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Copywriting Strategy Workbooknataliegensits.com1
nataliegensits.comCopywriting Strategy WorkbookTABLE O F CO NTENTSElevator pitch3Ideal client8Mindset shifts11Structuring your content15Copywriting17Editing19Showing up20My favorite free apps202
Copywriting Strategy WorkbookAre you on a mission to help others avoid the mistakes you made orto overcome the challenges you have overcome - more easily? That ismy mission ultimately, and I can do that best my helping you reachthose who need your help - through your messaging and copy. Solet’s begin!Client-focused copy is the number one thing that a coach needs inorder to be successful. You can learn to write. You can write amazingstuff. But if your copy doesn’t speak to your ideal client, it’s not goingto work and you’re not going to grow business as quickly.(I know, because I’ve been there and want to help you avoid mymistakes.)nataliegensits.com3“Do you not know that your bodiesare temples of the Holy Spirit,who is in you, whom you havereceived from God? You are notyour own; you were bought at aprice. Therefore honor Godwith your bodies.”1 Corinthians 6:19-20 NIVLet’s transform the way you think about marketing and selling your business so that you canconnect with new potential clients, offer them value through client-focused copy and see the salescome more naturally!1 YO UR E LE VATOR PITCH(your mission statement, your purpose)Your elevator pitch is your introduction line, your “billboard”. It can be incorporated into yoursocial media bios, your website headline and so much more. It can make or break you because ifyou don't have an elevator pitch that's memorable and clear, people won't remember or resonatewith you. They won’t be able to refer you.Please don’t be the entrepreneur who skims over this step because you think you’ve got it figuredout, you don’t think it’s important or you don’t want to be the salesperson (guilty!). Honing yourelevator pitch actually makes your copy and messaging more client-focused, more genuine andless sales-y (big sigh of relief).Also, you can create various lengths of your elevator pitch. But we are working on your elevatorpitch for online business, where coaches are many and attention is scattered. That means you’vegot to be brief and spot-on! For this, I encourage a 10- to 12-word elevator pitch.Simply put, your elevator pitch is what you do and why she needs it. But a good elevator pitch isnot quite that simple. So I will give you the template first, but be sure to follow my steps to create agood elevator pitch!ELEVATOR PITCH WHAT WHY (what you offer why she needs it)Another way to look at this is to consider the PROBLEM you’re addressing the SOLUTION SUCCESS you’re offering. Your WHAT SOLUTION and the WHY her success. WHY does shewant to lose weight, overcome diabetes, heal from Hashimoto’s, etc?Your statement can be framed like:I help [who] [do WHAT gain/achieve/do] [WHY her desired success] through [your solution].So let’s start with a blank slate and do this right!
Copywriting Strategy Workbooknataliegensits.comCRAFT YOUR ATTENTION-GRABBING ELEVATOR PITCH1) List what you do (or plan to do).2) List who you serve (or plan to serve).3) Journal: WHY are you doing this - why are you coaching on this particular topic?4) Journal your story: list or freestyle write out your milestones throughout life, whether you thinkthey are related or not. Use a separate notebook if you’d like.4
Copywriting Strategy Workbooknataliegensits.com55) Reflect back on your answers above and connect some of your milestones. Journal: Where hasyour life (God) led you over the years?6) Journal: What struggles have you overcome that you passionately want to help others with?Why?7) Which God-given gift(s) have allowed you to do this?8) What types of people have you helped already or crossed paths with most?9) Do your answers for questions 1-3 align with your answers for questions 4-8? If not, can you getthem in alignment and does that feel more natural to you? (Suggestion for a Christ-centeredbusiness: pray for wisdom and clarity around this because you want the what you do, who youserve and why to be based on God’s truths — your strongest foundation!)
Copywriting Strategy Workbooknataliegensits.com610) Now for your elevator pitch, complete this help statement:I help [who] [do WHAT gain/achieve/do] [WHY her desired success] through [your solution].HINT: You might lump 2-3 of the things you do together under one specific umbrella term or focuson just one of the things you do.11) Next, narrow it down. When you include all the pieces above, it will likely be repetitive,which is why you can get it down to 10-12 words. Remember, for your online wellness business,you have 3-5 seconds to catch attention. Later, you can explain more about how you do it in aconversation. YOUR GOAL: to create an elevator pitch that’s more authentic and less sales-y, easyto remember and easy for others to share. Your elevator pitch should roll off your tongue easilywhen finished!Note: Tips and examples follow but first, I encourage you to do this as much from your heart (andGod) as possible without outside influence.
