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The powerof threeThree key themes underpin Hull’sExecutive MBA. Woven throughout theentire programme these combineto shape you into a leader who canthink strategically, holistically andethically to operate effectively in thecomplex business environment oftoday and tomorrow.I look back on how I wasoperating as a clinician beforeand I can recognise that I was,unknowingly, approachingsituations with tunnel vision.Hull’s Connected Thinkingprinciple has helped me to seethe organisation in a differentway. It’s so beneficial.Jaishree Hingorani,Consultant Obstetrician andGynaecologist, Clinical Lead forObstetrics, Hull University TeachingHospitals NHS TrustResponsibleLeadershipDo it rightAs a leader, you’re responsible in more ways thanone. Our approach enables you to balance yourresponsibilities as a leader alongside the demandsof all stakeholders including staff, customersand the communities within which yourorganisation operates.Drawing on our expertise in business ethics,you’ll consider and assess the moral componentsof decisions rather than aiming for short-term financialgains. Working with real-life settings, you’ll learn howto reflect on decisions and develop critical analysistechniques to reveal the consequences – negative andpositive – of your actions.The programme encourages you to think – orrethink – in terms of the broader perspective andtake the right approach.Through research the MBAhelps you to give identity andunderstanding of leadershipprinciples that you mightbe aware of but don’t alwaysconsider day to day. Recently,I’ve been researching theconnection between ethicalleadership and emotionalworkload linked to role andtask planning, and the way inwhich leaders can help theirteams to avoid things like‘burnout syndrome’ –and with it the obviousconsequences for theindividual and theorganisation.Alastair Brooks,Associate Director Commercial Servicesat Northern Lincolnshire and Goole NHSFoundation Trust; Managing Director ofWebV Solutions LtdConnectedThinkingIt’s all connectedOur holistic approach deepens your understandingof business actions and reactions.The relationship between cause and effect isn’t alwaysstraightforward or easy to identify. But in adoptinga ‘systems-thinking’ approach we can evaluateorganisations, which creates the ability to identifypotential outcomes. And enable you to take intoaccount multiple cause-and-effect relationships.By considering organisations as their own ‘ecosystem’,we guide you towards being able to apply systematicthinking to any given situation.The result is an increased ability to predict outcomes.Which in turn gives you the opportunity to be in abetter position to maximise advantage – or alleviatepotential problems.Complexityand AmbiguityNothing is straightforwardLeaders of today need to be able to operate in thecomplex world of tomorrow.The intricate nature of modern organisations combinedwith the rapidly changing and unpredictable world inwhich they operate means traditional waysof thinking and doing can only take you so far.Of course, your experience is valuable to draw onbut implementing the same solution will not work twicebecause everything – the world, situations, concepts andpeople – constantly changes.Our programme encourages you to be comfortable withthis level of uncertainty. We enable you to be aware of thefact that different contexts create different challenges, tounderstand what those might be – and what approachesyou can take to manage them.I work with a wide variety ofgroups and agencies in myrole and how I relate to peopleis much less black and whitenow. I’m better placed towork through those naturallyoccurring complexities usingthe tools and strategiesI’ve developed to engagepeople in different ways andbuild consensus.Nicholas Harne,Head of Service – Housing Strategyand Renewal, Hull City CouncilHelping you to assess complex situations in this wayincreases your confidence as a decision maker anddecreases the levels of uncertainty around the choicesyou make. It also provides you with the knowledge, skillsand techniques to manage the complex challenges oftoday – and tomorrow.10 hull.ac.ukThe Hull Executive MBA 11

