Transcription
The ShowDid Go On(line)2020 Annual Report
OUR FOUNDER AND EXECUTIVE DIRECTOR PRESENTSTEP ONE IN THE SHOW MUST GO ON:Take the Panic out of PandemicHonorary BoardEd AsnerArmand AssanteSid Bernstein**Brian FrankishSiobhan Fallon HoganCeleste Holm**Chance KellyRichard KindDiane LaddBebe NeuwirthAustin PendletonFoundersRobert PastorelliDiane RaverLauren Concar SheehyExecutive DirectorBoard of DirectorsEric AscalonChairpersonHeather Brittain O’ScanlonVice ChairpersonStephanie ClinemanSecretaryDiane RaverTreasurerDavid Angstadt Sr.David BowdDavid HoltzmanRobin KampfTess O’DwyerRosalie Rosen *David Schoner Jr.Joseph SernioBrian J. Sheehy Sr.On March 11, 2020, we left a meeting with the Asbury Park cityleadership basking in the confidence that comes from knowing“it’s all under control.” Veterans of 17 previous festivals, we knewNumber 18 was going to be our most successful ever. The very nextday, faced with the reality that the country was on lockdown. Werealized we had 13 days to create a dynamic new approach to ourbeloved four-day event. And by time it was all over, we were baskingin a whole new way.Over 15,000 ticket holders experienced the pandemic version of GSFFwith the same precision of presentation that is our hallmark. We’dworked round the clock to be able to present our 240 films securelyand on schedule. We’d built our own streaming platform in recordtime. We gave new and veteran fans a four-day, live stream experiencethat delivered each film in its planned timeslot and virtual venue.And after each screening block, we invited viewers to take the short tripover to Facebook in order to participate in filmmaker talkbacks.We exhibited the energy and ingenuity of Edison, the godfather offilmmaking, who started the engine of the film industry in New Jersey,the state we hold so dear. We relied on Jersey grit and determinationto do the impossible while all around us was news of festivalscancelling, South by Southwest shuttering, the Olympics quaking.We set aside none of our long-held commitments, celebrating thenext generation of filmmakers on Saturday and Sunday morning byscreening over 40 High School films and presenting every one of ourcoveted awards.Yes, we basked when it was all over knowing that we’d attractedthree fifths of our typical in-person audience during the first daysof nationwide chaos while expanding our reach from fairly local toundeniably global. We’d curated the very best of independentfilmmaking and took it safely across borders, time zones andpolitical divides.We believed in the opportunity to venture into a new digital frontierthat served as a blueprint for festivals worldwide. The most demandingyear of our history? Well, perhaps. But the proudest too.Federal EIN: 481280505Reg #: CH 2246300*Emeritus **In MemoriumDiane RaverLauren Concar Sheehy
STEP TWO:Do the Impossible with Flair and Ferocity
STEP THREE:Don’t Whisper When You Can ShoutWe had significant print/web/radio/TVadvertising with our media partners.GSFF was showcased in major internationalmedia outlets such as Variety, Vogue GlobalNetwork/Condé Nast, Deadline, IndieWire, ETCanada, News Entertainment and others. The Journal Two River Times The Coaster Irish Central More Monmouth Musings TapInto.net Tapinto TV Brookdale Community College Press Communications Radio 101.5 FMAn extensive public relations campaign both to the public aswell as to the film-making community was executed. The eventis marketed through thousands of filmmaking and event websites, blogs and social media throughout the world beginning inJune of each year when the call for entries opens and continuesthroughout and post event.eo CodPromNJTRANDon’t miss the18Festival, Asbu th Anniversary of the Gardery Park, Newn State FilmSunday, 29March. Featu Jersey Wednesday, 25–ring 240 indfrom aroundeptheenfestival event globe. Highlights of this fun dent filmsincludes:-filled 5-day Special screening of Stanley KubrickJacket with’s Fuicoto many as Dr. nic actor Matthew Modin ll Metale, knownBrenner on NeStranger Thingtflix global phs.enomenon QT8: TheFirst Eight,a star studdabout the firsed dot 21 years ofQuentin Taran cumentarytino’s career Easy DoesIt - featuringLinda Hamilton (Terminator ColdPlay’s)music video forAvicii Shaquille O’Neal’s Foster Boy starring Matth Tuscaloosaew Modinewith NataliaDryer (Stranger Things) Stallone: Frank That Is - featurArnold Schwarzenegger an ing Sylvester Stallone,d moreALSO - The Bouncing Souls, GaStevie, JodieFoster (Taxi Dri slight Anthem, Littlever) and manyAttend Fridaymore!Niggreat for the wh ht Gala featuring the filmTeam Marco,ole family.GSFF only happtoday at www. ens once a year, so purchgsff.org!ase ticketsDownload theGarden StateFilm Festival2020 app!The event was marketed to over 500K newaudience per each press release and tensof thousands of annual attendees throughGSFF’s newsletter and social networks.Our extensive mailing list increases eachyear by capturing emails through ourdigital media and our ticketing system.NJ Transit SEAT DROP CARD with SPECIALDISCOUNT CODE offered to New JerseyTransit commuters.We utilized paid ads in publications allover the tri-state area as well as dozensof event websites for added advertising.In addition, our event draws nationalattention and has been mentioned onNBC, CBS and ABC networks.We expanded our reach throughmultiple distribution channelsthanks to our partners. N ew Jersey LGBT Chamber of CommerceAsbury Park Chamber of CommerceE astern Monmouth Area Chamberof CommerceSocial Media postsLove Asbury ParkAsbury MonologuesWe partnered with A Shared UniversePodcaStudio, were guests on multipleshows by various hosts, such as MingChen, as well as, Eastern MonmouthArea Chamber of Commerce, BoardTalk, the Monmouth Ocean Small Business Development Center and the Talkof Success Podcast with host JackelineFuertes along with others. Our sponsors were thanked on each podcast. Townsquare Media Radio NJ Stage 99.1 Star Radio and more NJTV Brookdale TV PBS SCAN Chasing News and many more
Social MediaThanks to Vice Chair, HeatherBrittain O’Scanlon the numbers andinteractions continue to rise.IN ONE MONTH ALONE-MARCH 2020 ONFACEBOOK WE REACHED OVER 83K REACHESUsing Facebook Live our global Filmmakers andfans interacted during the filmmaker talk backs.Every logo and all program ads were postedacross all of our social media platforms.OVER 6,800 TUNED INTO VIEW THE GSFF 2020AWARDS PRESENTED ONFACEBOOK LIVE#VIRTUALREDCARPETAlthough we didn’t get an opportunity to do the realred carpet, the virtual red carpet went viral and logoswere seen internationally!MARCH 2020 TWITTER 114K IMPRESSIONSMARCH 2020 INSTAGRAM 53K IMPRESSIONS(AGE RANGES 13-65 )
STEP FOUR:GSFF launched a New Event APPFace FactsINCOMETheteGarden Sta2020 ApplaivtseFFilmis FREE tothroughdownloadrethe App StoPlay.and GoogleTickets & Other Sales 63,213.00Foundation Grants 7,348.00Government Grants 24,157.00Corporate Sponsorships 39,650.00Individual Donations 44,123.00TOTAL CASH 178,491.00In-Kind Contributions 116,100.00TOTAL INCOME 294,591.00INCOMEEXPENSESAdministrativeAudience members utilized theGarden State Film Festival (GSFF)app as a resource to help charttheir GSFF experience.Watch selected trailers of thefilms, view screening times andvenue locations, create theirown individualized scheduleand much more!All Sponsors were Featured! 73,953.00Development 8,501.00Education 4,492.00Programs 137,589.00TOTAL EXPENSES 224,535.00SURPLUS/DEFICIT- 46,044.00EXPENSESCovid-19 Loans /Grants Income 55,100.00
STEP FIVE:Virus or No Virus, Be GenerousIntegrating the Artsinto Community LifeGSFF provides a robust artseducation agenda for publicschool students and specialaudiences. Our annualschedule includes screeningsat schools around the state,senior and community centers,various VFW halls, and theGifted & Talented Convocationkeynote presentation heldeach March at MiddletownArts Center.Each month founder, DianeRaver joins Frontlines of Freedom, the largest military news andtalk radio show in the country designed to address and discuss the most pressing issues facing ourarmed forces, veterans and their families. GSFF presents a Movie of the Month to their audience andtakes comments and questions from listeners. The military is a frequently over-looked and underservedsegment of the population and GSFF’s commitment to them is long-standing and unwavering.GSFF’s NEW HOME!The executive offices of the GardenState Film Festival are now locatedon the Lincroft Campus of BrookdaleCommunity College!Our valued sponsors had exposure inthe following places:February 27, 2020 Brookdale Best of the FestYour brand was on the screen prior tothe GSFF film block to a new audienceat Brookdale’s Performing Arts Center.Host Celebrity Chef David Burke.