Copywriting Strategy Workbooknataliegensits.com7ELEVATOR PITCH EXAMPLESMY LONG AGO/BEFORE:So health coaches can be ever-present withoutskimping on their own self care, I write, or coachthem to write, powerful messages their clients can’tignore – through websites with search engineoptimization (SEO), blog posts, email campaigns orsocial media posts.THE NEXT BEFORE:I help wellness entrepreneurs with content writingand writing coaching.AFTER:I help health coaches get clients through clientfocused copy.BEFORE: I help women in their 40s keep up with their kids through weight loss.AFTER: I help women in their 40s feel great keeping up with their kids.BEFORE: I help you overcome mold illness and live free of sensitivities through my detox program.AFTER: I help you overcome mold illness and live sensitivity-free.BEFORE: I help men 65 with diabetes reverse illness and get active again through lifestylechanges.AFTER: I help men 65 reverse diabetes and get active again.Aren’t the AFTER versions simpler, clearer and easier to process in a few seconds?!S CR IPTU R E:“For we are his workmanship, having been created in Christ Jesus for good works that Godprepared beforehand so we may do them.” Ephesians 2:10 NET
Copywriting Strategy Workbooknataliegensits.com82 YO UR IDEA L CLIEN TIn these exercises, you will learn how to determine WHO your ideal client is, WHAT you need toknow about her/him and HOW to implement this.Also for this phase, I’ve included mindset journaling prompts to keep any imposter syndrome outand your positivity up! You see, as an entrepreneur and a wellness warrior fighting the fight, Ineeded to confront these same mindset issues. I had no idea they were holding so much powerover my progress until I BROKE FREE. Praise the Lord. It’s not to say the thoughts don’t creep backat times, but I recognize them as lies and deny them any power now over me now. My hope is thatthese exercises will do the same for you!Being an entrepreneur is no easy task. There is not an easy route. But if you were called to do this,you have what it takes! Let this be a tool to guide you.Remember, ultimately, our goal is to transform the way you think about marketing and selling yourbusiness so that you can connect with new potential clients, offer them value and see the salescome more naturally! Now let’s do it!ID EN TIFYING YOUR IDEA L CL IEN TYour ideal client is also referred to as your ICA (ideal client avatar) or persona. Knowing your idealclient intimately is also key to client-focused copy. We aren’t in an industry where mass marketingwill work. We are in the wellness industry, serving people on unique, personal journeys. Your ideal client needs to know you are going to get into the weeds with her - into the details ofher illness. And your attention to the copy in your messages reflects your attention to detail. Meet your ideal client where she is and help her overcome the struggle. You’ve got to know herwell to do this.Otherwise, when you target a range or group of people, two things can go wrong.1 You offer too many things (nutrition, mindset, fitness) andoverwhelm your client, leaving her unsure of what you do.(Overwhelm is not what I’m looking for when I’m not feelingwell. You?)2 You share examples or scenarios that don’t resonate, fallingshort of your ideal client. (Example: offering mindset shifts oranxiety help when she is looking for breathing room in herday. She may need the shifts and anxiety help, but she doesn’trealize that yet.)But when you know your ideal client well, your copy willconnect directly with her (through your client-focused copy). Straight through all the buzz andclutter. Not overwhelming. Not falling short (Woohoo!).
