Item 1: Cover Page - Garrett Planning Network

Transcription

Item 1: Cover PageWisMed Financial, Inc.2450 Rimrock RdMadison, Wisconsin 53713Form ADV Part 2A – Firm Brochure608-442-3750Dated March 1st, 2021This Brochure provides information about the qualifications and business practices of WisMed Financial,Inc., “WMF”. If you have any questions about the contents of this Brochure, please contact us at (608)442-3750. The information in this Brochure has not been approved or verified by the United StatesSecurities and Exchange Commission or by any state securities authority.WisMed Financial, Inc. is registered as an Investment Adviser with the State of Wisconsin.Registration of an Investment Adviser does not imply any level of skill or training.Additional information about WMF is available on the SEC’s website at www.adviserinfo.sec.gov, whichcan be found using the firm’s identification number, 310946.1

Item 2: Material ChangesInvestment management services were expanded to include an automated investment program fromCharles Schwab & Co., Inc. as described in Item 4 with related information in Item 5, Item 7, Item12, Item 14, and Item 15.From time to time, we may amend this Disclosure Brochure to reflect changes in our businesspractices, changes in regulations, and routine annual updates as required by the securities regulators.Either this complete Disclosure Brochure or a Summary of Material Changes shall be provided toeach Client annually and if a material change occurs in the business practices of WisMed.2

Item 3: Table of ContentsContentsItem 1: Cover Page1Item 2: Material Changes2Item 3: Table of Contents3Item 4: Advisory Business4Item 5: Fees and Compensation8Item 6: Performance-Based Fees and Side-By-Side Management10Item 7: Types of Clients10Item 8: Methods of Analysis, Investment Strategies and Risk of Loss11Item 9: Disciplinary Information13Item 10: Other Financial Industry Activities and Affiliations13Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading14Item 12: Brokerage Practices15Item 13: Review of Accounts17Item 14: Client Referrals and Other Compensation18Item 15: Custody18Item 16: Investment Discretion19Item 17: Voting Client Securities19Item 18: Financial Information19Item 19: Requirements for State-Registered Advisers20Form ADV Part 2B – Brochure Supplement233

Item 4: Advisory BusinessDescription of Advisory FirmWisMed Financial, Inc. is registered as an Investment Adviser with the State of Wisconsin. We werefounded in September, 2020. Wisconsin Medical Society Holdings Corporation is the principal owner ofWMF. WMF currently reports 1,602,444 discretionary and no non-discretionary Assets UnderManagement. Assets Under Management were calculated as of December 31, 2020.Types of Advisory ServicesInvestment Management ServicesWe are in the business of managing individually tailored investment portfolios. Our firm providescontinuous advice to a Client regarding the investment of Client funds based on the individual needs ofthe Client. Through personal discussions in which goals and objectives based on a Client's particularcircumstances are established, we develop a Client's personal investment policy or an investment planwith an asset allocation target and create and manage a portfolio based on that policy and allocationtargets. We will also review and discuss a Client’s prior investment history, as well as family compositionand background.Account supervision is guided by the stated objectives of the Client (e.g., maximum capital appreciation,growth, income, or growth, and income), as well as tax considerations. Clients may impose reasonablerestrictions on investing in certain securities, types of securities, or industry sectors. Fees pertaining tothis service are outlined in Item 5 of this brochure.We also offer an automated investment program (the “Program”) through which clients are invested in arange of investment strategies we have constructed and manage, each consisting of a portfolio ofexchange-traded funds and mutual funds (“Funds”) and a cash allocation. The client may instruct us toexclude up to three Funds from their portfolio. The client’s portfolio is held in a brokerage accountopened by the client at Charles Schwab & Co., Inc. (“CS&Co”). We use the Institutional IntelligentPortfolios platform (“Platform”), offered by Schwab Performance Technologies (“SPT”), a softwareprovider to independent investment advisors and an affiliate of CS&Co., to operate the Program. We areindependent of and not owned by, affiliated with, or sponsored or supervised by SPT, CS&Co., or theiraffiliates (together, “Schwab”). We, and not Schwab, are the client’s investment advisor and primarypoint of contact with respect to the Program. We are solely responsible, and Schwab is not responsible,for determining the appropriateness of the Program for the client, choosing a suitable investment strategyand portfolio for the client’s investment needs and goals, and managing that portfolio on an ongoingbasis. We have contracted with SPT to provide us with the Platform, which consists of technology andrelated trading and account management services for the Program. The Platform enables us to make theProgram available to clients online and includes a system that automates certain key parts of ourinvestment process (the “System”). The System includes an online questionnaire that can help usdetermine the client’s investment objectives and risk tolerance and select an appropriate investmentstrategy and portfolio. Clients should note that, if we use the online questionnaire, we will recommend aportfolio via the System in response to the client’s answers to the online questionnaire. The client maythen indicate an interest in a portfolio that is one level less or more conservative or aggressive than therecommended portfolio, but we then make the final decision and select a portfolio based on all theinformation we have about the client. The System also includes an automated investment engine through4

