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Take theguessworkout of webglobalizationWeb (and mobile) globalization is complicated.You must navigate countries, cultures, content, and, in manycases, you must coordinate among central and remote officesto ensure that everything runs smoothly. For more than 16years, The Web Globalization Report Card has been the “secretweapon” within global companies, helping them answerquestions such as:Report details:Pages:Visuals & Exhibits:Format:License:425250 PDFEnterprise What languages should we support, and why? How do we design our global website to efficientlymanage diverse brands and locales?Also included: How do we direct more traffic to local websites?Think Outside the Country How do we avoid common cultural mistakes aroundthe world? New report: 2020 Web What are the most critical best practices?and Emerging TrendsThe report, written by John Yunker and based on two decadesof consulting to Fortune 100 companies, provides a wealth ofinsights into emerging and established best practices. Throughwebsite profiles, loaded with screen shots, you’ll learn whichpractices to emulate and which to avoid. Companies use thisreport to benchmark themselves against competitive and“best of breed” websites. It is an invaluable resource for anycompany doing business across borders. 5 signed copies of the bookGlobalization Best Practices eBook: The Art of theGlobal GatewayTo purchase online, visitwww.bytelevel.com
Company insights and best practicesThe Report Card and the Best Practices reports includemore than 250 real-world screen shots of best (and poor)practices. For example, you’ll learn: Why Airbnb is now a “top 10” global website.The latest emerging trends in website localizationTen languages every global website must support.A subtle change made by IKEA that may impact allwebsites down the road.Tips on using geolocation and language detection toprovide a better global user experience.The world’s most multilingual website (it is notGoogle, Facebook, or Wikipedia).The number one flaw exhibited by all luxury websites,including Gucci, Rolex, and Mont Blanc.The current languages totals of 150 websites,including Apple, BMW, HSBC, and Samsung.The best icon to use for your global gateway.Common mistakes exhibited by global mobilewebsites.How this report is usedThis report is used by marketing and web executivesnot only to improve websites but also to raise awarenessthroughout their companies of the importance of webglobalization. In addition: Companies use this report to benchmark themselvesagainst the leading global brands and betterunderstand the major global trends in languages,localization, usability, social, and mobile.A number of companies have adapted the ReportCard methodology for internal benchmarkingpurposes.Web design firms rely on this report to improve theirunderstanding of web globalization practices so theycan better serve their clients.Translation and localization companies use thisreport to target prospective clients and improve webglobalization services for their clients.
Past purchasers of the Web GlobalizationReport Card include:AppleCiscoDeloitteFedExGoogleKPMGJohn DeerePanasonicPhilipsSonyVerisgnThe World BankSome companies have purchased the Report Card formore than a decade. For a free sample from the ReportCard, contact John Yunker at jyunker@bytelevel.com.An optional conference call tobenchmark your websiteFor an additional fee, report author John Yunkerwill prepare a customized conference call toshare key findings from the report and, if yourcompany is included in the report, share in-depthrecommendations.If your company is not included in the report, hewill review your website during the call, pointingout best practices and room for improvement.Every phone call is customized to the client’s needs.Learn more at www.bytelevel.com.
Web GlobalizationReport CardContents Looking beyond ChinaPart I: The Best Global Websites The top 10 global websitesThe leading 50 websitesThe most improved (and notable) websites The average number of languages your websiteshould supportThe language leadersThe 40 language clubLanguage laggardsLanguage expansion: 2010 to todayWebsites gaining languagesLanguage totals for all websitesMost popular languagesWhat are the global languages?Part II: Language Leaders and Trends Part III: The Websites and How TheyWere Scored How websites were selectedThe websitesScoring methodologyGlobal ReachGlobal NavigationGlobal/Mobile ArchitectureLocalization & SocialMethodology FAQWhat do the scores mean?Part IV: Website Scores All website scoresGlobal navigation leaders Most global companies use country codesWhy you should use the globe iconThree reasons to avoid using flagsLanguage detection remains a powerfulnavigation toolGeolocation is a proven web localizationsolutionLeaders in global consistencyPart V: Website Highlights by Industry Industry leadersAutomotiveConsumer GoodsConsumer TechnologyDiversifiedEnterprise TechnologyFinancial ServicesLuxuryMediaNonprofit/CommunityProfessional ServicesRetailTravel & HospitalityWeb Services2020 BestPractices &EmergingTrendsContents A guide to building best-in-class and futureproof global websitesPart I: Best Practices in Global ReachPart II: Best Practices in Global ArchitecturePart III: Best Practices in Global NavigationPart IV: Best Practices in LocalizationPart V: Emerging & Notable Trends
150 Companies anzAmazonAmerican AirlinesAmerican comBritish vroletCisco DisneyDysoneBayEli LillyEmiratesEnterpriseErnst & YoungFacebookFedExFordFour SeasonsGEGilletteGoDaddyGoldman ondaHoneywellHotels.comHPHP ontinental HotelsJ&JJack DanielsJehovah’s WitnessesJohn DeereKLMKPMGTake your websiteglobal with confidenceByte Level Researchwww.bytelevel.comphone 1 (760) 300-3620Contact: John Yunkerjyunker@bytelevel.comLand RoverLEGOLenovoLexusLGLoréalLouis erckMichelinMicrosoftMitsubishi ElectricMont ilipsPitney BowesPorscheProcter & GamblePwCRokuRolexRoyal ifyStarbucksSteelcaseSubaruTecno (Transsion)TeslaThe Church of Jesus Christ ofLatter-day SaintsThomson ReutersTiffanyToshibaToyotaTrip.com (Ctrip)TripAdvisorTrivagoTwitterUberUnited AirlinesUPSVisaVolkswagenVolvo CarsWalmartWestern UnionWikipediaWordpressXeroxXiaomi (Mi)ZaraAbout the AuthorJohn Yunker consults withmany of the world’s largestmultinational corporations,providing web globalizationtraining and benchmark services.He authored the first bookdevoted to the emerging fieldof web globalization, BeyondBorders, as well as the most recent: Think Outside theCountry. He writes the popular blog Global by Design:www.globalbydesign.com.
Western Union Wikipedia Wordpress Xerox Xiaomi (Mi) Zara Byte Level Research www.bytelevel.com phone 1 (760) 300-3620 Contact: John Yunker jyunker@bytelevel.com Take your website global with confidence About the Author John Yunker consults with many of the world’s largest multinational corporations, providing web globalization
