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DigitalTransformationFocused ProgramsStrategic ManagementWarsaw, 7-9 November 2022STANFORD RESEARCH INSTITUTESTANFORD RESEARCH INSTITUTE1DIGITAL TRANSFORMATION PROGRAM
Boost your competitiveadvantage. Innovate andlead your business with dataIf you want to harness your future and learn howto build a business strategy relevant to the digitalages you should equip yourself with the righttools and understand the fundamentals of digitaltransformation. The Program explores how newand existing business strategies can be improvedthrough the introduction of technologies anddigital systems. It provides you with a frameworkfor developing digital strategies and highlights therelated challenges through examples of successfuland unsuccessful companies. And guide you towardthe creation of innovative business strategies.Key benefits of DigitalTransformation Program1.3.5.Understand the basicsof digital businesstransformationDiscover how the platformbusiness strategy is differentfrom your current wayof doing businessDemystify AI and MLand how to apply theseconcepts2.4.6.Learn the drivers oftransforming yourbusinessLearn the importanceof unstructured dataand analyticsin transformationJoint certificate issued byQueen Hedvig Academyand Stanford ResearchInstituteSTANFORD RESEARCH INSTITUTE2DIGITAL TRANSFORMATION PROGRAM
“Digital business transformation is a journey it is therefore critical to understand the role of digitaltools and analytics, but also strategy and mindsetto successfully implement this change.”Amit Joshi - Professor of AI, Analytics and Marketing Strategy at IMDSTANFORD RESEARCH INSTITUTESTANFORD RESEARCH INSTITUTE3DIGITAL TRANSFORMATION PROGRAM
ContentIntroduction toDigital TransformationCyber Defense Strategiesfor Managing Cyber RiskPlatform Strategy andits ImplementationSensors, UnstructuredData and AnalyticsImplementing Your Own Strategyfor Digital TransformationAI, ML andits ApplicationsIs the program rightfor you?The program aims at those who are responsiblefor developing and implementing strategy inthe organization and want to make sure theyare choosing the best way to move forward.It is designed to provide participants with theknowledge needed to analyse traditional businessmodels and change them into a new businessstrategy.Digital Transformationis aimed at:Entrepreneurs, C-suite executives, CEO’s,Board Members, Managing DirectorsDecision-makers responsible forcorporate strategyChief Innovation OfficersBusiness unit managersProduct development directorsSales and marketing directorsSTANFORD RESEARCH INSTITUTE4DIGITAL TRANSFORMATION PROGRAM
FacultyOur faculty is composed of experts andacademics from leading business schoolsfrom across the globe. Not only do they bringexcellence in terms of knowledge and relevantpractical experience, but are also highly skilledat teaching and providing instruction topractitioners. Program’s participants will benefitfrom the experience our faculty members havefrom sitting on management and supervisoryboards and of implementing projects with largeglobal corporations.Amit Joshi - professor of AI,Analytics and MarketingStrategy at IMD, Switzerland,Academic DirectorAmit is an extensive expert in marketingmanagement and strategy, advertising, digitalmedia, data analytics and marketing accountability.He specializes in helping organizations use artificialintelligence and develop their big data, analyticsand AI capabilities. An award-winning professorand researcher, he has extensive experience of AIand analytics-driven transformations in industriessuch as banking, fintech, retail, automotive,telecoms, and pharma.STANFORD RESEARCH INSTITUTE5DIGITAL TRANSFORMATION PROGRAM
Dr. Michael Siegel – MIT Sloan Schoolof ManagementMichael Siegel is a Principal Research Scientistat the MIT Sloan School of Management and iscurrently the Co-Director of the PROductivityfrom Information Technology (PROFIT) Project.Siegel’s research interests include the integrationand use of information from multiple and the useof modeling and data analytics to analyze complex systems.Roland Stephen - Executive Director,SRI International, Center For InnovationStrategy And PolicyLucien Randazzese - Director,SRI International, Center For InnovationStrategy And PolicyRoland has 25 years of leadership experience inscience and technology program management,policy analysis, program design, and programevaluation. His work is focused on agencies,policies, and practices that improve theeconomic and social impact of technology,innovation, and skilled workforce initiatives.Lucien has twenty years of post-doctoralexperience in science & technology (S&T)policy, economics and innovation research,and business planning and strategy. His workhas included a broad range of projects for thecommercial, government, and academic sectors,for clients in North America, Europe, Asia, andthe Middle East.STANFORD RESEARCH INSTITUTE6DIGITAL TRANSFORMATION PROGRAM
