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Proceedings of the ThirdMIT Information QualityIndustry SymposiumMassachusetts Institute of TechnologyCambridge, MA, USAJuly 15-17, 2009Edited bySuzanne AcarFederal Bureau of InvestigationWilla PickeringLockheed Martin CorporationJoseph BugajskiBurton Group

Copyright 2009 MIT Information Quality Program, Massachusetts Institute ofTechnologyAll presentations included in these proceedings are published with explicit permission from theirauthor or copyrights holder. These presentations are protected by the international and U.S.copyright law. Any copying, distribution, exhibition in public or private meetings, and/orpursuing any derivative work, by any third party, in part or as a whole, is strictly prohibitedwithout explicit written permission of the original copyrights holder. Any third party who wishesto quote or refer to the information presented in these proceedings must comply with the fair useprovisions of the U.S. copyright law 17 U.S.C. §107 and must properly cite the author and theseproceedings as its source.

FOREWORDWELCOME to the 3rd MIT Industry Symposium on Information Quality(MIT2009IQIS). Information Quality (IQ) is an acknowledged prerequisite toorganizational success. However, organizations also face the challenge of balancingquality requirements including an increasing volume of information and the demand forfaster delivery, while contending with constantly changing business environments. TheSymposium is designed to help bridge these issues through discussions amongpractitioners, vendors, and academicians. In addition to presentations and workshops, theSymposium includes vendor presentations, product announcements, and consultancymethods that complement the annual International Conference on Information Quality(ICIQ).Acknowledgments are extended to all Symposium participants. We thank you foryour contribution in establishing IQ as a multi-disciplinary field and industry. Membersof the Symposium organizing committee worked hard; their contributions made our workon the program a pleasure.Thanks are also due to, among others, Burton Group, DAMA Global Chapter &Mentor Graphics, DataFlux/SAS, Electronic Commerce Code Management Association(ECCMA), and Harte-Hanks Trillium Software for their sponsorship and support inpromoting the Symposium.At the MIT 2007 Information Quality Industry Symposium, Dr. Bruce Davidson(Cedars-Sinai Health System) and CDR Stanley Dobbs (U.S. Navy) were recognized fortheir outstanding contributions. At MIT2008IQIS, we recognized Michael Mielke andMarcus Gebauer.We would like to express our gratitude to Fori Wang and other MIT staff for theirassistance in producing the Symposium proceedings, keeping the website up andmanaging the various aspects of the Symposium operation. The final Symposiumprogram and other information about the Symposium are available athttp://mitiq.mit.edu/IQIS.MIT2009IQIS General Symposium Co-ChairsWooYoung Chung & Linda Kresli

Symposium Organizing CommitteeProgram Co-ChairsSuzanne AcarWilla PickeringJoseph BugajskiFederal Bureau of InvestigationLockheed Martin CorporationBurton GroupSymposium ManagerCarol ChapmanAmerican National Insurance CompanyPublicity Co-ChairsPeter AnlyanPeter R. BensonSteve SarsfieldAnlyan Consulting, LLCElectronic Commerce Code Management AssociationHarte-Hanks Trillium SoftwareProceedings ChairGarry DarrerGetinge USA, Inc.General Co-ChairsWooYoung ChungLinda KreslMIT Information Quality ProgramMentor GraphicsAdvisor CommitteePeter AikenBruce DavidsonAnne Marie SmithYang LeeStuart MadnickRichard WangVCU / Data BlueprintCedars-Sinai Health SystemNorthcentral University / EWSolutionsNortheastern UniversityMassachusetts Institute of TechnologyMIT Information Quality Programii

