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START WITH WHYHow Great LeadersInspire Everyone ToTake Action(Group 8)

AGENDAIntroductionSummaryEvaluationConclusion

INTRODUCTIONSTART WITH WHY – HOW GREAT LEADERS INSPIRE EVERYONE TO TAKE ACTIONWritten in 2009, Start With Why “delves into what is described as a naturally occurring pattern,grounded in the biology of human decision-making, that explains why we are inspired by somepeople, leaders, messages and organizations over others.”SIMON SINEKAn ethnographer by training, Sinek is an adjunct of the RAND Corporation. Hewrites and comments regularly for major publications and teaches graduatelevel strategic communications at Columbia University.Martin Luther King(Jr.) gave the ‘I have a dream’speech, not the ‘I have a plan’ speech – Simon Sinek14,228,854

INTRODUCTIONAnalysis of the structure and contents of the book indicates that the author has applied the approach outlined in thebook, in the structure of the book itself. This reinforces learning and develops structure for future analysisWhy do weNeed the WHYLife of customers in a worlddevoid of WHY? Assumptions and incompletedata feed decisions Manipulated by organizationsand leaders Short-term outlook andsolutionsHistoryCorporate successHow do weimbibe the WHYHOW can we incorporate theWHY into our lives? Incorporate the ‘GoldenCircle’ in decisions andactions Understand the biology ofdecisions Balance the CircleCorporate failuresWhat will WHYhelp us achieveWHAT will we achieve byincorporating the WHY? Authenticity, Trust andCharisma Increase the valueproposition Cross the Tipping Point Create conditions forsustained success and loyaltyLeadersPersonal examplestwo ways to influence human behaviour: you canmanipulate it or you can inspire it.– Simon Sinek

AGENDAIntroductionSummaryEvaluationConclusion

SUMMARYInspired by the Golden Ratio, Simon Sinek proposes the Golden Circle, a set of three concentric circles, witheach representing a question. The concept is rooted in biology and the structure of the brain.The author suggests that a balance must be achieved between the WHY, HOW, and WHAT.Clarity ofWHYDisciplineinHOWConsistencyinWHATGolden Circle finds order and predictability in humanbehavior. It helps us identify why we do what we do –Simon Sinek

SUMMARY Leaders must personify the WHY for their employees and organizationsEmployees and Managers must be able to articulate the WHY and remember it always. They must then act on theWHY in a disciplined manner to achieve results (WHAT), consistentlyOrganizations, in turn must communicate the WHY to the customers to inspire loyalty and trust Hire the People withwhom the WHYmatches Never hire people bymanipulationCommunicate andPersonify the WHY,leading to: LoyaltyValue to the JobTeam SpiritCamaraderieTrustCommunicate the WHYto the customersIf the WHY matches yougain: Sustainable loyalty Sales ProfitsFocus on HOW and WHATto make sure you dowhat you say and think

SUMMARY Target the Innovators and Early Adopters with the WHY Their testimonials create trust amongst the Majority Laggards followNever: Target the Majority initially: WHAT trap

SUMMARY Our career paths are the articulation of our WHYsLeaders must personify the WHY. When they have the Clarity of WHY they rally more believersWithout the Realists the Visionaries are of no useEnergy – Excites but Charisma - InspiresEnergyInspirationWhen leaders have aclear WHY – theyrally more believersEnergy – Excites but Charisma - AAmplified3-D Golden Circle LOYALTY

WHAT v/s WHYACHIEVEMENTWHATWHYSUCCESSTimeIf everybody starts with WHY,a new competition emergesa competition with oneself.

SUMMARYA WORLD WITHOUT hievementA WORLD WITH WHYInspirationCharismaLoyalty and TrustInnovationDreamLeadSuccess

AGENDAIntroductionSummaryEvaluationConclusion

EVALUATION The book does not intend to overwhelm the reader with information and theoretical constructs. It proposes acomprehendible theory and then applies it across leadership. Simon impresses with his ability to condense andyet simplify. Subtle method to bring abouta change in the approach andthought-process Pleasant and a thoughtprovoking read Appeals to a wide variety ofaudience without being long ortoo broad to fathom Cajoles you to dream and thenplan Left wanting for more ‘global’examples and stories ratherthan USA-specific examples Fails to appreciate the variedculture across the globe thatmay have an impact on theway the WHY is asked Fixated on the ‘Corporate’

EVALUATIONWhy Civil Services?Why Facebook?

EVALUATIONThe Nirbhaya CaseSwachh Bharat Abhiyan

EVALUATIONWhy the Mars Orbiter?Why Make in India?

AGENDAIntroductionSummaryEvaluationConclusion

CONCLUSION The book does not preach. It lays the structure on the table and tantalizes you to take a stab at applying it acrosssituations and stories, and in the end in your life. Here lies the beauty of the book.It is food for thought.Open to Ideas?StudentsEmployeesManagersBureaucracy

Take Aways Go Beyond the HOW and WHAT, to start withWHY – Decisions, Actions, Communications Remember the 3Ps: Purpose, Proof andProcess Compete with Oneself; not with others

Written in 2009, Start With Why "delves into what is described as a naturally occurring pattern, grounded in the biology of human decision-making, that explains why we are inspired by some people, leaders, messages and organizations over others." SIMON SINEK An ethnographer by training, Sinek is an adjunct of the RAND Corporation. He