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TOOLS FOR SOCIAL CHANGESOCIAL BUSINESS MODEL CANVASA tool to help plan, communicate and refine your business model in a simple, visual way.THIS TOOL WILL HELP YOU TO:ABOUT THE TOOL:Quickly sketch out business models for multiple ideasTOPIC: ManagementStructure discussions and give your business ideas shapeLEVEL OF INVOLVEMENT:Zero in on the things that will make your venture a successEASE OF USE:Easily share a one-page business plan and get feedbackContinually refine your business plan as you test assumptionsRequires dialogue with others
TOOLS FOR SOCIAL CHANGE
TOOLS FOR SOCIAL CHANGEABOUT THE TOOLHOW TO USE ITSocial enterprises take a business approach to achieving their mission and makingBring your team together to discuss your ideas for the venture and howyou see it working.a difference. To ensure lasting impact, they require a viable business model.By ‘business model’ we mean a design for the successful operation of a business.It describes how you will reach customers, give them something they value, andmake enough money from doing so to achieve your social impact.Use the Social Business Model Canvas template provided to structureyour conversation. Start with the Market and Value elements of thecanvas (the most important elements), and don’t be tempted to startfilling in the canvas from left to right.A Social Business Model Canvas provides a powerful visual tool to help withbusiness model design. It’s an adaptation of a well-known technique, firstdeveloped by Alexander Osterwalder.Challenge your assumptions as you go along. How do you know thatwhat you have written in each part of the canvas is true? What evidenceImpactIMPACTCarefully consider the questions set out later in the Further Guidancesection. Write down the answers in the template or use sticky notes. Getcreative.would you need to test your assumptions?OUTCOMESOutcome AOutcome BOutcome CPERFORMANCE MEASURESIndicator 1Indicator 2Indicator 3Indicator 1Indicator 2Indicator 3Indicator 1Indicator 2Indicator 3Action 1Action 2Action 3Action 1Action 2Action 3Action 1Action 2Action 3STRATEGIESWhen completed, take stock and consider the whole picture. Explore theconnections and trade-offs between each section. Is the overall pictureplausible? Are there things that you need to revisit or think differentlyabout?
TOOLS FOR SOCIAL CHANGESOCIAL BUSINESS MODEL CANVAS
TOOLS FOR SOCIAL CHANGEWORKED EXAMPLE - TOM’S SHOES
TOOLS FOR SOCIAL CHANGEFURTHER GUIDANCEThere are a number of things to think about and questions toconsider when completing the Social Business Model Canvas.MissionAll social-purpose businesses are on a mission to change society for thebetter. What change are you planning to make in the world? Describein broad terms how you will pursue your cause and tackle the social orenvironmental problems that matter.Customer RelationshipsGood businesses make a conscious decision about which customersegments to target and which to ignore. For whom are we creatingvalue? Who are our most important customers? Focus in on your idealcustomer(s) and define them clearly.Social InnovationYou are bringing forward an important solution to a social orenvironmental problem. What makes your more proposed solution morelikely to be effective than those that have gone before? Think about howyou will apply new methods, ideas, or products to solve the problem.Value PropositionTo be successful your social enterprise must stand out from the crowdand deliver real value to customers. What pains are you solving for yourcustomers? What combination of benefits will you bring? Think about thethings you might say to convince your customers to buy from you.ChannelsThere are various communication, distribution, and sales channels thatyou can use. What channels will you use to reach your target customers?Which ones will be most effective? Focus initially on the channels mostlikely to bring success.Consumer BenefitsThere are various communication, distribution, and sales channels thatyou can use. What channels will you use to reach your target customers?Which ones will be most effective? Focus initially on the channels mostlikely to bring success.Key ActivitiesThere are things that your social enterprise must do, deliver, or produceto deliver value to customers and make an impact. What are the missioncritical activities you must pursue?
TOOLS FOR SOCIAL CHANGEKey ResourcesCommunity ReinvestmentAll business rely on resources to carry out their work. These could behuman, financial, physical, or technological. What resources do you ownor will you need to acquire or develop? Which resources will be mostimportant to achieving success?All social enterprises must make a surplus (profit) in order to remainafloat and deliver on their mission. How much surplus do you hope togenerate annually and what proportion will be reinvested? In what wayswill you reinvest this surplus in support of your organization and in serviceto your community?Key AlliesIt’s unlikely that your social enterprise will succeed by going it alone. Whoare the people and groups that you must involve to achieve success? Whatvalue will they bring? Think about the funders, partners, suppliers andothers that will influence your success and how you will work with them.Cost of DeliveryEverything costs money, and sometimes much more than you think.What are the major elements of cost involved in delivering your work andmeeting needs? What resources and activities are most expensive? Howwill you control your main costs?Revenue StreamsMost social enterprises rely on a mix of revenue streams to becomefinancially sustainable. What are the main sources of earned income,grants, and donations that you will generate to support our work? Ideally,how much would each source contribute to our overall income? Thinkabout how you will achieve a sustainable balance.
TOOLS FOR SOCIAL CHANGEThe Social Enterprise Institute is the world’s school for social enterprise. We bring allthe knowledge and tools you will need to start, manage, and grow an amazing socialenterprise plus a supportive global community of peers, instructors, and coaches.www.socialenterpriseinstitute.co
A Social Business Model Canvas provides a powerful visual tool to help with business model design. It’s an adaptation of a well-known technique, first developed by Alexander Osterwalder. HOW TO USE IT Bring your team together to discuss your ideas for the venture and how you see it working. Use the Social Business Model Canvas template provided to structure your conversation. Start with the .
