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August 2021Homes for HealthyAgeing TestbedOpen Call for SMEs
2Homes for Healthy Ageing TestbedHomes for Healthy Ageing Testbed3The Connected Places Catapulthas launched a ‘Homes for HealthyAgeing Programme’ to contributetowards the UK Government’s goalto support older people to live athome independently and morehealthily for 5 years longer.Good mental and physical health starts athome, but when it comes to healthy ageing,few homes are up to the challenge ofsupporting us throughout our lives. Withthe right technologies and innovative caresolutions we can get more from our homes forlonger. As our population gets older, it’s clearwe have to act now. By 2050, a quarter of theUK population will be over 65. Right now, it’sless than 15%. That means we need to makesignificant changes to ensure healthy ageingfor all. And it’s not just our population that’sThrough the Homes for Healthy Ageing programme,we’re harnessing the expertise of industry leaderswho can help us make the most of our existinginfrastructure through scalable, consumer-friendlytechnology solutions. The Government has identified‘ageing society’ as one of its four Grand Challengesand has set out a mission to help people enjoy at leastfive extra healthy, independent years while narrowingthe gap between the experiences of the richest andpoorest. This Grand Challenge offers a wealth ofopportunity for SMEs and partners who want to putthe UK at the forefront of the healthy living industrythrough tech and care solutions that work foreveryone.As part of this programme, the Catapult is providingfunding and expertise to find and test innovativesolutions to local challenges around healthy ageing –creating the environment to demonstrate impact andto build the needed case for scaling.The Catapult’s programme will: Create testbeds in five locations in the UK withLocation Partners or local consortiums Test, demonstrate and showcase innovativeapproaches, products and services Focus efforts on delivering replicable, impactfulsolutions to move forward the UK’s healthy ageingagendaTo achieve this, the Catapult is contributing: 2.5 million programme funding over two years 250,000 of funding to support five local testbedsacross the UK 400,000 investment to trial innovative solutions across five locations to test and demonstrate earlyand late stage solutions to Healthy Ageing challengesIn order to source and award these innovativesolutions, the Catapult is now running an ‘Open Call’for UK based SMEs to apply. The Catapult aims tosupport 40 SMEs in different ways by providingfunding and deployment support over the duration ofthe programme life.ageing. 80% of the houses we’ll have in 2050have already been built, and with the oldesthousing stock in Europe, it’s vital that we’reboth innovative and practical as we build ahealthier future for the UK.This document should act as your briefing to the Homes for Healthy Ageing Open Call. Within it,you will find the different challenge themes that you can address, the requirements to apply, theapplication process and the evaluation process. In addition, there is key information about where tofind support, how to contact us and webinars you can join.
4Homes for Healthy Ageing TestbedThe TestbedsWhat is a testbed?Testbeds play a vital role in helping assess the viability, impact and potential for scale of newinnovations. It’s an approach that removes barriers to testing by giving UK SMEs and innovatorsaccess to user groups and local environments so they can develop, test and showcase new orexisting products and services without the usual risks.Homes for Healthy Ageing TestbedA mindset to shareTestbeds are great opportunities to trial innovative and ambitious ideas in real-life settings, gatherinsights and feedback from user groups and refine or adjust those solutions. Testbeds offer a safespace for learning and iteration to move towards developing a more meaningful user-centeredsolution.Therefore, deploying and developing solutions within testbeds require innovators to be ambitiousand flexible to test, learn and pivot quickly.5
