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partnerships.nature.comMEDIA KIT 2022Marketing, recruitment, and event servicesfor the scientific and medical communities

We’re a leading research,educational and professionalpublisher dedicated to advancingdiscovery by supporting thedevelopment of new ideas andchampioning open science.Operating in over 50 countrieswith 13,000 staff, SpringerNature is committed to upholdingthe highest quality of service forthe scientific community, and ourcommercial partners all over theworld.UNRIVALLED REACH Our network of trusted brandsis visited by a combine 60 MILLION monthly users*WORLD-RENOWNEDEDITORIAL CONTENT We have published research byover 640 Nobel Laureates –more than any other scientificpublisher.MOST HIGHLY CITEDJOURNALS35 journalsrank #1in one or moredisciplines*130 journalsorrank #5 higherin one or moredisciplines*Google Analytics, July 2020-June 2021, combined unique users of nature.com, link.springer.com, biomedcentral.com, and scientificamerican.comSAP Hybris, July 2021 **2019 Journal Citation Reports Science Edition (Clarivate Analytics, 2020)***

OUR PARTNERSHIPWhether you’re looking to marketyour products and achievements,amplify your organization’simpact across industries, recruittalent, or build your team’sexpertise, we can help you find theright solutions and audiences.GALIGN your organization with the leadingscientific publisherRECRUIT the best and brightest talent, andshowcase your companyCUSTOMMULTIMEDIASPONSORSHIPJOBS &RUITMENTRECADVERTISINTNWORK with expert science editors tocommunicate your researchSCEENER NTSNF VECO & EBRAN& C DEDCUST LIN CONOM ICTCO AL ENNTETTSSACEBWREACH a targeted, engaged audience with ourexpert marketing team

PORTFOLIOReach a global community ofscientists, healthcare professionals,and science-engaged consumersthrough our trusted brands thatcover the full range of scientific andmedical disciplines.RESEARCHWe publish the world’s most influentialjournals that are home to the most importantdiscoveries of our generation.Translated into 14local language editions#1 interdisciplinaryweekly science journal*#2 journal inCritical Care Medicine*#3 journal inEmergency Medicine*CLINICALCONSUMER2020 Journal Citation Reports Science Edition (Clarivate Analytics, 2021)*

OUR NETWORKEvery year we publish3000 journals1.5M authors80,000 open access articles46.4 MILLIONmonthly pageviews*83.1 MILLIONmonthly pageviews*7 MILLIONmonthly pageviews*14.1 MILLIONmonthly pageviews*12.4 MILLIONmonthly users*20 MILLIONmonthly users*19 MILLIONmonthly users*9.8 MILLIONmonthly users*Google Analytics, July 2020-June 2021* **SAP Hybris, July 2021*Every month our network oftrusted brands receive151 MILLION pageviews*from scientists, healthcareprofessionals, and scienceenthusiasts around the world.

AUDIENCE & REACHLIFE SCIENCESPHYSICAL SCIENCESHEALTHCARE45.4 MILLION average monthlypage views*34.7 MILLION average monthlypage views*54.4 MILLION average monthlypage views*2 minutes46 secondsaverage timespent on site*3 minutes8 secondsaverage timespent on site*3 minutes26 secondsaverage timespent on site*440 journals830 journals820 journalsGEOGRAPHIC REACH*Americas 34%UK/Europe 32%Asia/RoW 34%GEOGRAPHIC REACH*Americas 36%UK/Europe 28%Asia/RoW 36%429Kthird party email subscribers**2.5 MIILLIONe-alert subscribers*GEOGRAPHIC REACH*Americas 26%UK/Europe 39%Asia/RoW 35% 4.5 MILLIONFacebook fans*** 4.3 MILLIONTwitter followers*** 269KYoutube subscribers*** 4.3 MILLIONLinkedIn followers****Permutive, September 2020-August 2021 **SAP Hybris, August 2021 ***Combined Facebook, Twitter, LinkedIn, and Youtube followers of the following flagshipaccounts: Nature Portfolio, Nature Video, Nature Research Custom Media, Scientific American, BMC, Springer Nature, Springer Nature Custom Media

WHAT DO YOU WANT TO ACHIEVE?Whether your goal is to drive awareness, gather interest, or generate leads –we can help you find the right marketing mix and set KPIs.YOUR OBJECTIVESAWARENESSINTERESTEVALUATIONOUR SOLUTIONSHOW DO YOUMEASURE SUCCESS?Looking to increase awareness ofyour brand, product, job vacancies,or event? Run DIGITAL, PRINT, andE-ALERT ADVERTISINGIMPRESSIONSTIME IN VIEWREACHPAGEVIEWSWant to engage an audiencewith your solution and position yourbrand as a thought leader? CreateBRANDED & CUSTOM CONTENTSCROLL DEPTHTIME ON SITESOCIAL REACTIONS & SHARESReady to convert prospects into leads?Choose our WEBCASTS and EMAILMARKETINGCLICKSREGISTRATIONSQUALIFIED LEADSDedicated teams across Project Management, Editorial, Production and Marketing work together to support yourcampaign throughout the planning, real time optimizing, and post campaign periods.

