NetworkingBecome future-ready by mastering concepts through industry-relevant casestudies, projects, and mentorship sessionsParticipate in offline base camps and meetups with peers, industry leaders,and faculty to grow your networkIMT-G Associate Alum Status Benefits20% fee waiver on any MDP program (long or short duration) offered by IMT-GEmail ID and ID card issued by IMTGInvitation to select alumni meetsCareer Growth & SupportEarn associate alumni status from one of India’s top-ranked MBA collegeLand jobs at top companies through our 1:1 industry mentoring, CV & interviewpreparation, mock hiring tests and upGrad’s career support

PROGRAMCURRICULUM*Note: This curriculum is subject to change based on inputs from IMTG and industry.COURSE 1: MARKET MANAGEMENT - 1FUNDAMENTALS OF MARKETINGIntroduction to Marketing, STP, Marketing Mix or 4P's, Elements of a brand(Introduction to branding)MARKETING CHANNELSOffline Marketing Channels, Digital Marketing Channels - I, Digital MarketingChannels - IICOURSE 2: BUSINESS COMMUNICATIONEFFECTIVE COMMUNICATIONIntroduction to Communication, Non-verbal communication and body language,Emotional Intelligence (plus organisational intelligence and cultural intelligence),verbal communications and speeches, Managerial WritingBUILD A PERSONAL BRANDPersonal Brand Vision and defining of target audience, Building of assets for personalbranding, Monitoring your brandCOURSE 3: ACCOUNTING AND FINANCEACCOUNTING STATEMENTS AND RATIO ANALYSISBasics of Finance, Financial Statements, Ratio Analysis

PROJECT EVALUATIONTime Value of Money, Project Evaluation TechniquesWORKING CAPITAL MANAGEMENTWorking Capital, Components of Working CapitalCOURSE 4: DECISION SCIENCESEDA AND SAMPLINGData visualisation, Univariate analysis, Distribution Plots 1, Distribution Plots 2HYPOTHESIS TESTINGHypothesis tests - I, Hypothesis testing - II, A/B testingREGRESSION ANALYSIS AND FORECASTINGCovariance, Correlation and Simple Linear Regression, Multiple Linear Regressionand Logistic Regression, Forecasting, Sales ForecastingCOURSE 5: BUSINESS ECONOMICSMICRO ECONOMICSConsumer Theory, Demand and Supply, Pricing, Market Equilibrium, Introduction toGame TheoryMACRO ECONOMICSAggregate Demand and Supply, Business Cycles, Unemployment and Inflation,Capital Markets, International trade and strategic trade theoriesCOURSE 6: OB, HR and Business LawLEGALORGANISATIONAL BEHAVIOURUnderstanding an organisation - vision, mission, structure, hierarchy, roles andstakeholders, Organisational Design in the Digital Age, Organisational Culture andChange, Conflict and Stress Management, Planning and Decision Making, MotivationPerception, Power and Influence at Work

HR FOR NON-HR MANAGERSUse effective human resource management techniques to build and maintaineffective teams as a line manager.BUSINESS LAW AND ETHICSContract act and company law, Important tender clauses (such as pricing,indemnification), Business Ethics and Corporate Social ResponsibilityCOURSE 7: SALES AND DISTRIBUTION MANAGEMENTFUNDAMENTALS OF SALESSales Process, Sales Strategies, Impact of digitalisation on SalesTERRITORY MANAGEMENTTerritory Objective and Decisions, Coverage Metrics, Territory Management StrategyCHANNEL MANAGEMENTObjective of Channel Intermediaries, Types of Channels, Channel Design StrategyTEAM AND CUSTOMER MANAGEMENTRecruitment and Training, Motivation and Rewards, Conflict ManagementCOURSE 8: BUSINESS STRATEGYFUNDAMENTALS OF STRATEGYBusiness-level Frameworks: SWOT, BCG, Business Model Canvas, Ansoff., Productand Portfolio Decisions, Go to Market Strategy, Mergers, Acquisitions and JVs,Mixed Frameworks: PESTLE, Mckinsey MatrixGROWTH STRATEGYCompetitive Rivalry, Analysing industry and competition, Industry-level Frameworks:Porter's 5 Forces, Strategies for a competitive environment

COURSE 9: OPERATIONS & SUPPLY CHAINMANAGEMENTSCM AND STRATEGIC PLANNINGBasics of demand planning and supply chain managementSOURCE, MAKE AND MOVEInventory Planning, Inventory Management, Inventory ControlTransportation Planning, Transportation Management, Transportation ExecutionCOURSE 10: ELECTIVEOPTION 1: MARKET RESEARCHConsumer Behaviour, Research design, Research executionOPTION 2: CORPORATE FINANCERisk and cost of capital, Stocks and options, Risk managementOPTION 3: BUSINESS LEADERSHIPLeadership frameworks, Leadership styles, Everest simulationOPTION 4: OPERATIONS & SUPPLY CHAIN MANAGEMENT 2Demand planning and forecasting, advanced sourcing strategies,logistics and distribution optimisationOPTION 5: BUSINESS ANALYTICSData visualisation and interpretation, Hypothesis testing, Time series analysisOPTION 6: HUMAN RESOURCE MANAGEMENTWorkforce planning and recruitment, Training and Development, EmployeeEngagement and RetentionCOURSE 11: LEADERSHIP, ENGAGEMENTAND PEOPLE PERFORMANCEMODULE 1 - WHAT DEFINES A LEADER?1. Understand what attributes define a leader and how you can plan toimbibe those attributes as an aspiring leader.