Copywriting Strategy Workbooknataliegensits.com9WHAT DO YOU NEED TO KNOW ABOUT YOUR IDEAL CLIENT?CONSIDER:ageincome rangefamily lifeher perfect daytraitslikesgenderwhat she valuesspiritual preferencesbuying patternswork ethicdislikesKNOW without a doubt: what she DID before your help vs what she will DO after your help what she FELT before your help vs what she will FEEL after your help what she WANTED before your help vs what she WANTS after your help (her success!)The DO, FEEL, WANT before and afters are key to the journey points you need to address throughyour added value and offers. Instead of feeling X, you will feel Y. These words describe the needand problem you are solving in her words (rather than your own) — such gold!But, the #1 thing you NEED to know: your ideal client’s BIGGEST STRUGGLE (also called painpoint).The #2 thing to know is where does your ideal client hang out online (what does she read, whichblogs, which platforms, which groups, etc.) so you can get in front of her and many others like her.3 STEPS TO RESEARCHING YOUR IDEAL CLIENT1 Tap into your current network of people or client list. Who has God already placed in your life(revisit your elevator pitch exercise if needed)? Do you see any common threads or needs? ORwhere were you 2 steps ago in your journey? If you are your ideal client, business experts suggestcoaching those who are just 2 steps behind you because their struggles, feelings and steps are stillfresh to you, making you the best person available to help. (Remember that abundance mindsetand not wanting to serve everyone?!)2 Ask them OPEN-ENDED questions. You can do this via direct messages (DMs) on social media,surveys, emails, posts in FB groups, etc.). Don’t be spammy. Be genuine. Let them know you’redoing some research only; then honor that and don’t throw them a sales pitch. Even responsesfrom 3-5 people can give you more sense of direction and shed light on who you’re naturallyresonating with.3 Track your responses for future (use Google Forms, Survey Monkey, Evernote, a customerrelationship management tool (CRM) such as Mailchimp or Active Campaign, many more).HOW TO APPLY YOUR RESEARCH Track responses so you can get a clear picture of your ideal client’s journey and collect phrasesshe uses to describe it.
Copywriting Strategy Workbooknataliegensits.com10 Refer to these responses for any message you speak or write. Put common terms used by severalof your ideal clients in plain sight (example: does she say nutrition or food, stress or anxiety .shemay see stress and anxiety as the same even though they aren’t, etc.). THEN your client-focusedmessage will cut through the clutter directly to her! Plan to speak to these pain points/needs as you offer a solution. Travel with her on the journey.Remember, you may have 1 or 2 ideal clients overall with your business. But consider onlytargeting 1 for a quarter, 6 months or year, with a particular offering that’s perfect for this idealclient. Then you may switch to the other. Or you may find that your ideal client has morphed a bit,and tweak your offer accordingly. It’s a normal part of the process.You don’t have to get it perfect the first time. It’s normal and healthy for entrepreneurs to grow withtheir clients! And remember, though you are niching down and speaking to this one ideal client,you can still serve others who come your way otherwise!YOUR NEX T STE PS1) On a separate blank sheet of paper, describe your ideal client or who you think it is.2) Find 3-5 people you can ask for feedback. Be sure to ask the 2 key questions above about herpain point and where she hangs out online. Find out how she thinks and feels and what she doesnow and what she hopes for the future of each. Put them into your tracking application. Don’toverthink the organization. Just start simple!3) When you’re clear on your ideal client, revisit your elevator pitch. You may be able to make itclearer, too!SCRIPTURE: “Each of you should use whatever gift you have received to serve others, asfaithful stewards of God’s grace in its various forms.” 1 Peter 4:10 NIV
Copywriting Strategy Workbooknataliegensits.com113 M IN D SE T SHIFTSIf the idea of sales makes you feel a little “ick”, know that this is common. But it is also overcomeable. If other thoughts seem to hold you back or keep you in a rut, use these journaling promptsand space to break through.1) Journal: What will it take for me to get full clarity? In other words, at what point will Iexperience it?TRUTH: Don’t spend so much time chasing clarity that you miss your calling (thank you for thisstatement Business Coach, Tracy Wren!). This is the reason for the elevator pitch journalingexercise. You likely have all the information you need when you look at your story! Sometimesinstead of looking for more, we simply need to look right in front of us. One step at a time, onefoot in front of the other.SCRIPTURE: “Trust in the Lord with all your heart and lean not on your own understanding; in allyour ways submit to him, and he will make your paths straight.” Proverbs 3:5-6 NIV
