CLOUD PLAYBOOk - Oracle

Transcription

CLOUD PLAYBOOk

cloud playbookintroductionMarket disruptions and innovative models are linked together. Technology transitions require innovative models to fly, expand and scale,to accelerate migrations and changes. Cloud is all about a complete new way of accessing, consuming and developing technologies. It isabout outputs and impacts more than features, wrapped in a new financial model. Such a disruption only happens every 10 years or soand it’s driving a secular growth opportunity for all of us.Jean-Marc GotteroEMEA A&C Vice PresidentCloudIn order to be successful and thrive in this new way of doing business, we need to start with people; it always starts with and through people. We all needto educate ourselves and get access to relevant content sooner. We need to learn from what is working and accept it as the new order, the new continent.To facilitate this very essential step of getting ourselves in the new model, we saw the need of a reference document that will aggregate and consolidate inone place everything you need and want to know about the Cloud with Oracle. This is our Cloud guide, our Cloud bible. It is now ready and available; weare taking a commitment to keep updating it so it stays as the ultimate place for Cloud education. I cannot emphasize how this is a must-have for all of us toinvest the time into getting Cloud ready and to dramatically expand our relevancy in the current and future market. It all starts here.Good training, good selling!Jean-Marc is driving the solutions development, recruitmentand enablement of Cloud Partners across the entire ecosystem.He is responsible for creating and driving Cloud sales strategyand programs as well as the engagement model to accelerateOracle, and Partners’ success in the Cloud. With a rich historyand experience in the IT industry, Jean-Marc is recognized as athought leader on the topics of Cloud, partnering and channeldevelopment as well as go to market models.Jean-Marc reports to David Callaghan EMEA A&C SVP and isa member of both management teams EMEA A&C, led byDavid, and EMEA Saas Board led by Alain Blanc, EMEAApplications SVP.Others responsibilities at Cisco included head of strategyfor the Partner organization, sales leader for the financialservice industry and consulting leader in the Internet BusinessSolutions Group.Gottero joined from Cisco, where he was most recentlyManaging Director for the Strategic Partners organization acrossEMEA, driving more than 2B of business. He incubated in 2011the Cloud business and set up the first Cloud GTM/team.Before joining Cisco, Gottero was founder and Partner ofAndersen Business Consulting in France, driving FinancialServices practice and enterprise transformation for 10 years.2 / 48

cloud playbookCONTENTSThe CloudOpportunityfor PartnersWhy Oracle?Accelerate yourBusinessThe Market is growing fastOracle CloudSolutions OverviewThe Value ofCloud AdoptionWhat does this meanfor Partners?Adapting and EvolvingBusiness Models?Evolving ServiceDelivery ModelsSetting Partners upfor SuccessCLOUDSERVICESYour DefinitiveGuides to CloudHCM CloudTotal Cloud: What doescomplete look like for Oracle?Oracle UniversityEPM CloudPartner CloudSuccess GuideDifferentiate withSpecializationCX CloudSaaS for DummiesOpen Market ModelPaaSOracle CloudSolutions OverviewPartner Business CentreERP CloudDigital TransformationReady to Learn more?Join us onthis journeyOracle PartnerNetwork CloudBusiness Builder3 / 48