6Homes for Healthy Ageing TestbedHomes for Healthy Ageing Testbed7BelfastSunderlandChallenge Theme:Social Isolation and LonelinessChallenge Theme:Cold and Damp Housing ConditionsIn Northern Ireland, there is a strong motivationto improve the care of older adults. Reportshighlight that Northern Ireland has the mostrapidly ageing population of UK nation states. Inrecognising an ageing population with increasinghealthcare needs, including frailty and multimorbidities, there is a need to develop supportto ensure older community-dwelling adults canmaintain a good quality of life. A key predictorof quality of life for older adults, includingboth mental and physical functioning, is socialconnectedness. This refers to people havingmeaningful, close, and constructive relationshipswith other individuals.Sunderland has an estimated population of277,962 in 2021, of this population it is predictedthat the number of residents aged 65 and overwill increase by more than 22% (66,300) by 2030.It is also forecast that by 2030 18,850 residentsaged 65 and over will be unable to performone domestic task or one self-care task forthemselves, an increase of 23 per cent on today’sfigures. This will have significant implicationsfor the health and social care of residents.Over recent years, the gap between socialconnectedness in Northern Ireland hasincreased, especially in older demographics.This problem has also been worsened by theCOVID-19 Pandemic, which has led to a rise insocial isolation and loneliness in over 65’s. Thismeans that older adults have an increased riskin their mental and physical health worseningcompared to other age groups.In order to tackle this challenge, the ConnectedPlaces Catapult are teaming up with a NorthernIreland based consortium to deliver a multi-sitetestbed that encompasses real world urban andrural settings, where cohorts of over 65-year-oldswill be engaged to identify innovative waysof enhancing social connectedness in theageing population.Consortium PartnersThe Northern Ireland consortium will comprisethe following partners: Ulster UniversityConnected Health Innovation Centre (CHIC)Queen’s University BelfastAge NIBelfast City CouncilPublic Health Agency NI The Health Innovation Research Alliance(HIRANI) Market Development Association (MDA)Furthermore, Sunderland is one of the 20%most deprived districts/unitary authorities inEngland, ranked 33rd most deprived in the 2019Index of Multiple Deprivation and 20th in theranking of Health Deprivation and Disability.Life expectancy is 11.5 years lower for men and8.7 years lower for women in the most deprivedareas of Sunderland than in the least deprivedareas. Evidence shows that living in a deprivedarea is strongly linked with higher mortality andlower chances of survival.A recurring problem which the city faces islinked to cold or damp housing conditionswhich can exacerbate respiratory conditionsin older residents. The consequences ofthis problem result in potentially costlyinterventions from health, housing, and socialcare organisations. In some cases, residents getcaught up in a cycle of causation, treatment,and intervention. Sunderland’s City Councilare therefore looking to establish a testingenvironment where solutions can be supportedto breaking this cycle.To find out more information on the location,the detailed challenges, access to infrastructureand the number of testers you will be workingwith – sign up to our challenge webinar on the15th September at 10am.
8Homes for Healthy Ageing TestbedHomes for Healthy Ageing Testbed9The OpportunityEligibilityWe are looking for innovative UK SMEs who have the potential to create solutions (technical and non-technical)that can tackle the locations homes and healthy ageing challenges as outlined above and, in the challenge briefdocumentation (to be publicly available on Wednesday 15th September).To qualify to receive funding through the ‘Homes for Healthy Ageing programme:The Catapult will provide two different Tier’s for SMEs to apply for each challenge. These Tier’s will be defined bythe intention of each SME and their motivation for applying to the programme. The two tier’s will focus on: You must be an SME* You must have a UK registered company You must have an innovative idea or solution you are willing to either develop or test in a real-world environment You must be able to address the challenge