MARTHA STEWART IS A BRAND THAT CELEBRATES LIVING

Transcription

202 2 M E D I A K I TMARTHA STEWART IS ABRAND THAT CELEBRATES LIVINGWe create best-in-class lifestyle content because we believe that life is betterwhen you share the good things—a freshly cooked meal, a home you love,and moments both big and small.We inspire and equip people to design the life they want.The joy is in the doing.

E D I TO R I A L E X P E RTSELIZABETHGRAVESEditor in ChiefABBEYKUSTER-PROKELLCreative DirectorJENNIFERTUNGExecutive EditorExecutive Editor, DigitalGREGLOFTSTANYAGRAFFSARAHCAREYEditorial Directorof Food & EntertainingLORNAARAGONHome EditorJENNIFERCRESSDeputy EditorMELISSAOZAWAFeatures &Garden EditorStyle DirectorCLAIRESULLIVANAssociateBeauty EditorOur editorial experts’ have spent years training with Martha herself. Their know-how,passion, and endless curiosity yields content that resonates with consumers.OUR CORE EDITORIAL THEMESFood & EntertainingDecorating & HomeHoliday & CraftsCollectingGardeningPetsBeauty & StyleHealth & Wellness

E D I TO R I A LJANUARY/FEBRUARYChange is GoodClose: 11.10.21 On-Sale: 1.14.22Digital Content: Live WellMARCHPractical MagicClose: 12.22.21 On-Sale: 2.11.22Social Content: Making Your Home SparkleAPRILGreen Up Your LifeClose: 1.19.22 On-Sale: 3.11.22Digital Content: The Well-Kept HomeMAYMartha’s MakersClose: 2.16.22 On-Sale: 4.15.22Digital Content: Self Made*All editorial subject to change and cancellationJUNESummer Food & EntertainingClose: 3.16.22 On-Sale: 5.13.22Digital Content: What’s For Dinner?JULY/AUGUSTSummer’s BestClose: 4.27.22 On-Sale: 6.17.22Digital Content: You’re InvitedSEPTEMBERSmarter StrategiesClose: 6.22.22 On-Sale: 8.12.22Digital Content: What’s for Dinner?OCTOBERFall FunClose: 7.20.22 On-Sale: 9.16.22Digital Content: You’re InvitedNOVEMBERGrateful GatheringsClose: 8.17.22 On-Sale: 10.14.22Digital Content:Mastering the Holiday MealDECEMBERHoliday HappinessClose: 9.21.22 On-Sale: 11.12.22Social Content: 25 Days of Martha

R E A D E RSVALUABLECONSUMERSDELIVERING AN AUDIENCEOF ENGAGED FANS WHO ARE“DOERS,” BIG SPENDERS,AND HIGHLY INFLUENTIAL.ENGAGE 86% describe themselves as “doers” 3 out of 4 fans engage with the Martha brandacross 4 or more platforms 98% consider Martha Stewart Living a trusted sourcefor great ideas for recipes, entertaining, and décor 90% believe the magazine offers something theydon’t get in other magazinesPURCHASE 80% of Martha Stewart Living are the principalshoppers in their household, ranking #1 amongthe competitive set In the past 12 months, Martha Stewart Living fanshave spent:— 34.3B on Groceries— 932M on Health and Beauty Aids— 6.0B on Home Remodeling/Improvements— 1.9B on Household Furnishings (Big/Low Ticket Items)— 3.3B on Clothing— 2.6B on Fine Jewelry/Watches— 26.7B on Auto (Purchases/Lease)— 9.1B on Domestic/Foreign VacationsINFLUENCE 10% more likely than U.S. average to influenceother’s purchase decisionsSource: GFK/MSL Insiders. Brand Involvement Study. GFK MRIDoublebase 2020. Adults. Competitive Set: Food Network Magazine,O, The Oprah Magazine, Bon Appétit, HGTV Magazine.