MIT Information Quality Industry SymposiumLocationMassachusetts Institute of TechnologyTang Building (E51) in the MIT East Campus70 Memorial Drive, Cambridge, MA, USADateJuly 15, 2009 – July 17, 2009Official Websitehttp://mitiq.MIT.edu/IQIS/2009Contact: Dr. Richard WangChief Data Quality Officer of the U.S. ArmyDirector of MIT Information Quality Program (on leave)WEDNESDAY, July 15, 20098:00-9:00 AMCONTINENTAL BREAKFAST & CHECK-INClassroom9:00-10:30 AMSession T1A Tutorial Workshop: Business IntelligenceE51-345Information Quality for Business IntelligenceEarl HaddenIntelligence Commerce Network, LLCSession T1B Tutorial Workshop: Data GovernanceE51-361Data Governance with a Focus on Information QualityGwen ThomasPresidentThe Data Governance InstituteSession T1C Tutorial Workshop: ISO 8000E51-372The NATO Codification System: Leading the Way to DataQuality Through ISO Standards 22745 and 8000 . pg. 1Steven E. ArnettChief, U.S. National Codification BureauDefense Logistics AgencySession T1D Tutorial Workshop: Data QualityE51-376Ten Steps to Quality Data and Trusted Information. pg. 2Danette McGilvrayPresident and PrincipalGranite Falls Consulting, Inc.10:30-11:00 AMCoffee Breakiii

11 AM-12:30 PMSession T2A Tutorial Workshop: Business IntelligenceE51-345Textual ETL – Opening Up New Worlds of Opportunity. pg. 20William H. InmonInmon Consulting ServicesSession T2B Tutorial Workshop: Enterprise ArchitectureE51-361Information Quality: What's Enterprise Architecture Got to Dowith It? . pg. 34P. Kathie SowellPresidentCustom Enterprise Solutions, LLCSession T2C Tutorial Workshop: ISO 8000E51-372Meeting the ISO 8000 Requirements for Quality Data . pg. 48Peter R. BensonExecutive Director and Chief Technical OfficerElectronic Commerce Code Management AssociationSession T2D Tutorial Workshop: Business QualityE51-376TIQM Quality System for Total Information QualityManagement: Business Excellence through InformationExcellence . pg. 67Larry P. EnglishInformation Impact International, Inc.iv

12:30-2:00 PMLUNCH & KEYNOTE SPEECHE51-345Chairs' Welcome and Opening RemarksSymposium Co-ChairsWooYoung Chung, Linda KreslProgram Co-ChairsSuzanne Acar, Willa Pickering, Joe BugajskiACM-JDIQ updateStuart Madnick & Yang LeeUALR MSIQ/PhD UpdateJohn Talburt & Ning-Ning WuQIBRAS (Brazil IQ) IntroductionGuilherme Rocha & Flávio de Almeida PiresFrench Association of Excellence, Information, Quality Intro.Delphine Clement & Brigitte LaboisseMIT2010IQIS PlanningLinda Kresl, Suzanne Acar & Peter AnlyanKeynote SpeechTransforming the Army Enterprise with High IQ . pg. 87Ron BechtoldThe U.S. Army Chief Data OfficerOffice, Army CIO/G6Lunch is sponsored by Harte-Hank Trillium Software2:00-2:30 PMCOFFEE BREAK2:30-4:00 PMSession 1A Network-Centric EnvironmentSession Chair: Willa Pickering, Lockheed Martin CorporationE51-345A Maturity Model for Harnessing the Power of Networks andInformation. pg. 96David S. AlbertsDirector, ResearchOffice of the Assistant Secretary of Defense for Networksand Information Integration and the DoD CIOv

Session 1B IQ in Medical Informatics ISession Chair: Peter Anlyan, Anlyan Consulting, LLCE51-361Translating Advances in Health Information Technologies intoImproved Care for Populations, Patients and FamiliesBetter Information, Better Decisions, Better Care . pg. 110John D. Halamka, MD, MSChief Information OfficerHarvard Medical SchoolChief Information OfficerBeth Israel Deaconess Medical CenterKenneth Mandl, MD, MPHAssociate Professor, Harvard Medical SchoolDirector of the Intelligent Health LaboratoryChildren’s Hospital Informatics ProgramSession 1C Enterprise Data Management ISession Chair: Carol Chapman, American National Insurance Co.E51-3721. Master Data Management (MDM) Improves InformationQuality to Deliver Value . pg. 125Joe BugajskiSenior Analyst, Burton Group2. Integrating Business and Technical Metadata to Support BetterData Quality . pg. 151Robert SchorkCiti Arch and Tech Engineering, CitigroupSession 1D Data Modeling & Data ManagementSession Chair: Linda Kresl, Mentor GraphicsE51-3761. DW2.0 and Data Quality. pg. 174Linda KreslBusiness Intelligence ManagerMentor Graphics2. Enough Already! How Data-Modeling Tools and NotationsCompromise Information Quality—And What You Can DoAbout It. . pg. 186Joe MaguireSenior Analyst, Burton Group4:00-4:30 PMCOFFEE BREAKvi

