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Foreword9Naturally this method of procedure couldThe foundation uponnot attract success.was wrong.In my search I found some grand truths.gained a little from each one, and thus Iwhich theyIbuiltput into a condensed andperfectly simple form all the secrets whichI have discovered and proved, so that I amhave been ableconfidentthattothestudentwhoearnestlylearns and applies these straightforward andmethods will be able to win success.They have been worth thousands of dollars toothers, and will be, I know, to you."What I am giving you in this volume hasbeen personally tried and proved. From mylong experience I am certain that if yon studythe lessons and practice them, you can becomemagnetic and make good. If you have notmet with the success you desire if you havenot been able to carry out your plans, justget busy and read my lessons carefully.Through your higher self you can come incontact with tremendous forces and you canmaster the secret of the Omnipotence ofNatural Law.One thing I must impress upon you, andthat is that you must always use your forcespractical;

10wisely.ForewordYou must never attemptto useyourpower to further anything that is dishonest.If you should thus attempt to misuse thepower you acquire, I can assure you withabsolute certainty that you will draw untoyourself penalties in exact proportion to thewrongs you have done.

CHAPTERI.THE ADVANCED COURSE IN PERSONAL MAGNETISM.Everyone possesses a certain magnetismwhich eludes the photographer; which thepainter cannot reproduce; which cannot bechiseled by the sculptor.Although it cannot be seen, nor really described, personalpower.magnetismisa tremendousvery important force in life,and those who possess it will meet with themost happiness and attain the greatest success inIt is alife.Many poorboys and girls have envied therich youth who does not have togo out in theworld and earn a living, when all thetimethey may have in their possessiona magicpower, which, if properly developed,willbring them greater honor andsuccess thanthat of the richIhemansonalityisorman’s money.womanwith a charming perwanted everywhere, while the mil11

12Personal Magnetismlionaire cad will not be tolerated, except tobe made a joke of. The man with a magneticpersonality, with a very limited capital,far more likely to succeed in business thanthe richman whoisishas an unprepossessingpersonality.There is a law back of all creation whichevens up accounts. No one is given all theadvantages.There are many young men who havestarted in business with almost nothing in away, but who possessed a strong,clear magnetic power which enabled them tofinancialsecurecredit.Jobbing houses, wholesaledealers and business enterprises ofallkindsare willing to take a chance with a pleasingyoung man of promise.We meet persons who are well-groomed,persons who have agreeable manners and arewho possess a great dealmagnetism, but we seldom meet one whoattractive, personsofpossessesall these.In this work I shall show you how to cultivate all of them. When you have acquiredallthese qualities, you will possess a talismanwhich will openalldoorsto you.The person with pleasing mannersis sel-

13The Advanced Coursedoman attractiveisThey have suchway with them that you feel itrefused any request.a pleasure to do something for them.You have all met such persons. I know asalesman who can sell almost anything. Hereis hissecret:Heyou atdoing youinterests himself inand makes you feel that he isan especial favor by letting you buy his goods.He is so attractive and his manners are soingratiating that you admire the man. Hebrushes aside all formality and in a shorttime after you meet him you exchange confidences as though you had been life-longfriends. He is so different from other salesmen that you feel it would be a pleasure to doonce,business with him.mayThe chances arethatlieyou something that you do not want,but at the same time he will give you the impression that he would rather lose his rightarm than to permit you to take anything youdo not need.sellTHE POWER OE MAGNETISM IN BUSINESS.The promoter knows the value of personalmagnetism and does everything in his powerto develop that latent force in himself.businessmanisnow beginningTheto realize its

;14Personal Magnetismpower andislooking for employeesa winning personality, thosewho havewho may becomemagnetic by a little training.Few persons are proof against a persuasiveinfluence.In every walk oflifewe are constantlyswayed by the charm and the magnetic personality of some whom we meet. Those whoare the most fascinating achieve the greatestsuccesses.Weare helped and strengthened by mereassociationwithmagnetic persons, thosecharming and attractive.whose character isThey seem to have the power to lift you upward. You feel broader and bigger in everydirection.They make you realize possibiliThey awaken inties you never dreamed of.you a new power you are inspired with a newambition. They make you want to do things.The best that is in your nature is drawn outyou have new impulses and aspirations thrill;ing you.Ithas always been a moot question astowhat is the greatest blessing in life. Wehave different ideas. Most persons thinkjustallthat the acquisition ofButitismymoneyisall-important.conviction that the greatest

15The Advanced Courseachievement we need hope foris toselves to our highest possibilities;raise ourto call outand tohumanitythe hidden beauties of our nature,become attractive and helpful toinstead of repellent and unsympathetic.For the benefit of those who have not readmy previous work, Personal Magnetism, I‘’‘’want to state that I have taken students whoappeared to be totally lacking in magnetism,and in a short time have developed them intothe most charming men and women.Personal magnetism is not a subtle forcepossessed by only a few, but it is a latentpower which may be developed by every oneof fair intelligence.By persistent cultivationany one may possess attractiveAll that I received in theinstruction which I studied,will be contained inmyqualities.many courses ofand much more,books, set forth in thesimplest and most lucid language, so thatthereisno reasonwhy youshould not becomeagreeable and pleasing to every one withwhom you comein contact.Your love nature will be developed andyour sympathy will be broader; you will become kinder, gentler and more interesting toyour fellow-beings. Any amount of time and