R E A D E RSVALUABLECONSUMERSA HIGHLY ENGAGEDPREMIUM AUDIENCEPRINT/DIGITAL EDITION READERSTotal Audience7M% Female89%Median Age56Median HHI 77,754HHI 100K 39%Own Home71%Married57%Any College68%Any Kids33%Readers Who Visit the Website12%Source: Gfk MRI Doublebase 2020 Report (Base Adults).2020 comScore Multi-Platform, MRI-Simmons (11-20/S20)DIGITAL/SOCIAL USERSMonthly Website Visits16.4MSocial Followers10.7MMonthly Page Views45MMonthly Video Views19.1MWebsite Users Who Read the MagazineSource: Average monthly users and page views: comScore,August 2020–March 2021; comScore Multi-Platform, 2020;MRI-Simmons, 11-20/S20; social followers Include:Martha Stewart Living’s Facebook, Instagram, Twitter, Pinterest,and Youtube and Everyday Food Youtube; comScore,September 2021; Sisense, September 20218%

M A R K E T I N G O P P O RT U N I T I ESMartha Stewart Living is full-service marketing partner and offersintegrated initiatives that extend your brand message toour millions of engaged consumers High-impact,multi-platform programs Retail activations Live & virtual events Direct-to-consumer Digital,social, and mobile extensions Custom videos Accountability measuresFor more information contact: Sandra Roth, Associate Publisher, Marketingat 212.455.1140 or Sandra.Roth@meredith.com

202 2 N AT I O N A L A DV E RT I S I N G R AT ESRATE BASE: 2,050,000COLOR RATESBLACK & WHITE RATESPREMIUM PAGE RATESFull Page 258,500Full Page 181,000Cover 2 323,2002/3 Page 206,7002/3 Page 144,700Cover 3 284,5001/2 Page 161,7001/2 Page 113,000Cover 4 336,2001/3 Page 116,4001/3 Page 81,400*Rates are grossFor more information contact: Daren Mazzucca, SVP/Group Publisher at212.551.6913 or Daren.Mazzucca@meredith.com

N AT I O N A L A DV E RT I S I N G S P ECSMAGAZINE TRIM SIZE: 9” X 10 7/8”BINDING: PERFECT BOUNDAD SIZETRIM SIZENON-BLEEDBLEED SIZEBLEED SAFETYwidth x lengthwidth x lengthwidth x lengthwidth x lengthFull Page9” x 10 7/8”8 1/2” x 10 3/8”9 1/4” x 11 1/8”8 1/2” x 10 3/8”Spread18” x 10 7/8”17 1/2” x 10 3/8”18 1/4” x 11 1/8”17 1/2” x 10 3/8”1/2 Vertical4 1/2” x 10 7/8”4” x 10 3/8”4 3/4” x 11 1/8”4” x 10 3/8”1/3 Vertical3 1/8” x 10 7/8”2 5/8” x 10 3/8”3 3/8” x 11 1/8”2 5/8” x 10 3/8”2/3 Vertical6” x 10 7/8”5 1/2” x 10 3/8”6 1/4” x 11 1/8”5 1/2” x 10 3/8”1/2 Horizontal9” x 5 1/2”8 1/2” x 5”9 1/4” x 5 3/4”8 1/2” x 5”1/3 Horizontal9” x 3 3/4”8 1/2” x 3 1/4”9 1/4” x 4”8 1/2” x 3 1/4”2/3 Horizontal9” x 7 3/8”8 1/2” x 6 7/8”9 1/4” x 7 5/8”8 1/2” x 6 7/8”1/2 Sprd Horizontal18” x 5 1/2”17 1/2” x 5”18 1/4” x 5 3/4”17 1/2” x 5”1/3 Square6” x 5 1/2”5 1/2” x 5”6 1/4” x 5 3/4”5 1/2” x 5”Digest6” x 7 3/4”5 1/2” x 7 1/4”6 1/4” x 8”5 1/2” x 7 1/4”1/6 VerticalNA2 1/4” x 4 7/8”NANA1/6 HorizontalNA4 5/8” x 2 3/8”NANA1/12 PageNA2 1/4” x 2 3/8”NANADOCUMENT/FILE SPECS AND PROOFS:See next pageMATERIAL EXTENSIONS AND AD PORTAL CONTACT:Omar Pàez Pérez414.622.2417epaezperez@quad.com

