Transcription
ICG Marketing Status ReportRachel Wang02/01
Table of Content ICG Major Focus and Related Issues Star Product Full Package Release EKI-7710 Series EKI-7700 Series Technical WebinarAonline Promotion EKI-5000 series ADAM-4500 series 2016 iConnectivity Marketing Plan Upcoming Events and Exhibitions Marketing Materials ICG Demo Box
ICG Major Focuses & Related Issues
EKI-7710 Marketing Package Star ProductEKI-7710 Managed Ethernet Switch- M/P and ready for Marketing CampaignsFast and Easy Device Deployment toImprove Network Management- Multi-port Gigabit Ethernet Switch for Gigabit Backbone- Embedded with IXM Technology- Gigabit X-Ring Pro for Ethernet RedundancySample SPR at 20% off:From now on to 31/3/2016, we encourage you to test our samples at a special price forsample testing purpose at 20% off. Please let your Advantech Sales Representatives knowyour demand.The 20%-off is offered only for the 8 models as listed /EKI-7710G-2CPIEKI-7710 Demo BoxP/N: EKIDBA1510AAE-ESLead-Time: 8 weeks (please contact your Advantech Sales Representative for possibleshorter lead-time)Videos: 1 min to understand What is IXM Click to View Quick Guide to Know the Strategy of EKI-7710 Click to ViewDocument: White Paper Regarding IXM Click to Download Technical Insight: Faster Network Deployment Click to DownloadUnica parent campaign code: C000008053PreviewDownload
EKI-7710 Marketing PackagePosterEKI-7710 WebinarIXM IntroductionVideoBannersEKI-7710 with IXM Video Button (suggest toinsert IXM video)DownloadEKI-7710 without IXM Video Button (suggest toinsert EKI-7710 eDM)DownloadDownload-View-View-EKI-7710 with IXM Video Button(suggest to insert IXM video)DownloadEKI-7710 without IXM Video Button(suggest to insert EKI-7710 eDM)Download
EKI-7710 Marketing PackageeDMUseful MaterialsPRShared on the FileZilla ftpDirectory: /2016 ICG IndustrialConnectivity New ReleasesServer address: ftp.advantech.euUser login : ftp.aaseco.userUser password: Advan112 Production introduction videoIXM videoData SheetWhite paperApplication noteSW comparisonEKI-7710 sales kit – Rich versionEKI-7710 sales kit – Lite versionFAQEKI-7710 IXM Demo BoxIntroductionSample SPR at 20% off:From now until 31/3/2016, we encourageyou to test our samples at a special pricefor sample testing purpose of 20% off.Please let your Advantech SalesRepresentatives know your demand.EKI-7710 Demo BoxP/N: EKIDBA1510AAE-ESLead-Time: 8 weeks (please contact yourAdvantech Sales Representative forpossible shorter lead-time)Unica parent campaign code:C000008053PreviewDownload---View-
EKI-7700 series technical webinarMain topic: Function Introduction Architecture Introduction Advantage Introduction Application & Configuration Hands-on to demo the function Auto IP Assignment Mass Configuration Restore Mass firmware UpgradeAreaSchedule Date (Taipei Time)Local timeOn-line webinar linkAEU2016/01/28 (Thursday)16:00 18:0010:00 87205253ANA2016/01/29 (Friday)08:30 10:3017:30 71893ACN2016/02/22(Monday)10:00 12:0010:00 12:00(China-Chinese)TBDAsia2016/02/23 (Tuesday)10:00 12:0010:00 12:00(ATH,AJP,AKR,AIN-English)TBD