Copywriting Strategy Workbooknataliegensits.com122) Journal: What thing am I still trying to perfect? What am I afraid to screw up? What is the worstthing that can happen from that?TRUTH: No one is perfect. Your ideal clients don’t want perfect. They want to know you are real. Ifyou do “screw up”, chances are that no one will notice. If you’re afraid to ‘go live’ with yourbusiness too soon and it will look like it took too long for you to be successful, chances are no oneis keeping track. You’re not THAT important (and this should give you relief). However, you dohave a job you’re called to do. You are needed. And you can learn from mistakes, but not fromstagnation.SCRIPTURE: “The LORD himself goes before you and will be with you; he will never leave younor forsake you. Do not be afraid; do not be discouraged.” Deuteronomy 31:8Do not even be discouraged! Amen.3) Journal: What does the ‘perfect timing’ for me to launch my business look like?TRUTH: We have seasons to wait or rest or do, as I’ve learned. You need to be mindful (andobedient if a follower) of the season you are in. But if it’s fear, anxiety or discomfort that you’retrying to avoid or wait out, you may simply be procrastinating.SCRIPTURE:“Walk in obedience to all that the Lord your God has commanded you, so that you may live andprosper and prolong your days in the land that you will possess.” Deuteronomy 5:33 NIV
Copywriting Strategy Workbooknataliegensits.com134) Journal: What evidence and what amount of it will help me feel confident that I’m doing whatI’m supposed to be doing?TRUTH: Your potential clients aren’t likely looking for statistics. They would probably like to see asuccess story or two from your coaching. But we’ve all got to start somewhere. You’ve probablyhelped others in your area of expertise already (maybe you just haven’t acknowledged it). Worstcase, you don’t have any success stories. Yet if you’re doing what you’re called to do, you knowthat success will come. You’ve just got to walk towards it!SCRIPTURE: “being confident of this, that he who began a good work in you will carry it on tocompletion until the day of Christ Jesus.” Philippians 1:6 NIV5) Journal: Who am I afraid of offending or leaving out as I niched down?TRUTH: You aren’t meant to serve everyone. Have that abundance mindset. Whoever doesn’tgravitate to you is not for you. Someone else will serve her. You are unique and will attract thosewho God has already planned for you, IN HIS OWN TIMING. Relationships take time to build anda thousand “no thank yous” now could turn into many YESes down the road.SCRIPTURE: “Therefore, since we are surrounded by such a great cloud of witnesses, let us throwoff everything that hinders and the sin that so easily entangles. And let us run withperseverance the race marked out for us,” Hebrews 12:1 NIV6) Journal: What might scare me about failing?TRUTH: You learn by failing. To fail is to make progress. If you are worried about what others willthink, then you have a tough road ahead and are carrying a lot of unnecessary weight. Please keepjournaling and praying to get through this block!SCRIPTURE: “For You formed my inward parts; You wove me in my mother’s womb. I will givethanks to You, for I am fearfully and wonderfully made; Wonderful are Your works, And my soulknows it very well.” Psalm 139:13-14 NIV
Copywriting Strategy Workbooknataliegensits.com147) Journal: What might scare me about succeeding?TRUTH: You will be able to control the business you bring in. Worst case? You get flooded withcalls and have to put people on a wait list or outsource some tasks? That doesn’t sound so bad,does it?! What will you outsource first?!SCRIPTURE: “but those who hope in the LORD will renew their strength. They will soar on wingslike eagles; they will run and not grow weary, they will walk and not be faint.” Isaiah 40:31 NIV8) Journal:What other lies am I believing?Which Bible verses can I use against the Enemy’s lies?
Copywriting Strategy Workbooknataliegensits.com153 STR UCTU RING YOUR CONTE N TYou’re closer to the fun writing step, but first, let’s organize what you want to say or share. Whetheryou’re writing a social media post, email or blog post, use this for guidance and adapt it as needed.THE SETUP (for a lead magnet - a freebie - in this example)1 What problem are you solving? (eg. pain relief)2 What solution are you offering? (eg. easy to prepare anti-inflammatory meal plan to relieve pain)3 What is the success she will experience? (eg. pain-free life or freedom to do things she loves)A pain-free life could be the long term success - and your program is the solution, right? So break itdown into micro steps for what you’re offering NOW in this moment. Here’s an example.1 problem she has pain2 solution food journal to help her pinpoint inflammatory foods3 success determines some foods she could eliminate or limit, gives her hopeThen eventually, you get to ask her if she’d like help coming up with an alternative meal plan!So each time you write, consider what your ideal client’s