P R I N T A DV E RT I S I N G S P ECSTRIM SIZE: 9” X 10 7/8”FONTS: 4 -color black type is not allowed.FILE TYPES AND DELIVERY: T o create rich black use 100% K and 60% C. E ffective January/February 2021 issueSubmit PDF-X1a FILES via Quad Ad Shuttle:adshuttle.com/Meredith F ree fonts or system fonts should not be used. If used,they must be outlined. F or instructions on how to create a PDF-X1a go x1aGuide2015 D2D.pdf 4 -color type should not exceed 300% density. P repare files to Meredith’s specs in accordance withSWOP specifications. If the below guidelines are not met,the color and quality of print reproduction may vary.FILE SPECIFICATIONS/GENERAL GUIDELINES: Include/embed all fonts and artwork. Max density (total area coverage) is 300% Image resolution is 300 dpi, Line illustration is 2400 dpi. C MYK or Grayscale only. Convert any spot colors notintended to print into CMYK. RGB elements must beconverted to CMYK. 5 /c ads: Limit spot color to the elements from thePantone Library. Files must be properly trapped. Limit file name to 24 characters including the extensions. Files must be single pages or spreads, no multipage files. D o not apply styles to basic fonts, use the actual font. T o avoid low-res (soft type) or 4-color black type,type should be set in InDesign or Illustrator and not inPhotoshop. R everse type should use a dominant color (usually70% or more) for the shape of the letters and shouldbe trapped when practical and not detrimental to theappearance of the job. C olor or reverse type and line art should not be lessthan .007” at the thinnest area. Single color type and lineart should not be less than .004” at the thinnest area.General guideline is nothing thinner than the equivalentof a hairline rule.PROOFS: M eredith does not accept color proofs. SWOP proofingstandards are used Press side for publication printing.Advertisers should calibrate their proofing devices toIndustry SWOP Standards for Publication Printing. Referto www.swop.org for additional information. Do not nest PDF files in other PDFs, EPS files in other EPSs. D o not use illegal characters such as (“()*& % #@!’{}[] \’,;:in file names. 5 % minimum dot required to print highlight areas andsquare-up on edges with fade-off dot of 3% of each color.DOCUMENT SETTINGS: Ads should be built at 100% trim size. Bleed ads, extend bleed to 1/8” beyond trim on all sides. Keep live matter 1/4” inside trim dimensions on all sides. R egistration and crop marks not required. If provided,registration black (100,100,100,100) should be limited tothese marks only and must not exist inside the documenttrim or bleed. Offset marks .167” so not to touch liveimage or bleed areas. See PDF Guide link above. S pread Ads: Keep live matter 1/4” away from either sideof center or 1/2” total across the gutter. A lert Designers: For spread ads with a headline/creativecrossing the gutter, contact the production departmentif the visual spacing between words or letters is critical.NOTES: Meredith does not make any changes to ads or files. Retention of materials is 13 months.

D I G I TA L & S O C I A L A DV E RT I S I N G S P ECSHALF PAGE, PORTRAIT300x600, .gif, .jpg, .png,HTML5 (JS)INSTAGRAM SPONSORSHIPSInstagram Story: 1080x1920 (9:16), .jpgand Instagram Feed: 1200x1200(1:1 or 4:5), .jpgPEEL BACKCollapsed State: 170x130,Expanded State:640x480, .gif, .jpg, .pngVIDEO PRE-ROLLOwned and Operated, Sydication:640x360 (16:9) Youtube: 480x360 and480x361 Apple News: 1920x1080*Additional digital products and sponsorships are availablle and offered on a first-come, first-served basis.For more information contact: Andrew Hammer, Senior Sales Director at212.522.0249 or Andrew.Hammer@meredith.comFACEBOOK SPONSORSHIPSFacebook: 1:1, 1080x1080 JPG or PNGOnsite: 200x250, 772x90, 320x50

