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2022 Media KitBe a part of North Carolina’slargest monthly magazine.
Who We AreNorth Carolina’s largest monthly magazine715,000 Carolina Country is the most effective way to reachNorth Carolinians through a trusted brand.print subscribers2.1 millionHundreds of thousands check their mailboxes for the latest issueevery month—you’ll find Carolina Country on kitchen tables and inbusiness waiting rooms, schools, libraries and visitor centers acrossthe state. We have built trust with an engaged readership overmore than 70 years of publication. And you can be a part of it.Your ad in Carolina Country will reach more than 700,000 printsubscribers and 2.1 million total readers. And these aren’t just anyreaders: Our readers rank Carolina Country above 9 out of 10 asa name they can trust, an enjoyable read and as a reliable sourceof information.total readers** 715,000 subscribers with an MRI estimated 3 readersper household (Circulation audited by AAM)What Readers LoveWe’re proud of our reputation, providingtrusted, quality contentCarolina Country is a lifestyle magazine that celebratesthe people, places, food and travel experiences thatdefine the Old North State.Travel & TourismFood & EntertainingHome ImprovementLawn & GardenOur readers love toexplore North Carolinaand the South. Infact, 72 percent takea domestic vacation each yearwith at least one overnight stay.Most (89 percent) travel by car,averaging 3 trips per year—2 times the national average.Our readers are seriousabout food. They loveto cook, and they loveto share it. We featurerecipes in every issue, with morethan 800 searchable recipes oncarolinacountry.com. Sixty-twopercent of readers have cut outor used one of our recipes.Carolina Countryreaders have come tocount on us for DIYtips to help make theirhomes more energy efficient.Thirty percent of readers haveused information in CarolinaCountry to make their homemore energy efficient.Carolina Countryreaders own their land,and they take pride init. Ninety-five percentare homeowners, and they enjoygardening and improving theirlandscape with the expert advicefrom our garden columnist.For information contact: keith@carolinacountry.com2022 Carolina Country Media Kit 2
Our ReadersReach your ideal customers through a trusted mediumMEMBERSare engaged withCAROLINA COUNTRY“Carolina Country magazine has been like aspecial class, providing me an education in somany areas of interest to me.”—Brenda Bjorklund, Morganton“I have enjoyed this magazine formany years and look forward to everyissue! [Carolina Country] magazine is atreasure for everyone who reads it.”90%-Ruth, via carolinacountry.comthink our magazine isa “must read”86%have read 3 out of thelast 4 issues%95own their own home52%are married40minutes on averagespent with themagazine39%have children at homeFor information contact: keith@carolinacountry.com3 tripsaverage per year2x the national averageReader Stats715K Monthlysubscribers2.1M Million totalreaders*90KAveragehouseholdincome25%Adults ages25-5475%Adults ages55 lege95%Own theirown home 2022 Carolina Country Media Kit 3
2022 at a GlanceCover StoriesJanuary Reader Photo ConestFebruary Health and WellnessMarch Carolina GardensApril NC Travel GuideMay Home ImprovementJune Reading–NC Author SpotlightJuly Pirates of North CarolinaAugust NC Youth TourSeptember NC American Indian ArtifactsOctober Haunted SpotsNovember Carolina’s Finest Winners AnnouncesDecember The Food Issue/HolidaysCarolina CountryAdventuresSpring & Fall Travel IssueEach April and September, we publish a specialissue devoted to travel in North Carolina, from themountains to the coast. Wit 715,000 subscriptions,more than 2.1 million North Carolinians read ourmagazine each month. And 5,000 bonus copiesof the April Travel Issue are distributed throughWelcome Centers across the state.For information contact: keith@carolinacountry.com9 out of 10 of readersagree our magazineis a “must-read!”Our engaged readers spend an averageof 40 minutes with Carolina Countryeach month, with 77% reporting theyread every issue, and 5 of 6 readersreporting they interact with our articlesor advertisements.*We’ve been a trusted voice in NorthCarolina homes for 80 years Partner withus and deliver your message through ourtrusted print, digital and partnershipopportunities.*Source: GfK/MRI 2019 reader survey2022 Carolina Country Media Kit 4
Our ContentSharing stories from North Carolina communitiesAt Carolina Country, we strive to share stories about the places, people andbusinesses that make North Carolina exceptional. These stories are as diverseas the communities served by electric cooperatives across 93 NC counties,and appear across a variety of regular departments.ViewpointsCarolina PeoplePerspectives from electric co-op andcommunity leaders across the state.Profiles of people making a differencein their communities.More PowerOn the HouseUpdates on industry news and legislationaffecting North Carolina’s electriccooperatives and their members.Home improvement projects withan energy-efficient edge, providedby Advanced Energy.Carolina LivingEnergy SenseHome improvement, financial advice andhealthy living tips with a family focus.Expert advice on energy-efficient homeimprovement projects and products.I RememberNC OutdoorsSelected stories and photos from readers.A sportsman’s perspective on fishing,hunting and other outdoor activitiesacross the state.Carolina AdventuresNorth Carolina destinations andexperiences for both visitors andlocals alike.Carolina GardensCarolina KitchenRecipes containing North Carolina’sfinest foods, developed by respectedlocal recipe authors.Seasonal tips from a gardening expert.For information contact: keith@carolinacountry.com2022 Carolina Country Media Kit 5