SUB HEADINGcloudplaybookheadingSide bar titleIl minctum faceatis eaqui re qui ommos utatur? Quibusandel ma sequam et volescitas aut liquodi gendia conessit ari vid exeri nitasiminum comnis quis aut qui que liquuntia doles sinctur?Agnihil latuscia pedia cusamet ipsapel ibusantederae ex et et estrum aperempore doluptursed que pa doloribus autaturest, nossedmagnimillaut ressit aut ium, sedioraThe CloudXim estis nonsequisque dolupicil eturam fugiam aut quatur?Xim estis nonsequisque dolupicil eturam fugiam aut quatur?Ihiciaes expeleniasi alit liam harumquistorepudi veles et odi vent fugitatur? Uga.Cores eaqui utecatin et idel ma voloreicatisullor reperum restrume poresti consecto velexpliqui dolor reicillandae nisto blaborumcor aceperum fuga. Evel ma con coratiossitquisquatur sim landion cullabore solorrum ideumqui debit dolut videnis que cusdaepedit,toresciati vel molorer chilitas ne pa quatetlaborecIhiciaes expeleniasi alit liam harumquistorepudi veles et odi vent fugitatur? Uga.Cores eaqui utecatin et idel ma voloreicatisullor reperum restrume poresti consecto velexpliqui dolor reicillandae nisto blaborum coraceperum fuga.OpportunityLam sin culparibus ipsunt mo voloribustotemporibus ut unt re ni rat qui tem quodiatiorromaion por susam, que volupti aepudit eosavoles ex et fuga. Ed quistru ptaturenimusarchica tasperem volendae qui quo eumexpliqui offic to eius dolupta tetur, nus dolorepellecuptatem faceaturepre iur, officipis volumquide dit faccae nes minctas siminimus,eumento odis et vellitatur?for PartnersEvel ma con coratiossit quisquatur sim landioncullabore solorrum id eumqui debit dolutvidenis que cusdaepedit, toresciati vel molorerchilitas ne pa quatet laborec 4 / 48

the market is growing fastTHE CLOUD OPPORTUNITYIDC Forecasts Public IT Cloud Services Spending WillReach 127 billion in 2018 as the Market Enters a CriticalInnovation Stage 107.2BWorldwide Public IT CloudServices Revenue in 2017Among the factors driving public IT Cloud services growth is the adoption of"Cloud first" strategies by both IT vendors expanding their offerings and IT buyersimplementing new solutions.More importantly, IDC believes the Cloud services market is now entering an "innovation stage"that will produce an explosion of new solutions and value creation on top of the Cloud.Many of these new solutions will be in industry-focused platforms with their own innovationcommunities, which will reshape not only how companies operate their IT, but also how theycompete in their own industry.Click here to view the full press release.Source: IDC, Worldwide and Regional Public IT Cloud Services2013-2017 Forecast, doc #242464, August 2013Source: IDC November 20145 / 48

THE VALUE OF CLOUD ADOPTIONCloud Market TrendsThe Move tothe CloudCompanies of all sizes are moving to theCloud for its many benefits:Rapid InnovationPUBLIC CLOUD Service MarketThe overall Cloud computing growth rate is 5x more than the overall IT growth rate!Rapidly build, deploy and manage rich newapplications and extend SaaS apps withcustom code.2016 210bStandardization & EfficiencyRun workloads in the Cloud for instant value,productivity and efficiencies.FlexibilityScale easily to quickly meet business demands.5xgrowthCompetitive AdvantageEmpower line of business and improve the speedof decision making without CapEx investments.2010 77bCLOUDGROWTH6 / 48

what does this mean for partners?Oracle CLOUD PARTNER StrategyEnable Oracle Partners with a comprehensive set of programs and commercial models – across the full breadth of our Cloudapplication, platform and infrastructure NEDATABASESERVERSOPERATINGSYSTEMSTORAGETHROUGH ALL ROUTES TO MARKETISVVAR, VAD, MSPSIOEMAGENCY, BPODIRECToooooo7 / 48

what does this mean for partners?The Cloud is driving real revenue in the Channel27%Average Partner revenuerelated to Cloud in 201441%Expected Partner revenue relatedto Cloud by 20168 / 48

what does this mean for partners?Software-as-a-service applicationOracle has themost completeand integratedSoftware-asa-ServiceApplicationsGlobal gSalesServicecloud.oracle.com9 / 48

what does this mean for partners?Oracle SaaS and Paas for Partners What’s in Oracle SaaS for Partners?What’s in Oracle Paas for Partners?Secure Share of Wallet by delivering Customer Agility,Flexibility and faster ROIGain Market Share with fast ROI approach Be first to position SaaS as the "Why Not Cloud?“ approach Minimum Customer up front investmentOngoing lower maintenance costFlexible Services tuned for Customer evolving needs Turn opportunities into Sales Broadest SaaS offering to further integrateBest Development Platform for you to deliver Servicesand Add-ons portfolio of your ownMobile development possibilitiesSocial extension Become expert of Packaged Fixed Scope Implementations Promote your Services portfolio online on Marketplace Promote your own sets of applications on Oracle Marketplace Benefit from attractive Partner Programs Training for consultants, sales and legal profilesBuild strong pipeline through co-funded DemandGeneration Innovative own-developed industry-specific SaaSextensionsDevelop your own Cloud mobile and social solutions Drive joint programmatic Campaigns10 / 48