statements with your solution1. Tier 1: Development – This track will be forSMEs that are willing to learn, test and iteratetheir solution based on insights collected from thedeployment period and from co-creation activitieswith participants2. Tier 2: Demo/Showcase - This track will provideSMEs with more mature solutions the opportunityto demonstrate and showcase their solution in areal-world setting in respect to the addressablechallengeThe Connected Places Catapult is investing 400,000to trial innovative solutions across five locations. Weare launching two testbeds this Autumn in Sunderlandand Northern Ireland and a further three will belaunched in 2022. Each location has 80,000 worth offunding to award to innovative SMEs (note: Fundingamount offered to SMEs will differ per Tier).Furthermore, the Catapult will provide targetedactivities and support during the deployment phasefor some awarded SMEs, around the followingthemes: User engagement / experiment design anddeployment, impact assessment and scalability.As a minimum level of support, the Catapult will alsoprovide the following to all awarded SMEs: Potential to present at a Homes for HealthyAgeing Connections Café: Connection Cafés aremonthly networking events where SMEs are invitedto showcase and connect with other stakeholdergroups, which will be a mix of local government,academics, large corporates, and many others.SMEs who are selected for this project will have achance to present at a Connections Café (Date TBC,and subject to availability) on their work in tacklingHomes & Healthy Ageing challenges. A ccess to our wider SME services fromConnected Places Catapult: We also offer otherbespoke services, including network organisationswho can help businesses set up an office in the UK,masterclasses, Industry days, Investor days – SMEsare selected based on individual needs or relevanceto the subject matter A ccess to Innovate UK EDGE: Innovate UK EDGEis a partner of Connected Places Catapult, whoprovides a wide range of business and innovationsupport for UK companies. Part of this is a potentialaccess to the Innovate UK EDGE RTO fund (TBC) Exposure to wider commercial/CR&Dopportunities in the Homes & Healthy Ageingsector: The selected cohort will receive up-to-dateinformation on further opportunities from ourHomes & Healthy Ageing programmeFurther details on the support and trainingto be provided to each tier will be shared ata future date.It is not a requirement of your solution to be commercially viable, but it must be focused on addressing thechallenge to create a positive social change on the local problem.Call to ActionHow to applyThe Catapult will run 2 Webinars during the open callprocess to help provide context on the opportunityfor innovators. These webinars include: Application Opening date: 20/09/21 12:001. Generic Programme Webinar: Wednesday 1stSeptember 2021 at 10amThis webinar will provide information to Innovatorson the overall programme, how SMEs can apply tothe programme, what support will be given to SMEsduring the open call and the types of offer available tosuccessful applicants.Sign up here: Homes for Healthy Ageing ProgrammeOverview Webinar (catapult.org.uk)2. Healthy Ageing Challenges Webinar:Wednesday 15th September 2021 at 10amThis webinar will be delivered by our locationpartners. The webinar will provide a local view onnational challenges that are impacting the HealthyAgeing domain.Sign up here: ing-locally-understood/Interested applicants are highly advised to attend thewebinars to gain relevant information that can helpwith their applications and take the opportunity toask any questions to our team.*a company with fewer than 250 employees Application Closing date: 10/10/21 at 23:00The Application page will open on 20th Septemberand will close on 10th October.[Link to Application – Coming soon on 20thSeptember]All applications must be completed via the F6Sapplication. All other contact is to be made throughhomeshealthyhfha@cp.catapult.org.uk or during theevents to be hosted by Connected Places Catapult.Disclaimer: Subject to your answers in yourapplication and/or during the interview stage,Connected Places Catapult reserves the rightto move applicants to different tiers if it’s moresuitable.