which we manage the client’s portfolio on an ongoing basis through automatic rebalancing and tax-lossharvesting (if the client is eligible and elects).We charge clients a fee for our services as described below under Item 5 Fees and Compensation. Ourfees are not set or supervised by Schwab.] Clients do not pay brokerage commissions or any other fees toCS&Co. as part of the Program. Schwab does receive other revenues, including (i) the profit earned byCharles Schwab Bank, SSB, a Schwab affiliate, on the allocation to the Schwab Intelligent PortfoliosSweep Program described in the Schwab Intelligent Portfolios Sweep Program Disclosure Statement; (ii)investment advisory and/or administrative service fees (or unitary fees) received by Charles SchwabInvestment Management, Inc., a Schwab affiliate, from Schwab ETFs Schwab Funds and LaudusFunds that we select to buy and hold in the client’s brokerage account; (iii) fees received by Schwabfrom mutual funds in the Schwab Mutual Fund Marketplace (including certain Schwab Funds andLaudus Funds) in the client’s brokerage account for services Schwab provides; and (iv) remunerationSchwab receives from the market centers where it routes ETF trade orders for execution.Investment Management Services using Sub-AdvisorsWe offer the use of Sub-Advisors for portfolio management services. We assist Clients in selecting anappropriate allocation model, completing the Sub-Advisor’s investor profile questionnaire, interactingwith the Sub-Advisor and reviewing the Sub-Advisor. Our review process and analysis of Sub-Advisorsis further discussed in Item 8 of this Form ADV Part 2A. Additionally, we will meet with the Client on aperiodic basis to discuss changes in their personal or financial situation, suitability, and any new orrevised restrictions to be applied to the account. Fees pertaining to this service are outlined in Item 5 ofthis brochure.First Ascent Asset Management, LLCWMF has entered into a collaborative arrangement with First Ascent Asset Management, LLC, anindependent investment manager not affiliated with our firm. Through this arrangement WMF mayrecommend First Ascent’s investment strategies and services to clients, when appropriate, based on theclient's individual needs and in relation to the client’s investment objectives, time horizon and risktolerance. WMF and First Ascent will act as co-advisors and fiduciaries for your accounts. FirstAscent will have discretion to determine the securities to buy and sell within the account, based on itsmodel allocation policy and subject to any reasonable restrictions required by you.WMF will: Assist in the identification of your investment objectives Recommend specific investment asset allocation strategies managed by First Ascent Monitor your performance and review progress with you Recommend reallocation among allocation strategies within the programWe will provide you with First Ascent’s ADV Disclosure Brochure, which you should carefullyreview for important and specific program details.Ongoing Comprehensive Financial PlanningThis service involves working one-on-one with a planner over an extended period of time. By paying afixed monthly fee, Clients get to work with a planner who will work with them to develop and implementtheir plan. The planner will monitor the plan, recommend any changes and ensure the plan is up to date.5