Adapting and evolving business models?your saas business transformation journeywhere are you now?STARTProfile yourCustomers forSaaSBenchmarkwinning SaaSplayersDecide whattype of SaaSyou areBuild and testfinance modelRedefine endto end salesprocessFind newEcosystemPartnersReviewresource matrixskillsNew KillerSaaS ValuePropositionMetering usageto sell moreExplore newand exportmarketsHow many fromyour existingCustomer baseare looking tomove to SaaS?What areyou strategicbusinessobjectives?What will yourbusiness looklike in 4 years?What type ofServices do youwant to offer?Have you builtand tested aworking financemodel?What are thekey changesin process andresources?Have youidentified thegaps?What are yourplans to re-skilland acquiretalent?Cloud and SaaSare everywhere.What isyour uniqueproposition?Can help yousell more. Haveyou defined aprocess?Have youidentified keyopportunitiesfor yourbusiness?11 / 48

cloud playbookWHY ORACLE?ACCELERATEYOUR BUSINESS 12 / 48

Oracle cloud solutions overviewOracle Cloud19Data CentresSERVING70m 200 Countries75% of Fortune 100run Oracle Cloud9m Developersuse Oracle WorldwideUsers in the Cloudevery day31B Transactions on theOracle Cloud every day15 yearsManaging EnterpriseClouds19 of 20Top Cloud providersrun on Oracle13 / 49

Oracle cloud solutions overviewConnect Your Business With Oracle CloudOne Cloud for your entire business. One standards based platform. Our Modern Cloud co-exists within an GCOMMERCEORACLE CLOUD PLATFORMINTERNET OF THINGSÅOTHERE-BUSINESS SUITEPEOPLESOFTJD EDWARDS3RD PARTYCUSTOMMARKETPLACE14 / 48

evolving service delivery modelsWhat is behind “Cloud”?deployment modelservice deliveredoperating modelapplications(sAAS)customer ownscustomer operatespublicapplications(PAAS)customer ownsProvider operateshybridapplications(IAAS)provider ownsprovider operatesprivatehCMCrMerp15 / 48

evolving service delivery modelsSeparation of ResponsibilitiesCloud gruntimemiddlewaredataservice providerresource ownersdatavirtualizationserversservice providersoftware(as a service)service providerPlatform(as a service)subscriberINFRASTRUCTURE(as a ersstoragestoragenetworkingnetworking16 / 48

Setting partners up for successOracle Cloud Partner Programs AvailableClick here to learn more about Oracle’s Cloud programs and discover the program that’s right for you. You can also join the CloudConnection Program for the latest views and news. Click here and bookmark it today.ISVCloud BuilderBusiness Process ServicesDevelop, market and sell value-addCloud servicesPrivate Cloud implementation basedon Oracle technologyDeliver unique business process servicesbased on Oracle CloudReferRal ProgramSpecializationsResale ProgramEasy participation in Cloud whilebuilding experienceProvide value addimplementation servicesMaximize return throughrecurring revenue17 / 48

Setting partners up for successThe Right Cloud Program for YouComprehensive array of programs meet Partner requirements based on business strategy, resources, skills and experience.ISV andCloud Market PlaceISVsSpecialization andCloud BuilderReferral ProgramVAD, VARs and MSPsResale ProgramBusiness ProcessServicesBPOsSystem Integrators18 / 48

Setting partners up for successOracle Cloud Channel Partner ProgramsOracle enables Partners to Build a Cloud Business within their Business.Transform Your BusinessReferRal ProgramSpecializations with Fixed ScopeResale ProgramEasy participation in Cloud opportunitieswhile building experienceDevelop expertise and deliverfixed-scope offeringsMaximize return through recurringrevenue over the entire life cycleComprehensive array of programs are designed to meet Partner’s needs based on resources, skills and experience19 / 48