202 2 T E R M S A N D CO N D I T I O N SThe following are certain terms and conditions governing advertising published by Meredith Operations Corporation (“Publisher”) in the U.S.print edition of Martha Stewart Livingmagazine (the “Magazine”). These terms and conditions may be revised by Publisher from time to time. Forthe latest version, go to www.marthastewartmarketing.com.com. For Publisher’s Digital Editions Advertising Terms and Conditions, go to ing-tc Submission of insertion order for placement of advertising in the Magazine, and/or deliveryof advertising materials to Publisher for inclusion in the Magazine, constitutes acceptance of the following terms and conditions by both theadvertiser (“Advertiser”) and any agency or other representative acting for or on behalf of Advertiser (“Agency”). No terms or conditions in anyinsertion orders, reservation orders, blanket contracts, instructions or documents that are submitted or maintained by Agency or Advertiser will bebinding on Publisher, unless expressly authorized in a writing signed by a senior executive of Publisher.AGENCY COMMISSION AND PAYMENT1.Publisher has sole discretion over payment terms foradvertising. Publisher may change the payment terms fromtime to time and without limiting generality of the foregoingmay require Advertiser to make payment in advance of theon-sale date of the relevant Magazine issue.2.Agency and Advertiser are jointly and severally liable forthe payment of all invoices arising from placement ofadvertising in the Magazine and for all costs of collection oflate payment.3.If an account is placed with a collection agency or attorneyfor collection, all commissions and discounts will berescinded or become null and void and the full advertisingrate shall apply.4.Agency commission (or equivalent): fifteen percent (15%) ofgross advertising space charges, payable only to recognizedagents.5.Invoices are rendered on or about the on-sale date of theMagazine. Payments are due in full, without deductions orset-offs, within thirty (30) days after the billing date, with thefollowing exceptions. For all advertising not placed througha recognized agent, payments at rate card rates must bereceived no later than the issue closing date. Prepayment isrequired if credit is not established prior to ten (10) businessdays prior to the issue closing date. All payments must be inUnited States currency.6.No agency commission is payable, and Publisher will notgrant any discounts, on production charges. Any discountsreceived by Advertiser on ad space charges may not beapplied to production charges.7.Advertiser shall pay all international, federal, state and localtaxes on the printing of advertising materials and on the saleof ad space.3.CIRCULATION GUARANTEEThe Magazine is a member of the Alliance for Audited Media(AAM). The following rate base guarantee is based on the AAM’sreported circulation for the Magazine averaged over each sixmonth AAM period, during the calendar year, in which advertisingis placed. Publisher guarantees circulation to national advertisersby brand of advertised product or service. In the event the auditedsix (6)-month average circulation does not meet the guaranteedrate base, Publisher shall grant rebates to the Advertiser in adspace credit only, which must be used within six (6) monthsfollowing the issuance of audited AAM statements for the periodof shortfall. In no event shall any rebate be payable in cash.Rebates will be calculated based on the difference between thestated rate base at time of publication and the AAM audited6-month average. Publisher does not guarantee circulation toregional advertisers, and regional circulations reported by theAAM are used by Publisher only as a basis for determining theMagazine’s advertising rates.PUBLISHER’S LIABILITY1.Publisher is not liable for any failure or delay in printing,publishing, or circulating any copies of the issue of theMagazine in which advertising is placed that is caused by,or arising from, an act of God, accident, fire, pandemics,public health emergencies, failure of transportation, strike,acts of governments, terrorism or other occurrence beyondPublisher’s control.2.Publisher is not liable for any failure or delay in publishing inthe Magazine any advertisement submitted to it. Publisherdoes not guarantee positioning of advertisements inthe Magazine, is not liable for failure to meet positioningrequirements, and is not liable for any error in key numbers.PUBLISHER WILL TREAT ALL POSITION STIPULATIONSON INSERTION ORDERS AS REQUESTS. Publisher will notconsider any objections to positioning of an advertisementlater than six (6) months after the on-sale date of the issue inwhich the advertisement appears.3.The liability of Publisher for any act, error, omission orother matter for which it may be held legally responsibleshall not exceed the cost of the ad space affected by theerror. In no event shall Publisher be liable for any indirect,consequential, special or incidental damages, including,but not limited to, lost income or profits. The foregoinglimitations shall apply to the greatest extent permitted bylaw and regardless of the theory under which liability isasserted.CANCELLATION AND CHANGES1.Publisher expressly reserves the right to reject or cancel forany reason at any time any insertion order or advertisementwithout liability, even if previously acknowledged oraccepted. In the event of cancellation for default in thepayment of bills, charges for all advertising published as ofthe cancellation date shall become immediately due andpayable.2.Advertisers may not cancel orders for, or make changesin, advertising after the issue closing date. Cancellation oforders or changes in advertising to be placed on covers,in positions opposite content pages, and for card insertswill not be accepted after the date thirty (30) days prior tothe issue closing date. Cancellation of orders for specialadvertising units printed in the Magazine, such as bookletsand gatefolds, will not be accepted after the date sixty (60)days prior to the issue closing date. In the event Publisheraccepts cancellation after any of the foregoing deadlines,such acceptance must be in writing, and such cancellationmay be subject to additional charges at Publisher’sdiscretion.The conditions of advertising in the Magazine are subjectto change without notice. Publisher will announce ad ratechanges thirty (30) days prior to the closing date of the issuein which the new rates take effect. Orders for subsequentissues will be accepted at the then-prevailing rates.