Upon desiring a comprehensive plan, a Client will be taken through establishing their goals and valuesaround money. They will be required to provide information to help complete the following areas ofanalysis: net worth, cash flow, insurance, credit scores/reports, employee benefit, retirement planning,insurance, investments, college planning, and estate planning. Once the Client's information is reviewed,their plan will be built and analyzed, and then the findings, analysis and potential changes to their currentsituation will be reviewed with the Client. Clients subscribing to this service will receive a written or anelectronic report, providing the Client with a detailed financial plan designed to achieve his or her statedfinancial goals and objectives. If a follow-up meeting is required, we will meet at the Client'sconvenience. The plan and the Client's financial situation and goals will be monitored throughout the yearand follow-up phone calls and emails will be made to the Client to confirm that any agreed upon actionsteps have been carried out. On an annual basis, there will be a full review of this plan to ensure itsaccuracy and ongoing appropriateness. Any needed updates will be implemented at that time.Project-Based Financial Planning ServiceWe provide project-based financial planning services on topics such as retirement planning, riskmanagement, college savings, cash flow, debt management, work benefits, and estate and incapacityplanning.Financial planning involves an evaluation of a Client's current and future financial state by using currentlyknown variables to predict future cash flows, asset values, and withdrawal plans. The key defining aspectof financial planning is that through the financial planning process, all questions, information, andanalysis will be considered as they affect and are affected by the entire financial and life situation of theClient. Clients purchasing this service will receive a written or an electronic report, providing the Clientwith a detailed financial plan designed to achieve his or her stated financial goals and objectives.In general, the financial plan will address any or all of the following areas of concern. The Client andadvisor will work together to select specific areas to cover. These areas may include, but are not limitedto, the following:Business Planning: We provide consulting services for Clients who currently operate their ownbusiness, are considering starting a business, or are planning for an exit from their current business.Under this type of engagement, we work with you to assess your current situation, identify yourobjectives, and develop a plan aimed at achieving your goals.Cash Flow and Debt Management: We will conduct a review of your income and expenses todetermine your current surplus or deficit along with advice on prioritizing how any surplus should beused or how to reduce expenses if they exceed your income. Advice may also be provided on whichdebts to pay off first based on factors such as the interest rate of the debt and any income taxramifications. We may also recommend what we believe to be an appropriate cash reserve that shouldbe considered for emergencies and other financial goals, along with a review of accounts (such asmoney market funds) for such reserves, plus strategies to save desired amounts.College Savings: Includes projecting the amount that will be needed to achieve college or other postsecondary education funding goals, along with advice on ways for you to save the desired amount.Recommendations as to savings strategies are included, and, if needed, we will review your financialpicture as it relates to eligibility for financial aid or the best way to contribute to grandchildren (ifappropriate).6

Employee Benefits Optimization: We will provide review and analysis as to whether you, as anemployee, are taking the maximum advantage possible of your employee benefits. If you are abusiness owner, we will consider and/or recommend the various benefit programs that can bestructured to meet both business and personal retirement goals.Estate Planning: This usually includes an analysis of your exposure to estate taxes and your currentestate plan, which may include whether you have a will, powers of attorney, trusts, and other relateddocuments. Our advice also typically includes ways for you to minimize or avoid future estate taxesby implementing appropriate estate planning strategies such as the use of applicable trusts. Wealways recommend that you consult with a qualified attorney when you initiate, update, or completeestate planning activities. We may provide you with contact information for attorneys who specializein estate planning when you wish to hire an attorney for such purposes. From time-to-time, we willparticipate in meetings or phone calls between you and your attorney with your approval or request.Financial Goals: We will help Clients identify financial goals and develop a plan to reach them. Wewill identify what you plan to accomplish, what resources you will need to make it happen, how muchtime you will need to reach the goal, and how much you should budget for your goal.Insurance: Review of existing policies to ensure proper coverage for life, health, disability, longterm care, liability, home, and automobile.Investment Analysis: This may involve developing an asset allocation strategy to meet Clients’financial goals and risk tolerance, providing information on investment vehicles and strategies,reviewing employee stock options, as well as assisting you in establishing your own investmentaccount at a selected broker/dealer or custodian. The strategies and types of investments we mayrecommend are further discussed in Item 8 of this brochure.Retirement Planning: Our retirement planning services typically include projections of yourlikelihood of achieving your financial goals, typically focusing on financial independence as theprimary objective. For situations where projections show less than the desired results, we may makerecommendations, including those that may impact the original projections by adjusting certainvariables (e.g., working longer, saving more, spending less, taking more risk with investments).If you are near retirement or already retired, advice may be given on appropriate distributionstrategies to minimize the likelihood of running out of money or having to adversely alter spendingduring your retirement years.Risk Management: A risk management review includes an analysis of your exposure to major risksthat could have a significant adverse impact on your financial picture, such as premature death,disability, property and casualty losses, or the need for long‐term care planning. Advice may beprovided on ways to minimize such risks and about weighing the costs of purchasing insurance versusthe benefits of doing so and, likewise, the potential cost of not purchasing insurance (“self‐insuring”).Tax Planning Strategies: Advice may include ways to minimize current and future income taxes as apart of your overall financial planning picture. For example, we may make recommendations onwhich type of account(s) or specific investments should be owned based in part on their “tax7

