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The global onlinerecruitment magazineIssue 138 APRIL 2013www.onrec.comIssue 138Plus Latest news and launches Online recruitment icons Industry partnershipsEMPLOYER BRANDINGrEACHING OUT!24/7 forindustry newsVisit onrec.com for thelatest industry informationon online recruitment.
PREFACECONTRIBUTORS / MAGAZINE TEAM03FROM The editorprefaceWelcome tothe March /April editionof the OnrecMagazineManaging your employment brand hasbeen something employers have alwaysbeen aware of. The difference now is thatnegative comments about working for yourcompany are no longer limited to grumblingas people leave the factory gates.Social media has given instant voiceto the masses and employers need tohandle their employer branding thoughtfullyto avoid negative repercussions. For theforward thinking it offers great opportunitiesfor communication with potential employeesand customers.Could social media perhaps be usedto fill the black hole that many job seekersrefer to when they apply for jobs? Havingapplied for a role online they feel lost with noresponse back from the employer.Part of the reason for candidates notDH Publishing Ltd9th Floor, Metro Building, 1 Butterwick,Hammersmith, London, W6 8DLPhone:Fax:Email:Web:getting response is the UK’s has acomplicated recruitment market place.An employer may be tarnishedwith a poor employment brand andcandidate experience with out knowingit. It might be the recruiter they employ,the job board they used to advertisethe vacancy or the Applicant TrackingSystem used to sift candidates thatleaves the candidate not knowing if theirCV has even be received.If you are worried about youremployer brand, apply for a job withyour company online, see what its likeand ask yourself did the candidateexperience live up to my expectationsas an employer? Don’t worry if it doesn’tyou wont be alone. 44 (0) 20 8846 2700 44 (0) 20 8846 2801info@onrec.comwww.onrec.comEditorialDavid Hurst CEOdavid@onrec.comStuart Gentle Publisherstuart@onrec.com / 44 (0) 208 846 2756Rebecca Waite Subscriptions Administratorrwaite@tarsus.co.uk / 44 (0) 208 845 2700Lauren Mackelden Features Editorlauren@onrec.comDesignJames Wenman Print Managerjwenman@tarsus.co.uk / 44 (0) 208 846 2841Stuart Gentle Designerstuart@onrec.com / 44 (0) 208 846 2756Sales & MarketingStuart Gentle Publisherstuart@onrec.com / 44 (0) 208 846 2756SubscriptionsRebecca Waite Subscriptions Administratorrwaite@tarsus.co.uk / 44 (0) 208 845 2700David Hurst, Onrecall thisand more.updatedcontent:Search thearchive:Industryforums:UK, US &International newsupdated dailyA collection ofthousands of newsarticlesAir your viewsand see what yourcolleagues haveto sayonlineMagazine:View currentand past issueswww.onrec.com DH Publishing LTD, a wholly owned subsidiaryof Tarsus Group plc. Online RecruitmentMagazine is published bi-monthly and is aclosely-controlled/subscription circulation title.All editorial is the responsibility of the authors,and the publishers reserve the right to amend/change/alter articles as necessary. Any materialssupplied may not always be returned, andthe publishers cannot be held responsible forany loss or damage however caused. No partof this publication may be reproduced in anyformat without the prior written consent of thepublishers. Printed by Holbrooks Printers Ltd,Hilsea - PortsmouthDH Publishing Ltd. 2008ISSN: 1473-5547IndustryDirectory:Search hundreds ofindustry suppliersand job boardsonrec magazine APRIL 2013
05CONTENTSISSUE 138Contents#//?//12Features11Big DebateCan you use Social Media to recruit?12Online Recuitment IconsColin Day, iCIMS speaks to Onrec about thepast, present and future plans14Niche Job SitesLeading the way in personalising recruitment?22Reach out further with employer branding- fromvideos to TV ads1422Employer Branding26Social MediaAdvice on social media recruitment strategiesRegular03 Preface06 News10 Partnerships18 Launches12220626www.onrec.com onrec magazine APRIL 2013
06NEWSNewsAGENCIES RALLYequest and work4 partnerAgencies Rallyfor TempoTempo today announces that there hasbeen a very positive industry response toits launch in JanuaryeQuest and Work4 partner to openjob posting gateway to FacebookCompanies Now Offer Job Posting and Advertising Content along with Business Intelligenceto Gain Valuable Insight into Facebook Recruitment PortaleQuest today announced that it hassigned a long term agreement with Work4that will open an unrestricted job postinggateway to Facebook’s 1 billion users.The arrangement allows eQuest usersunlimited, delivery-free access to Work4,the market leader in social recruitingsolutions. Work4 offers job advertising andFacebook Recruiting Ads specifically forFacebook.Work4 CEO Stéphane Le Vietremarked, “We have combined two verypowerful Work4 integrations; Facebookand eQuest. We can now efficiently andeffectively provide mutual customers theability to target a vibrant pool of talentthrough this technology arrangement.”Part of the agreement also allowseQuest to gain a significant foothold onFacebook’s candidate data.