Setting partners up for successOracle has many options for Building Cloud Business Capture early opportunities with the Referral Program Specialize in your skill set based on early Success SPECIALIZE BETTER BUSINESSPROCESSESObtain distribution rights for add-on, upgrade and renewal revenueEnjoy the benefits of recurring revenueBuild custom applications with our ISV program Gain deeper skill set and visibility through SpecializationDeliver value-added Fixed Scope implementation services for more revenueMaximize your Cloud opportunity through Resale Co-Sell and gain experienceValidate the profit potential in your marketLeverage Oracle’s platform and infrastructure to empower your solutionEnable a business process with bps Provide best in industry solutions and technology to provide betterbusiness processes20 / 48

Setting partners up for successCommercial PropositionsOracle Cloud ServicesReferral ProgramOracle Cloud ServicesResale Program Referral Compensation for closed subscriptions toOracle Cloud Recurring revenue from on-going Cloud ServiceSubscription Any Oracle Partner Network Member Own the relationship; add-on, upgrade and renewthe service Easy and Simple: Refer by registering deals at OraclePartner Store Expertise through Cloud Service SpecializationGot Questions? Click here For more details on the Oracle Cloud resell programclick here 21 / 48

SUB HEADINGcloudplaybookCLOUDSERVICES 22 / 48

HCM CLOUDFY16 HCM CLOUD Sales Plays for PartnersFull HCM Cloud SuiteKey MessageDigital Workforce Experience:The war for talent is won by treating the employee ascustomer. Oracle rethinks employee experience anddelivers contextually meaningful experience on thepreferred device and leverages social and gamificationto improve engagement and efficiency.Universal Insight:To take right decisions, you need full visibility on yourHR data and on all meaningful data from other sourcesand systems. Only Oracle can deliver the full picture forthe past, present and future, and provide real time andsophisticated intelligence mixing data from our solutionand external sources.Agile HR Cloud:With a unified HR platform in the cloud, everyone in yourorganization can enjoy a consistent user experiencewith a system that is simple, flexible, and intuitive.The flexibility and depth of our solution optimize youroperational efficiency and allows you to extend yourexperience at every layer of the cloud.TargetAudience LOB: VP of HR, CHROProductsTalent AcquisitionTalent ManagementTreat candidates as Customers:Proactively connect and engage with the highest qualitysources of prospective talent using social and mobileenabled processes, all while enhancing your employerbrand.Talent reviews drive succession plans:Performance reviews, goal alignment, careerdevelopment, talent reviews transform your talentinto a competitive advantage through efficient andcollaborative processes.“one size fits all” does not work:Simple, yet flexible to meet even the most complex,global recruiting and business requirements, with theability to extend functionality further through PaaS andthe largest Partner eco-system available.Predict performance and Attrition:Look into the future to determine exceptionalperformers, potential talent losses and develop plansfor organizational effectiveness.Insight across your entire process:Our solution is complete, end-to-end, includingsourcing, recruiting, and onboarding, backed byanalytics and reporting to give insight across the entiretalent acquisition process.Social is embedded throughout:Social is not an app, it’s how work gets done. Users cancollaborate anywhere, about anything, in the context oftheir daily activities. LOB: VP of Talent Management IT: HRIS LOB: VP of Talent Management, VP of TalentAcquisition Lead With: Oracle HCM Cloud Lead With: Oracle Recruitment Cloud Lead With: Oracle Talent Cloud Pull In: PaaS, OPA, Helpdesk, OTBIe Pull In: Talent management, Core HR, PaaS Pull In: PaaS, Core HR, Talent acquisition, OTBIe23 / 48

