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2020 Media KitBe a part of North Carolina’slargest monthly magazine
700,000 print subscribers2.1 milliontotal readersPowerful contentCarolina Country is dedicated todelivering engaging content onbehalf of North Carolina’s electriccooperatives, which collectivelyserve 1 million homes andbusinesses across 93 counties.Electric co-ops are consistentlyranked above all other electricutilities for consumer satisfaction.**American Customer Satisfaction IndexWho We AreNorth Carolina’s largest monthly magazineCarolina Country is the most effective way to reachNorth Carolinians through a trusted brand.Hundreds of thousands check theirmailboxes for the latest issue everymonth — you’ll find Carolina Countryon kitchen tables and in business waitingrooms, schools, libraries and visitorcenters across the state. We have builttrust with an engaged readership overmore than 70 years of publication.And you can be a part of it.What Readers LoveWe’re proud of our reputation,providing trusted, quality contentCarolina Country is a lifestyle magazine that celebrates thepeople, places, food and travel experiences that define theOld North State.Travel & TourismFood & EntertainingHome ImprovementLawn & GardenOur readers love to explore North Carolinaand the South. In fact, 72 percent takea domestic vacation each year with atleast one overnight stay. Most (89 percent)travel by car, averaging 3 trips per year —2 times the national average.Carolina Country readers have come tocount on us for DIY tips to help maketheir homes more energy efficient. Thirtypercent of readers have used informationin Carolina Country to make their homemore energy efficient.2Your ad in Carolina Country will reachmore than 700,000 print subscribersand 2.1 million total readers. And thesearen’t just any readers: Our readers rankCarolina Country above 9 out of 10 as aname they can trust, an enjoyable readand as a reliable source of information.For information: keith@carolinacountry.comOur readers are serious about food. They loveto cook, and they love to share it. We featurerecipes in every issue, with more than 800searchable recipes on carolinacountry.com.Sixty-two percent of readers have cut outor used one of our recipes.Carolina Country readers own their land,and they take pride in it. Ninety-fivepercent are homeowners, and theyenjoy gardening and improving theirlandscape with expert advice from ourgarden columnist.
Our ReadersAbout Our ReadersReach your ideal customers through a trusted medium 90,000 Average householdincome25% Adults 25-54“Carolina Country magazine has been like aspecial class, providing me an education in somany areas of interest to me.”—Brenda Bjorklund, Morganton75% Adults ages 55 44%/56% Male/Female readership73% Attended College95% Own their own home77% Read 4 out of 4 issues700,000 Monthly subscribers2.1 million Total readers“I have enjoyed this magazine formany years and look forward to everyissue! [Carolina Country] magazine is atreasure for everyone who reads it.”-Ruth, via carolinacountry.comSource: GfK/MRI 2019 reader survey52%aremarried“Each time I read yourmagazine, I am touchedby so many of the issuesand people you cover.”—Julia McClure, Sunset Beach“Love our CarolinaCountry! Thank you!”—Rhonda Reedy,Thomasville“I just signed up for email updates, and I’mblown away with your website resources Applause! Applause!”—Pat Hawkins, Concord99%%39have childrenat homeagree thatCarolinaCountry is aname they canalways trust.Be a part ofCarolina CountryContact Keith Alexander to planyour advertising strategy withCarolina Country.919-500-9726keith@carolinacountry.com2019 Carolina Country Media Kit3
2020 at a GlanceCarolina CountryAdventuresSpring & Fall Travel IssueCover eptemberOctoberNovemberDecemberEach April and September, wepublish a special issue devotedto travel in North Carolina, fromthe mountains to the coast. With700,000 subscribers, more than2.1 million North Caroliniansread our magazine each month.And 5,400 bonus copies of theApril Travel Issue are delivered toWelcome Centers across the state.Reader Photo ContestHealthy LivingCarolina GardensSpring Travel Issue: Urban GetawaysNC Retirement CommunitiesSummer SplashCo-op InnovationPirate Invasion4-H in NC Fall Travel Issue60 Years of The Andy Griffith ShowThe Food IssueCarolina’s Finest Winners AnnouncedThis year’s travel topics include: Wilmington and Winston-Salem:Weekend trips on a shoestring NC Birding Trails Factory Tours around the State Historic CarouselsRegional AdvertisingReach readers closest to your business or service territory. Carolina Country’s regional distributionoptions target consumers at a fraction of the statewide price.BooneGreensboroDurhamRocky rlotte, Boone, Asheville256,000 769,000CirculationReadersCentralRaleigh, Durham,GreensboroWilmington218,000 655,000CirculationReadersEasternWilmington, Greenville,Rocky Mount226,000 678,000Circulation4For information: keith@carolinacountry.comReaders
