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AdidasLast Updated Sunday, 26 April 2020 05:30AdidasParent companyAdidas GroupCategoryApparel and accessoriesSectorLifestyle and retailTagline/ sloganAll in; Impossible is NothingUsp1/6

AdidasLast Updated Sunday, 26 April 2020 05:30Adidas is a world renowned company for sports equipment, clothing and other accessoriesAdidas STPSegmentYoung men ,women and children who have passion for fitness and sportsTarget groupUrban upper-middle and upper classPositioningAdidas stands for passion for sportsAdidas SWOT AnalysisStrengths2/6

AdidasLast Updated Sunday, 26 April 2020 05:301. Adidas company has a long heritage and high brand value since 1924.2. Adidas sponsors major sporting events including Olympics and major sportsmen and teams.3. The company has worldwide presence and is internationally recognized.4. Adidas has a very diversified product portfolio ranging from sports shoes, equipments to clothing and5. Strong and innovative marketing since years have created a strong brand retention of Adidas in the m6. A workforce of over 45,000 employees7. Excellent advertising of Adidas products through TVCs, online ads, print media, hoardings etc8. The brand is associated with several sport stars as their brand ambassadorsWeaknesses1. The products by Adidas can sometimes be costly due to innovative technology or production method2. Stiff competition and similar big brands means customers have high brand switching3/6

AdidasLast Updated Sunday, 26 April 2020 05:30Opportunities1. To keep up with the competition, Adidas generates close to 60 new foot-friendly designs each year.2.The company can venture into making more stylish designs and cuts3. Tie-up with emerging sports teams/clubs/players internationally can boost Adidas's brand presence4. Brand building by setting up sponsored sports academies5. Adidas should focus on budget range designed specially for college students, young professionalsThreats1. Other brands offering more styles and varieties, thus more competition2. Threat from other competitive brand who produce sports equipment and accessories at a lesser cost3. Pirated/fake imitations affect brand image of Adidas4. Local brands in individual countries lead to more competition to Adidas4/6

AdidasLast Updated Sunday, 26 April 2020 05:30CompetitionCompetitors1. Nike2. Reebok3. New Balance4. Converse5. Puma6. Fila7. Bata8. Liberty Shoes9. Under Armour10. Umbro5/6

AdidasLast Updated Sunday, 26 April 2020 05:3011. Woodland12. Asics6/6

Adidas SWOT Analysis Strengths 2 / 6. Adidas Last Updated Sunday, 26 April 2020 05:30 1. Adidas company has a long heritage and high brand value since 1924. 2. Adidas sponsors major sporting events including Olympics and major sportsmen and teams. 3. The company has worldwide presence and is internationally recognized. 4. Adidas has a very diversified product portfolio ranging from sports .