efficiency,” with the consideration that there is always a possibility of future changes to federal, stateor local tax laws and rates that may impact your situation.We recommend that you consult with a qualified tax professional before initiating any tax planningstrategy, and we may provide you with contact information for accountants or attorneys whospecialize in this area if you wish to hire someone for such purposes. We will participate in meetingsor phone calls between you and your tax professional with your approval.Client Tailored Services and Client Imposed RestrictionsWe offer the same suite of services to all of our Clients. However, specific Client financial plans and theirimplementation are dependent upon the Client Investment Policy Statement which outlines each Client’scurrent situation (income, tax levels, and risk tolerance levels) and is used to construct a Client specificplan to aid in the selection of a portfolio that matches restrictions, needs, and targets.Clients are able to specify, within reason, any limitations they would like to place on discretionaryauthority as it pertains to individual securities and/or sectors that will be traded in their account, bynotating these items on the executed advisory agreement.Wrap Fee ProgramsWe do not participate in wrap fee programs.Item 5: Fees and CompensationPlease note, unless a Client has received the firm’s Disclosure Brochure at least 48 hours prior to signingthe investment advisory contract, the investment advisory contract may be terminated by the Client withinfive (5) business days of signing the contract without incurring any advisory fees. How we are paiddepends on the type of advisory service we are performing. Please review the fee and compensationinformation below.Investment Management ServicesOur standard advisory fee is based on the market value of the assets under management and is calculatedas follows:Account ValueAnnual Advisory Fee 0 - 1,000,0001.00% 1,000,001 - 2,000,0000.75% 2,000,001 and above0.50%The annual fees are negotiable and are prorated and paid in arrears on a quarterly basis. The advisory fee isa tiered fee and is calculated by assessing the percentage rates using the predefined levels of assets as shownin the above chart and applying the fee to the account value based on the average daily balance over the lastquarter. No increase in the annual fee shall be effective without agreement from the Client by signing anew agreement or amendment to their current advisory agreement.8