10Homes for Healthy Ageing TestbedHomes for HealthyMainAgeingtitleTestbedof report or document11How will you be evaluatedScoring levelsIn addition to adhering to the Eligibility criteria, Connected Places Catapult and the selected Location Partner willbe conducting the evaluations based on the following:All entries will be evaluated by applying the following criteria (equally weighted):For all applicants:0-2 Your understanding of the Location ChallengesFor Tier 1 applicants The suitability of your product to integrate withother products and/or within the service ecosystemin place The degree to which you have demonstrated marketresearch on how your solution can fit with theLocation Challenge Your plan to demonstrating your solution toend-users set out in the location area A robust plan for deploying and trialing your solutionin the chosen location; including understandingneeds of customers/end users, and plan for using theproject funding Demonstrable evidence on potential social,environmental, and economical impact of yoursolution in the chosen location Demonstrable innovation of your solution whichdifferentiates from competitors Your ability as a business to mitigate risks A robust plan for sustainable business development(assessing on current costs, and plans for incomegeneration) The degree to which your teams’ skills can readilymeet the challenges as set out in the different tiers The extent to which you comply with current GDPRregulations and other legal legislations The extent to which the intellectual property ofyour solution is being protected0Poor Response – The response containsmaterial omissions and/or is supported bylimited evidence/examples. Major concernsthat the applicant has the potential to deliver/that they have failed to meet a reasonablestandard1Fair Response – The response contains someomissions and/or is not well supported byevidence/examples. Some concerns aboutthe applicant’s ability to deliver/that they havefailed to meet a reasonable standard A strategy for continuous sustainable developmentwith location partners on deployment effortsFor Tier 2 applicants: The degree to which your solution has beendemonstrated in a similar market set out in theLocation Challenge A plan for showcasing/demoing your solution in thechosen location; including how you will measure andmonitor the impact of your solution using the projectfunding A strategy for how you intend to use this showcase/demonstration to valid your offer to marketUSING A 0-2 MARKING SCHEME2Good Response – A comprehensive wellevidenced submission, clearly demonstratingexpertise and knowledge incorporating valueadded benefits/social value attributes andother points of innovation. The responseis deemed to offer little or no risk and fullycaptures the understanding of the stepsinvolved to deliver the aspects of the questionposed, giving a very high level of confidence inthe applicant’s experience and abilityYour application will be evaluated byan evaluation committee, which willconsist of: The Connected Places CatapultSME Development team The Connected Places CatapultApplied Data and Technology team Representatives from eachLocation Partner (whereapplicable)
12Homes for Healthy Ageing TestbedHomes for HealthyMainAgeingtitleTestbedof report or documentSigned contracts:before end of November13Off boarding and Alumni support:May 2022Interviews:w/c 18 OctoberOpen Call Briefpublished:27th AugustApplication closes:10 October at 23:00Application questions published:8 SeptemberSelection of finalists:25 OctoberOngoing Open Call support:1 September –15 September(two webinars)Application open:20 September 12:00Information received in response to this open call will be used by Connected Places Catapult and the LocationPartner to evaluate the proposals made by applicants using the evaluation criteria detailed.Applicants should respond in accordance with these instructions. Failure to respond in accordance with theseinstructions may result in your application not being considered further. Provide the required information;Showcase event:Q2 2022Shortlisting interviews:w/c 11 OctoberTerms & ConditionsApplications will only be accepted as compliant if they:Testbed & support phase, includingplanning, preparation, deployment andimpact assessment:From November 2021to April 2022Connected Places Catapult expressly reserves theright to require an applicant to provide additionalinformation supplementing or clarifying any of theinformation provided in response to the requests setout in this competition document. This does not createan obligation for Connected Places Catapult to have tomake such requests.Candidates will be deemed ineligible if: Provide a response to all questions; and They do not comply with the responserequirements stated above; Are submitted before the deadline. They do not submit their application on time;Successful applicants will be expected to sign acontract with Connected Places Catapult and theLocation Partner in order to participate in theHomes and Healthy Ageing Testbed programme.Point of ContactIf you have any questions about the application,please contact our team onhomesforhealthyageing@cp.catapult.org.uk
Main title of report or documentVisit our websitecp.catapult.org.uk14Follow us on Twitter@CPCatapultFollow us on LinkedInConnected Places CatapultCopyright 2021 Connected Places Catapult. Nopart of this report may be reproduced, distributedor communicated to any third party without writtenconsent. Connected Places Catapult does not acceptany liability for reliance placed on this report.
the UK at the forefront of the healthy living industry through tech and care solutions that work for everyone. As part of this programme, the Catapult is providing funding and expertise to find and test innovative solutions to local challenges around healthy ageing – creating the environme