MethodologyCase StudiesThis method uses real business situations andexamples to encourage participants to findworkable and effective solutions to problems. Ourcase studies reflect universal problems commonto all companies and are therefore valuableexercises for Program participants.Case study exercises revolve around threeaspects; self-study, small group teamwork andplenary sessions. Plenary sessions are led by ourfaculty members and provide an opportunity todiscuss and appraise the solutions and remediesthat arise out of the teamwork exercises.Participants are encouraged to implementthe results of these sessions to their ownorganisations.Group work and workshopsDigital Transformation Program providesopportunities as part of its curriculum to engagein group work, as a means to integrate, exchangeexperience and arrive at common solutions.PresentationsTo facilitate the learning process and enhanceinteractivity our faculty produce teachingmaterials of the highest quality to the benefit ofProgram participants.SimulationsSimulations are interactive exercises whichrecreate everyday business situations andchallenges. Simulation exercises providemanagers with opportunities to test out and‘dry run’ their ideas and recommendations andsubsequently to assess their feasibility.Summing-up sessionsEach and every day of the Program ends with acomprehensive summing-up sessions as a means toeffectively consolidate knowledge acquired and torun through the most salient aspects of the day.STANFORD RESEARCH INSTITUTE7DIGITAL TRANSFORMATION PROGRAM
Date7 – 9 November 2022APPROXIMATE SCHEDULE OF THE DAYPROGRAM FEESThe program lasts 3 days and consists of 14 plenary sessions teamworks.General fee: 3 500 VATAlumni fee: 2 800 VATDAY 1: 8.30 – 17.30,DAY 2: 8.30 – 17.30,DAY 3: 8.30 – 16.30.Multiple registrations from thesame company (minimum 3 participants):Venue: 13/15 Senatorska Street, Warsaw.All sessions will be translatedsimultaneously into Polish.Application formis also available atwww.queenhedvig.euThe fee also includes readingand classroom materials as wellas most meals(during in-person sessions).2800 VATContact:Wioletta Małolepsza – NiesytFocused Programs eu.Queen Hedvig Academyul. Senatorska 13/15, 00-075 Warszawawww.queenhedvig.eutel.: 48 22 829 64 23 - 24STANFORD RESEARCH INSTITUTE8DIGITAL TRANSFORMATION PROGRAM
About QueenHedvig AcademyQueen Hedvig Academy has years of experienceof designing and running executive educationprograms for the most demanding clients of theworld’s leading corporations. We have collaboratedwith experts from renowned academic institutions,such as IESE Bussiness School, Harvard BusinessSchool, Massachusetts Institute of Technology(MIT), IMD, Stanford Research Institute, ImperialCollege London. Our faculty of academics andexperts are leaders in their fields from top universitiesand research centers from all over the world.STANFORD RESEARCH INSTITUTE9DIGITAL TRANSFORMATION PROGRAM
About StanfordResearch InstituteInternationalAbout IMDAbout MIT SloanManagementSRI International is a nonprofit, independentresearch center serving government and industry.The Center for Innovation Strategy and Policy(CISP), located in Arlington, Virginia, helpsorganizations and regions achieve long-termeconomic and social impact through effectiveinvestments in science, technology, and innovation.CISP has decades of experience in economicdevelopment, program assessment and evaluation,and strategic planning, including university researchand commercialization planning.IMD is an independent academic institution withSwiss roots and global reach, founded 75 yearsago by business leaders for business leaders. Sinceits creation, IMD has been a pioneering force indeveloping leaders who transform organizationsand contribute to society.Based in Lausanne and Singapore, IMD has beenranked for more than 15 consecutive years in thetop 5 of the FT’s Executive Education GlobalRanking and #1 in the world for open enrolmentprograms for nine consecutive years.The MIT Sloan School of Management(MIT Sloan) is the business school of theMassachusetts Institute of Technology(USA). MIT Sloan emphasizes innovation inpractice and research. Many influential ideasin management and finance originated at theschool. The faculty has included numerousNobel laureates in economics. MIT Sloan’sfaculty members are leading economists, publicpolicy experts, entrepreneurs, and executives ofcompanies large and small.STANFORD RESEARCH INSTITUTE10DIGITAL TRANSFORMATION PROGRAM
www.queenhedvig.euQueen Hedvig Academyul. Senatorska 13/15, 00-075 Warszawatel.: 48 22 829 64 23 - 24www.sri.com333 Ravenswood Avenue, Menlo Park,CA94025, USA, Silicon ValleySTANFORD RESEARCH INSTITUTEWe add valuesSTANFORD RESEARCH INSTITUTE11DIGITAL TRANSFORMATION PROGRAM
6 DIGITAL TRANSFORMATION PROGRAM STANFORD RESEARCH INSTITUTE Roland Stephen - Executive Director, SRI International, Center For Innovation Strategy And Policy Roland has 25 years of leadership experience in science and technology program management, policy analysis, program design, and program evaluation. His work is focused on agencies,
