Transcription
Based onTHECanvasNov 8th 2011Created by: Emad Saifwww.emadsaif.com
AgendaBusiness Model ssionGroupWorkshop7:308:008:208:309:002
First Plain Paper Photocopier - 1950 Lease 25/month 4 /copy (min of 49/month)3
businessmodel“A business model describes therationale of how an organizationcreates, delivers, and captures value”4
BUSINESS mersCaptureRevenue ( )5
businessmodelcanvas6
tool to create & analyzebusiness models.7
YOU CAN Create new businessmodels easily Analyze & update yourexisting business model8
buildingblocks9
Customer Segmentswhich customers and users are you serving?which jobs do they really want to get done?10
Value Propositionwhat are you offering them? what is thatgetting done for them? do they care?11
Channelshow does each customer segment want to be reached?through which interaction points?12
Customer Relationshipswhat relationships are you establishing with each segment?personal? automated? acquisitive? retentive?13
Revenue Streamswhat are customers really willing to pay for? how?are you generating transactional or recurring revenues?14
Key Resourceswhich resources underpin your business model?which assets are essential?15
Key Activitieswhich activities do you need to perform well inyour business model? what is crucial?16
Key Partnerswhich partners and suppliers leverage your model?who do you need to rely on?17
Cost Structurewhat is the resulting cost structure?which key elements drive your costs?18
Business Model Canvas19
Your Business Model CanvasKEYPARTNERSKEYACTIVITIESKEYRESOURCESCOST ENTCHANNELSREVENUE STREAMS20
EXAMPLESEXAMPLES21
Example 1Example 2Refreshing lemonade to joggersat public parksAffordable VOIP calls22
Kelly’s Lemonade Stand: Refreshing LemonadeKEYPARTNERSKEYACTIVITIESKEYRESOURCESCOST ENTCHANNELSREVENUE STREAMS23
SkypeKEYPARTNERSKEYACTIVITIESKEYRESOURCESCOST ENTCHANNELSREVENUE STREAMS24
Example 3Photo sharing onlineExample 4Smooth shave for men & women25
Flickr: Photo SharingKEYPARTNERSKEYACTIVITIESKEYRESOURCESCOST ENTCHANNELSREVENUE STREAMS26
Gillette: Razors & BladesKEYPARTNERSKEYACTIVITIESKEYRESOURCESCOST ENTCHANNELSREVENUE STREAMS27
Break.28
WORKSHOP29
WORKSHOP1. Assemble in teams2. Create canvas3. Write key words on sticky notes4. Place sticky notes on the canvas5. Present your canvas30
Create a CANVASof your enterprise project31
Break.32
1minutePresentations33
Discussion34
so what’s beyond theCANVAS?35
you need to validate your modelassumptions with the customersuntil you get it right!36
BUSINESS PLAN37
www.BusinessModelGeneration.com38
THANKYOU!Emad Saifwww.emadsaif.com39
Business Model Canvas 19 . VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT COST STRUCTURE REVENUE STREAMS KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Your Business Model Canvas 20 . EXAMPLES EXAMPLES 21 . Example 2 Affordable VOIP calls Example 1 Refreshing lemonade to joggers at public parks 22 . VALUE PROPOSITION
