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Procter and GambleLast Updated Monday, 20 April 2020 05:30Procter and Gamble (P&G)Parent CompanyProcter and Gamble (P&G)CategoryConsumer ProductsSectorFMCGTagline/ SloganTouching lives improving lifeUSP1/5
Procter and GambleLast Updated Monday, 20 April 2020 05:30P&G is one of the oldest and most stable consumer proP&G STPSegmentProducts and services for daily needsTarget GroupEvery household especially the middle and upper classPositioningP&G products are used by its customers to improve their livesProduct PortfolioBrands2/5
Procter and GambleLast Updated Monday, 20 April 2020 05:30Consumer Products1.Gillette Vector Gillette 7 o clock4.DuracellAriel7.PanteneHead & Shoulders10.PampersCovergirl13.Olay Natural WhiteOlay Total EffectsGillette Mach32.Oral B5.TideRejoiceWella 8.11.14.P&G SWOT AnalysisStrengths1. P&G has over 300 brands globally which are available in over 180 countries2. Over 100,000 people are employed in P&G globally3. It has around 24 brands which have annual sales over a billion dollars4. Its brand have a high recall, high visibility due to excellent marketing and advertisng5, P&G has operations in over 80 countries6. P&G brand has also contributed as sponsors in major sporting and entertainment events7. Several of its brands like Gillette, Duracell, Ariel, Olay etc are prominent global brands8.P&G has been recognized through several aw3/5
Procter and GambleLast Updated Monday, 20 April 2020 05:309. Sponsorships of lifestyle events, competitions etc have helped the brand to build a connect with the pe10. Excellent distribution and availability ofP&G products through supermarkets, grocerieWeaknesses1. Fake products sold under the name of their brand nameP&Gis a big concern for2. Its products have stiff competition from big domestic players and international brandsOpportunities1.P&G can2. Mergers and acquisitions can be done to strengthen the brand3. Increasing purchasing power of people thereby increasing demand4.P&G can leverage its strong name and powerThreats1. Intense and increasing competition amongst other FMCG companies can affect the market share of P2. FDI in retail thereby allowing international brands worldwide3. Competition from unbranded and local products4. SinceP&G is a global brand, recessions, fluctuating4/5
Procter and GambleLast Updated Monday, 20 April 2020 05:30CompetitionCompetitors1. Marico2. L'Oréal3. Nirma Ltd4. Unilever5. Colgate-Palmolive6. ITC Limited7. Dabur India5/5
SWOT analysis of P&G (Procter and Gamble) is covered on this page along with its segmentation, targeting & positioning (STP). Analysis of P&G (Procter and Gamble) also covers its USP, tagline / slogan and competitors. Keywords: Procter, and, Gamble, P&G, swot, stp, brand, analysis, competition, tagline, usp, slogan, product, portfolio Created Date : 5/28/2021 12:33:16 PM .