“The integration allows eQuest tocapture critical candidate trending data by job class, function, title, and geography- enabling us to track and measure theeffectiveness of job posting performanceon the world’s largest social network,”said David Bernstein, VP of Data Analyticsfor eQuest. “It is a significant step as wellas a key data addition to our predictiveanalysis capabilities for our customers.”onrec magazine APRIL 2013 Tempo announces that there has beena very positive industry response to itslaunch in January.Since its launch, the alliance has seenconsiderable demand for membershipfrom recruitment agencies and to dateTempo has signed up more than 50members, demonstrating the industry’scommitment to raising standards andcreating best practice processes.Notable recruitment leaders that areheralding the alliance include:Tony Bucciero, Managing Directorof Templine comments: "The foundingprinciples behind Tempo dovetail nicelywith Templine's overall approach towardscustomer liaison, ethical trading andthe development of industry standardsas a whole. This is why Templine willbe one of Tempo's first members andwe look forward to contributing to theoverall objectives of the organisationaccordingly."Chris Cass, Managing Director ofConcept Recruitment Group Ltd adds:“The Concept Recruitment Group is reallypleased to be part of the Tempo alliance.Any membership body that aims to driveimproved standards within the recruitmentmarket and offers further benefits in termsof procurement, training and legal supportis certainly a welcome addition tothe sector.”Adam Holby, Director of XPRecruitment also comments: “XPRecruitment chose to join Tempoto remain at the cutting edge of therecruitment industry. Our marketplaceis constantly changing and we felt thatto remain at the forefront we needed toadapt with it. The regular auditing anddevelopment of our processes will allowour teams to continue to stand out in thesectors that we work within."www.onrec.com
08NEWSNewsBULLHORN 2013Bullhorn takes 2013by the hornsNew London office is a prelude to a year ofinternational investment and expansionRecruitment software specialist Bullhornunveils its global plans for 2013 today asit announces London as the company’sinternational hub.Taking Bullhorn global is Peter Linas,who is now international MD. Linascomments: “The most exciting thing forus in 2013 will be our expansion into newregions. We’re investing in our products,our people and in our physical expansion.We’re currently hiring our first employees inmainland Europe who will be based in theNetherlands and have added another threeto our team in the north of England.”Linas continues: “Taking our CRM,Bullhorn Reach, and the BullhornMarketplace into non-English speakingmarkets is a huge challenge but ourprospects in those countries are ready foran integrated cloud solution that addressesthe unique workflow requirements of therecruitment sector. We’re currently workingon expanding the functionality of ourmobile platform.”Linas hints that existing users will seebig changes to Bullhorn’s accessibilityby the end of the year, including browserindependence, meaning that Bullhorn willbe usable in Safari, Firefox and Chrome, aswell as Internet Explorer.In the heart of London’s ‘Tech City’,Bullhorn’s new offices are hard to missfrom street level and signify a year of greatchange for the company – which has gonefrom start-up to UK market leader in underfour years.Have you got newsto share?Let us know by emailing editor@onrec.comonrec magazine APRIL 2013 JEPSON HOLT PARTNERS WITH EPLOYJepson Holt in the cloudwith EployJepson Holt Consulting, who specialise in legal recruitment, has selectedEploy’s market-leading cloud based recruitment and applicant trackingsoftware to further enhance its partnership approach with clientsJepson Holt Consulting, whospecialise in legal recruitment, hasselected Eploy’s market-leading cloudbased recruitment and applicanttracking software to further enhanceits partnership approach with clients.Phil Jepson, Chairman at JepsonHolt said that making Eploy an integralpart of its recruitment processes wasthe next natural strategic step for thecompany. “We strongly believe in theprinciple of working in partnership withour candidates throughout their careerlife, so we needed a flexible, intuitiveweb-based software solution that couldhelp us facilitate this personal approachto recruitment.”“We previously used a serverbased business software package, butwe found its recruitment functionalitylimiting and technically not goodenough for our business objectivesmoving forward.