2. Examine the intra-personal characteristics of a leader and formulatea plan to cultivate these qualities within yourself in your leadership journey.MODULE 2 - LEADING TEAMS EFFECTIVELY1. Evaluate the extraordinary qualities of a winning team and the roleplayed by a leader to achieve it.2. Diagnose the symptoms of a positive and a negative team dynamics and formulate a conquering plan to overcome its negative impact as a potential leader. nMODULE 3 - LEADERSHIP AS A WAY OF LIFE1. Appreciate the lifestyle driven by a set of high-yielding qualities in steeringyour organisation.2. Make tough leadership decisions in a situation of crisis.COURSE 12: LEADING CHANGE FORSUSTAINABLE FUTURESMODULE 1 - CHANGE MANAGEMENT FROM ANINDIVIDUAL PERSPECTIVEIdentify the need to change and create a sense of urgencyMODULE 2 - CHANGE MANAGEMENT FROM ANORGANISATIONAL PERSPECTIVEEngage and Enable the Organisation for ChangesModule 3 - Reimagining ChangeSupport and sustain change initiativesCOURSE 13 : ENTERPRISE AND RISK MANAGEMENTMODULE 1 - UNDERSTANDING RISKS IN AN ORGANISATION1. Understand the importance of risk management in an organisation2. Understand the different types of risks that can appear in an organisation

3. Awareness of the risks that arise due to the global nature of businesses4. Analyse a given case study and understand that the risks covered in themodule never occur in isolationMODULE 2 - TACKLING RISKS1. Introduction to the different risk management frameworks(COSO, COBIT, ISO 31000)2. Understanding, implementation and limitations of each of the threerisk management frameworksCOURSE 14 : DIGITAL BUSINESS INNOVATIONMODULE 1 - DIGITAL INNOVATION1. Formulate an innovation plan for your organisation through understandingthe core concept, objectives and key elements of innovation2. Identify areas of innovation in a firm through an understanding of phasesand stages of innovation and the respective impact on not going digital3. Analyse how organisations can stay relevant through digital innovationand transformationMODULE 2 - DIGITAL BUSINESS TRANSFORMATION1. Frame strategies to create value for customers through Digital businessmodels by understanding value creation drivers and forms2. Discover the benefits of implementing digital innovation through structuralchanges and AI/ML strategies to enhance your organisation's effiency3. Identify barriers to digital innovation to analyse what are the areas whichcease developments in your firm"MODULE 3 - DIGITAL BUSINESSES1. Ideate a plan to launch a digital platform through an understandingof function areas, types of a platform and by overcoming the chickenand egg situation2. Determine how can a digital platform grow through network effect3. Infer how can your organisation generate revenue and sustain in themarket through their digital platform

A GLIMPSE OF THEUPGRAD LEARNING PLATFORM*Note: This is just a demo of the platform and not this particular programHome ScreenA summary of your program activitiesCourse OverviewTo access all your lectures, case studies and assignments

CalendarTo plan and schedule your learning experience with live sessions, module deadlines,project deadlines and much moreDiscussion ForumTo clear all your doubts

PROGRAMDETAILSPROGRAM START DATEPlease visit our website for more detailsPROGRAM CERTIFICATEPROGRAM DURATION11 MonthsPROGRAM FEEINR 1,10,000 taxeshas successfully completed the 11-monthPG Program in ManagementFlexible Payment Options Availableon0% EMI Option AvailableIn partnership withProgram DirectorIMT GhaziabadMDP ChairpersonIMT GhaziabadThis PG Program in Management Certification can qualify ascredit towards your Global MBA degree.ELIGIBILITYBachelor's degree in any field with minimum 50% marks.ADMISSION PROCESSCandidates will be shortlisted based on the overall profile as received in the application form.For further details, call us at 1800 210 75, Dr.Worli,Mumbai- 400018.Worli,Mumbai– 400018.

premier management school and is only the 4th business school in the country accredited by the coveted AACSB. Strategically located in Delhi-NCR region, IMT-G has distinct focus on grooming leadership through Innovation, Execution and Social Responsibility. IMT Ghaziabad is the proud alma mater of more than 300 C-suite executives which include