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Color Standards & SpecificationsWide Format SeriesKerry MoloneyJohn NateField & Channel Marketing Manager – Fiery Wide FormatWW Technical Product Training Manager – Fiery Wide Format

Session overview Knowledge of the latest color-industry standards is a must to satisfytoday’s customer needsWhy standards exist, what they are used for, and where they play apart in the print processAdvice on document types and settings when working withstandards and specificationsTake a quick poll2

Today’s topics Standards, specifications, and methods– Why we need them– Why we are wrong ationMeasurementViewing3

Standards, specifications & methodsWhat do you want?4

StandardsIf you don’t set standards 5

Standardsyou won’t know what’s right.6

Standards (Not what you think) - ISOA document established by consensus andapproved by a recognized body that provides forcommon and repeated use, rules, guidelines orcharacteristics for activities or their results, aimedat the achievement of the optimum degree of orderin a given context.7

Specifications - ISOA detailed description of the criteria for a piece ofwork. Specifications for printing can includecharacterization-data, ICC-profiles, PDF preflightcriteria, calibration targets for the print process,etc.8

Methods - ISOA way, technique, or process for doing something.9

In simpler terms Standards– A car Specifications– How fast, mpg, which parts, what color Methods– How to assemble10

In simpler terms Standards– A car Specifications– How fast, mpg, which parts, what color Methods– How to assemble11

In simpler terms Standards– A car Specifications– How fast, mpg, which parts, what color Methods– How to assemble12

In our world Standard– A printed piece Specifications– What stock, which inks, matching what? Methods– How to get the look you want13

Document standardsWho built this?14

Document standards There aren’t any! But there are recommendations 15

Document standards - GIF 256 colors per file Websites Animations16

Document standards - PNG No CMYK support Websites17

Document standards - JPG RGB, CMYK, L*a*b* ICC Profile Lossy Compression18

JPG artifacts19

JPG artifacts20

Document standards - TIFF RGB, CMYK, L*a*b* ICC Profile Lossless Compression21

PDF recommendations22

PDF recommendations PDF/X-1a– Least flexible– CMYK only– No ICC Profiles– No transparency or layers– Least likely to cause reproduction problems23

PDF recommendations PDF/X-4– Most flexible– CMYK, RGB, Gray, Spot colors– ICC Profiles allowed– Transparency and layers allowed– Most likely to cause reproduction problems24

Production checklist File prepared25

Printing standards specificationsWhat should it look like?26

Printing specifications - Americas SWOP– Specifications for Web Offset Publications SNAP– Specifications for Newsprint Advertising Production GRACoL– General Requirements for Applications in Commercial OffsetLithography First– Flexographic Image Reproduction Specifications & Tolerances27

Printing specifications - International Fogra– Fogra 39 (Coated stock)– Fogra 48 (Newsprint)– Fogra 50 (Gloss laminated) 3DAP– Australia– 3 paper types Japan Color– Japan– 4 print conditions ISO– ISO Coated– ISO Uncoated– ISO Newspaper31

Printing specifications - GRACoL32

G7 – a method 7 CMYK & RGB G Gray balance Based on L*a*b* measurements33

G7 – a method 7 CMYK & RGB G Gray balance Based on L*a*b* measurements34

G7 – a method 7 CMYK & RGB G Gray balance Based on L*a*b* measurements35

What is G7?Where are you going?36

What is G7?Where are you going?New YorkParisTokyo37

What is G7?Where are you going?New YorkParisTokyoDriving38

What is G7?What are you tryingto match?39

What is G7?What are you tryingto match?GRAColFogra 39Japan Color40

What is G7?What are you tryingto match?GRAColFogra 39Japan ColorG741

G7 Compliance levelsGray BalancedConforms toaSpecificationUsesCorrectMediaUsesCorrectInkUses ICCProfilesGrayscale Targeted Colorspace Extreme 42

Expanded gamut printing (G7 Extreme) Traditional (GRACoL – ISO Coated)– 100% red 97% magenta 89% yellow Expanded gamut– 100% red 100% magenta 100% yellow43

Expanded gamut printing Traditional (GRACoL – ISO Coated)– 100% red 97% magenta 89% yellow Expanded gamut– 100% red 100% magenta 100% yellow44

Production checklist File prepared Specification selected45

Evaluation standardsWhere is your proof?46

Color barsIDEAlliance 2009IDEAlliance 2013Japan3DAPFogra v347

Aims (GRACoL)48

Small number difference . large visual difference49

Tolerances50

Expanded gamut51

Production checklist File prepared Specification selected Color bar, aims, & tolerance selected52

Measurement standardsThe “M” illuminants53

Measurement standards M0 – UV IncludeM1 – D50 (a little UV)M2 – UV Exclude (UV Cut)M3 – M2 Polarization Filter54

Measurement standards M0 – UV IncludeM2 – UV Exclude (UV Cut)M1 – D50 (a little UV)M3 – M2 Polarization Filter55

Measurement standards M0 – UV IncludeM2 – UV Exclude (UV Cut)M1 – D50 (a little UV)M3 – M2 Polarization Filter56

Measurement standards M0 – Old reference measurements57

Measurement standards M0 – Old reference measurements M1 – New reference measurements– Match new viewing booth lamps58

M1 capable measurement devicesES-2000/i1 Pro 2Konica MinoltaFD-5BTBarbieriSpectro LFPBarbieriSpectro Pad59

Production checklist File prepared Specification selected Color bar, aims, & tolerance selected Color bar measured and evaluated60

Viewing standardsWhat color is your light?61

Viewing standards Problems––––Type of lampsColor of lightMetamerismOptical Brighteners62

Type of lampsIncandescentFluorescentLED63

Color of light64

Color temperature65

Lamp standards CRI – Color rendering index– 100 Perfection (The sun)– Fluorescent lamps 50-90– LED up to 9866

Metamerism Sample colors match under one lightingcondition but not under others67

Metamerism68

Optical brighteners UV light causes optical brighteners tofluoresce producing a blue shift69

Optical brighteners Proofing mediaProduction mediaPress sheetsInks70

Use a booth!71

Production checklist File prepared Specification selected Color bar, aims, & tolerance selected Color bar measured and evaluated Image properly viewed72

Session summary We learned– The difference between standards, specifications,methods and compliance and how these differ globally– How important lighting and viewing conditions arewhen evaluating standardized results– Documents standards don’t exist but recommendationsdo! To learn more, we have some resources for you73

Additional resources www.idealliance.org– Just Enough Video Bank covering topics such as G7 & GRACoL www.fogra.org– Latest news and advice on standards and specifications www.gwg.org– Best practices for publishing and packaging workflows www.xrite.com– More information on “M” illuminants for measurement devices www.wikipedia.org– Detailed overview of PDF/X74

Additional World of Fiery sessions May 27 – Color Management Fundamentals Learn the foundations of color theory and management to get the mostfrom your design software and color technologies.June 17 – Color Standards & Specifications Gain knowledge of the latest industry standards and how they apply towide and superwide format printing and proofing.July 8 – Color Management Inside Fiery XF & Fiery proServer Put your knowledge into practice and understand RIP-level colorcontrols.Production Series for wide format printing starting this September, detailscan be found on the WoF home page75

Color standards & specificationsQuestions?76

Color standards & specificationsThank you!77

Knowledge of the latest color-industry standards is a must to satisfy today’s customer needs Why standards exist, what they are used for, and where they play a part in the print process Advice on document types and settings when working with standards and specifications Take a quick poll 2. Today’s topics Standards, specifications, and methods –Why we need them –Why .File Size: 2MBPage Count: 77