“Eploy offered us a solutionthat better reflects the structure ofour company; for example beingweb based and the only dedicatedrecruitment system on the market thatis browser independent, means ourpeople who spend much of their timeoutside of the office, can now workremotely. Having remote access toone central system where all clientand candidate information is securelystored, is already transforming the waywe work.”Another key factor for Jepson Holtin selecting Eploy was the system’sfully synchronised email facility. “Asa specialist recruitment consultancyfor the legal profession we find thatmany of the people we work with prefercorrespondence in writing, so Eploy’semail facility fits perfectly with whatwe want to achieve, and makes theprocess much simpler and trackable,”Mr Jepson explained.Also of significant businessbenefit is Eploy’s range of automatedrecruitment tools which havestreamlined day-to-day functions.Mr Jepson said: “We now have adedicated recruitment system thatlogs information quickly and easily,which allows our consultants to workmore closely with their existing andprospective clients on an on-goingbasis.Tools such as the searchfunctionality (connecting the dots) andthe ability to tag specific skills make theprocess much quicker. The postcodesearch tool that is linked to our websiteis also very useful and helps us to buildorganisation charts; ultimately we nowhave the technology to be able to findthe right people quickly.”Eploy also used its projectmanagement and technical expertiseto smoothly transfer all the data fromJepson Holt’s previous system. ChrisBogh, Eploy’s Technical Directorconfirmed that this was the mostchallenging aspect of the transition.“The data was massively complicatedbecause it wasn’t a recruitment system;once we’d established how it wasstructured the transition to Eploy ransmoothly.”“The support provided by Eploythroughout the implementation frombeginning to end was excellent,” saidMr Jepson. “The transition was smoothand all our people were trained at justthe right time so they could hit theground running when the system wentlive.”www.onrec.com
10PARTNERSHIPSNEWS & PARTNERSHIPSWCN and DiversityJobs improvesaccessibility on law firm websiteOfficeTeam salarycalculatorWCN and DiversityJobs.co.uk have teamed up to improve accessibility for usersof global law firm Eversheds’ websiteOfficeTeam UK, today announces the launch ofits 2013 Salary Calculator for the administrativeand secretarial industryA speaking toolbar which reads aloud,onscreen information to people visitingthe firm’s UK website enables a higherlevel of accessibility for users such asclients and job candidates. The toolbarspeaks in over 20 foreign languages,enlarges text and changes colourcontrast and is available across thewhole site, including the corporaterecruitment site. This level of onlinereading support means Eversheds’site is more accessible than any othercorporate recruitment site in the world,to the growing number of people whostruggle to read websites whether asa result of a disability or because of alanguage barrier. .The technology, calledDiversityTalks, was developed byDiversityJobs.co.uk. It was installedon Eversheds’ UK website, includingall of its job application pages, byDiversityJobs.co.uk and WCN, a pioneerin e-Recruitment, which creates andhosts the e-Recruitment websites formany of the world’s biggest employersEversheds’ resourcing manager,Mardi Smouha, comments:“We are very much a global firmand so we want to make our onlineinformation as easy to understand aspossible. Our clients can use the tool totranslate pages or have paragraphs readaloud and this improves accessibilityon one of the many channels that weuse to communicate with them. For ourjob candidates on the other hand, thewebsite is the main source of informationand the main point of initial contactwith us. This technology enables us tosupport people who may need additionalhelp when using the site, especiallywhen this is their only method ofcommunication.”Eversheds’ use of the toolbar tomake its entire recruitment processmore accessible is a first. No othercorporate recruitment websites havetalking technology that supports wouldbe candidates, not only when they arebrowsing the site for jobs, but alsothroughout the application process.WCN’s Channels & AlliancesManager, Sarah Callery, explains whyothers will no doubt followEversheds’ lead:“1 in 10 people in the UK havedyslexia to some degree, 10 millionpeople have a disability and 2 million ofthese have significant sight loss, plus1 in 6 is from an ethnic background.Companies are increasingly recognisingthat they cannot hope to attract thebiggest and best pool of people if theirsite immediately alienates so manypeople who need reading support.“Having some talking technologyon a general website is no good forrecruitment if as soon as the candidatestarts to actually apply for a post,the talking support stops. From anaccessibility and usability point of viewthat’s incredibly unhelpful and frustratingto the potential candidate, and damagingto the company’s employer brand.