HCM CLOUDHCM CLOUD Sales Best PracticesSales Tactics: Target business lEADERS Talk and sell to business lines not to ITSales Tactics: Leverage IT Leverage IT: Sell to Business but don’t underestimate the IT roleand potential support If existing legacy HCM solutions (EBS, PSFT, JD, SAP, etc.) Articulate the SaaS Business Case (maintenance vs. subscription)and Time to MarketPosition innovations (Work Life Solutions) and flexibility at alower cost If Green Field: talk time to deploy public Cloud solutions (EBS, PSFT,JD, SAP, etc.) In front of innovators: Establish Oracle’s advanced solutions: WorkLife Solutions, PaaS Talk "Business Strategy & Adaptation", then "innovation","integration", "open standards", "performance", "security" Think forward: Engage with TA or TM and expand with FullHCM Cloud Oracle Cloud suits very well any existing application blueprint Start small, choose a pilot for quick wins Choose a pilot for quick wins, start small, describe a journey24 / 48

HCM CLOUDwant to know more?Knowledge Zones are solution-focused pages designed to jump start your path towards Specialization while guiding you to detailedinformation on how to develop, sell, and implement Oracle solutions. Dive into the Oracle Knowledge Zones today and discover thepotential opportunity for your business.Oracle Fusion HCM Cloud Service Solutionsgive Customers the power of Oracle's rich HCMand talent management solutions—throughthe Oracle Cloud. Partners have tremendoussales and implementation opportunities withOracle Fusion HCM Cloud Service Solutions,as Customers need guidance for this fast andpowerful deployment model.Leading organizations worldwide use OracleTaleo Enterprise Cloud Service to hire the bestpeople, align them to corporate objectives, anddevelop their skills to drive superior businessresults. Oracle Taleo Enterprise Cloud Servicemeets the talent management needs of thelargest and most demanding enterprises withglobal consistency and local flexibility.Visit the Fusion HCM Cloud Knowledge Zonefor more information.Visit the Taleo Enterprise Cloud ServiceKnowledge Zone for more information.OracleKnowledgeZones25 / 48

ERP CLOUDFY16 ERP CLOUD Sales Plays for PartnersTargetsERP for Net New Single PillarService IndustriesERP for SubsidariesKey DriversConfident growth: Enabling expansion globally or in new markets, IPO preparation, or acquisitions or divesturesERP Modernization for Install BaseDigital excellence: Allowing a higher level of productivity, addressing the gap in user experience by embedding social collaboration into existing business processes,leveraging mobile applications, or providing a consumer-like user experienceAgile operations: Simplifying, standardizing and automating for more agile operations: reducing the number of ERP instances to minimize the investment andeliminating upgrades; standardizing processes through shared services initiatives or using a subsidiary to test-drive a Cloud implementationValuePropositionComplete: Complete, integrated and modern Cloud that manages accounting, procurement and projects enterprise-wide. Insight-driven: Fast and intuitive embeddedmulti-dimensional analysis.Global expansion: 50 countries localized, 24 languages, multi-GAAP, multi-currency, and multi- subsidiary.Secure: Unmatched levels of security from applications to disk with 19 data centers worldwideModern: Native social collaboration, mobile, and image scanningTargetAudience LOB: CFO / Controller: IT: CIO / VP of IT / VP of Applications: Run operations using a low-cost, quick to deploy modern business plagorm Provide users with self-service, real-time information from across your enterprise Experience a secure Cloud without compromising functionality, control and flexibility Eliminate costly upgrade cycles / be current with the latest software capabilitiesProducts Lead With: Oracle Finance Cloud Pull In: Oracle Project Portfolio Cloud, Procurement Cloud, PaaS for SaaS for extensions and integration26 / 48

ERP CLOUDERP CLOUD Sales Best PracticesSales Tactics: Target business lEADERS Avoid IT: Talk and sell to business lines If existing legacy ERP solutions (SAP, Microsoft, NetSuite,QuickBooks, Epicor, Infor, Lawson, Sage, etc.) Articulate the SaaS Business Case (maintenance vs. subscription)and Time to MarketPosition innovations (e.g. Social Collaboration, Mobility,Embedded Multi-dimensional Analytics, etc.) and flexibility at alower cost Talk time to deploy public Cloud and related quick ROISales Tactics: Leverage IT Talk “Business Strategy & Adaptation”, then “innovation”,“integration”, “open standards”, “performance”, Think forward: Engage with speed & agility, speed ofimplementation, ability to embrace more value propositions, stoploosing time & money with upgrades, refocusing from maintenanceworkload Oracle Cloud suits very well any existing application blueprint Start small, choose a pilot for quick wins27 / 48

