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COOKIE ACTIVITIESFOR TROOP KICKOFFS OR SERVICE UNIT RALLIESFor Service Unit Rallies Check out the 2022 Cookie Program SUPC Checklist for all the important details just for Service UnitProduct Chairs (SUPCs), including steps for hosting a successful Service Unit Cookie Rally! Submit the Cookie Rally Kit Request Form if you would like cookie samples, patches, and rewards tohave at your rally. Be sure to follow food and safety guidelines with your sample cookies!Goal Setting Decision Making Money Management People Skills Business EthicsGOALSTalk to girls about the importance of starting with a goal and help them set their personal goals for the GirlScout Cookie Program.Goal Setting Keys Rewards: some girls will want to set their goal based on the rewards panel. Be sure to havepictures, or the items themselves, for girls to look at! Encourage returning girls to start with a goal tosell more than last year! Family support: girls should discuss their goals with their parent/guardian, for their buy-in andsupport. Stretch goals: challenge older girls or experienced sellers with setting a second “stretch” goalthat’s a little higher. Personal goals: girls can set goals beyond their sales numbers! Ask them what they want to learnor improve on. Accountability: have girls write or illustrate their goals and ask them to share with a partner or ina group. They can also write their goal on their copy of the Reward Panel and circle their choices foritems or Cookie Dough!HUSTLETalk to girls about turning their goals into action by making plans and following through with them.Business Plan Keys Who? Have girls write or illustrate a list of people that mightwant to support their cookie business. How could they findcustomers beyond family and friends? Remind returning sellersto think about people they sold to last year! Where? On their own or with their troop, girls can discuss whereto sell cookies. Have them come up a list of booth locations orplaces they might find cookie customers.When going door-to-dooror making phone calls,it’s always a good idea tolook at when everyone ismore likely to be home!For example, there’s ahigher chance peoplewill answer phone callsbetween 5 and 8 p.m.
When? Girls can think about a schedule for their cookie business. What would be the best time togo door-to-door, or to reach out to family members? Challenge older girls to think about their goalsand set benchmark dates for reaching 50% and 75% of their goal! How? Ask girls to think about what help they are going to need to achieve their goals! Who isordering cookies, picking them up, helping girls connect with customers? Are there supplies theyneed, like booth decorations or thank you cards? Help girls see that a successful cookie businesstakes more than just one girl! Why? The most important piece for cookie sellers is knowing why and being able to tell customersall the reasons to support the Cookie Program. Girls can think about their “why” as they develop abusiness plan and fine-tune it as they practice their sales pitch.PITCHFirst, have girls plan out their sales pitch, and then have them try it out with a partner.Sales Pitch Keys Greeting: Hi! I’m Sally with Troop 321, and I’d like to talk to you about Girl Scout Cookies! Share your goals: I’m selling cookies because I want to go to horse camp! My goal this year to sell300 boxes of cookies! Ask them to buy Girl Scout Cookies: Are you interested in buying cookies and supporting mygoal? Tell the customer a little about the different varieties: I have nine different kinds – all varietiesare 5 per package. My favorite are the Caramel deLites , but the Thin Mints are also a big hit! Doyou have any favorites, or any questions? Suggest donating cookies: We can also take donations for Cookie Share, which means cookiesare donated to places like military organizations and local food banks. Close the sale and always say thank you!ExtrasHelp girls perfect their pitch with these additional touches: All cookie money stays local! That’s an important fact forsome customers. Troop activities: Share what your troop is planning to dowith your troop proceeds, or if you’re not sure, tell themabout fun things your troop has already done! The right choice: Share what customers get when they buyGirl Scout Cookies versus similar products. Passion and enthusiasm: Your attitude will make adifference to the customer.Did you know ?The Girl Scout Cookie Programrepresents the largest girl-ledbusiness in the world!Girl Scout Cookies areonly available for abouteight weeks each year!The number one reasonpeople don’t buy Girl ScoutCookies is that they havenever been asked!All of the proceeds generatedfrom cookie activities stayright here, in our local GirlScout council, to support GirlScouting in our area!
MARKETINGHave the girls work in groups to create a short commercial for their cookie business! They can act it out orhave an adult record it.Encourage the girls to think about the following when writing their script: Who is their target audience? Why should customers buy Girl Scout Cookies? What are their goals/what will they do with the funds? What are some key aspects of the sale/product? Remember to make it fun and catchy!Girls can also create posters or cards to market their cookie business!EXTRASLooking for more ideas for your Service Unit Rally or Troop Kickoff? Check these out: Invite a panel of teen Girl Scouts to offer sales tips and share what they’ve learned from the GirlScout Cookie Program. Ask local businesswomen, university students, and entrepreneurs to share their lessons learnedfrom the Girl Scout Cookie Program. Host a Cookie Recipe Cook Off! Invite troops or families to create desserts with the cookies andhave them bring samples. Tip: Super sellers might print out recipe cards and give them out tocookie customers! Set up a mock booth display, so girls can practice for their booth sales. Check out all of the Girl Scout pins & badges that align with the Cookie Program!Find these tools on The Bridge 2022 Cookies – printable quarter-sheet cards with each cookie and name Business Card Sheet – fillable business cards that girls can customize and print Goal Setting 2022 – sheets for girls to write individual and troop goals