“Our solution makes it easyfor our clients to modify theircurrent e-Recruitment sites and towholeheartedly offer complete readingsupport to people visiting their sites –and it can be installed on our clients’recruitment sites in days.”onrec magazine APRIL 2013 By providing salary ranges across morethan 20 administrative, secretarial and officemanagement positions, the online calculatoraims to help workers instantly access andunderstand how their salaries match upwith average salaries in their local job area.The calculator also provides the percentagechange for each role in the last 12 monthsdrawn from the OfficeTeam 2013 SalaryGuide and links through to the latest jobvacancies.Earlier findings from OfficeTeam UKhas highlighted the value of the survey foremployees looking for a pay rise or whennegotiating a salary in an interview. Over half(54%) of HR directors say it is common placeto lose an employee due to not meetingsalary expectations and more than two fifths(42%) are more willing to negotiate salariescompared with one year ago.Phil Sheridan, Managing Director ofOfficeTeam UK said: “We are pleased toannounce the launch of the OfficeTeamsalary calculator. The calculator will bringa number of benefits to employees andjobseekers. In just a few clicks, jobseekerscan quickly compare roles in their currentlocation or neighbouring regions to see howpay fluctuates. This will also assist thoseconsidering a career move to understandwhich skills and roles are in demand and howthis affects the salary they could be earning.“Our research shows that growth maybe on the cards this year with 68% of HRdirectors saying that they’re confident in thegrowth of their companies for the year. Thisis great news for those looking to move asany increase in business optimism will bereflected in the recruitment of new staff.www.onrec.com
BIG DEBATEnew year predictions11Nicholas Roi,SilkRoad UKBIG debateToday social networks form a major platform from whichrecruiters source and interact with prospective candidates.But internal hiring managers are missing a trick when it comesto using social media to recognise and optimise the talentalready in their organisations. Talent management software,which incorporates social media functionality, can helporganisations to better understand their workforces throughsocial collaboration and learning. By encouraging employeesto share content and expertise with each other, companies willknow which internal candidates are best qualified to fillvacancies during recruitment drives, thereby narrowing thegap between social networking and talent management.#David Henry,Monster UK & Ireland“You can use social media to recruithowever; if you use one medium in anyrecruiting strategy you limit theopportunity of success. First you needto think - who am I looking for, whereare they likely to be? I wouldrecommend that you use it to supportand strengthen your overallrecruitment strategy where relevant.Social media can be a useful tool foremployers to find backgroundinformation on a potential candidate– for example, understanding theirinterests, who they engage with onlineand their general personality.”[ Big debate question ]Can you use Social Mediato recruit?James Uffindell,Jobbounties.com"With its ability to spreadinformation quickly andefficiently, social media is now akey tool for any seriousrecruiter. In fact, the stats fromthe US are pretty startling, sothe short answer is anunequivocal 'yes'!. Socialmedia accounts for 16% of allhires in the US and one in sixpeople claim to have got theirjob through Facebook alone.80% of employers are usingsocial media to find people forjobs, 65% of US companieshave made successful hiresusing social media and 55%of companies plan to increasetheir social recruitment budget."Stéphane Le Viet,Work 4 LabsNot only can you use socialmedia to recruit, but you must.Today’s candidate spendshours curating the worldaccording to their interests viasocial platforms; your brandcan become a part of thatworld. Social media helps youcreate a talent communitywhere candidates, employees,and fans can come togetherto discuss your messageand learn about and shareyour careers. Without a socialrecruiting strategy, you pass upaccess to candidates who area “best-fit” for your companyculture and are most likely toapply for your open positions.www.onrec.com Peter Linas,Bullhorn“If you’re not using social mediato recruit then you’re missingout on thousands of potentialcandidates. The propermanagement of social networksis essential if recruiters wantto extract as much value fromthem as possible. In order toreduce the amount oftime-consuming admininvolved, recruiters should usetools that enable automaticreposting on multiple networks,passive candidate identification,and content sharing – after all,recruiters that treat the networkslike job boards won’t attract thebest candidates – it’s necessaryto engage an audience withinteresting content.”onrec magazine APRIL 2013
12recruitment iconcolin day, icimsrecruitment ICONCOLIN DAY, ICIMSOnrec: What were you doingbefore iCIMS?CD: Before I started my professional career,I was a student at Cornell University studyingpsychology. Shortly after graduating I landeda job with Comrise Technolo
job posting gateway to facebook Companies Now Offer Job Posting and Advertising Content along with Business Intelligence . BuLLHORN 2013 News Recruitment software specialist Bullhorn unveils its global plans for 2013 today a
