Transcription
What the World’s Smartest Companiesdo to Outthink Their CompetitorsJamie TurnerAuthor Speaker CEOJamie.Turner@60SecondMarketer.com
Question: What do Walmart, Apple, andChick-fil-A all have in common?
They see the world differently.
Walmart revenueswere 500.3billion last year.That’s nearly twiceas much as #2 onthe Fortune 500list (Exxon Mobil).
Chick-fil-Aaverages 4.4million per location.That’s more thanMcDonald’s,Starbucks, andSubway combined.
Apple generates 6,280,303 peremployee.Most businesseshave about 100kto 200k in revenueper employee.
These companies aren’t just lucky.They simply use decision-making models to helpthem plot their next steps.
What is a decision-makingmodel? They simplify problems by onlyincluding aspects that are relevant. They sum up issues by providingsummaries of complex challenges. They’re visual, which allows themto convey concepts that are difficultto explain in words. But they don’t provide answers.Instead, they ask questions andallow the answers to emerge.
Decision-making modelsMeHow toImprove MyselfHow to UnderstandMyself BetterDoingThinkingHow to ImproveOthersHow to UnderstandOthers BetterOthersSource: The Decision Book
How to Improve Myself: The Project Portfolio MatrixStruggle/FrictionWhat are you doingthat’s here:XHigh RevenueWhat are you doingthat’s here:XLow RevenueEase/Flow
How to Improve Myself: Meeting ExpectationsExpectationTime
Today’s DiscussionMeHow toImprove MyselfHow to UnderstandMyself BetterDoingThinkingHow to ImproveOthersHow to UnderstandOthers BetterOthersSource: The Decision Book
How to Improve Others: Leading a TeamOrientationRenewalTrustBuildingWhy am Ihere?Unresolved:Disorientation,uncertainty, fear.Resolved:Purpose, onWho areyou?Unresolved:Caution,mistrust, facade.Resolved:Mutual regard,forthrightness,reliability.What arewe doing?Unresolved:Apathy, assumptions, cleargoals, shared vision.CreatingSource: The Decision Book, Five Dysfunctions of a TeamImplementationCommitmentHow willwe do ned roles,allocatedresource,decisions made.Who doeswhat? When?Where?Unresolved:Unresolved conflict/confusion,nonalignment, misseddeadlines.Resolved:Clear processes,alignment, lved:Boredom, burn-out.Resolved:Recognition andcelebration, changemastery, stayingpower.Sustaining
How to Improve Others: Situational Leadership ModelIt is important to adapt your style of leadership based on the situation at hand.More SupportCoachSupportInstructThe employeejourney mustfollow this pathto completion.If not, it’s timeto get a newemployee.DelegateTimeLess SupportMore LeadershipLess Leadership
Improving Others: Conflict Resolution ModelsEmotional Reaction (Reacting)FlightNoYesLose-LoseRational Reaction (Acting)NoFightYesWin-LoseNoGive -Lose/Win-LoseBuild a NewApproachYesWin-Win
Today’s DiscussionMeHow toImprove MyselfHow to UnderstandMyself BetterDoingThinkingHow to ImproveOthersHow to UnderstandOthers BetterOthersSource: The Decision Book
How to Improve Yourself: The Energy ModelQuestion for the group: How much of your time and energy do you spend thinking about thepast? How much in the here and now? How much in the future?PastFutureNowPastFutureNowPastFutureNow
Improve Yourself: Uffe Elbaek ModelIf you want toget a generalunderstandingof yourself andothers, UffeElbaek’s publicopinionbarometer is agood startingpoint. It revealstraits andtendencies.GlobalFormatTeamBodyOn a scale of oneto ten, decidehow you seeyourself. Note:The sum of eachaxis cannotexceed ten.BrainIndividualContentLocalNow, with adifferent coloredpen, mark on thescale how youwould like to seeyourself.
Today’s DiscussionMeHow toImprove MyselfHow to UnderstandMyself BetterDoingThinkingHow to ImproveOthersHow to UnderstandOthers BetterOthersSource: The Decision Book
Understanding Others: The Aspiration LineThis is theaspiration lineQuestion: What are people buying when they travel?This is realityText
Understanding Others: The Ansoff Matrix
It’s Time for a Quiz!
QuizQ: Decision making models simplify problems, sum up issues, and are visual.But they don’t Q: In the Project Portfolio Matrix, when you are generating high revenue veryeasily, you are in a state of .TextQ: In the Conflict Resolution Models, the final Win-Win approach was to Build a Q: In order to map out where to go next, Amazon leverages theMatrix.provide answers; flow; new approach; Ansoff
Three Action Items for You
Agenda Unwritten Rules ofPersuasion Thinking Strategically AboutYour Business Lunch Digital Marketing GrowthHacks Why Your Brain Buys Stuff itDoesn’t Need
Email me for the slidesJamie@JamieTurner.Live
Jamie TurnerAuthor Speaker CEOJamie is an internationally recognized author, speaker and network TV newscontributor who has helped The Coca-Cola Company, AT&T, CNN andother global brands tackle complex marketing problems. He is the CEO ofSIXTY, a marketing consultancy and advisory firm that has worked with TheCoca-Cola Company, Holiday Inn, SAP and others. He is also the CEO of60SecondMarketer.com a business blog that is read by hundreds ofthousands of executives around the globe.Jamie is a regular guest on CNN and HLN on the topics of business, digitalmedia and leadership. He is the co-author of How to Make Money withSocial Media; Go Mobile; and Digital Marketing Growth Hacks.Jamie has been profiled in the world’s best-selling marketing textbook andis an internationally recognized keynote speaker at trade shows, events andcorporations around the globe.In 2007, Jamie founded a non-profit that builds school rooms forimpoverished children around the globe.You can follow Jamie on social media and via his blog on the 60 SecondMarketer.
Jamie has been profiled in the world's best-selling marketing textbook and is an internationally recognized keynote speaker at trade shows, events and corporations around the globe. In 2007, Jamie founded a non-profit that builds school rooms for impoverished children around the globe.