:16Personalmoney expendedinM agnetismtlieworkofmaking your-selfmagnetic will be well spent and will payyouwell.Itwould beof personsdifficult toestimate the numberwho have voicedthe followingwish: “If I could only attract friends; howI wish I could become popular and magnetic.’ ’Those lonely, discouraged souls who,through lack of magnetism, are left out inthe cold world, could readily acquirepriceless possessionifthisthey would but reso-lutely apply themselves.would be well for young persons about toenter mercantile life, and also for others whohave thus far failed of the success they hadhoped for, to consider this opinion expressedby experienced and highly successful menIt“Apleasing personalityable asset, butisisnot only a valualmost indispensable to theunknown aspirantforfavor.Therearemen and women inwho have turned awaydoubtless thousands ofthisand othercitiesdisappointed, after making application for apositionasslightest ideato work.salesman, without havingwhythey failed to get a chanceThey have been competentwork they appliedthefor, yet,todo thebecause of some

17The Advanced Coursecarelessness in dress or sloppiness of manner,they made a poor impression on the man whoappraised them, and thus they lost the opportunity to show what they could do. If theyhad considered beforehand that strangers arejudge their capabilities by their appearance, they might have improved thatappearance enough to have turned the scalesboundtoin their favor.’ ’There are a few persons who are born magnetic, but the power is usually acquired bycultivation.Those who do have it are students ofhumannature.Magnetismisac-by studying magnetic people andimitating their ways. Magnetic people im-quiredpart some of their power to thosewhoasso-law of nature thatwhatsoever you give out will return to youwith interest. The magnetism you transferto others will return to you with added power.ciate with them.YouIt is awill find theciate withwomenmanthat does not asso-has no magnetism.W omenmore magnetism than men. Mandraws much of his magnetism from woman.usually haveIt isthrough her influence that he becomesrefinedandinteresting.Manycoarse, stupidand uninteresting men have changed them-

Personal Magnetism18selves in a short time after havingbecomesome woman.A woman of strong magnetism can accomplish wonders with a man in a short time. Bya strange “irony of fate,” man, after beingtaught by woman, often turns and uses thepower he has thus acquired to control her andinterested incompel her to dohis bidding.lie is able to do this because his traininggenerally develops a strongerwomanwill.EveryShe is a willing captive to the right man, and when she is thuscaptivated she is a wonderfully changedhas her master.She loses much of her individualityand what is her husband’s will and desirebecomes hers. This is all wrong.You should never subject your own indi-person.viduality to another’s.Tou shouldseek topreserve your individuality and to developyou admire someattractive qualities, add thoseand improve yourself.one for theirsamequalities toIfyour own, but retain yourindividuality.Many womenafter marriagesochangethemselves that they become a mere tool oftheir husband’s will. Thus they become mo-

The Advanced Coursenotoriousand tiresometo thehusband19whomthey seek to please.Norsided.isthis state of affairs entirely one-Manywhen heamanloses his finer qualitiesunder the domination of aninferior woman, and instead of developingfallsalong the lines of his higher nature, he permits himself to be influenced along the wrong’lines.important that we each and allpreserve our own higher instincts and developstrength and magnetism without seekingtoIt issubject another to our will.

CHAPTERII.THE SECRET OF BEING NATURALLYMAGNETIC.WhatIamgoing to statein thischapterisstartling, but after a careful studyfindyou willthat the laws governing phenomena arenatural laws.were asked what I consider man’s mostvaluable asset, I would unhesitatingly answerPersonal Magnetism.Personal Magnetism will bring happinessto the person possessing it.A man maysometimes succeed in acquiring worldly goodswithout the aid of this wonderful force, buthe will miss the greatest happiness in life,namely, the love of family and friends. Workwill no doubt have given him a certain satisIf I‘’ ’‘whenfaction, butthe twilight of old age hasbeen reached dollars are a cold substitute forloveand friendship.This workwill, I trust,be read by a greatmany young men and women who20are just

;Being Naturally Magneticstarting inwhoseTolifelife,21and perhaps by many othershas thus far been a failure.want to say that you shouldwork carefully and then put intothese Iread thispractice the teachings I give you.Youcan,become magnetic and attract toyourself friends and success.Of all the millions of people there are nottwo who have the same kind of magnetismeach person is distinctive; his magnetism isentirely his own.We know this from thefact that a bloodhound can follow a personthrough a crowded street guided by the trailifyouwill,of the person’s magnetism.Thesecret of being naturally magnetic isyour love nature so that you thinklove of all the world; you must possess selfcontrol you must at all times be above pettymeanness; above irritability; above resentment and malice and gossip, and all the weakto develop;nesses which somany permittointerferewith their highest and best development.You must develop yourgenerosity and yoursympathies, and be ever ready to give a helping hand to the needy.Knowledgeisself-conscious power,thinkinghow you can addinfluenceyou can doso.toand byyour personal