ERP CLOUDwant to know more?OracleKnowledgeZonesKnowledge Zones are solution-focused pages designed to jump start your path towards Specialization while guiding you to detailedinformation on how to develop, sell, and implement Oracle solutions. Dive into the Oracle Knowledge Zones today and discover thepotential opportunity for your business.Customers today have more options availableto them than ever before. Not only are Partnersrequired to keep pace with changes to Financialrequirements and localizations, but everyPartner also needs a solid foundation in theCloud deployment options. The Oracle FusionFinancials Cloud Service Solutions KnowledgeZone is a one stop shop for information,events and news relating to deploying theOracle Fusion Financials application productsin the Cloud. Visit the Fusion Financials CloudKnowledge Zone here.Oracle Fusion Project Portfolio ManagementSolutions dramatically improves the wayproject-driven organizations and projectprofessionals work. It provides access toinformation and collaboration betweenteam members to enable efficient andeffective project management while ensuringsmarter business decisions. Visit the OracleFusion Project Portfolio Management CloudKnowledge Zone here.Oracle Fusion Procurement-Solutions (PRC) arenext generation applications that build uponOracle's best of breed Procurement productsuite to address today's newest businesschallenges. Oracle Fusion ProcurementSolutions, a component of the OracleFusion Applications suite, is a revolutionarynew approach to collaborative, optimizedprocurement operations of any organization.Visit the Oracle Fusion Procurement CloudKnowledge Zone here.Oracle Fusion Supply Chain ManagementSolutions (SCM) are next generationapplications that build upon Oracle’s bestof breed SCM product suite to addresstoday’s newest business challenges. OracleFusion Supply Chain Management Solutionscan transform your business operationsby delivering: a single view for order andsupply and fulfillment plans across the entireenterprise. Visit the Oracle Fusion SCM CloudKnowledge Zone here.28 / 48

EPM CLOUDFY16 EPM CLOUD Sales Plays for PartnersValuePropositionNew Guidance SystemConfident Sales ManagementWorkforce PlanningFast Adoption:Intuitive role based interface, mobile ready. Virtuallyzero training with built-in starter kits and onlinetutorials. Create once consume on Web, Mobile andMS Office.Increase Forecast Accuracy and Predictability:Align management targets, bottoms-up forecasts, andquotas. Develop evolving forecast using trend analysisand run flexible what-if analysis at any level.Achieve Greater Accuracy, Predictability,and Accountability:Centralise all workforce planning activities. Empowerdecisions at all organisational levels & locations.Align Resources to Optimize Performance:Robust allocation rules for top-down target setting.Add new accounts or hires on the fly & optimizeassignments based on capacity.Assess the Impact of Workforce Expenses inReal Time:Link workforce data and visualize how changes toworkforce impact general expenses. Make workforcedecisions quickly.Best in Class Functionality:Intuitive web interface with full MS Office integration.Built-in management reporting capabilities. Extensivespreadsheet integration for efficient data entry andset up.Flexible Deployment:Integrate data from Oracle and other ERP systems.Move easily across on-premises and Cloud models.Enhance Visibility Throughout the Enterprise:Full picture reports across multiple source systems& trending and comparative reporting capabilities.Minimize Workforce Planning Cycle Time:Automate workforce planning processes eliminatemanual steps, duplication and unnecessaryreconciliations.More time for strategic analyses.Leverage existing IT investments.TargetAudience Finance: CFO, Head of FP&A LOB: Head of Sales, Sales Director LOB: HR Director, Chief HR Officer IT IT ITProducts Lead With: Oracle Planning & Budgeting CloudService (PBCS) Lead With: Oracle Planning & Budgeting CloudService (PBCS) Lead With: Oracle Planning & Budgeting CloudService (PBCS) Pull In: PBCS Enterprise (when available) Pull In: Oracle CX Cloud Pull In: PBCS Enterprise with Workforce Planningmodule included29 / 49

