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— FOR THE ASK COMMUNITY —ASK Copywriting Mind Mapa step-by-step guide to writing copy for ASK funnelsby Jack PriceASK Copywriting Specialistpricewrite.comASK Copywriting Mind Map—1—pricewrite.com

WELCOME!“Copy drives the funnel” —Ryan LevesqueAs you implement an Ask funnel to grow and scale your business, you face achallenge that can make or break your funnel — writing conversion copy.Some people try the do-it-yourself option. But the task is daunting, requiring youto write 100 pieces of ASK copy that is convincing and interesting enough tomove prospects through a series of micro-commitment to a conversion goal.I prepared this mind map to keep me from getting lost in the weeds whilewriting ASK copy. If you decide on the DIY route, keep the mind map handy.If you decide to hire a copywriter, bear in mind that many copywriters are ordertakers, so inquire about your candidate’s understanding of the structure andinternal workings of ASK funnels.I’ve been a fulltime copywriter for more than a decade and write for a limitednumber of entrepreneurs in the ASK community. If you run into roadblocks, Iinvite you to schedule a free Discovery Session in which we will:1. Review your offer, target market, and marketing narrative2. Decide on the best approach for your ASK funnel3. Discuss costs and time linesThe great thing about the ASK Method is that it forces you to think through yourbusiness from the customer’s point of view. But alone, you can waste countlesshours exploring rabbit-holes. Feelings of frustration can lead you to doubt yourability to execute your business idea — and your funnel might never be built.If we decide to work together, I promise to be a guide you can count on.Together, we’ll collaborate to design a journey your customers will love. And ifyour funnel converts on a small scale — the sky is the limit.I wish you the best of luck and hope this mind map helps.And if you need help, visit me at pricewrite.com and schedule a phone call. Ipromise you’ll learn something helpful.Jack PriceASK Copywriting SpecialistASK Copywriting Mind Map—2—pricewrite.com

TABLE OF CONTENTSWELCOME! . 2TABLE OF CONTENTS. 3MIND MAPS . 5MIND MAP #1: DISCOVERY . 5MIND MAP #2: SEGMENTATION . 6MIND MAP #3 SALES . 7MIND MAP #4: FOLLOW-UP . 8MIND MAP KEYS . 9MIND MAP #1: DISCOVERY . 9Deep Dive Survey (DDS) . 9Deep Dive Why Statement. 9Zone of Specificity Check . 9Ethical Bribe . 9Deep Dive Survey Text . 9DDS Traffic . 10Bucket Confirmation . 10MIND MAP #2: SEGMENTATION . 11DESIGN . 11Language Extraction . 11Segmentation Quiz . 11Traffic . 11MIND MAP #3: SALES . 13Landing Pages . 13Sales Landing Page [3-5] . 13Thank You Page [3-5] . 13Up-sell [3-5] . 13Up-sell Thanks [3-5] . 13Webinar . 13Webinar Script . 13Opt-in landing page . 13Sales landing page . 13Reminder emails . 13MIND MAP #4: FOLLOW-UP . 14Acceleration . 144-Day Feedback Loop (4DFL) . 14Feedback Loop . 14Consumption . 15Optimization . 15Scaling . 15ASK Copywriting Mind Map—3—pricewrite.com

FREQUENTLY ASKED QUESTIONS (FAQ) .16ABOUT JACK PRICE .17GETTING HELP . 17NEXT STEPS . 17ACKNOWLEDGMENT .17COPYRIGHT NOTICE .17ASK Copywriting Mind Map—4—pricewrite.com

MIND MAPSMind Map #1: DiscoveryDeep Dive Survey (DDS)Deep Dive Why StatementZone of Specificity CheckEthical BribeDeep Dive Survey TextWelcome Page/Advice EmailSingle MostImportantQuestion (SMIQ)DemographicsQuestionDiscoveryProduct DemandQuestionContact InfoThank You PageDDS TrafficEmail to SubscribersSocial Media PostPay-per-Click AdsLean QuestionnaireASK CopyMind MapBucket ConfirmationConfirmationSegmentation QuestionConfirmation DDS EmailBucket DistributionCheckSegmentationSalesFollow-upSee MIND MAP #1 KEY on page 9ASK Copywriting Mind Map—5—pricewrite.com

Mind Map #2: ntationQuizWelcome estionsProduct PossibilityQuestionsASK CopyMind MapLead Capture [3-5]Outcome Onramp &Move Forward [3-5]TrafficPay-Per-Click AdsSubscriber EmailSocial Media PostsAffiliatesJoint VenturePartnersSalesFollow-upSee MIND MAP #2 KEY on page 11ASK Copywriting Mind Map—6—pricewrite.com

Mind Map #3 SalesDiscoverySegmentationSalesLanding PagesSales Landing Page [3-5]ASK CopyMind MapThank You Page [3-5]Up-sell [3-5]Up-sell Thanks [3-5]WebinarWebinar ScriptOpt-in landing pageSales landing pageReminder emailsFollow-upSee MIND MAP #3 KEY on page 13ASK Copywriting Mind Map—7—pricewrite.com