2022 GIRL SCOUTCOOKIE MENUView nutrition labels for full details.
PINSPins& BADGES& BadgesWhen girls sell Girl Scout Cookies, they utilize the 5 Skills—goal setting, decision making, moneymanagement, people skills, and business ethics—and learn to think like entrepreneurs. Girls canearn Cookie Business and Financial Literacy badges and Cookie Entrepreneur Family pins for everyyear they participate in the Girl Scout Cookie e Business and Financial Literary BadgesCookie Entrepreneur Family PinsFor more on cookie badges and pins girls can earn, visit:girlscouts.org/cookiebadgesAmbassadors
SUPER SELLING STRATEGIESTop 10 Selling Strategies: Facilitator AnswersIf you know Then you might FactFact 1:1: TheThe numbernumber oneone reasonreasonpeopledon’tbuyGirlpeople don’t buy Girl ScoutScout Cookiescookies enasked.You must think beyond, way beyond, family and friends to reach all those eagercookie customers. You already know that cookies sell well at grocery stores,malls, and other high-traffic areas. Get creative and think about more ways thatyou can stick out with great marketing.FactScoutFact 2:2: CustomersCustomers buybuy GirlcookieCookiesthe taste.becausebecausethey lovetheythe lovetaste.When customers approach your cookie booth, offer a cookie sample before youask them to buy. Arrange an attractive sampler plate so customers can try yourvarieties. No one can resist!Fact 3:3: CustomersCustomers areare eagereager forfor theirtheirFactfavorites becausebecause theythey cancan onlyonly buybuyfavoritesGirl ScoutScout Cookiescookies oneoncea ayear.year.GirlMake signs or suggest that customers buy by the case. Encourage customersto stock up for the whole year by buying enough to freeze for later. Offer a largezip-top freezer bag with large purchases. Remind customers that the cookiesmake great gifts and party food.Fact 4: Customers buy cookiesbecause they want to support GirlScouting.Always tell your customers about your goals. Hang up signs or wear a t-shirtthat shows what you’re working towards. Customers want to help you succeed.Fact 5: Customers like to ordercookies from home.Grab somesome friendsfriends andand headhost aaroundCookietheWalkaboutfor door-to-doorsales.Grabneighborhood(with an adult)forTeamssell door-to-doorin Bean sureassignedarea.forAt a pre-determinedgatherforhotadoor-to-doorsales.to gathercelebration – andtime,maybesomecelebration.Justfor fun, award prizes in categories such as most energy, mostcocoa– at theend!cookies sold, best decorated cookie car, etc.FactFact 6:6: GirlGirl ScoutScout Cookiecookie customerscustomersusuallyusually buybuy everyevery year.year.Contact youryour customerscustomers fromfrom lastlast year.year. SaveSave youryour Orderorder Cardcard forContactfor nextnext yearyear sosoyoucanreturntoyourcustomersandaskthemagain.you can return to your customers and ask again.FactFact 7:7: WhenWhen customerscustomers areare askedaskedmultiplemultiple times,times, theythey buybuy multiplemultiplepackages.boxes.Ask, ask, and ask again. When you deliver cookies, ask customers if they wouldlike to buy more than they ordered. If you have cookies left over at the end ofthe season, call back the customers who bought those varieties and ask if theywould like more.Fact 8: Customers sometimes buyfewer cookies because of diet issues.Highlight the Cookie Share program. Offer customers the opportunity topurchase cookies that will be donated to a local charity. At booth sales, create asign that informs customers about this choice.Fact 9: Customers buy more cookieswhen you suggest they buy more.With pretty ribbon, tie up 3 packages to create bundles such as “ChocolateLovers Pack” or “Classic Bundle”. It’s fun to give away free handmade gift tags togo along with the bundle.Fact 10: Customers want to knowthey are getting a good deal.Print out recipes and offer one free with the purchase of multiple packages.Attach an appropriate recipe to each bundle of cookies. It’s a lot of fun to createattractive recipe booklets to give away with larger purchases.Adapted from Girl Scouts of Maine
Talk to girls about the importance of starting with a goal and help them set their personal goals for the Girl Scout Cookie Program. Goal Setting Keys Rewards: some girls will want to set their goal based on the rewards panel. Be sure to have pictures, or the items themselves, for girls to look at! Encourage