EPM CLOUDEPM CLOUD Sales Best PracticesSales Tactics: Target business lEADERS Avoid IT: Talk and sell to business lines If existing legacy EPM solutions (Old Hyperion, IBM Cognos/Adaytum, SAP Bobj, Infor/Comshare etc.) Articulate the SaaS Business Case (maintenance vs. subscription)and Time to MarketPosition market leading EPM products and maximum functionality& flexibility at a lower cost If Green Field: talk time to deploy public Cloud and related quick ROI In front of innovators: Establish Oracle’s EPM Cloud solutions:PBCS, EPRCSSales Tactics: Leverage IT Leverage IT: Sell to Business but don’t underestimate the IT role andpotential support Build on the ‘Hyperion’ reputation in finance and re-iterate leadingmarket position Talk “Business Strategy & Adaptation”, then “innovation”,“integration”, “open standards”, “performance”, Oracle Cloud suits very well any existing application blueprint Start small, choose a pilot for quick wins Start small, choose a pilot for quick wins30 / 49

EPM CLOUDWant to Know More?Knowledge Zones are solution-focused pages designed to jump start your path towards Specialization while guiding you to detailedinformation on how to develop, sell, and implement Oracle solutions. Dive into the Oracle Knowledge Zones today and discover thepotential opportunity for your business.Oracle Planning and Budgeting Cloud Service (PBCS) helpsorganizations adopt world-class planning with the simplicity of theCloud. Oracle PBCS builds upon the robust and proven functionalityof Oracle Hyperion Planning. As the most robust financial planningapplication in the Cloud, Oracle PBCS opens up opportunities fororganizations of all sizes to quickly adopt a world-class planning andbudgeting solution with no CAPEX infrastructure investments withflexible deployment options and virtually no learning curve.Enterprise Performance Reporting Cloud Service (EPRCS) is a purposebuilt Cloud offering for narrative-driven management reporting andfinancial performance reporting. It uniquely combines system-of-recorddata from enterprise systems with commentary and insights authoredby business users. It provides a secure, collaborative and process drivenapproach to define, author, review and publish report packages forinternal and external stakeholders.Visit the EPRCS Knowledge Zone for more information.Visit the PBCS Knowledge Zone for more information.OracleKnowledgeZones31 / 49

CX CLOUDFY16 CX CLOUD Sales Plays for PartnersValuePropositionModern Sales CloudModern marketing CloudModern Service CloudSales Productivity:Improving revenue productivity of the new untenuredreps, improving win rates and shortening cycle times.Knowledge Everywhere:Infuse every Customer interaction with knowledge.Connect & Analyze Data:Unify all data sources to improve customer acquisition& increase revenue by identifying correct audience.Demand Generation:High quality, nurtured leads that are waiting for aphone call by the rep.Service Anywhere:Meet the Customer at the point of need, whether it beonline, mobile, social, call center or in the field.Intelligent Service:Deliver a relevant and compliant service experienceCustomer Intelligence:Complete insight into the customer and their journey aware of the Customers unique needs.to ensure a relevant, personalized and valuable buyingexperience.Create Engagement:Increase customer conversion rate with targeted& relevant content.Orchestrate Experience:Cross-Channel Marketing will increase customerengagement & campaign response rates deliveringgreater conversions, increase in qualified sales leadsand higher sales revenue.TargetAudience LOB: VP of Sales, COO, Chief Digital Officer LOB: VP of Service, COO LOB: CMO, Chief Digital Officer, COO IT: CIO/CTO, Apps IT, Apps Architect IT: CIO/CTO, Apps IT, Apps Architect IT: CIO/CTO, Apps IT, Apps ArchitectProducts Lead With: Oracle Sales Cloud Lead With: Oracle Service Cloud Pul

digital Transformation ClOud PlAybOOk COnTEnTS. 4 / 48 Il minctum faceatis eaqui re qui ommos utatur? quibusandel ma sequam et volescitas aut liquodi gendia conessit ari vid exeri nita s