Aonline Promotion- EKI-5000 Series RWD eDM design Simple and Clear messages delivery Attractive Images and HighlightsPilot RBU- ATWAonline PromotioneDM 15/ICG/EKI5000/eDM.htmlANAAonline PromotionAEUAonline PromotioneDM url: TBCeDM url: TBCAJPAonline PromotionASGAonline PromotioneDM url: TBCeDM url: TBCContact Aonline BDMAndrew.Chen for moreinformation
Aonline Promotion- EKI-4500 SeriesPilot RBU- AKRAonline PromotioneDM D8-91F854672E228C93/index.htmlAAUAonline PromotioneDM url: TBCAJPAonline PromotionASGAonline PromotioneDM url: TBCeDM url: TBCContact Aonline BDMAndrew.Chen for moreinformation
2016 iConnectivity Marketing Plan
2016 Marketing Plan RBU/Customers focused ProgramsThree steps product release phaseTarget Oriented Strategy Cross Bundle SellingProduct Marketing RefurbishmentProduct Family Horizontal Selling ModelSector Targeting Vertical Selling ModelPDInd.CommunicationsPDLPMEKIS (Switch ( Embedded))Connie LinEKIW (WIFI)Nikon ChangEKIG (DS/Router/NMS)Alice Lee(Acting)EKIF (M.C./Injector/Splitter/SFP) Alice Lee
Ind. Communications 2016 Q1 Program Plan1. Cross bundle selling (EKI-5000 with IE Protocol, EKI-5624P/EKI-5729Pwith eMark)EKIS (Switch ( 2. Product marketing refurburishment (EKI-5000 Series)Embedded))3. Product family selling (ADAM-4500, EKI-5000, EKI-7700)3. Price Discount target to start from Q3 as the training of new productsMarketing1. RBU/Customers focus programsare done (EKI-2000, EKI-3000, EKI-5000)Strategy2. Thress steps product release phaseEKIW (WIFI)1. AGV Sector Targeting (EKI-6331/EKI-6332/EKI-1361/EKI-1362)1. Product family selling (Device Server)EKIG (DS/Router/NMS)2. Cross Bundle Selling (NMS)EKIF1. Cross bundle selling(M.C./Injector/Splitter/SFP) 2. product family sellingReleasePromotion TypeTARegionMain ProductKey MessageMaterial SupportTimeproduct familyAOLAsiaADAM-4500 SeriesSimplest Serial-toEthernet SolutionQ1eDM/Banner/Videoproduct familyAOL SelectWorldwide. EKI-5525/EKI-5525I. EKI-5528/EKI-5528IThe Ethernet Solution for IoT Era: EKI-5000Viewable Unmanaged ProView �案Q1eDM/Video/Brochureproduct familyChannelWorldwide EKI-7710 SeriesImprove Network Management with the EKI7710 Series and it's IXM technologyQ1sector targetingAOL Select. EKI-6331/EKI-6332ANA, ACN . EKI-1361/EKI-1362. APAXAGV 智慧生產自動化無人搬運車系統Q1Action Breakdown1.2.3.1.2.3.Material Preparing (Ready)Aonline BDM interlock with RBUsAssist on programme localizationMaterial Preparing (Ready)Aonline BDM interlock with RBUsAssist on programme localizationDS/eDM/Banner/Video/Webin1. Material Preparing (Ready)ar/Technical Webinar/Sales2. BDM interlock with RBUsKit/Technical Note/White3. Technical WebinarsPaper1. Material PreparingeDM/Banner/Sales Kit(eDM/Banner/Sales Kit)2. BDM interlock with RBUsOwnerAndrew.Chen ext1593Andrew.Chen ext1593Connie.Lin ext 1009Nikon.Chang ext1532
IoT InfrastructureAOnline 之解決方案Key MAKRRachel/ACN,ANARachelQ4
IoT InfrastructureAOnline PromotionKeyOfferingScheduleRolloutMonthQ1The EthernetSolution for IoTEra: EKI-5000Viewable TDin Rail SerialDevice Servers (8port Serial DeviceServer)[Product]IoTWhy IndustrialEthernet onMarcomvWWRachelEKI-152xSeriesMarch vWWRachelEthernetSwitchesAprilQ2vQ3Q4Rachel