22Personal MagnetismMany volumescouldbeancient records demonstratingthe wisemenwrittenfromhow The Magi,of the East, could influence theHistory proves the fact of the possession by the few of the secret of this power,people.and as far back as we have any records wefind evidences of the secret of fascination andits marvelous effect upon the world.In fact, it would seem that in the earlierstages of our evolution fascination and thelaws governing the use and the developmentof personal magnetism were known and practicedmore than now.Manhas no limitations other than thosewhich are self-imposed. All things come tohim wdio strives with an earnest, unfalteringwill.Noone can study the records of ancientEgypt and the wonders which their priestsperformed without realizing that they wereadepts in the art and practices of magnetism.HOWTO GAIN CONTROL OF OTHERS.You can neversheiscontrol another unless he ornegative to you.Ifyou have studiedmy previous work, you should beyourself positive to others, atable towill,makebut as you

Being Naturally Magneticmay meet somepersonspositive, I will firstwho23are extremelyshow you howtomakethem negative.Scientists are givingmoreattention thesedays to the subject of “dual consciousness”than ever before in our modern research.accordingNevertheless,totheancientoccult teachings they are still only at theouter fringe ashumanitwere of that vastfield ofactivity.Amore careful and extended study of theareas of sub-conscious activities is bound toreveal some wonderful secrets of our innerselves. Every one has a deeper and a greaterpersonality than that whichisevident to thecasual observer.The only difference between the manuallaborer and the mental giant is a matter ofbrain development. In the man who worksonly with his hands the latent powers of thesubjective self aredormant. In the brainworker these faculties have been aroused.We speak of “doing things,” but beforewe commencetostilldo,our inner self mustmarshall the facts and co-ordinate them forour hands to work out. As yet comparativelylittle is known of this inner mind, but we are

24Personal Magnetismcommencing to realize what wonders it cando for us. The inner mind is what makes aman. It is the real secret of success. It isvery important, therefore, that you come intoclose relationship with this inner mind, bothand in others. You can trust yourinner mind to solve the most difficult problems and guard you against defects.Experience is a great teacher and yourexperiences are all stored away in your subconscious mind, to be called upon at your will.We think and act as we do because of pastexperiences. Of course we do not rememberall of the things that have happened, but theyhave all left an impression upon the innerin yourselfself.Askman whya successful businessitisthat his plans turn out right and he will say,“Ijust usedsays:common“Commonsense.”senseisJ. D.Morrellnothing but a sub-stratum of experiences out of which our judgments flow while the experiences themselvesarc hiddenawayin theunconscious depths ofour intellectual nature.”In“TheDiseases ofMemory,” bya curious case is reported.AbusinessEibot,man inBoston, Mass., having an important question

Being Naturally Magnetic25under consideration, had for the time givenup the solution of it as too much for him.But he was conscious of an action going on inhis brain which was so unusual and painfulas to excite his apprehension that he mightbe threatened with palsy or something of thatsort.After some hours of this uneasiness, hisperplexitywasall atonce cleared up by thenatural solution of his doubts regarding theproblem which he had given up—workedout,as he believed, in that obscure and troubledinterval.In the instance above quoted the man wasvaguely cognizant of the work going on inhis brain without having distinct consciousness ofit.“Tou havebut to look to your deeper selffor your best problems and your best solutions, some of which come because you seekthem, butmanyof whichcome when you arenot seeking them.”You can educateextent thatandmind to such anyou can depend upon it for help,the innerdo as you suggest.To a person who has never read along thisline of thought some of these teachingsmayitwill

Personal Magnetism26sound mysterious, but I can assure you thatwhat I am telling you is actually going on allthe time, only your outer, or objective, mind isunconscious ofYour deeperit.selfalways decides your mostSometimes you arc conscious of thinking deeply, but more often thisinner self sees the matter under consideration without the fact ever rising to your able to educate thissciously dependWeknowuponthat if ayouinner mind andinstructionsitwill beto con-for help.manstarts out with theconviction that he can succeed, he will bemuch more likely to attain success than willthe one who doubts his ability; so it is withinKnowmind.this innereducating thiscover that youryou can succeedmind, and you will soon disthatcommandswill be obeyed.Instead of meekly asking for the solutionyou should demand it, and youTo a certain extent you have al-of a problem,will getit.ways donesciously,this,but the pointis todoitcon-with power and with confidence.Thus vour powerwill increase.

;Being Naturally MagneticMan has hitherto placed limitations27towhathe might do.Gradually we are lifting this barrier toaccomplishment, because we have begun torealize that everything giveswaybefore theforce of a strong and determined will.In our schools the mind is trained, but notthe will. The will is higher than the mind andshould control the mind just as the mind controls the body.TheHOWTO BECOME MORE MAGNETIC.firstthing I want to impress upon youand courage. According to your faith and your courage topersevere will be your increase in power.Impress this fact firmly upon your

THEADVANCEDCOURSE PERSONALIN MAGNETISM THESECRETSOF MENTALFASCINATION BY THERONQ.DUMONT InstructorintheArtandScienceofPersonal Magnetism,Paris,France .