pain point is in that moment. Where didyou leave off last - with the food journal, then ask how that’s going, give a tip on how to staycommitted to tracking that or what to even track exactly. And so on.Problem solution success the mini transformation toward a bigger transformationESSENTIAL INFORMATIONNext, gather essential information you will need to include: who, what, where, when, why, how,elements (art, logo) contact info, RSVP/how to purchase tickets, deadlines, testimonials, parkinginfo, disclaimersHEADLINESPut together a working (rough) headline using your problem solution success as a guide.Headlines express another WHAT WHY. But it’s your SOLUTION to her current micro NEED inthis “micro" moment! Use 10 words or less as a guide.Make it memorable impactful (but avoid jargon and fluff - just be fun and real)Use numbers (odd is better), questions, “how to” or words with emotion. Make it relevant and/orurgent. Don’t use all of these at once but as they fit naturally.Eg. working headline: Free Tool to Pinpoint Pain Triggers for Quick Pain ReliefEg. refined headline: Free Food Tracker for Pain Relief in 7 DaysEg. working headline: 2-week Healthy Meal Plan for MomsEg. refined headline: 14 Time-Saving Healthy Meals Your Kids Will Love
Copywriting Strategy Workbooknataliegensits.com16BODY COPY STRUCTURERemember elementary school? Use your outline to structure your body copy. I like to call this a1-2-3 outline.For this example, visualize a blog post that talks about your lead magnet, but this outline can beapplied to an email or other copy as well. You could even repurpose it into social media posts one post for each supporting point!1 Your headline Example: How You Can Use a Free Food Tracker to Get Pain Relief in Just 7 Days(insert introduction 2-4 sentences briefly explaining whyyou’re sharing this information (the need it solves) and why orhow you’re able to do this. It may be a bit about yourself insome cases, but always reflect what the reader will be gettingfrom it.2 subheads that support your main headlineA why tracking foods is helpful and what can happen ifyou ignore symptomsB how you use this tracker to help3 supporting points for each subheadA why tracking foods is helpful and what can happen ifyou ignore symptoms1.2.3.B how you use this tracker to help1.2.3.Make sure you’ve included your essentials (who, what where and all the details, in a fitting place).(insert summary a wrap up of what you just shared, the micro problem you solved and successExample: Now you know how helpful food tracking can be in overcoming your chronic symptoms.You understand your health might get worse if you choose to ignore the symptoms. You are readyto take control and begin healing now!(insert your strong, single call to action (CTA) what you want them to do nextExample: Get started today. Get access to my Free Food Tracker for Pain Relief in 7 Days byclicking here!)
nataliegensits.comCopywriting Strategy Workbook174 CO PY WRITINGNow for the fun part! First, let’s distinguish copywriting vs content writing. In general, copywritingtends to sell more, whereas content writing adds value or educates.Copy examplessocial media adssales pageswebsites that sellContent examplesblog postscollection of social media postswebsites that educateHowever, whether you’re working on a video, audio training or written piece of material, it allstarts with words. And you need words or “copy” to create your content. Every word does not haveto be and will not be perfect. But every word matters. Whenever you can choose intentionally,you give power to the material you’re producing. Does she use “clients” or “customers”? Does sheview this as “stress” or “anxiety”? Know your ideal client!Also, copywriting is a process. You will write more naturally and quickly as you practice. But it willalways be a process. Give it your professional best, but know when to stop perfecting and get itpresented. The process will look something like this, though you may need to repeat some editingsteps: brain dump/necessary details structure with the 1-2-3 outline or part of it write set aside edit publishI almost always set my work aside after writing or doing a major edit, then come back to it againand reread it (out loud is best) before publishing or posting it. Let’s begin!THE SETUP First, remember to use this simple formula for everything you write or share.problem (pain point) solution (your offer) success (what she will experience after) the big transformation ORbreak this down into smaller segments of the journey so that problem solution success themini transformationBONUS TIP: the first mini transformation your ideal client needs to make is a rock solid idea for alead magnet (free offer)! Next, use her words from your ideal client research CLIENT-FOCUSED COPY!Now as you edit (not while you write), apply the following copywriting tips to your client-focusedcopy and begin getting new leads! As you continue to build that know, like and trust throughcontent they need, your could-be clients will soon become your clients!