Your ExecutiveMBA, your wayAlongside eight core modules,which give you a thoroughgrounding in strategic businessprinciples, the Hull MBA can betailored to suit your specific needs.*A number of specialist pathways have been designed torespond to the demands of specific industries to equipyou with the skills that are most relevant for you. Eachspecialist pathway contains a further four modulesorganised around the core modules, so that learning inone area deepens your understanding of the others.Hull Executive MBA - Core ModulesYou’ll develop your knowledge and skills across a range of strategic leadership essentials, including managingorganisations and change, innovation, negotiation, and communication. All participants complete the followingcore modules, as well as selecting their choice of specialist pathway to complete their programme.Strategic ManagementHere, we explore how to develop a strategic positionfor a company, to outline its future direction andunderstand the strategic steps required to get there.You’ll study key topics in relation to strategy includingthe nature of strategy, strategic analysis, innovationand entrepreneurship, and organising for strategicadvantage.Understanding Organisationsand Organisational ChangeYou’ll develop a deeper understanding of thecomponents of your organisation – including its peopleand yourself – and learn how these interact to create theworkplace culture. You’ll also learn how best to configurean organisation to effectively manage change. We’llexplore key topics including power, motivation, conflictand managing communication.LeadershipSystemic Management and ComplexityYou’ll discuss the theory and practice ofmanagement, enhance your leadership skillsand broaden your view of how we should leadin modern organisations. You’ll considerthe political and ethical aspects of leading teams alongwith socially responsible leadership, gender and diversityissues, as well as leading for entrepreneurship.You’ll develop a deeper understanding of thecomplex and ambiguous environments thatmake up today’s business world – and build skillsto cope with and manage that level of complexity.We’ll explore topics including systemicmanagement, systemic interventions andconflict in organisational life.Accounting and FinanceMarketingWe’ll explore financial systems and processesin organisations focusing on the analysis anduse of financial information, rather than thecollation and processing of data. The modulecovers key accounting topics including financialstatements, the impact of crypto-currencies,and ethical and legal responsibilities.In this module we’ll consider a combination of marketingtheory and tactics, helping you to understand the bestways to identify your customers and meet their needs. Arange of marketing skills are covered, including analysis,strategy and planning, developing your ability tounderstand market behaviour and dynamics. You’ll alsoevaluate the impact, value and outcomes of marketinginitiatives and consider ethical concerns.Operations and Supply Chain ManagementHuman Resource ManagementHere, we focus on organising ways to produce,deliver and supply goods and services – andhow to manage this in the most sustainable way.We’ll begin with concepts around designing andmanaging the operations of any organisation beforemoving on to developing skills to execute and evaluatesupply chains. The module also coversissues of risk and resilience and how to deal withthe process when things go wrong.You’ll develop your understanding of systems andprocesses in relation to an organisation’s humanresources – studying the concepts and theory thathuman resource management is based on, andconsider relevant practices such as talent management,performance and development. We’ll also explore topicsincluding labour markets, resourcing the organisation,employment relations and employee engagement.AssessmentMost modules are assessed by individualassignments, such as essays and reports.Others are assessed by examination or requiregroup project work and a presentation.DissertationAs well as the core and pathway modules,you complete a a dissertation of 15,000 words.This work-based independent study will focuson a business and management topic of yourchoice. It can be in a traditional academicformat or a consultancy report.Degree apprenticeship studentscomplete the course by taking an ‘endpoint assessment’, provided by an externalorganisation. This includes a review ofyour portfolio and work-based project,as well as a short presentation andprofessional discussion.I’m only part-way through theprogramme and I’ve alreadyseen a step-change in mythought processes.Michael Welsh,Health, Safety, Security, Environmentand Quality Assurance Manager, GasscoAS UK*All pathways are subject to sufficient student numbers in order to run.12hull.ac.ukThe Hull Executive MBA 13