4:30-6:00 PMSession 2A Ubiquitous Data in Net-Centric EnvironmentSession Chair: Willa Pickering, Lockheed Martin CorporationE51-345Panel Discussion SessionUbiquitous Data in a Net-centric Environment: A Frameworkand Solution ApproachPanelists:David Alberts, Office of the Secretary of DefenseFrank Petroski, The MITRE CorporationHans Polzer, Lockheed Martin CorporationSession 2B IQ in Medical Informatics IISession Chair: Peter Anlyan, Anlyan Consulting, LLCE51-361Translating Advances in Health Information Technologies intoImproved Care for Populations, Patients and FamiliesHealth Information Technologies – A New Blueprint forSystems Improvement. pg. 211David W. Bates, MD, MSCProfessor of Medicine, Harvard Medical SchoolProfessor of Health Policy and ManagementHarvard School of Public HealthBrigham and Women's HospitalDonald Goldmann, MDSenior Vice PresidentInstitute for Healthcare Improvement (IHI)Professor of Pediatrics, Harvard Medical SchoolSession 2C Enterprise Data Management IISession Chair: Carol Chapman, American National Insurance Co.E51-372A Framework for Business Intelligence Data Governance . pg. 241Cal RosenPresident, ActionInfo Consulting ServicesSession 2D Business Impact of IQSession Chair: Linda Kresl, Mentor GraphicsE51-3761. Data Quality for Sales and Marketing CRM . pg. 242Mark GoloboyDirector of Global Data GovernanceMonster2. Product Data Quality - Ready for its Close-up? . pg. 243Martin BoydVice President of MarketingSilver Creek Systems6:00-8:00 PMReception: 6-7Dinner: 7 p.m.SYMPOSIUM RECEPTION & DINNERAT MIT FACULTY CLUBThis reception & dinner event is sponsored by Burton Groupvii

THURSDAY, July 16, 20098:00-9:00 AMCONTINENTAL BREAKFAST9:00-10:30 AMSession 3A Army and Air Force IQ PracticeSession Chair: Willa Pickering, Lockheed Martin CorporationE51-3451. Enterprise Data Quality Management for USAF OperationsSupport. pg. 266Christopher SharbaughPrincipal Advisor to DirectorUS Air ForceDavid BeckerPrincipal Information Systems EngineerThe MITRE Corporation2. Exposing Data as a Service in the Army Enterprise. pg. 284Michelle DirnerActing Branch Chief, Message and Protocol DataEngineering BranchArmy Net-Centric Data Strategy (ANCDS) Center ofExcellenceLaurie KrausData Services Team LeadArmy Net-Centric Data Strategy (ANCDS) Center ofExcellenceSession 3B IQ Practices in Health Systems ISession Chair: Garry Darrer Getinge USA, Inc.E51-3611. Data Governance and Data Quality Management In AcademicMedical Centers . pg. 301Bruce DavidsonDirector of Resource and Outcomes ManagementCedars-Sinai Health SystemSteve Meurer MHS / MBA, PhDVice President, Clinical Data & InformaticsUniversity HealthSystem Consortium2. Establishing a Practical and Innovative Collaborative VendorClient Data Relationship to Improve Data Integrity. pg. 303Allen JurisAssistant Director, Data ServicesUniversity Health Systems ConsortiumMichael NixManager, Clinical & Operations Measurement GroupJames M. Jeffords Institute for Quality & Operationalviii