IoT InfrastructureNew Product LaunchPDNew Product Launch ScheduleQ1EKIS (SwitchEKI-7710( Embedded)) 0Industrial EthernetSwitch with IE Protocolfor Automation(April)EKIW EKI-1443(Jul)EKIG(DS/Router/NMS)EKI-1528 Din KI-3541S-STEKI-3541M-STRachelRachel
Upcoming Events and Exhibitions
Upcoming Exhibitions and EventsDate1/26-1/29Event2016 GBLMSectorGBLMLocationIAG/ISGLinkou, Taiwan2/9-2/11DistribuTECH 2016ExhibitionAutomationCA, USA3/3-3/5EurAsia RailExhibitionISGIstanbul, Turkey3/9-3/11AIMEXExhibitionIAGSeoul, Korea3/17-3/20Win AutomationExhibitionN/ATaipei, Taiwan3/22-3/25Smart City ExpoExhibitionIAGTaipei, Taiwan3/30-3/31IoT AsiaExhibitionIAGSingapore4/6-4/8ISC WestExhibition IAGShanghai, China4/19-21SecutechExhibitionIAGTaipei, Taiwan5/24-5/26SPS ipc drives ItalyExhibitionIAG/ISGParma, Italy5/31-6/3Communicasia 2016ExhibitionIAG/ISGSingapore
2016 iConnectivity Material Plans
2016 Marketing Material at is EKI-5000ProView ViewableUnmanaged SwitchEKI-5000 ProViewViewable 7700 SeriesManaged Switch withIXMWhy IndustrialEthernet Switch?Key 000MarchvAll ICG productsMayvEKI-7700 SeriesJunevAll ICG productsJunevQ3Q4
Marketing MaterialsBrochure/Pamphlet/AD/Video/Slide Show Video
BannersEKI-7710 Series580 x 80 pixels68 x 51 pixels980 x 160 pixels181 x 161 pixels250 x 200 pixels632 x 110 pixels960x200 pixelsEKI-7710 with IXM Video Button(suggest to insert IXM video)DownloadEKI-7710 without IXM Video Button(suggest to insert EKI-7710 eDM)DownloadEKI-9300 SeriesEKI-5000 Series 2ndPhaseICG Overview580 x 80 pixels68 x 51 pixels980 x 160 pixels181 x 161 pixels250 x 200 pixels632 x 110 pixels960x200 pixels580 x 80 pixels68 x 51 pixels980 x 160 pixels181 x 161 pixels250 x 200 pixels632 x 110 pixels960x200 pixels580 x 80 pixels68 x 51 pixels980 x 160 pixels181 x 161 pixels250 x 200 pixels632 x 110 pixels960x200 pixelsDownloadDownloadDownload---
eDMsEKI-7710 eDMEKI-5000 AonlineeDMADAM-4500Aonline eDMQuick Win eDMIndustrial EthernetSwitchPromotion eDM:ADAM DeviceServerUnica parent campaigncode: C000008053----Preview--ViewViewDownloadContact Aonline BDMAndrew.ChenContact Aonline BDMAndrew.ChenDownloadDownload
eDMsProView eDMProView 2nd Phase eDMEKI-9300 eDMPromotion eDMCampaign Code:C000004835Campaign Code:C000006393Campaign Code:C000005816Campaign dDownloadDownloadDownload
Product PostersEKI-7710 ManagedSwitch Series PosterEKI-5000 SeriesViewable UnmanagedSwitches (ProView) PosterEKI-9300 Series h
Product ADsEKI-7710 ManagedSwitch Series ADEKI-5000 SeriesViewable UnmanagedSwitches (ProView) ADEKI-9300 Series ADDownloadDownloadDownloadEnglishEnglishEnglish
Brochure/FlyerICOM ent TransportationSystems Video wnloadDownload-DownloadDownloadSimplified 通解決方案Transportation-
Brochure/FlyerWebAccess/NMS A4 IntroductionProView Pamphlet-8600000149DownloadDownloadEnglishEnglish
ProView Pamphlet-content previewP/N8600000149ItemProView Pamphlet-AEstimated Unit PriceUS 0.37
Event PostersIntelligent Transportation Systems (Railway)Intelligent Transportation Systems (On-road)DownloadDownloadEnglishEnglish