Mind Map #4: Follow-upDiscoveryASK CopyMind MapSegmentationSalesFollow-upAcceleration4-Day Feedback Loop (4DFL)4DFL email 1 FABEmail 2 FAQEmail 3 TestimonialsEmail 4 Urgency“Do You Hate Me?” (DYHM)Email 1 DYHMDYHM SurveyEmail 2 Re-Open OffersEmail 3 New FAQEmail 4 Pivot SurveyConsumptionWelcome email [1]Consumption emails [4]Up-sell4-Day FeedbackLoop (4DFL)“Do You HateMe?” (DYHM)OptimizationScalingSee MIND MAP #4 KEY on page 14ASK Copywriting Mind Map—8—pricewrite.com

MIND MAP KEYSMind Map #1: DiscoveryDeep Dive Survey (DDS)This is your unique opportunity to find out what your market wants to buy andhow they want to be sold.Deep Dive Why StatementBefore spending time and resources to run a DDS, get clear on what you want tofind out about your market.Zone of Specificity CheckIf your DDS is too specific or too broad, your results may not be useful.Ethical BribeAlso known as a lead magnet, the ethical bribe can increase traffic to your DDSand encourage quiz-takers to complete the survey.Deep Dive Survey TextMake sure your survey text is succinct, crystal clear, and easy to read.Welcome Page: Use this page to orient cold prospects or reconnect withwarm prospects.Single Most Important Question (SMIQ): This open-end question givesprospects an opportunity to deepen your insights into the market youserve.Demographics Question: Warm up the quiz taker with a question or twothey can answer easily.Product Demand Question: Find out the level of interest in products andservices you’re thinking of offering.Contact Info Question: Getting email addresses of qualified prospects is acritical hurdle in your funnel.Thank You Page: Your opportunity to deepen your new relationship oreven offer another product.ASK Copywriting Mind Map—9—pricewrite.com

DDS TrafficFor fast results, drive traffic to your DDSEmail to Subscribers: The best source of traffic is your email marketinglist.Social Media Post: If you have an engaged following on social media, aDDS is a great way to get information and add new subscribers.Pay-per-Click Ads: Test the effectiveness of Facebook Ads, LinkedIn Ads,and rebranded Adwords platforms: Google Ads, Google MarketingPlatform, and Google Ad ManagerLean Questionnaire: As an alternative, create a set of questions forphone interviews.Bucket ConfirmationAfter you identify your buckets, run a confirmation.Confirmation Segmentation Question: The confirmation can be as simpleas a one-question survey.Confirmation Survey Email: Explain the purpose of the survey to yoursubscribers to encourage participation.Bucket Distribution Check: The goal is to get as close as possible to evendistribution, with no single bucket containing 50% or more of the selfsegmentation responses.ASK Copywriting Mind Map— 10 —pricewrite.com

Mind Map #2: SegmentationDesignSegmentation can happen based on a single question, but a better practice is tocollect market data at the same time.Language ExtractionAs a first step, analyze the DDS responses to capture the specific language usedinside your market, so you can echo it back in your content.Segmentation QuizWelcome Page: Use this page to orient quiz takers and promise an ethicalbribe as an incentive to complete the quiz.Segmentation Question: Eventually you may want a self-discovery quiz,but for a first iteration, a simple segmentation quiz is easier and quicker.Demographics Question: Warm up the quiz taker with a question or twothey can answer easily.Product Possibility Question: Find out the level of interest in productsand services you’re thinking of offering.Lead Capture [3-5]: Simply ask for an email address so you can deliverthe ethical bribe.Outcome Onramp & Move Forward [3-5]: On this screen, fulfill anypromises you have made and display a link to a sales page. Optionally,you can place the sales copy on the outcome page.TrafficTo test your funnel, drive cold traffic to your segmentation quiz. If you can getcold traffic to convert, all other sources will convert even better.Pay-Per-Click Ads: Test the effectiveness of Facebook Ads, LinkedIn Ads, andrebranded Adwords platforms: Google Ads, Google Marketing Platform, andGoogle Ad Manager;Email to Subscribers: Once your funnel is converting, invite your email marketinglist to take the quiz.ASK Copywriting Mind Map— 11 —pricewrite.com

Social Media Posts: If you have an engaged following on social media, invitethem to take the quiz.Affiliates: Invite your affiliates to send traffic to the quiz.Joint Venture Partners: Partner with organizations to invite their members totake the quiz.ASK Copywriting Mind Map— 12 —pricewrite.com

Mind Map #3: SalesLanding PagesThe purpose of the quiz is to send segmented traffic to sales landing pages.Sales Landing Page [3-5]Write separate landing pages, each customized for a different bucket. Note: Thissubject is so critical that I developed a separate La

“Copy drives the funnel” —Ryan Levesque As you implement an Ask funnel to grow and scale your business, you face a challenge that can make or break your funnel — writing conversion copy. Some people try the do-it-yourself option. But the task is daunting, requiring you to write 100 pieces of ASK copy that is convincing and interesting enough to move prospects through a series of micro .