SpecialistpathwaysAs well as the core Hull ExecutiveMBA components, you study fourmodules specific to your chosenspecialist pathway.General ManagementThis pathway equips senior managers with the knowledge and skills necessary to lead in the complex and ambiguousnature of the modern world. Understanding that leaders of today face constant change, this pathway enhances yourabilities to cope effectively with the resulting dynamics and to reach decisions effectively.Innovation, Creativity and EnterpriseInternational BusinessHere, we concentrate on ways to increase levels ofcreativity to bring about solutions to organisationalproblems. You’ll study the psychology of creativity fromboth a personal and organisational point of view; explorewhat barriers may exist and how you can alleviatethose. We’ll explore creativity in action, consideringenvironmental factors and issues of disruption – anddevelop tools and techniques for implementation.In this module, we’ll focus on positioning yourorganisation more effectively in an internationalmarketplace. You’ll cover the roles of macroeconomicsand regulation in driving internationalisation and exploretopics such as emerging economies, strategy andinternational trade and investment flows.Economic EnvironmentYou’ll focus on analysing and understanding whyconsumers and markets behave the way they do –building knowledge around fundamental economicprinciples such as supply and demand, marketstructures, plus micro- and macro-economic businessenvironments. You’ll also study topics including theimpact of government policy on business growth,internationalisation and ethical considerations.Specifically designed for leaders operating in the unique management environment of health and social care,this pathway addresses the need to adapt to a rapidly changing and complex world while balancing that againstmaintaining quality of care. Benefiting from our extensive expertise in the health sector, this pathway isdelivered in collaboration with our Faculty of Health Sciences.Leading and Managing Health andSocial Care – Policy PerspectiveYou’ll deepen your understanding of the uniqueconstraints of the health and social care sector, theimplications of this – and how to manage that moreeffectively. Working to critically appraise relevantpolitical concepts and initiatives, you’ll also explore andcritically debate the policy challenges facing leadersin this sector. Plus, through critical examination you’llassess the impact and effectiveness of recent policyinitiatives as wellas their implications for leadership.Quality Improvement inHealth and Social CareManagement ConsultancyYou’ll develop a deeper understanding of some of thegreatest challenges that organisations face today: theeffective and efficient implementation of complexprojects. We’ll cover a comprehensive overview andanalysis of the challenges to be faced in managingprojects, and the skills required to manage this. Workingon real business problems, you’ll gain an understandingof the skills needed to deliver these projects as aninternal or external consultant, andhow to guide others to do so.Health and Social CareJust two months in to theprogramme and I’m alreadynoticing a significant benefit inthe way I think, see and operateat work. Particularly in termsof being able to take a strategiclook at our organisation.It’s given me a freshperspective and deepenedmy understanding of theoperational setting. With accessto emerging research and bestpractice, the Hull ExecutiveMBA has been an opportunityfor me to develop a thoroughgrounding in business theory.In this module, we’ll focus on how to balance maintainingquality of care alongside improving efficiency. You’lldevelop a critical understandingof the nature of quality in health and social care –and explore how it’s driven. We’ll explore theframeworks, theories and approaches you cantake to maintain quality improvement.You’ll also consider key related topics suchas whistleblowing, engaging the workforceplus how improvements can be promotedand managed across sectors.Innovation, Creativityand EnterpriseHere, we concentrate on ways to increase levelsof creativity to bring about solutions to organisationalproblems. You’ll study the psychology of creativity fromboth a personal and organisational point of view; explorewhat barriers may exist and how you can alleviatethose. We’ll explore creativity in action, consideringenvironmental factors and issues of disruption – anddevelop tools and techniquesfor implementation.Management ConsultancyYou’ll develop a deeper understanding of someof the greatest challenges that organisations face today:the effective and efficient implementation of complexprojects. We’ll cover a comprehensive overview andanalysis of the challenges to be facedin managing projects, and the skills required tomanage this. Working on real business problems,you’ll gain an understanding of the skills neededto deliver these projects as an internal or externalconsultant, and how to guide others to do so.The knowledge you developis first and foremost related toyour work environment. Youundertake critical researchwithin your organisationwhich gives you extendedknowledge. This puts you in aposition to implement bettersolutions and to be able toarticulate the theory behindthe decisions you make. I havealready implemented someof the tools and models I’velearned to create change, madecost savings and made plansto achieve better outcomes inthe future for Public Health inSwindon.”Jon Dunn,Active Lives Officer,Swindon Borough CouncilStacey Chaplin,Policy & Partnerships Manager (Skills),Doncaster Council14 hull.ac.ukThe Hull Executive MBA 15