Advisory fees are directly debited from Client accounts. Accounts initiated or terminated during acalendar quarter will be charged a prorated fee based on the amount of time remaining in the billingperiod. An account may be terminated at any time with written notice. Since fees are paid in arrears, norefund will be needed upon termination of the account.Investment Management Services using Sub-AdvisorsThe standard advisory fee is based on the market value of the account and is calculated as follows:Account ValueAnnual Advisory Fee 0 - 100,0001.50% 100,001 - 1,000,0011.00% 1,000,001 - 2,000,0000.75% 2,000,001 and above0.50%The annual fees are negotiable, prorated and paid in arrears on a quarterly basis.When a Sub-Advisor is used, WMF will debit the client's account according to the fee schedule. WMF paysthe sub-advisor directly.Please note, the above fee schedule does include the Sub-Advisor’s fee. No increase in the annual fee shallbe effective without agreement from the Client by signing a new agreement or amendment to their currentadvisory agreement.Accounts initiated or terminated during a calendar quarter will be charged a prorated fee based on theamount of time remaining in the billing period. An account may be terminated at any time with writtennotice. Since fees are paid in arrears, no refund will be needed upon termination of the account.Ongoing Comprehensive Financial PlanningOngoing Financial Planning consists of an upfront charge of 1,500- 5,000 and an ongoing fee that is paidmonthly, in arrears, at the rate of 250- 500 per month. The fee may be negotiable in certain cases. Feesfor this service may be paid by electronic funds transfer or check. This service may be terminated with0 days’ notice. Since fees are paid in arrears, no refund will be needed upon termination of the account.The upfront portion of the Comprehensive Financial Planning fee is for Client onboarding, data gathering,and setting the basis for the financial plan. This work will commence immediately after the fee is paid, andwill be completed within the first 30 days of the date the fee is paid. Therefore, the upfront portion of thefee will not be paid more than 6 months in advance.Project-Based Financial Planning Fixed FeeProject-Based Financial Planning is offered on a fixed fee basis. The fixed fee will be agreed upon beforethe start of any work. The fixed fee can range between 1,500 and 10,000, depending on complexity andthe needs of the client. The fee is negotiable. If a fixed fee program is chosen, half of the fee is due at thebeginning of the process and the remainder is due at completion of work, however, WMF will not bill anamount above 500.00 more than 6 months in advance. Fees for this service may be paid by electronicfunds transfer or check. In the event of early termination any prepaid but unearned fees will be refunded9

to the Client and any completed deliverables of the project will be provided to the Client and no furtherfees will be charged.Other Types of Fees and ExpensesOur fees are exclusive of brokerage commissions, transaction fees, and other related costs and expenseswhich may be incurred by the Client. Clients may incur certain charges imposed by custodians, brokers,and other third parties such as custodial fees, deferred sales charges, odd-lot differentials, transfer taxes,wire transfer, and electronic fund fees, and other fees and taxes on brokerage accounts and securitiestransactions. Mutual fund and exchange-traded funds also charge internal management fees, which aredisclosed in a fund's prospectus. Such charges, fees, and commissions are exclusive of and in addition toour fee, and we shall not receive any portion of these commissions, fees, and costs.Item 12 further describes the factors that we consider in selecting or recommending broker-dealers forClient’s transactions and determining the reasonableness of their compensation (e.g., commissions).We do not accept compensation for the sale of securities or other investment products including assetbased sales charges or service fees from the sale of mutual funds.As described in Item 4 Advisory Business, clients do not pay fees to SPT or brokerage commissions orother fees to CS&Co. as part of the Program. Schwab does receive other revenues, including (i) the profitearned by Charles Schwab Bank, SSB, a Schwab affiliate, on the allocation to the Schwab IntelligentPortfolios Sweep Program described in the Schwab Intelligent Portfolios Sweep Program DisclosureStatement; (ii) investment advisory and/or administrative service fees (or unitary fees) received byCharles Schwab Investment Management, Inc., a Schwab affiliate, from Schwab ETFs Schwab Funds and Laudus Funds that we select to buy and hold in the client’s brokerage account; (iii) fees received bySchwab from mutual funds in the Schwab Mutual Fund Marketplace (including certain Schwab Fundsand Laudus Funds) in the client’s brokerage account for services Schwab provides; and (iv) remunerationSchwab receives from the market centers where it routes ETF trade orders for execution. Brokeragearrangements are further described below in Item 12 Brokerage Practices.Item 6: Performance-Based Fees and SideBy-Side ManagementWe do not offer performance-based fees and do not engage in side-by-side management.Item 7: Types of ClientsWe provide financial planning and portfolio management services to individuals, and high net-worthindividuals.We do not have a minimum account size requirement except for accounts participating in the automatedinvestment program. Clients eligible to enroll in the Program include individuals, IRAs, and revocableliving trusts. Clients that are organizations (such as corporations and partnerships) or government entities,and clients that are subject to the Employee Retirement Income Security Act of 1974, are not eligible forthe Program. The minimum investment required to open or convert an account in the Program is 5,000.The minimum account balance to enroll in the tax-loss harvesting feature is 50,000.10

