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THE“ASK PHENOMENON”WORKBOOKBY RYAN LEVESQUEASKMethod.com The Ask Method Company. All Rights Reserved.1
The secret to succeeding in business today isthe same as it was 100 years ago:Find out what people want,and give it to them . . .100 years ago that was simple. But today it is not.Because with almost unlimited choices, people want to feellike your solution is specifically designed for them.www.ASKMethod.com The Ask Method Company. All Rights Reserved.2
There is a major shift happening right nowin the way people are buying online.And companies are recognizing and acting on this shift:www.ASKMethod.com The Ask Method Company. All Rights Reserved.3
When I chose the orchid care market, I figured it wasa small enough, specific enough niche But what I found is thatI didn’t have ONE bucket, I actually had FOUR.People whowanted to gettheir orchid tobloom againafter it stoppedfloweringPeople whowanted to savetheir sick ordying orchidPeople whoneeded helppotting ortransplantingtheir orchidsAnd peoplewho just boughttheir firstorchid, andneeded to knowthe basicsI took that business from 0 to 25,000 / month in 18 months By creating a CUSTOM EXPERIENCE based on their specific situation.www.ASKMethod.com The Ask Method Company. All Rights Reserved.4
Niching down is not enough.No matter how big or small your market is you have to diagnose andprescribe to give people exactly what they want and need To do this, you need to find the different segments, or buckets ofyour market, just like I did with orchid care.www.ASKMethod.com The Ask Method Company. All Rights Reserved.5
Bucketing represents the future of online marketing And the future is already here.www.ASKMethod.com The Ask Method Company. All Rights Reserved.6
At the highest level, the ASK Methodis broken down into three major steps:123DISCOVERSEGMENTLAUNCHwww.ASKMethod.com The Ask Method Company. All Rights Reserved.7
When you know.You’ll uncover. What buckets exist in your market Where to find them What buckets to focus on (andwhich ones you should ignore) What you should sell The unique needs, wants, anddesires of each of these buckets How to sell it And the unique language patternsthey use to describe their painwww.ASKMethod.com The Ask Method Company. All Rights Reserved.8
The ASK Method Allows You ToBetter Sell Your ProspectsBetter Serve Your Customerswww.ASKMethod.com The Ask Method Company. All Rights Reserved.9
Wondering if there are buckets in your market?Use this formula with Google Autocomplete to get a sense of whatyour market’s buckets might be.[ Your product or service ] for BestSAMPLES:www.ASKMethod.com The Ask Method Company. All Rights Reserved.10
For more information about how to usethe ASK Method in your business,check out the free ASK Method Workshop.Click here to access the entire ASK Method Workshop.www.ASKMethod.com The Ask Method Company. All Rights Reserved.
The secret to succeeding in business today is the same as it was 100 years ago: Find out what people want, and give it to them . . . 100 years ago that was simple.