Technology ManagementEnterprise and Public Sector ManagementDevelop the skills and knowledge required to manage experts in technology with this pathway, which is designedfor leaders working in fast-paced technology environments. You’ll cover topics specifically related to the technologyindustry such as cyber security, enterprise and infrastructure management.Specifically created for leaders in international institutions and national governments, this pathway aids successfulmanagement of public services in the modern economy. You’ll develop strategies and skills for building cooperationbetween the public and private sectors for delivery of services, and explore essential topics including outsourcingstrategy, public procurement, competition and ethics.Infrastructure ManagementAs organisations in all sectors rely more on technology,the importance of infrastructure managementincreases. In this module, we’ll explore systematicmethods and techniques to design, integrate andmanage efficient, agile and cost-effective technologicalinfrastructures. You’ll cover technology in its entirety,creating systematic methods to manage technologicalinfrastructure.Cyber Security andOrganisational ResilienceWe’ll explore the broader domain of information systemssecurity from a management perspective. With notechnical competences required, this module developsresponsible managers who are capable of dealing withthe complexity of security-related obligations and theuncertainty that comes with any risk-related field. You’lllearn about complex security-related obligations, andthe barriers, procedures and controls needed to protectorganisations from threats such as fraud and moneylaundering.16 hull.ac.ukEnterprise Systemsand Business IntelligenceIn this module, you’ll explore the theory and practice ofenterprise systems and intelligence in relation to businessmanagement operations. The module combines criticalthemes that have become crucial in this environment,recognising that these combinations are key in a ‘big data’business environment.Public Administration andOutsourcing StrategiesAnti-trust, CompetitionRegulation and the Public SectorCountries around the world are trying to financeinfrastructure and provide public services to theirpeople efficiently and equitably. But how can state-runauthorities outsource functions and retain effectivemanagement? In this module, you’ll develop an overviewof the policy and regulatory processes of public-privateco-operation and explore approaches to creatingsuccessful partnerships. You’ll cover topics includingregulatory strategies, controlling abuseof monopoly power and protecting the public.Here, we’ll consider approaches to creatingethical environments and systems that workfairly. You’ll develop a deeper understandingof the conditions under which the freedom of economicactors can be curtailed, legal policy grounds forintervention and approaches to reaching agreementswith collaborators and competitors.Public Procurement RegulationProbity, Ethics and Corruption in thePublic SectorProcurement regulation is an indispensable componentof public sector management. This module developsyour understanding of creating tender processesto ensure transparency. You’ll cover procurementregulation as a policy instrumentto facilitate economic growth as well as regionaldevelopment. We’ll also explore approaches tosafeguarding corruption and maladministrationwhile maintaining market competitiveness.The phenomenon of corruption in the public sector hascome to the attention of international organisations andgovernments worldwide. In this module, we’ll exploreissues in relation to corruption and how ethical dilemmasmight be managed. You’ll consider the knowledgegaps that exist in terms of corrupt characteristics andpractices. And analysethe extent to which the fight against collusion and fraudat government level can be translated intoa system of regulation.Innovation, Creativity and EnterpriseHere, we concentrate on ways to increase levels ofcreativity to bring about solutions to organisationalproblems. You’ll study the psychology of creativity fromboth a personal and organisational point of view; explorewhat barriers may exist and how you can alleviatethose. We’ll explore creativity in action, consideringenvironmental factors and issues of disruption – anddevelop tools and techniquesfor implementation.The Hull Exe

country, teaching on the Hull Executive MBA takes place at Hämeenlinna University Centre, which is easily accessible and offers modern learning facilities. For further information or to apply: emba.office@hamk.fi 358 50 564 2028 6 hull.ac.uk The Hull Executive MBA 7