ADVERTISINGWhether your objective is to drive awareness, gather interest, or generateleads –we can help you find the right marketing mix and set KPIs.DIGITAL ADVERTISINGReach your target audience using our threecomplementary targeting approaches. UDIENCEASPECIALITYARTICLES BYKEYWORDS PECIFICSJOURNALSOur audiencesare segmentedby onlinebehaviortarget usersconsumingcontent in yourfield.Target articleswith relevantkeywords. Wecan also create akeyword profilefor your audience.Target journalsfrom our 3000 titles portfolio.BannersPrecisely target your banner ads using ourpowerful targeting approaches across ournetwork of trusted brands.Email MarketingSend a dedicated email to publicize your brand,announce an upcoming event, or promote a whitepaper to a targeted and influential audience –directly into their inbox.EalertsTake advantage of this cost-effective emailmarketing opportunity to reach active andengaged users signed up for table of contentsalerts of their favorite journals.Geographical targeting is available for all three options.JOURNAL ADVERTISINGCreate a lasting impression with ads publishedin our journals alongside editorial features. Bonus Distribution at key conferences Inserts and Outserts availableSAP Hybris, August 2021*Digital Edition AdvertisingSome of our journals are now delivered digitallyto select subscribers as PDF replicas that canreach subscribers wherever they are.

BRANDED CONTENT & CLINICAL CUSTOM CONTENTDrive awareness of your commitment to a field, a research breakthrough, adisease, or an approved medicinal drug with an article hosted on our websitealongside our own news and research content, prominently featuring yourorganization as a trusted partner.BRANDED CONTENTCLINICAL CUSTOM CONTENThosted on link.springer.comhosted on nature.comLEADERBOARDARTICLE TYPEWITH HCP-ONLYL ABELLINGARTICLETYPEDOWNLOADLINK - PDF(INCLUDED)LEADERBOARDLOGO — LINKSTO YOUR SITESOCIALSHARINGINLINEVIDEOS &IMAGESDOWNLOADLINK - PDF(OPTIONAL)REL ATEDARTICLESLOGO — LINKSTO YOUR SITESOCIALSHARINGMPUCONTENT GATEDFOR HCPSBoth Branded Content and Clinical Custom Content offer marketing packages ensuringdiscovery of your content by the right audience.REL ATEDARTICLESMPU

WEBCASTSBoth custom and editorial webcasts are supported from point-of-sale to postevent with a team of experts, including promotion to your target audience.CUSTOM WEBCASTSShare your research and products in a real-timewebinar and speak directly to your community.EDITORIAL WEBCASTSAlign your brand with a specific subject or theme,positioning your organization as a thought leader.You have the full control and flexibility todecide on the topic and preferred panelists.We provide an experienced moderator to drivediscussions during the broadcast.Editorially independent webcasts offersponsorship opportunities for your brand.Nature Portfolio editorial teams carry soleresponsibility for the content and facilitatediscussions during the broadcast.Real-time reporting of registrationsExample report4 ways to repurposeyour custom webcastGDPR-compliant lead generationData collectedon registrants’job functions,organization,and countryUp to 5 customquestions canbe added toyour webcastregistration pageCheck out our tips for gettingthe most out of your webinarCreate branded content based on questions asked during your webcast’s live Q&A session to address what youraudience wants to hear more about.

CUSTOM MULTIMEDIAPromote your organization’s accomplishments with custom multimediacontent. Work with expert science editors to tell the story of your researchand its impact in innovative formats, and build brand awareness.Our Emmy award nominated custom media team will work with you toadapt your message into an engaging video or animation. ANIMATIONSScientific discoveriesare brought to life withthis innovative format.Complex conceptsare made easier tounderstand withengaging illustrationsand graphics. VIDEOSTell yourorganization’s storyin a lively mediumthat stands out.Showcase conciseproduct demos as wellas longer informativeinterviews. WEB DESIGN &CONTENT CURATIONRaise awareness of yourscientific discoveriesand its impact with awell-designed website.Index your researchin an easily sharedformat.

SPONSORSHIPReinforce your commitment to a technological advance or therapeutic area,by sponsoring specially commissioned editorially independent content, withprominent acknowledgement of your support. OLLECTIONSCCreate a collection of articles and editorialson your chosen topic. Content can have ajournalistic style or it can include existingpeer reviewed research articles.POSTERSPeer-reviewed poster on a topic to outlinescientific advancements in a visuallyappealing format.AWARDS & EVENTSDemonstrate your long term commitmentto a field with annual awards and eventsseries. Check out our collaborationwith Estée Lauder honoring InspiringWomen in Science every year.ANIMATIONS & VIDEOSNature editors work with experiencedfilmmakers, animators, and reporters toproduce our award winning animations andvideos that explore the hottest researchareas and key scientists.All sponsored products are supported with a comprehensive marketing plan targeting yourdesired audience for increased engagement, reach, and awareness of the content.

CONFERENCES & EVENTSAlign your organization as an agenda-setter for future research by bringingtogether key researchers, industry leaders & policy-maker.SPONSORSHIPCurated entirely by Nature Portfolio editors Virtual or in-person global events on timelytopics for an audience of 500 - 1000 1- to 2-days in lengthThe Nature Portfolio editors and events team takecare of all aspects of the agenda including: Securing world renown speakers Defining topics of discussion Creating an innovative virtual conference program. PARTNERSHIPCo-branded event, programmed incollaboration with our editors. Virtual or in-person events Half day to 1-day in lengthWorking with a dedicated team, editors help constructthe agenda, secure speakers & create content. Opportunities for custom content, supplements &digital products to communicate outcomes Audience cultivation to include key researchers,industry leaders & scientific stakeholdersCUSTOM EVENTSHost a custom event specifically aimed at promoting your organization’saccomplishments by leveraging Springer Nature resources and audiences. Virtual or in-person Up to a half-day in length Event management and targeted marketing includedSubject to availability*OUR MARKETING TEAM IS AT HAND TO: Produce a dynamic, dedicated website which houses all key event information. Deploy a multichannel promotion campaign to a targeted Springer Nature audience. Provide marketing kits for co-promotion opportunities in your own network, including flyers, social mediagraphics, and banners.