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Synposis:Over the last year Marketing CoPilot has been doingresearch on marketing automation in order to betterserve our clients and help our community. We haveused, integrated and demo’d many automationsolutions and want to share with you what we havefound.We have compiled an extensive marketingautomation comparison chart for you to use in yoursolution analysis.
HUBSPOT is an inbound marketing software platform that helps companiesattract visitors, convert leads, and close customers.MARKETO provides easy and powerful marketing automation software witheverything a marketer needs: email, social, analytics, lead management, andmore.PARDOT is a business-to-business marketing automation software provider.ELOQUA is used by modern marketers to build customer obsessed cultures,create and manage ideal customers, and power revenue performance.ACT-ON is a platform that provides you with key functionality for inbound,outbound, and advanced marketing automation capabilities.LEADSIUS is dedicated to help Marketers turn their Marketing into a revenuedriver, we designed a tool to optimize Marketing effectiveness. We made it easyto get started with and let Marketers decide when to add more functionality to fittheir needs.INFUSIONSOFT is a complete sales and marketing automation software for smallbusinesses combining CRM, email marketing, lead capture and e-commerce.OPEN SOURCE is a fully customizable system tool to affordably create a sales andmarketing automation tool for their business. Target audience can be any sizedcompany in any industry. Pricing 1500/year.2014 All rights reserved. Marketing CoPilot Inc. p. 1
HUBSPOTMARKETOPARDOTA/B Testing Automated drip marketing FEATURESELOQUAACT-ONLEADSIUSINFUSIONSOFT Automated e-commerce toolsEmail marketing CRM integration Email deliverability tools Event management Landing page and web form creator Lead analysis and reporting Lead management Lead nurturing Lead scoring List management MS Outlook integration Real-time sales alerts Revenue cycle analytics Sales automationSEO tools Smart lead capture forms Social media integrationWeb activity monitoring 2014 All rights reserved. Marketing CoPilot Inc. p. 2
TARGET AUDIENCEB2B companiesHUBSPOTMARKETOPARDOTELOQUAACT-ONLEADSIUS B2C companiesSmall businesses Mid-market business Enterprise Focus on multi-step sales processes Low cost alternative Companies with no IT department Need to automate all business activities Industry focus Technology, mediaand professionalservices firmsTechnologyE-commerce andonline sellingWorks with eCommercecompanies, non-profitsand franchisesOffers tailored solutionfor just sales ormarketingNot used by Price Range 200/month 2,400/month 895/month 3,195/month 1,000/month 3,000/month 2,000/month 3,000 /month 600/month 6,120/monthFree - 1,195/monthNumber of contactsNumber of contactsNumber of contactsNumber of contactsNumber of contactsNumber of contact 500 - 2,000IncludedIncluded 2,500Not includedThree packagesincreasing in featuresFour packagesincreasing in featuresThree packagesincreasing in featuresFour packagesincreasing in features 399 - 2,499All packages havesame features onlyallow for morecontactsSetup and training feesOther notes Other notesPrice dependent onINFUSIONSOFTCapabilities focusedon small marketingteamAbility to set up anduse for free with under2,500 contactsINFUSIONSOFT 199/month 379/monthCombo of number ofcontacts and numberof emails 2000Four packagesincreasing in features2014 All rights reserved. Marketing CoPilot Inc. p. 3
CUSTOMER SUPPORTCustomer Support Rating24/7 Customer SupportEmail SupportPhone SupportLive ChatCommunity ForumFree Resources (guides, how-to’s)Other ONLEADSIUSINFUSIONSOFT9.6/10 8.1/10 9.2/10 8.0/10 N/A8.2/10All tickets addressedwithin 24 hoursHUBSPOT 9.5/10 Access to many moresupport features for apriceEach client isassigned an accountmanagerAbility to hire anEloqua expert ondemand basisProfessional servicesteam available ifnecessaryMARKETOCross-channelcommunications withtriggered responsesOut-of-the boxintegration with CRMsystemsMultichannel marketingEnhanced scalabilityEasy implementationand integration“Sandbox” applicationfor testing,development andtraining purposesMobile responsiveA process-drivenautomated campaignbuilderPARDOTDesktop applicationthat provides real-timealerts to sales andmarketingrepresentativesFree iPhone app forcustomersELOQUA“One click” eting event andbudget managementNo contract, pay-as“Sandbox” applicationyou-go monthly pricingfor testing,API for custom CRMdevelopment andsystem integrationstraining purposesACT-ONFunnel reportsResponsive designcontent managementeditorCustomizable userinterface anddashboardIntegration withGoogle Analyitcs Email support andprioritized supportavailable with paidpackages Goal to answer everycall and chat withintwo minutesLEADSIUSINFUSIONSOFTFree package forcompanies with up to2,500 contactsMultimedia marketing– create automatedvoice broadcasts,direct mail letters andsocial media postsNo charges for set up,integration or trainingSales processmanagement andautomationSell online withautomated ecommerce tools2014 All rights reserved. Marketing CoPilot Inc. p. 4
everything a marketer needs: email, social, analytics, lead management, and more. PARDOT is a business-to-business marketing automation software provider. ELOQUA is used by modern marketers to build . PRICING HUBSPOT MARKETO PARDOT ELOQUA ACT-ON LEADSIUS INFUSIONSOFT Price Range 200/month - 2,400/month 895/month - 3,195/month 1,000/month