nataliegensits.comCopywriting Strategy Workbook18COPYWRITING TIPSYou vs IFocus on what she or he (you, the reader) will get from this,rather than what you’re doing or giving. Exceptions are ifyou’re writing an “about me” piece or telling a story. But evenyour story should remind her how this makes you a good fit tosolve her problem!Benefits over featuresIf you use more YOU language, benefits will naturally comeout. Talk more about the success or results she will get ratherthan just the tangibles (example: more about you’ll be able toeat healthily and save time than about a meal plan, templates,calls. It’s appropriate to mention the features, but emphasizethe benefits.5th grader levelWrite so a 5th grader can understand it. This will help breakthrough barriers in language, age, culture, etc.Active verbsRestructure sentences so you’re using more active verbs (do, heal, overcome, change) than passiveverbs (is, was, could).Positive languageChoose positive language. If, when you read it aloud, it causes an “ick” or “ugh” feeling in you, itwill in the reader, too. When you change it into positive language, your words also naturally focusmore on the results than the current state. A few negative words: fear, afraid, tired of, avoid, need.Bullet points or listsLists help create more white space in your content, making it more skim-able. Most people skim!Varied sentence lengthWrite some short sentences and some longer. In most cases, if it’s going past 2 lines, it’s too long!More technical topics might require longer sentences but shorten them when possible.And yes, these are guidelines. There are always exceptions!By incorporating just 1 of the first 4 tips, you will see a major improvement in your copywriting!SCRIPTURE: “Let no debt remain outstanding, except the continuing debt to love one another, forwhoever loves others has fulfilled the law.” Romans 13:8 NIV
Copywriting Strategy Workbooknataliegensits.com195 E DI TINGYou will likely have a couple of rounds of editing for most things you write. If it’s a longer piece,you may have several rounds of edits. When you feel like it’s ready to go LIVE, use this list to checkyourself because it’s easy to get tunnel vision or off track!10 MUST-DOS BEFORE YOU PUBLISH OR POSTBefore you publish or send any communication – web copy, email or social media post, doublecheck these 10 items.1. Does your headline or subject line grab attention?2. Will your ideal clients care?3. Do you address pain points within the first few lines?4. Do you talk about benefits over just features, tuggingon emotion?5. Does this communicate urgency and/or why you arethe best one for the job? (Share a part of your ownstory to relate!)6. Is there ONE strong call to action (CTA)?7. Are there Do you use active verbs whereverpossible?8. Are you grammatically good (punctuation, same tense, consistency with spaces, bullets,periods)?9. Did you spellcheck and/or have another set of eyes (or 6 sets) proofread? Try grammarly.com!10. Does your CTA allow you to capture an email or phone number for future communication?
Copywriting Strategy Workbooknataliegensits.com206 S H OWING UP F OR SUCCE SSTo grow your business online, you need to show up online.Start with social media. Social media can be a good place to start generating awareness and newleads. For example, Facebook and Instagram are great for health and wellness. Facebook groupsare a great place so share your knowledge and let people get to know you naturally. Twitter has abigger male than female following, for now. Know where your ideal client hangs out.Share a lead magnet (a freebie or free offer) in your social media. This is how you solve that miniproblem. A lead magnet can be an ebook, PDF, video, webinar, training, free session, audiotraining and more. It doesn’t need to be everything you know. It should match in format to whatyour ideal client prefers, and appeal to his or her attention span.Use a landing page. After a reader provides her name and email address, she will receive yourlead magnet via a link in the “thank you” page that pops up after submitting an email address, orvia an automated email from you with further instructions. Capture the email addresses withproper General Data Protection Regulation (GDPR) language - using the checkbox and sentence “Iagree to receive emails from {your name}. Make growing your email list a priority, because it isyours to keep. Social media is not.Craft an email sequence (4-7 emails) and continue adding value (and sharing some of your story)for those who opted in to your lead magnet and marketing emails. Let your new leads get to knowyou and decide they would love to use your services!Consider creating your own website. You don’t need a website to start your business, but even asimple one gives you a place to share more about what you do, your background and successstories. You can add a blog or other pages to it as you grow.Be consistent. Choose quality over quantity. Track your results. Keep doing what’s working and giveup what’s not. Show up consistently and be genuinely YOU.MY FAVORI TE F RE E RE SOUR C ESmailchimp.com - Email marketing landing pages (free and paid versions)grammarly.com - language checker and proofreaderevernote.com - note keeping appcalendly.com - scheduling appremovebg.com - removes backgrounds from your photos instantlycanva.com - online design app with hundreds of templatesotterai.com - voice or audio to text app (record your workshops or talksstraight to text and repurpose it for your copy)Videoshop - app for editing videos“Therefore encourage oneanother and build each other up,just as in fact you are doing.”1 Thessalonians 5:11 NIVHappy writing! You can do this, and your ideal clients need you to. Help them find you easily withyour new client-focused copy!Still have questions or want help with
It can make or break you because if you don't have an elevator pitch that's memorable and clear, people won't remember or resonate with you. They won’t be able to refer you. Please don’t be the entrepreneur who skims over this step because you think you’ve got it figured out, you don’t think it’s important or