Event PostersIntelligent Transportation Systems (ITS)ICG Product OverviewDownloadDownloadEnglishEnglish
Event PostersICG Star Product FocusProView FocusedDownloadDownloadSimplified ChineseEnglish
Event PostersWebAccess : The Integrated IoT SoftwareSuite & Solution PlatformsSurveillance Application on ITS(Video tional ChineseEnglish/Traditional ChineseEnglish/Traditional ChineseWebAccess/NMSSoftwareIntroductionVideo
Event PostersProView PosterRailwayITS(Onroad)Factory sh
Event PostersEnvironment andFacilityRenewable EnergyICG Product ish
Event ��交通之電子警察解決方案(Highway Surveillance)(Video shEnglishEnglishEnglishEnvironment andFacilityRenewable EnergyDownloadEnglishMachineAutomation
Event PostersSecured Intelligent Video Surveillance SolutionDownloadEnglish
Videos/Slide Show VideosEKI-7710 WebinarIXM Introduction VideoWhat is EKI-5000 ViewableUnmanaged SwitchViewViewView-DownloadDownload
Videos/Slide Show VideosITS VideoDownload (English)Download (Simplified Chinese)English & Simplified ChineseRolling Stock SystemWayside Control SystemDownloadDownloadEnglishEnglish
Videos/Slide Show VideosProView WebinarProView Slide Show VideoProView Configuration Guide VideoDownload (English)Download (1min)Download (4min)DownloadEnglishEnglishEnglish
White Paper / Technical InsightAdvantech IXMTechnology, the Master toNetwork DeploymentIXM: Faster NetworkDeploymentConvergence ofAutomation and ITnetworking managementwith ProView Switches(EKI-5000)EtherNet/IP SupportedSCADA ManageableProView Download
Technical InsightBuilding a High-AvailabilityDevice Network withDeviceServer (EKI-1500)Traffic Control andManagement System(EKI-9300)--DownloadDownload
Demo Box
ICG Demo Box : Empower professional imageEasy to carry & operatePart Number [PN]DescriptionEKIDBA1508ACE-ESProview Demo Box IIIEKIDBA1510AAE-ESIXM Demo BoxEKIDBE1505ABE-ESDevice Server & Proview Solution withWebOP
Part Number [PN]EKIDBA1508ACE-ES1. ProView IIIDescriptionProview Demo Box IIIAdvantech Model in Demo Box1.2.3.4.5.6.TopologyEKI-5624P ProvView PoE SwitchEKI-5728 ProvView Unmanaged SwitchEKI-5525I ProvView Unmanaged SwitchEKI-5525SI ProvView Unmanaged SwitchADAM-6050ADAM-6017
Part Number [PN]2. Device ServerEKIDBE1505ABE-ESDescriptionDevice Server & Proview Solutionwith WebOPAdvantech Model in Demo Box1. WebAccess/SCADA2. WOP-2100T 10.1" Operator Panel (HMI)3. EKI-1522 Device Server4. EKI-1222 Modbus Gateway5. EKI-5525 ProvView Unmanaged Switch6. ADAM-4150-AETopology
3. EKI-7710 IXMPart Number [PN]EKIDBA1510AAE-ESDescriptionIXM Demo BoxAdvantech Model in Demo Box1. EKI-7710G-2CI Managed Switch2. EKI-7710G-2CI Managed Switch3. EKI-5729FI ProvView Unmanaged GE Switch4. EKI-5729FI ProvView Unmanaged GE SwitchTopology
Marketing Strategy EKIS (Switch ( Embedded)) 1. Cross bundle selling (EKI-5000 with IE Protocol, EKI-5624P/EKI-5729P with eMark) 2. Product marketing refurburishment (EKI-5000 Series) 3. Product family selling (ADAM-4500, EKI-5000, EKI-7700) 3. Price Discount target to start from Q3 as the training of new products