Item 8: Methods of Analysis, InvestmentStrategies and Risk of LossOur primary method of investment analysis is Modern Portfolio Theory.Modern Portfolio TheoryThe underlying principles of MPT are: Investors are risk averse. The only acceptable risk is that which is adequately compensated by anexpected return. Risk and investment return are related and an increase in risk requires anincreased expected return. Markets are efficient. The same market information is available to all investors at the same time.The market prices every security fairly based upon this equal availability of information. The design of the portfolio as a whole is more important than the selection of any particularsecurity. The appropriate allocation of capital among asset classes will have far more influence onlong-term portfolio performance than the selection of individual securities. Investing for the long-term (preferably longer than ten years) becomes critical to investmentsuccess because it allows the long-term characteristics of the asset classes to surface. Increasing diversification of the portfolio with lower correlated asset class positions can decreaseportfolio risk. Correlation is the statistical term for the extent to which two asset classes move intandem or opposition to one another.Use of Sub-Advisors: We may refer Clients to third-party investment advisers ("Sub-Advisors"). Ouranalysis of Sub-Advisors involves the examination of the experience, expertise, investment philosophies,and past performance of the Sub-Advisors in an attempt to determine if that manager has demonstrated anability to invest over a period of time and in different economic conditions. We monitor the manager'sunderlying holdings, strategies, concentrations, and leverage as part of our overall periodic riskassessment. Additionally, as part of our due diligence process, we survey the manager's compliance andbusiness enterprise risks. A risk of investing with a Sub-Advisor who has been successful in the past isthat he or she may not be able to replicate that success in the future. In addition, as we do not control theunderlying investments in a Sub-Advisor's portfolio there is also a risk that a manager may deviate fromthe stated investment mandate or strategy of the portfolio, making it a less suitable investment for ourClients. Moreover, as we do not control the manager's daily business and compliance operations, we maybe unaware of the lack of internal controls necessary to prevent business, regulatory or reputationaldeficiencies.Passive Investment ManagementWe primarily practice passive investment management. Passive investing involves building portfolios thatare composed of various distinct asset classes. The asset classes are weighted in a manner to achieve thedesired relationship between correlation, risk, and return. Funds that passively capture the returns of thedesired asset classes are placed in the portfolio. The funds that are used to build passive portfolios aretypically index mutual funds or exchange-traded funds.Passive investment management is characterized by low portfolio expenses (i.e. the funds inside theportfolio have low internal costs), minimal trading costs (due to infrequent trading activity), and relative11

tax efficiency (because the funds inside the portfolio are tax efficient and turnover inside the portfolio isminimal).In contrast, active management involves a single manager or managers who employ some method, strategyor technique to construct a portfolio that is intended to generate returns that are greater than the broadermarket or a designated benchmark.Material Risks InvolvedAll investing strategies we offer involve risk and may result in a loss of your original investmentwhich you should be prepared to bear. Many of these risks apply equally to stocks, bonds,commodities, and any other investment or security. Material risks associated with our investmentstrategies are listed below.Market Risk: Market risk involves the possibility that an investment’s current market value will fallbecause of a general market decline, reducing the value of the investment regardless of the operationalsuccess of the issuer’s operations or its financial condition.Strategy Risk: The Adviser’s investment strategies and/or investment techniques may not work asintended.Small and Medium Cap Company Risk: Securities of companies with small and medium marketcapitalizations are often more volatile and less liquid than investments in larger companies. Small andmedium cap companies may face a greater risk of business failure, which could increase the volatility ofthe Client’s portfolio.Interest Rate Risk: Bond (fixed income) prices generally fall when interest rates rise, and the value mayfall below par value or the principal investment. The opposite is also ge

CS&Co. as part of the Program. Schwab does receive other revenues, including (i) the profit earned by Charles Schwab Bank, SSB, a Schwab affiliate, on the allocation to the Schwab Intelligent Portfolios Sweep Program described in the Schwab Intelligent Portfolios Sweep Program Disclosure Statement; (ii)