202 2 T E R M S A N D CO N D I T I O N SMISCELLANEOUS1.2.3.Agency and Advertiser jointly and severally representand warrant that each advertisement submitted by it forpublication in the Magazine, and all materials containedtherein (collectively, the “Ad Materials”) including, butnot limited to, Ad Materials for which Publisher hasprovided creative services, contains no copy, illustrations,photographs, text or other content or subject matterthat violate any law, infringe any right of any party, and/or is libelous, defamatory, obscene, disparaging, racist,hateful or scandalous. As part of the consideration and toinduce Publisher to publish such advertisement, Agencyand Advertiser jointly and severally shall indemnify andhold harmless Publisher from and against any loss, liability,damages, fines, penalties, and related costs and expenses(including attorneys’ fees) (collectively, “Losses”) arising frompublication of such Ad Materials in any applicable editions,formats or derivations of the Magazine, including, but notlimited to: (a) claims of invasion of privacy, violation of rightsof privacy or publicity, trademark infringement, copyrightinfringement, libel, misrepresentation, false advertising, orany other claims against Publisher; or (b) the failure of suchAd Materials to be in compliance and conformity with anyand all laws, orders, ordinances and statutes of the UnitedStates or any of the states or subdivisions thereof; or (c)any products, goods, services, programs, events, offers andpromotions that are promoted by or referenced in the AdMaterials (and the fulfillment or non-fulfillment thereof).Publisher may, in Publisher’s sole and exclusive discretionand without penalty to Publisher, reject and refuse to run anyAd Materials that Publisher believes: (a) do or may violateAgency’s and Advertiser’s representations and warrantiesset forth above; (b) are reasonably likely to be consideredobjectionable by a reasonable person; and/or (c) are likely toexpose Publisher, Agency and/or Advertiser to heightenedlegal or reputational liability or risk for any reason.In the event the Publisher provides contest or sweepstakesmanagement services, email design or distribution or otherpromotional services in connection with advertisementsplaced in the Magazine, Agency and Advertiser jointly andseverally represent and warrant that any materials, products(including, but not limited to, prizes) or services providedby or on behalf of Agency or Advertiser will not result in anyclaim against Publisher. As part of the consideration andto induce Publisher to provide such services, Agency andAdvertiser jointly and severally shall indemnify and holdharmless Publisher from and against any Losses arisingfrom such materials, products or services, including, but notlimited to, those arising from any such claims.4.Publisher’s acceptance of an advertisement for publicationin the Magazine does not constitute an endorsement of theproduct or service advertised. No Advertiser or Agency mayuse the Magazine’s name or logo without Publisher’s priorwritten permission for each such use.5.The word “advertisement” will be placed above alladvertisements that, in Publisher’s opinion, resemble editorialmatter.6.All terms and conditions of this Rate Card and associatedinsertion orders, including but not limited to pricinginformation, shall be the confidential information of Publisher,and neither Agency nor Advertiser may disclose any suchinformation without obtaining Publisher’s prior writtenconsent.7.This agreement shall be governed by and construed inaccordance with the laws of the State of New York withoutregard to its conflicts of laws provisions. Any civil action orproceeding arising out of or related to this agreement shallbe brought in the courts of record of the State of New Yorkin New York County or the U.S. District Court for the SouthernDistrict of New York. Advertiser and Agency each herebyconsents to the jurisdiction of such courts and waives anyobjection to the laying of venue of any such civil action orproceeding in such courts. ALL PARTIES WAIVE ALL RIGHTSTO TRIAL BY JURY.ADDITIONAL COPY AND CONTRACT REGULATIONS1.For advertising units less than full-page size, insertion ordersmust specify if advertisement is digest, vertical, square, orhorizontal configuration. Insertion orders for all advertisingunits must state if advertisement carries a coupon.2.Advertising units of less than 1/3 page size are acceptedbased on issue availability as determined by Publisher.3.Requested schedule of issues of ad insertions and size ofad space must accompany all insertion orders. Orders andschedules are accepted for the advertising by brand ofproduct or service only and may not be re-assigned to otherproducts or services or to affiliated companies without theconsent of Publisher.4.Insert linage contributes to corporate page levels based onthe ratio of the open rate of the insert to the open nationalP4C rate.5.If a third party either acquires or is acquired by Advertiserduring the term of an insertion order, any advertising placedby such third party in an issue of the Magazine that closedprior to the date of the acquisition will not contribute toAdvertiser’s earning discounts.REBATES AND SHORTRATESPublisher shall rebate Advertiser if Advertiser achieves a higherspending level, resulting in the retroactive lowering of advertisingrates, in comparison to the billed advertising rates. Rebate shallbe in the form of a media credit to be applied against not-yetpaid media invoices. In the event that Advertiser fails to achievea spending level for which it has been billed, Advertiser will beshort-rated and owe Publisher an additional sum based on thedifference between the billed rates and higher rates.

2022 MEDIA KIT MARTHA STEWART IS A BRAND THAT CELEBRATES LIVING. ELIZABETH GRAVES Editor in Chief Our editorial experts’ have spent years training with Martha herself. Their