Expand Your ReachPlan a multimedia campaign withour digital resourcesSource: Google Analytics, MaliChimp reportsAverage monthlypageviews44kAverage uniquepageviews3200 stories900 recipesCarolina Country’s award-winning website extends intohigh‑performing email campaigns, popular social mediapresence and excellent search engine results. Use ourtrusted platform to expand reach, drive brand awareness andgenerate leads.54kOn carolinacountry.com7%Advertise oncarolinacountry.comEnhance your printcampaign using ouraward‑winning website.Advertise in emailnewsletters25%Average emailopen rate70 full issuesLeverage our strong openrate to be seen alongsidetrusted content.7kOpt-in emailsubscribersDedicated e-blastsPromote your brand withan exclusive messageto our email list.Average emailclick rateBe a part ofCarolina CountryContact Keith Alexander to planyour advertising strategy withCarolina Country.919-500-9726keith@carolinacountry.com2019 Carolina Country Media Kit5
Dimensions:Page size77/8” x 107/8”Full-page ad (no bleed)67/8” x 97/8”Full-page ad (bleed)81/8” x 111/8”Column width:23/16”Column depth97/8”How to submit your ad: Print-ready PDF preferred(all colors CMYK) Images should have a resolution of 300 dpi at 100% of thefinal print size. To submit files, please visit:carolinacountry.com/uploadThe DetailsAd placement and dimensionsCarolina Country is mailed within a week before the first ofeach month. Our rates are based on a guaranteed monthlycirculation of 700,000. With a readership of 2.1 million,Carolina Country has the largest circulation of any auditedNorth Carolina publication.Member of the Alliance for Audited Media“Before my wife, Molly,and I even starteddating, we discoveredwe share a love forreading CarolinaCountry magazine .We settle side by sideinto the couch andspend 30 minutes to andhour digesting the entiremagazine.”—Matthew Tessnear, Shelby6For information: keith@carolinacountry.com1/3vert.Full page2/3 vertical67/8" x 9 7/8"41/2" x 97/8"23/16"x 9 7/8"MarketplaceSizes3-inch23/16" x 1"1/2 horizontal67/8" x 4 7/8"23/16"x 3"1/6 horizontal41/2" x 2"23/16"x 2"1/3 horizontal1/6vert.4 1/2" x 4 7/8"23/16"x 47/8"
Terms & ConditionsMEMBERS are engagedwith CAROLINA COUNTRYPayment InformationPrepayment is required for new advertisers. Bank drafts and payments made bycredit card (Visa , Mastercard and American Express ) are accepted. To pay bycredit card visit carolinacountry.com/advertise to download and fill out our creditcard authorization form.88%Advertising orders are accepted on the basis of payment within 30 days of invoice.Interest on unpaid advertising is charged from the date of invoice. In the eventof non-payment, the publisher reserves the right to hold the advertiser and/or itsagency jointly and severally liable for such payment due and expenses incurred byour collection agency.think ourmagazineis a“must read”Policies of the Publisher86% Space is available on a first-come,first-serve basis. We cannot guaranteespace after the deadline for spacereservations. Cancellations are not accepted after agiven issue’s closing date listed on thecurrent rate card. All advertising is subject topublisher’s approval. Advertising for alcoholic beverages,tobacco products or politicalcandidates is not accepted. Advertising for products and servicesthat compete with those offered byNorth Carolina’s electric cooperativesis not accepted.We determine positioning ofadvertisements, except when we confirmspecial arrangements in writing. We assume no liability for errorsin key codes. We accept advertisements upon therepresentation that advertiser and itsagency have the right to publish thematerial. Advertiser and its agencyagree to indemnify and hold publisherharmless against any expenses or lossby reason of any claims arising out ofpublication. We hold advertiser or agencyresponsible for paying for advertisingthat is published and may engage acollection agency if payment is notrendered when due. We are not responsible for delays indelivery due to circumstances beyondour control. We do not offer exclusivity ofadvertised products or services.have read3 out ofthe last4 issues40minutes onaverage spentwith themagazineBe a part ofCarolina CountryContact Keith Alexander to planyour advertising strategy withCarolina Country.919-500-9726keith@carolinacountry.com2019 Carolina Country Media Kit7
Publisher3400 Sumner Blvd.Raleigh, NC 27616Warren KesslerPublications DirectorScott GatesEditorRenee C. GannonSenior Associate EditorKaren Olson HouseContributing EditorTara VernaCreative DirectorErin BinkleyDigital MediaAdvertising contactKeith linacountry.comv2, 2020
issue! [Carolina Country] magazine is a treasure for everyone who reads it."-Ruth, via carolinacountry.com "Carolina Country magazine has been like a special class, providing me an education in so many areas of interest to me." —Brenda Bjorklund, Morganton "Love our Carolina Country! Thank you!" —Rhonda Reedy, Thomasville 52% are .