Supporting aBrighter FuturePublished on behalf of North Carolina’smember-owned electric cooperativesCarolina Country magazine is much more than justa lifestyle publication.Distributed to families, farms and businesses across the state onbehalf of North Carolina’s electric cooperatives, we serve as a vitalmeans for these not-for-profit, democratically controlled electriccooperatives to communicate with their member-owners.Beyond providing electricity, each of the 26 electric co-ops isinvesting in their communities and delivering new energy solutionsto improve quality of life and build a brighter future for 2.5 millionNorth Carolinians. In this decade and beyond, electric co-opswill continue our commitment to providing reliable electricityat the lowest possible cost while also advancing the pursuit ofresponsible sustainability goals.Cooperative DifferenceInnovationSustainable, Low-Cost EnergyConcern for community is ahallmark of the cooperativedifference, and electric co-opscontinue to invest in educationgrants and programs, zero-interest economicdevelopment loans, the deployment ofrural broadband and other efforts aimed atimproving the daily lives of their members andstrengthening the communities they serve.Cooperative innovation is leadingto the coordination of thousandsof resources across the electricgrid, ranging from solar energy,battery storage and microgrids to smartthermostats and electric vehicle chargingstations to balance supply and demand onthe system.To electric co-ops, sustainabilitymeans delivering reliable, affordable,low-carbon electricity over a gridthat is more efficient, resilient andsecure. They are utilizing new and existingresources to achieve a goal of net-zeroemissions by 2050.For information contact: keith@carolinacountry.com2022 Carolina Country Media Kit 6
Expand Your ReachPlan a multimedia campaign with ourdigital resourcesCarolina Country’s award-winning website extends intohigh‑performing email campaigns, popular social mediapresence and excellent search engine results. Use ourtrusted platform to expand reach, drive brand awarenessand generate leads.On carolinacountry.com3500 stories1,100 recipesAdvertise oncarolinacountry.comEnhance your print campaignusing our award‑winningwebsite to place ads.78kAverage monthlypageviews45k25%Average emailopen rateAverage monthlyusers5%10kOpt-in emailsubscribersAverage emailclick rateAdvertise in emailnewslettersLeverage our strong openrate to be seen alongsidetrusted content.Dedicated emailsPromote your brand with anexclusive message to ouremail list.For information contact: keith@carolinacountry.com2022 Carolina Country Media Kit 7
The DetailsAd placement and dimensionsCarolina Country is mailed within a week before the first of each month.Our rates are based on a guaranteed monthly circulation of 715,000. Witha readership of 2.1 million, Carolina Country has the largest circulation ofany audited North Carolina publication.Member of the Alliance for Audited MediaFull pageDimensionsMarketplaceSizes3-inch2 "x 3"2 "x 2"horizontalTrim size 7⁷ ₈”x 10⁷ ₈”Full-page ad (no bleed) 6⁷ ₈”x9⁷ ₈”Full-page ad (bleed) 8¹ ₈”x11¹ ₈”Column width 2³ ₁₆”Column depth 9⁷ ₈”How to submit your ad: Print-ready PDF required(all colors CMYK) Images should have aresolution of 300 dpi at100% of the final print size. To submit files, please visit:carolinacountry.com/uploadvert.2 "x4 "For information contact: keith@carolinacountry.com2022 Carolina Country Media Kit 8
Terms & ConditionsPayment InformationPrepayment is required for new advertisers. Advertising orders are acceptedon the basis of payment within 30 days of invoice. Interest on unpaidadvertising is charged from the date of invoice. In the event of non-payment,the publisher reserves the right to hold the advertiser and/or its agency jointlyand severally liable for such payment due and expenses incurred by ourcollection agency.Policies of the Publisher Space is available on a first-come,first-serve basis. We cannotguarantee space after the deadlinefor space reservations. Cancellations are not accepted aftera given issue’s closing date listed onthe current rate card. All advertising is subject topublisher’s approval. Advertising for alcoholic beverages,tobacco products or politicalcandidates is not accepted. Advertising for products andservices that compete with oroperate within the scope ofthose offered by North Carolina’selectric cooperatives is subjectto an internal review andapproval process.We determine positioningof advertisements, exceptwhen we confirm specialarrangements in writing. We assume no liability for errorsin key codes. We accept advertisements uponthe representation that advertiserand its agency have the right topublish the material. Advertiserand its agency agree to indemnifyand hold publisher harmlessagainst any expenses or loss byreason of any claims arising out ofpublication. We hold advertiser or agencyresponsible for paying foradvertising that is published andmay engage a collection agency ifpayment is not rendered when due. We are not responsible for delaysin delivery due to circumstancesbeyond our control. We do not offer exclusivity ofadvertised products or services.For information contact: keith@carolinacountry.comBe a part of Carolina CountryContact Keith Alexander to plan youradvertising strategy with Carolina Country.919-875-3041keith@carolinacountry.com2022 Carolina Country Media Kit 9
CarolinaCountry.comStaffWarren KesslerPublications DirectorScott GatesEditorRenee C. GannonSenior Associate EditorTara VernaCreative DirectorEdgar SerranoDigital MediaAdvertising ContactKeith ished by3400 Sumner Blvd.Raleigh, NC 27616ncelectriccooperatives.comFor information contact: keith@carolinacountry.com2022 Carolina Country Media Kit 10
issue! [Carolina Country] magazine is a treasure for everyone who reads it."-Ruth, via carolinacountry.com "Carolina Country magazine has been like a special class, providing me an education in so many areas of interest to me." —Brenda Bjorklund, Morganton 39% have children at home 95% own their own home 52% are married 3 trips average .