STEP SIX:STEP SEVEN:Be Grateful. Be Grateful. Be Grateful. RepeatBe a BelieverThank you to our supporters:MEGA MOGUL LEVELBrookdale Community College*Catalyst Outdoor*The Journal*Jules L. Plangere Jr. FoundationSalt Hotels*/The AsburyDiane Raver and FamilyMOGUL LEVEL107.1 The Boss*Press Communications*Workhouse*EXECUTIVE PRODUCER LEVELNew Jersey Division of Traveland TourismNJTV*DIRECTOR LEVELNew Jersey State Council of the ArtsF&S Digital*Asbury Park Now/iSTARAsbury Audio*Madison Marquette*Star LevelArtists Alike StudiosAimee FergusonGreen Leaf Pet ResortPerkowski & Associates LLC*NJ Transit*Tito’s Handmade VodkaIra Walker/UBSPRODUCER LEVELArbor TerraceBest Coverage Long Term Care/Sandy EssexClayton & McGirr Funeral HomeManasquan BankNew Jersey Natural GasFEATURED PLAYER LEVELSenator Declan O’ScanlonSOS Productions *InkTip*RED CARPET LEVELABS PayrollAmdur, Maggs & DuganIron Gate Security*LA/NY 411*MC2McOmber, McOmber & LuberOcean First FoundationSmiles By The SeaSpring Lake 5KCommunity Health Center, Visiting NursesAssociation of Central Jersey*Headroom Bar & Social*East Main Media*Tap Into*PATRONS 100 or moreLaura Madson 25.00 or moreAntionette HadgisSteven LanceRena ScheinhartzMs. Antionette Hadgis*In KindWE BELIEVE we will see you up close and personalin 2021, at all our favorite Asbury Park venues withall our amazing film industry pals and volunteers byour sides. Here are some of the plans:v Mark your calendars now andplan ahead!v Join us for a weekend filled withcurrent independent films fromaround the globe.v Mix and mingle with filmmakersand celebrities!v Workshops, professional paneldiscussions with industry leaders,parties and more!v See all of the Premieres, Film awardwinners, Screenplay CompetitionWinner and listen to the moviemusic award winners.
We’re deserving ofyour supportAt GSSF we are a community of people.Your people.We’re sustainable. For over 20 yearswe’ve been working with schools, seniors,underprivileged communities, nonprofits,civic groups, and veterans to deliver ourmission of providing the highest qualitythe cinematic arts has to offer.We’re on the frontline protectingfreedom of speech.We don’t take sides and we don’t censor.Only in Jersey.We proudly stake our rightful claimto the birthplace of the film industryin the United StatesYour gift will be put to work immediately.You can see how your contributionaffects others and speak to them face to faceto see how you directly impact lives.We’re local, giving you the confidenceof knowing where and howyour contributions are spent.You’re giving to a cause that isclose to your heart and home.You’re not just supporting GSFF.You’re supporting local businesses,creating jobs, supporting tourism,and introducing students to21st century vocations.Please join us as we transform lives.We’re getting ready to roll.Support GSFF TODAY.gsff.org Info@gsff.orgDon’t just takeour word for it!
We exhibited the energy and ingenuity of Edison, the godfather of filmmaking, who started the engine of the film industry in New Jersey, the state we hold so dear. We relied on Jersey grit and determination to do the impossible while all around us was news of festivals cancelling, South by Southwest shuttering, the Olympics quaking.
